TikTok's 'addictive design' found to be illegal in Europe (nytimes.com)
546 points by thm 10 hours ago
erzhan89 9 hours ago
jamesblonde 8 hours ago
I gave a talk at PyData Berlin on how to build your own TikTok recommendation algorithm. The TikTok personalized recommendation engine is the world's most valuable AI. It's TikTok's differentiation. It updates recommendations within 1 second of you clicking - at human perceivable latency. If your AI recommender has poor feature freshness, it will be perceived as slow, not intelligent - no matter how good the recommendations are.
TikTok's recommender is partly built on European Technology (Apache Flink for real-time feature computation), along with Kafka, and distributed model training infrastructure. The Monolith paper is misleading that the 'online training' is key. It is not. It is that your clicks are made available as features for predicitons in less than 1 second. You need a per-event stream processing architecture for this (like Flink - Feldera would be my modern choice as an incremental streaming engine).
* https://www.youtube.com/watch?v=skZ1HcF7AsM
* Monolith paper - https://arxiv.org/pdf/2209.07663
eddd-ddde 2 hours ago
I have to say, it is _extremely_ impressive when a tiktok I watched reminds me of some other tiktok, so I go and search for a very loose description of the tiktok, and the first result is 95% of the time what I wanted to find.
I don't think any single other platform has as good a search feature as TikTok does.
tridentboy 2 hours ago
oh wow, you're really lucky. around my friend groups who use tiktok, the main complaint is how bad the search is. unfortunately for us, getting a specific video is almost impossible =(
dmix 8 hours ago
I noticed Youtube shorts also seems to update the feed based on how long the last video you watched. If you're scrolling quickly then stop to watch a dog video long enough the next one is likely to be another dog video.
BoxOfRain 4 hours ago
One of my gripes with youtube at the moment is that they break my adblock filters to remove shorts more often than they break the filters stopping the actual ads.
sidharthv 3 hours ago
randysalami 6 hours ago
I’ve noticed the same thing and this creates such a negative user experience. Every short is a reaction test and if I fail, I get slop. Makes the whole experience very jarring (for better or for worse).
datsci_est_2015 6 hours ago
MengerSponge 5 hours ago
beAbU 4 hours ago
Facebook does the same. The longer I dwell on an image post, the more likely the next batch of posts would be similar
coliveira 3 hours ago
touristtam 2 hours ago
pandemic_region 7 hours ago
I've been insta-skipping tennis video's for months now. Still getting Federer on a daily basis.
not_ai 20 minutes ago
I’m happy to see that Flink is in this stack, I wish that Pulsar was as well instead of Kafka.
lsuresh 4 hours ago
Thanks for the Feldera shoutout Jim.
For anyone else, if you want to try out Feldera and IVM for feature-engineering (it gives you perfect offline-online parity), you can start here: https://docs.feldera.com/use_cases/fraud_detection/
vjerancrnjak 7 hours ago
Flink is too slow for this.
If by features you mean tracking state per user, that stuff can be tracked without Flink insanely fast with Redis as well.
If you re saying they dont have to load data to update the state, I dont see how massive these states are to require inmemory updates, and if so, you could just do inmemory updates without Flink.
Similarly, any consumer will have to deal with batches of users and pipelining.
Flink is just a bottleneck.
If they actually use Flink for this, its not the moat.
btown 5 hours ago
Yea, the Monolith paper by Bytedance uses Flink but they only say it's in use for their B2B ecommerce optimization system. Maybe this is intentional ambiguity, but I'd believe that they wouldn't rely on something like Flink for their core TikTok infrastructure.
My hunch is we start to learn a lot more about the core internals as Oracle tries to market to B2B customers, as Oracle is wont to do!
vjerancrnjak 4 hours ago
bobek 4 hours ago
It is not only recommender though. These guys [1] seem to be able to react pretty quickly and not to create addicts on the way ;(
3abiton 3 hours ago
It's interesting to how they found out the "lifetime" of features is a feature by itself. Meta features is real.
miohtama 7 hours ago
TikTok's differention is the userbase of all teenagers in the world.
wongarsu 5 hours ago
But go just one layer deeper to 'why is every teenager using Tiktok' and the primary answer once again becomes 'Tiktok's recommendation engine'
godshatter an hour ago
cloverich 28 minutes ago
expedition32 3 hours ago
notyourwork 5 hours ago
That didn’t by accident though.
AlienRobot 6 hours ago
It also provides different opportunities for growth compared to other social media. A video that gets over half a million views on TikTok may not get 5 thousand on Youtube, or even 10 views on Instagram or Facebook.
bigfishrunning 34 minutes ago
cactusplant7374 2 hours ago
I thought was secret information. How long as it been publicly known?
ryanjshaw 8 hours ago
Great insight. Any thoughts on RisingWave?
jamesblonde 3 hours ago
That, too, and materialize. Feldera is my favourite, though.
eggy 8 hours ago
I'm skeptical about banning design patterns just because people might overuse them. Growing up, I had to go to the theater to see movies, but that didn't make cliffhangers and sequels any less compelling. Now we binge entire Netflix series and that's fine, but short-form video needs government intervention? The real question is: where do we draw the line between protecting people from manipulative design and respecting their ability to make their own choices? If we're worried about addictive patterns, those exist everywhere—streaming platforms, social feeds, gaming, even email notifications. My concern isn't whether TikTok's format is uniquely dangerous. It's whether we trust adults to manage their own media consumption, or if we need regulatory guardrails for every compelling app. I'd rather see us focus on media literacy and transparency than constantly asking governments to protect us from ourselves.
You can't legislate intelligence...
wackget 7 hours ago
You are not acknowledging the fact that the companies producing these addictive apps are very much doing it intentionally. They are specifically making it as engaging as possible because that's how they make money. And they have billions of dollars to sink into making their products as irresistable as possible.
The average person has zero chance against all-pervasive, ultra-manipulative, highly-engineered systems like that.
It is, quite simply, not a fair fight.
TheOtherHobbes 6 hours ago
That's not wrong, but it's a selective take. The entire economy operates like an addiction machine, using proven psychological techniques to modify individual and collective behaviours and beliefs.
It's not just social media. It's gaming, ad tech, marketing, PR, religion, entertainment, the physical design of malls and stores... And many many more.
The difference with social media is that the sharp end is automated and personalised, instead of being analysed by spreadsheet and stats package and broken out by demographics.
But it's just the most obvious poison in a toxic ecosystem.
enaaem 5 hours ago
finghin 3 hours ago
wat10000 5 hours ago
saubeidl 6 hours ago
SirMaster 6 hours ago
>The average person has zero chance against all-pervasive, ultra-manipulative, highly-engineered systems like that.
So you are saying I am not an average person because I have the willpower to simply not install the TikTok app or watch short form video on any platform?
Has the bar for the average person really sunk this low?
tvink 5 hours ago
integralid 2 hours ago
Jensson 5 hours ago
foobar_______ 5 hours ago
yibg an hour ago
Where does a desirable product or experience end and addictive begin though? Pretty much all products or services sold are designed to be desirable. Some things are physically addictive (nicotine, opioids etc), so those are a bit more clear. But when we're talking about psychologically addictive, where do we draw the line between what's ok and what's not?
If my restaurant's food is so good people are "addicted" to it, that's a good thing. If it's about applying psychological patterns to trigger the addictive behavior that applies to a large swath of marketing.
IanCal 21 minutes ago
Lerc 2 hours ago
I don't think we should allow any form of abusive software, addictive, dark patterns, bait-and-switch. They all need to be robustly regulated.
At the same time I don't think you can demonstrate harm without good evidence.
Making money can not be used as a criteria unless you want to draw the conclusion that no company can turn a profit and be ethical at the same time. It would amount to demanding an outcome that you don't believe us possible.
I think considering overly broad criteria, like say, infinite scroll applied selectively to a few is just arbitrarily targeting candidates for reasons unstated outside the criteria.
The rules need to be evidence based, clear, specific, and apply to all.
Cracking down on ticktok while The Guardian has a bunch of dark patterns. Or the NYT, who is reporting on this while at the same time attracting people with online games that have an increasingly toxic user interface.
Tiktok may suck, but so do a lot of other businesses that escape scrutiny. I worry the harms attributed to TikTok are magnified to allow them to be a whipping boy drawing the focus allowing systemic issues to persist.
bondarchuk 7 hours ago
It's also very much an exercise in framing, though. Making your media as engaging as possible is the basic imperative of any media company. But choosing to call this specific instance of it "addictive" has everyone up in arms.
horsawlarway 6 hours ago
programjames 2 hours ago
svara 2 hours ago
rzz3 5 hours ago
And I’m so glad they did. Tiktok has brought so many positive changes to my life, and it never would have happened if they hadn’t built a product so good that it’s literally addictive. I don’t want the government to be my parent.
Additionally, Instagram and Facebook have tried their best to make their products as addictive as possible, yet their recommendation algorithm is so absolutely terrible (not to mention their ads) that I barely stay on the platform for five minutes when I use it.
Noumenon72 5 hours ago
kalterdev an hour ago
What's illegal about intentionally making money for being addictive? "Unfair"? Maybe. But not illegal.
amarant 6 hours ago
I don't like this narrative. I'm a person, and HN is the only social media I use.I tolerate this one because I find the addictiveness off-putting, but unlike other social media HN doesn't engage in that much.
I'm not some sort of prodigy or anything, just a random schmuck. If I can do it, anyone can. People just really like blaming others for their own vices instead of owning up to having a vice.
HN is a vice too. One of many that I have. And they're all mine. I've chosen them all. In most cases knowing full well that I probably shouldn't have.
afavour 6 hours ago
dinfinity 6 hours ago
TheOtherHobbes 6 hours ago
Quarrelsome 3 hours ago
CJefferson 5 hours ago
dylan604 6 hours ago
forgotaccount3 6 hours ago
> They are specifically making it as engaging as possible because that's [how they make money.] ... what people want.
Fixed that for you.
Your argument is basically the same as saying that Banana Ball should be banned because they are intentionally making the experience as fun as possible, because that's how they make money.
mrpandas 5 hours ago
darkhorse222 6 hours ago
luxuryballs 4 hours ago
The government could spend effort on making a documentary and funding a study on brain scans and a little campaign to show everyone the damage and educate rather than just wielding the ban hammer. Especially because it’s often possible that they can have a different motive for ban hammering even if the reason given is valid.
moi2388 7 hours ago
Do they though?
I’d love to think of myself as an exceptional individual because I don’t use Facebook or TikTok, but most likely I’m not exceptional at all, and other people could also just not use TikTok.
stronglikedan 7 hours ago
I hate this age of zero personal accountability. It's so easy to just not doomscroll, but I should be allowed if I want to.
saithir 7 hours ago
wasmainiac 6 hours ago
saubeidl 6 hours ago
trcf23 6 hours ago
And it’s also mostly targeting children/teenagers. As a parent you can add limitations on cinema, binging series. You can’t on TikTok.
I’m quite glad that there is a form of control preventing a company from a different part of the world that don’t really care about the mental health or wellbeing of my kids to creep into their life like that…
As a parent, it’s not a fair fight and I should not have to delegate that to another private company
luxuryballs 4 hours ago
Supermancho 7 hours ago
> The real question is: where do we draw the line between protecting people from manipulative design and respecting their ability to make their own choices?
Spoiler: There is no line. Societies (or more accurately, communities) attempt to self-regulate behaviors that have perceived net-negative effects. These perceptions change over time. There is no optimal set of standards. Historically, this has no consideration for intelligence or biology or physics (close-enough-rituals tended to replace impractical mandates).
dlcarrier an hour ago
To that end, there's no logical reason entertainment exists at all. There's a biological advantage to finding community members entertaining, but anything that broadcasts that entertainment to another community is just exploiting human nature.
By the logic of the court decision, anything that is entertaining should be banned, from movies to TV shows to any news that makes any analysis whatsoever.
mtoner23 8 hours ago
Short form video has been a total break from previous media and social media consumption patterns. Personally I would support a ban on algorithmic endless short form video. It's purely toxic and bad for humanity
dmix 8 hours ago
People are way too comfortable banning things these days. This is where the term 'nanny state' comes from. A subset of the population doesn't have self control? Ban it everyone. Even if it's a wildly popular form of entertainment with millions of creators sharing their lives, who cares we know better.
mrighele 7 hours ago
wackget 7 hours ago
halestock 7 hours ago
Frieren 7 hours ago
mylifeandtimes 6 hours ago
the_sleaze_ 6 hours ago
ekjhgkejhgk 2 hours ago
unethical_ban 6 hours ago
dfxm12 7 hours ago
Juliate 7 hours ago
rglullis 7 hours ago
micromacrofoot 7 hours ago
candiddevmike 7 hours ago
Any good research papers on the impact of short form video on the human brain? This is a major cause for the attention crisis we're facing IMO.
travoc 8 hours ago
Your short form comment is in violation of EU Directive 20.29A. Agents have been dispatched to your home to collect your devices.
embedding-shape 7 hours ago
seydor 4 hours ago
The best way for tiktok to respond to this , is to add some "cooling down" delay between videos. The EU commision will boast about this achievement, but effectively tiktok users will spend MORE time on their app.
gtowey 5 hours ago
It's not about banning design patterns. It's about removing the harmful results they produce.
Can you imagine if gambling were allowed to be marketed to children? Especially things like slot machines. We absolutely limit the reach of those "design patterns".
7tflutter7 4 hours ago
This argument falls apart in the EU though. Where it's legal for 14 year olds to drink alcohol.
morshu9001 3 hours ago
Etheryte 4 hours ago
You could make the same argument about sugary beverages, that you can't legislate intelligence, yet every country that has imposed a considerable sugar tax has seen benefits across the board. This of course omits a lot of nuance, but the main takeaway remains the same. We all have that monkey brain inside us and sometimes we need guardrails to defend against it. It's the same reason we don't allow advertising alcohol and casinos to kids, and many other similar examples. (Or at least we don't allow it where I'm from, maybe the laws are different where you're from.)
afarah1 4 hours ago
>every country that has imposed a considerable sugar tax has seen benefits across the board
Is there strong evidence for that? The first study that pops up if I search this suggests otherwise, that it could increase consumption of sugar-substitutes and overall caloric intake. https://doi.org/10.1016/j.tjnut.2025.05.019
>we need guardrails to defend against
There is no "we". You say that I and others need it, and you want to impose your opinion by taxing us.
Etheryte 4 hours ago
GorbachevyChase 5 hours ago
I don’t think the addictive argument is being made in good faith. Any platform with an infinite scroll feed and titillating content is intentionally made to be like a slot machine. Just keep swiping and maybe you’ll get that little dopamine hit. The idea that TikTok is dangerous, but Twitter, Instagram, porn, alcohol, and Doritos are fine doesn’t come across as an internally consistent argument. I think that the reality is that those who have an actual say in legislation perceive these platforms as a mechanism of social control and weapon. Right now the weapon isn’t in the “right“ hands.
WarcrimeActual an hour ago
I'd go as far as saying every film ever made should have to have a concrete ending and stand on it's own. I am however much less into "freedoms" as I get older and see people become crackheads for apps and the worst form of capitalism possible where market breaking hoarders and resellers get rich denying people both necessities and wants in equal measure. I'm also radical enough to think that it should be illegal to own more than one house, more than one car for every licensed member of a household, and reselling anything for profit. I guess put simply, I hate resellers. I hate hanging threads, and I hate people that design things to constantly leave people wanting or "needing" more.
derektank 7 hours ago
My preferred solution would be to subsidize tools that allow people to better identify and resist compulsive behaviors. Apps like Opal and Freedom that allow you to monitor your free time and block apps or websites you have a troubled relationship with would probably see more use if everybody was given a voucher to buy a subscription. Funding more basic research into behavioral addictions like gambling, etc (ideally research that couldn’t be used by casinos and sports gambling apps on the other side). Helping fund the clinical trials for next Zepbound and Ozempic.
enaaem 6 hours ago
Gambling mechanics are also banned for certain ages and in some countries for everyone. We don’t say that it’s just a game, and people should just control themselves. Without going into the specifics of this case, design pattern intervention have existed for a long time and it has been in most cases desirable.
morshu9001 2 hours ago
And there are grey areas for gambling that have been settled on, like how video game "loot boxes" were recently reconsidered as gambling in some places (besides just being stupid).
andrei_says_ 5 hours ago
I'm skeptical about banning sales of tobacco and alcohol products to children because children may (over)use them.
Also do we trust adults prescribed oxytocin to manage their use?
We are speaking of weaponized addiction at planetary scale.
Refreeze5224 4 hours ago
You can regulate power imbalances though, which is what every individual has versus a multinational with vast resources.
kranke155 8 hours ago
You should be able to pick your own algorithm. It’s a matter of freedom of choice.
hahn-kev 2 hours ago
Yeah, I think that's the new thing these days. Companies have always been trying to make things addictive, but now they can target each and every individual. I wonder if we had strong privacy laws, if it were illegal for TikTok to have this private information about you.
maxehmookau 6 hours ago
So I choose an entirely chronological one, containing only that content created by my close friends and family.
Except, I'll never be given that choice.
swiftcoder 2 hours ago
> Now we binge entire Netflix series and that's fine
I mean, that's specifically fine because we have ample evidence to suggest it's just kind of a shit way to watch shows, and Netflix continually taking their own business model out back and shooting it doesn't really warrant government intervention
ripped_britches 3 hours ago
> You can’t legislate intelligence
Au contraire
thisislife2 8 hours ago
The only reason the US and Europe are targeting TikTok is because they don't own the platform. Facebook and WhatsApp (owned by Meta) are responsible for so much hate politics and social unrest around the world (Facebook and Genocide: How Facebook contributed to genocide in Myanmar and why it will not be held accountable - https://systemicjustice.org/article/facebook-and-genocide-ho... ). Amazon, Google and Microsoft helped the Israelis conduct the genocide in Gaza with their AI tools (UN Calls Out Google and Amazon for Abetting Gaza Genocide - https://progressive.international/wire/2025-08-26-un-calls-o... ). But all that's OK.
morshu9001 2 hours ago
Yeah, I don't like the reason either. They should've just banned TikTok day 1 as reciprocity with China banning our sites. Instead it was allowed until it started promoting wrongthink.
plagiarist 6 hours ago
The US government would have to demonstrate improving people's lives to get votes if they couldn't campaign entirely on hate politics. Obviously they prefer the hate politics and ragebait attention algorithms. That way they can funnel billions of dollars to themselves and their buddies instead of wasting it on services supporting US citizens.
wackget 7 hours ago
> It's whether we trust adults to manage their own media consumption
HA!
zbentley 8 hours ago
> It's whether we trust adults to manage their own media consumption, or if we need regulatory guardrails for every compelling app
I think there's a wide regulatory spectrum between those extremes--one that all sorts of governments already use to regulate everything from weapons to software to antibiotics.
It's easy to cherry-pick examples where regulation failed or produced unexpected bad results. However, doing that misses the huge majority of cases where regulation succeeds at preventing harms without imposing problematic burdens on people. Those successes are hard to see because they're evidenced by bad outcomes failing to happen, things working much as they did before (or getting worse at a slower rate than otherwise might happen).
It's harder to point to "nothing changed" as a win than it is to find the pissed-off minority who got denied building permits for reasons they disagree with, or the whataboutists who take bad actions by governments as evidence that regulation in unrelated areas is doomed to failure.
nunez 5 hours ago
More and more businesses are shifting their operations and outreach to IG and TikTok, so deciding how to live in a society is increasingly becoming "live under a rock" or "enter the casino and hope to not get swallowed up by the slop".
hollerith 4 hours ago
>I had to go to the theater to see movies, but that didn't make cliffhangers and sequels any less compelling.
The argument against tiktok (and smartphones in general) is not that experiences above a certain threshold of compellingness are bad for you: it is that filling your waking hours with compelling experiences is bad for you.
Back when he had to travel to a theatre to have them, a person was unable to have them every free minute of his day.
croes 8 hours ago
> You can't legislate intelligence...
That’s why we ban harmful things.
turtlesdown11 4 hours ago
I'm also skeptical about banning products like opium or methamphetamine, just because people might overuse them.
cvoss 5 hours ago
> people might overuse them ... cliffhangers and sequels
I once heard some try to understand pornography addiction by asking if it was comparable to a desire to eat a lot of lemon cookies. To quote Margaret Thatcher, "No. No. No."
> Where do we draw the line
Just because it's hard to find a principled place to draw the line doesn't mean we give up and draw no line. If you are OK with the government setting speed limits, then you're OK with lines drawn in ways that are intended to be sensible but are, ultimately, arbitrary, and which infringe on your freedom for the sake of your good and the public good.
> trust adults
Please do not forget the children.
> You can't legislate intelligence
Your implication is that people who are addicted to TikTok or anything else are unintelligent, dumb, and need to be educated. This is, frankly, an offensive way to engage the conversation, and, worse, naive.
Juliate 8 hours ago
> The real question is: where do we draw the line between protecting people from manipulative design and respecting their ability to make their own choices?
We do it for alcohol and cigarettes already: taxes, ads & marketing restrictions, health warning mandated communication.
xp84 5 hours ago
I am just as uncomfortable with this banning of ideas, or to look at it another way, banning designing it this way simply because it’s effective. I assume this exact same design would not be made illegal if it were terrible at increasing engagement. However I also have to acknowledge that I already can’t stand what TikTok and its ilk have done to attention spans and how addictive they are even across several generations. People just end up sitting there and thumb-twitching while the algorithm pipes handpicked slop into their brains for hours a day. I really don’t want a world where everything is just like this, but even more refined and effective. So, it’s tough to argue that we should just let these sociopaths do this to everyone.
Arguably, the best reason for the government to care is that whoever controls this algorithm, especially in a future when it’s twice as entrenched as it is today, has an unbelievably unfair advantage in influencing public opinion.
wasmainiac 7 hours ago
> didn't make cliffhangers and sequels any less compelling
Apples to oranges.
I can’t make meth in my basement as a precursor to some other drug then complain that my target product had a shitty design.
Real life experience shows that TikTok is harmfully addictive and therefore it must be controlled to prevent negative social outcomes. It’s not rocket science, we have to be pragmatic based on real life experience, not theory.
grayhatter 6 hours ago
> I'm skeptical about banning design patterns just because people might overuse them.
I used to be opposed, now I'm not. I strongly believe human specialization is the important niche humans have adapted, and that should be encouraged. Another equally significant part of human nature is, trust and gullibility. People will abuse these aspects of human nature to give themselves an unfair advantage. If you believe lying is bad, and laws should exist to punish those who do to gain an advantage. Or if you believe that selling an endless, and addictive substance should restricted. You already agree.
There's are two bars in your town, and shady forms of alcohol abound. One bar is run by someone who will always cut someone off after they've had too many. And goes to extreme lengths to ensure that the only alcohol they sell is etoh. Another one is run by someone who doesn't appear to give a fuck, and is constantly suggesting that you should have another, some people have even gone blind.
I think a just society, would allow people to specialize in their domain, without needing to also be a phd in the effects of alcohol poisoning, and which alcohols are safe to consume, and how much.
> Growing up, I had to go to the theater to see movies, but that didn't make cliffhangers and sequels any less compelling. Now we binge entire Netflix series and that's fine, but short-form video needs government intervention?
Yes, the dopamine feedback loop of short form endless scrolling has a significantly different effect on the brain's reward system. I guess in line with how everyone shouldn't need to be a phd, you also need people to be able to believe the conclusions of experts as well.
> The real question is: where do we draw the line between protecting people from manipulative design and respecting their ability to make their own choices?
It's not as linear of a distinction. We don't have to draw the line of where we stop today. It's perfectly fine to iterate and reevaluate. Endless scroll large data source algorithm's are, without a doubt, addictive. Where's the line on cigarettes or now vapes? Surely they should be available, endlessly to children, because where do you draw the line?
(It's mental health, cigarettes and alcohol are bad for physical health, but no one (rhetorical speaking) gives a shit about mental health)
> If we're worried about addictive patterns, those exist everywhere—streaming platforms, social feeds, gaming,
I'd love to ban micro transactions and loot boxes (gambling games) for children.
> even email notifications.
reductive ad absurdism, or perhaps you meant to make a whataboutism argument?
> My concern isn't whether TikTok's format is uniquely dangerous.
Camels and Lucky Strike are both illegal for children to buy.
> It's whether we trust adults to manage their own media consumption, or if we need regulatory guardrails for every compelling app.
We clearly do. Companies are taking advantage of the natural dopamine system of the brain for their advantage, at the expense of the people using their applications. Mental health deserves the same prioritzation and protection as physical health. I actually agree with you, banning some activity that doesn't harm others, only a risk to yourself, among reasonably educated adults is insanely stupid. But that's not what's happening.
> I'd rather see us focus on media literacy and transparency than constantly asking governments to protect us from ourselves.
I'd rather see companies that use an unfair disparity of power, control, knowledge and data, be punished when they use it to gain an advantage over their consumers. I think dark patterns should be illegal and come with apocalyptic fines. I think tuning your algorithm's recommendation so that you can sell more ads, or one that recommends divisive content because it drives engagement, (again, because ads) should be heavily taxed, or fined so that the government has the funding to provide an equally effective source of information or transparency.
> You can't legislate intelligence...
You equally can't demand that everyone know exactly why every flavor of snake oil is dangerous, and you should punish those who try to pretend it's safe.
Especially when there's an executive in some part of the building trying to figure out how to get more children using it.
The distinction requiring intervention isn't because these companies exist. The intervention is required because the company has hired someone who's job is to convince children to use something they know is addictive.
DaanDL 7 hours ago
What an unworldly remark. So, we should also not ban hard-drugs then?
ElevenLathe 6 hours ago
Yeah, prohibition is a terrible policy for everyone except the cops, jailers (including private, for-profit jailers), government spooks, smugglers, arms dealers, hitmen, chain and shackle manufacturers, etc. who make a living from it. I'm taxed to pay some of the world's most odious people to stop a small percentage of the supply of these drugs. Meanwhile, the vast majority of the supply makes it through and causes untold suffering for addicts, often thanks to other (or the same) taxpayer-funded bad guys and an onramp provided by the legal pharmaceutical industry. In the impoverished countries where the supply comes from, all this revenue funds hellish slave/feudal economies where a small violent elite terrorize, torture, and kill working people. Even in the developed world, addicts are weaponized by others for all kinds of violence (drug gangs, human trafficking rings, etc.) and net-negative property crime (stripping copper from abandoned houses, stealing catalytic converters, etc.).
In short, banning hard drugs is very very obviously a losing policy that serves only to enrich the world's worst people at the expense of everyone else.
lII1lIlI11ll 6 hours ago
> So, we should also not ban hard-drugs then?
Is this a serious question? Have you been asleep since 70s and are not aware on how the War on Drugs has been going?
turtlesdown11 4 hours ago
sven_8127642 7 hours ago
Yes, many intelligent people DO think we should not ban any drugs/substances and that the best way to deal with them is instead regulate and set up societal structures and frameworks that support the issues around abuse.
The science tends to back these ideas up. Banning does not stop people from doing what they want.
Education and guard rails are always better than hard control.
rektomatic 7 hours ago
are hard-drugs a design pattern?
Aurornis 8 hours ago
The headline overstates what actually happened. Ironic that they’re using clickbait headlines on an article about a service using tricks to get people to engage with something.
They haven’t concluded anything yet. It’s early in the process and they’re opening the process of having TikTok engage and respond.
The article starts with a headline the makes it sound like the conclusion was already made, then the more you read the more it becomes clear that this is the early part of an investigation, not an actual decision.
> Now European Union regulators say those same features that made TikTok so successful are likely illegal.
> No timeline was given on when authorities will make a final decision in the case.
tantalor 4 hours ago
Which headline are you referring to?
The headline on the article is,
> Europe Accuses TikTok of ‘Addictive Design’ and Pushes for Change
What's overstated about that?
hahn-kev 2 hours ago
The headline I see on HN is "TikTok's 'Addictive Design' Found to Be llegal in Europe"
jstummbillig 3 hours ago
They might be referring to the headline of the hn post which I would agree is a pretty severe misrepresentation.
Izkata 2 hours ago
lozenge 9 hours ago
I don't understand the legal side, but after gaining and kicking a Tiktok addiction during and after COVID, I believe it. I was there 4-8 hours a day and tried to scroll videos while washing dishes (and during nearly any other activity).
criddell 8 hours ago
Is it worse than walking around 8 hours a day listening to music? Having headphones on while washing dishes and walking the dog?
I think it is, but it's hard for me to articulate without getting into teleological judgments.
jcynix 7 hours ago
When it's a streaming service, it might be equally worse IMO, but a bit less so if it's music you own. But anyways, I call these folks "electro autists" (with apologies to real autists) as they are rarely reachable for social interactions. Saying "good morning" in the elevator? No chance. Nor recognizing people left or right.
Or in the gym, where they block machines for many minutes, i.e. much more than the one or two minutes of resting in between sets, while paging through social media in between sets. Asking them to unblock a machine in the gym? Some are reachable there if you stand in front of them and wave your hands.
And walking the dog, or strolling with kids while on "social" media. I often observe them to neither recognize when either dog or kid try to show them things or events. I sometimes wonder (aloud and near them ;-), if they phone with their companions.
Oldie but Goldie: Charlene Guzman's video "I forgot my phone" from 12 years ago:
https://youtube.com/watch?v=OINa46HeWg8
I like music and I like videos, but I also learned to concentrate on the task at hand and/or the people besides me.
Disclaimer: listening to music while doing chores like washing dishes is OK. But I prefer a dish washer and connect to people while the dish washer is running.
criddell 7 hours ago
gh0stcat 7 hours ago
I would say it's slightly worse but they're both not great, as someone who was addicted to being fed something at all times, I was really avoiding every having to spend time with myself if that makes sense. That being said, it's mostly about intention. Are you excited to finally listen to that amazing album or audiobook on your walk after work? That's usually more healthy than when I would scroll on tiktok during my day to avoid feeling anything other than dopamine and avoid bad feelings. It's really about self awareness for me.
r_lee 8 hours ago
I have headphones on 24/7 and while outside, but if I didn't have them I wouldn't exactly mind, I'd probably widh I wouldn't have to hear the loud noises (cars, bus engine sound etc)
I feel like with Tikatok etc. its really just that your entire attention both audio and visual is stuck in that thing, it's not an auxiliary activity
kyriakos 8 hours ago
Not sure if its worse but you are point rings a bell for me cause I feel that I can no longer do any task without having something being bombarded in my head, be it podcast, music or audiobook.
KaiserPro 7 hours ago
> Is it worse than walking around 8 hours a day listening to music? Having headphones on while washing dishes and walking the dog?
If you think about cognitive load, then I would say yes.
Listening to music or even talking with headphones does consume some of your brain power, but you are able to execute physical tasks reasonably well. For example I am able to do DIY (apart from measuring) whilst listening to audiobooks. I can do all the household chores too (washing up, clothes, tidying vaccuming etc)
I cannot do that with short videos playing. firstly I have to hold the device, secondly I'm not looking at what I am doing, thirdly, moving pictures attract my attention.
In the same way that that most people are utterly unable to do "thinking work" (ie stuff that requires inner monologue and visualisation [sorry aphantasia people]) with a TV within visual range. I know that some people are able to do ironing infront of the TV, but I'd struggle with that to do a good job
mrkickling 8 hours ago
Similar, but at least headphones uses fewer of your senses
nolroz 9 hours ago
How'd you kick it?
jumpman500 9 hours ago
I wasn’t able to stomach the idea of Larry Ellison being able to silently nudge my political views so I just deleted the app. Without the allure of China being able to influence my opinion I lost interest.
mtoner23 8 hours ago
The android app scrollguard helped me. Stops YouTube short, reels and TikTok from being clicked on. It has massive permissions to survey my phone which could be scary. But as an addict you have to admit when you need to check yourself into rehab. And the phone is the drug.
iepathos 9 hours ago
Get a life that's more interesting than dish washing 4-8 hours a day.
c-fe 9 hours ago
uninstall the app. Works really well to me. The conscious effort of reinstalling it is enough to prevent me from doing it. Whereas using the awfully implemented screentime guards, I just find myself clicking on "Allow for 15 minutes" before I even understand what I do.
sidrag22 8 hours ago
gh0stcat 7 hours ago
It's bad I can't say that I did it with willpower alone but Brick helped immensely. Their product is great, not a subscription, and even though there are competitors or you could build something like this for your phone, they're good with customer service and I would recommend their product.
Also, Unhook for removing suggestions/comments/etc from Youtube, you can basically turn everything off until it becomes a search bar and your subscriptions.
Get a good website blocking browser extension. Remove anything that resembles a "recommendation" or avoid it like the plague.
bilsbie 9 hours ago
For me it’s kicking itself lately. The content has gotten way less interesting over the past few months.
Maybe it just has to run its course.
pjc50 9 hours ago
mosquitobiten 8 hours ago
I deleted the account, made a new one from a different location at a later date and then scrolled for a few minutes and realised I would need multiple hours of scrolling through absolute shit content I genuinely despise to train the ai back to what it was. And I gave up on that and deleted the app forever.
PlatoIsADisease 7 hours ago
Not OP, but my favorite book of all time is Power of Habit by Charles Duhigg. I quit every drug, stopped playing video games, quit social media for 3 years, started exercising daily.
I'm only back on social media because it actually made my life worse being off it.
fragmede 9 hours ago
In the depths of it, it's the last thing before I fell asleep, and the first thing I did in the morning, so the first thing was to break that cycle. Forced myself to have an independent thought for myself in the morning before I checked TikTok/Reels/YouTube shorts/Reddit/Hacker News. Then, not bringing my phone to bed at night, then just https://xkcd.com/386/ letting people be wrong on the Internet. Unless it affects my offline life in some way, it's just not as big a deal anymore.
api 9 hours ago
Short form video content in general is ludicrously addictive. All infinite scroll is addictive but there’s something particularly strong when it’s short videos that each deliver some kind of hook or punch line.
I landed on YouTube shorts once and started scrolling. Hours later I genuinely felt like I’d been drugged. It was shocking and surreal how powerful the effect was. Made it a point since then to never go there. I’ve never touched TikTok but I’ve heard stories of people spending every waking second on that thing.
Obviously some people are going to be more prone to it than others.
Retr0id 8 hours ago
The press release: https://ec.europa.eu/commission/presscorner/detail/en/ip_26_...
> At this stage, the Commission considers that TikTok needs to change the basic design of its service. For instance, by disabling key addictive features such as ‘infinite scroll' over time, implementing effective ‘screen time breaks', including during the night, and adapting its recommender system.
Most of these seem concretely doable, and maybe effective. But the core of the addictiveness comes from the "recommender system", and what are they supposed to do there? Start recommending worse content? How much worse do the recommendations have to be before the EC is satisfied?
concats 8 hours ago
> Most of these seem concretely doable, and maybe effective. But the core of the addictiveness comes from the "recommender system", and what are they supposed to do there? Start recommending worse content? How much worse do the recommendations have to be before the EC is satisfied?
I agree with you, this is rather odd. And sort of missing the problem.
All apps are about attention. The percentage of the time spent using the app when it shows you your good content (Whatever it is that you're interested in) determines how addictive it is. And the percentage of time it's showing you bad content (Ads, 'screen time breaks', manual scroll time, more ads, loading screens, sponsor ads, filler content (youtube for instance is full of this), etc) counteracts the addictive properties because nobody likes it.
What's the end goal here? Right now TikTok is winning the attention economy race against the other apps because it's more focused on the user's preferred content. Is that what we want to reduce? To show more uninteresting other stuff on the screen? Like blank 'wait 5 minute' statics? Or just more ads?
I get that we don't want a generation of socially inept phone addicts, but this won't solve anything I fear. People will still want the good content, forcing the most customer friendly (it feels wrong to say that about TikTok) app to become more enshittified is a bewildering solution.
KaiserPro 7 hours ago
I think the chinese version of tiktok has most of these guards on for children
hi5eyes 4 hours ago
the subtext here is the eu is just teeing up to fine tiktok, x and other social media
walt_grata 8 hours ago
Worse enough it isn't addictive. The goal is non-addictive, whatever changes to whatever part are necessary to hit that goal.
Retr0id 8 hours ago
"non-addictive" isn't a well-defined thing. It's like telling McDonalds that their food must be "healthy". There's a lot of regulation affecting the food that McDonalds serves (and that's probably a good thing), but it's all based on measurable things.
walt_grata 5 hours ago
llbbdd 8 hours ago
Idk how to feel about this specifically but I kind of hope they come for Duolingo next. They are up to some similar mind hacking shit to keep people from leaving. There's the downright abusive streak management tactics that have become a major part of their brand and PR, and the lesson plans seem designed to plateau to prevent you from actually getting proficient enough in a language to ever unsub. They reset your cleared lessons and require you to redo them if they add new vocab to them, as well as randomly clearing them in the name of making you practice them again. I don't know what the solution is but I've known multiple people now who've gotten frustrated and blamed themselves for not being able to advance their skills with a language, but Duolingo's business model, like Tinder's, is completely opposed with the goals of their users. If Duolingo R&D discovered a magical new method of making you fluent in a language overnight, they would not sell it to you. Tinder R&D might have discovered the actual honest-to-God formula for True Love years ago and burned it because they can make more if you swipe forever.
BadBadJellyBean 8 hours ago
Funnily all of Duolingo's retention mechanisms (formemost streaks and leagues) have the exact opposite effect on me. I am only moderately encouraged by success and extremely discouraged by failure. That means keeping the streak up is stress for me and failing a streak leads to a big negative impact on my motivation for the failure and a positive reinforcement of not doing it because then the stress goes away and that is nice. They literally train my brain not to use their app.
wsgeorge 7 hours ago
> a positive reinforcement of not doing it because then the stress goes away and that is nice.
I may be similarly wired, and I've found abandoning Duolingo streaks on my own terms to be very rewarding.
hutattedonmyarm 8 hours ago
This is precisely why I stopped using it
hbn 6 hours ago
I think you're giving Duolingo too much credit.
Their lessons aren't bad because they want to stop you from being proficient in the language; they're just uninspired and unchallenging. Their gamification is nonsense and totally non-addictive. No one is addicted to Duolingo, otherwise they'd be doing hours of lessons every day.
People just don't want to break their streak - that's the reason they continue to use it. It's an obligatory thing you do once a day, it takes 2 minutes, and they get to show you an ad.
I've used it for a couple years learning Spanish, essentially because it introduces me to new words I'm otherwise not encountering in my regular Spanish usage, and that's all I need it for. Duolingo actually used to be better, and I was paying for it for a couple years. But they did a giant AI overhaul last year that made the content worse overnight. The stories are regularly nonsense because they're LLM-generated and seemingly not vetted properly. And they somehow even broke the TTS which hasn't been able to say certain consonant sounds for months now. But I digress.
SoftTalker 8 hours ago
This is pretty much everything in business these days. Medicine too. Nobody is interested in solving your problems for a price. They are interested in selling you a never-ending service or subscription that you pay for over and over.
p-t 4 hours ago
duolingo is pretty bad overall, sadly most better alternatives [zB: anki flashcards] are a bit less shiny and more difficult to set-up for less tech-oriented people
llbbdd 3 hours ago
There may be a very fine line between reward-hacking for the user's benefit vs. building a facsimile of language learning on top of a nuclear-powered Gacha loop. I've looked at other learning apps (including I think Anki but I haven't tried it) trying to help people out of the Duolingo pit and they do all seem much more clinical in comparison. Not automatically a bad thing for an educational tool but it's also not hard to see why they don't get the same traction.
p-t 3 hours ago
robin_reala 7 hours ago
This is the owl image I got when I finally made it to the “delete my account” page: https://drive-thru.duolingo.com/static/owls/sad.svg
moring 7 hours ago
Devil's advocate here (not associated with Duolingo, and in fact I haven't even used it):
> They reset your cleared lessons and require you to redo them if they add new vocab to them
The same would be true if that case was never considered, or postponed, during development.
I tinkered with my own toy learning platform; I too found the question of how to deal with added content to an already-completed lesson, and the answer is that there is no easy answer. Every solution sucks in a way.
> as well as randomly clearing them in the name of making you practice them again
Anki does the same, calls it "spaced repetition" and says it's a feature. Should we ban Anki now?
llbbdd 3 hours ago
I concede that repetition is a valuable part of learning and that there's no easy answer, but they way Duolingo does it seems pretty intentional given the level of polish they have in the app generally. When prior lessons reset, it can interrupt your progress on your current lesson and will actively block you from making further progress until you go back and do those lessons again, unless you "skip" them, which they use their weird sad owl to discourage. Often the lessons haven't changed very much and redoing it is just busywork, seeing the first couple words of a question you've seen before and remembering what the answer is before its even finished writing it out, which doesn't seem like it reinforces learning the language, just learning how to salivate when Duo rings the bell.
I haven't used Anki either and I'm not suggesting anybody ban either one, though I would be curious how Anki's spaced repetition implementation differs from Duos. In general I don't think bans usually have the intended effect, and trying to ban or discourage dark user patterns seems almost impossible to define usefully, let alone enforce even if it were the right thing to do. I'm not much of a gambler, but I live in one of the holdout US states that doesn't allow sports betting apps, which is an entire ecosystem of human-hacking dark patterns, and it bothers me that I'm disallowed from participating in the name of protecting other people from their own poor self-control. Duolingo has all the time in the world to defeat that kind of thing with loopholes and it would make it even harder for an alternative service to compete with them.
cmsp12 7 hours ago
actually language learning is complex enough that they could build new products/ features to retain users and still deliver value. But for some reason they don't
Andrex 7 hours ago
The AI video call feature is kinda neat, even though it's pretty buggy.
thaumasiotes 8 hours ago
> and the lesson plans seem designed to plateau to prevent you from actually getting proficient enough in a language to ever unsub
They don't need to design for that. If you want to become proficient in the language, you'll have to use the language for something. Whatever lessons Duolingo provides, they won't get you to become proficient in a language.
unethical_ban 6 hours ago
I uninstalled duo lingo in a day recently. The actual app icon changes to a red faced angry owl if you wait too long to refresh your daily activity.
I switched my launcher so I could customize the icon, but Duolingo overwrites it.
This is not a toggle feature.
Damn them, so it's gone now.
cedws 7 hours ago
Duolingo is a shitty company, they don’t care about education, only retention mechanics and dark patterns. The CEO called his employees communists because they wanted to make the product beneficial for users instead of a money extraction machine.
comboy 3 hours ago
I'm too late but I'm surprised HN crowd treats tiktok as some weaponized addiction machine. Youtube used to have a working recommendation system and it was usable too. Is it really bad to give me woodworking and learning chinese videos if that's what I'm interested in at the moment? If somebody is not interested in anything specific and just want to zone out, is it really different if he scrolls through tiktok or watches the same thing put into longer videos on TV or some other site? I see zero rational argument being made here. Should we ban bikes if they are the most efficient transportation mode in given area because people get addicted to them?
tock 3 hours ago
> tiktok as some weaponized addiction machine
It is.
> Is it really bad to give me woodworking and learning chinese videos if that's what I'm interested in at the moment?
Youtube shorts is pretty similar to tiktok imo.
> is it really different if he scrolls through tiktok or watches the same thing put into longer videos on TV or some other site?
Yes because TV is just stuff shown to everyone. You aren't getting personalised content.
> Should we ban bikes if they are the most efficient transportation mode in given area because people get addicted to them?
Do people get addicted to bikes? People do get addicted to drugs. Maybe we should ban drugs? Oh wait we do.
comboy 3 hours ago
People do get addicted to bikes. Not even questionable. But of course that's not a charitable interpretation, and on that - yes I don't think personalized content is comparable to heroin. What is so evil about personalized content?
I'm sincerely trying to understand. Your whole argument here is based on the premise that TV is OK because it's not personalized.
tock 3 hours ago
pinnochio 3 hours ago
glimshe 9 hours ago
Maybe I don't get addicted easily, but after 30 minutes of forcing myself to watch tiktok, I just uninstalled it. Friends told me I didn't give it enough time to learn my tastes but... How could it, given that literally 100% of the videos in my interest areas were trash?
KaiserPro 7 hours ago
The algorithm is pretty simple, it'll show you a selection of videos that are from the n most popular genres of videos, then depending on your dwell time, it'll A/B test categories that are related, or sub categories.
That bit isn't that difficult or new. the special sauce is the editorialising and content categorisation. being able to accurately categorise videos into genres, subjects and sub subjects (ie makeup video, 25 year olds, woman, straight, new york, eyeglitter) and then creating a graph of what persona likes what.
The second secret sauce is people going through and finding stuff and promoting it. TikTok (used to) editorialise/pay highly for content.
batrat 8 hours ago
I did the same... even faster. I installed it, suggested me some local crap. I wanted ltt, mkbhd, etc. searched those 2, added them, after that first 2 videos were the same crap. uninstall. even youtube is better. It's so much content on youtube that It's impossible to watch it all in a lifetime even at 5x speed. And 10x better content.
frantathefranta 8 hours ago
I'm in the same boat. I have a TikTok account so my wife and friends can send me videos (mostly cute dogs). It's funny when people probe why I don't use TikTok and they think it must be because I'm against the Chinese/Larry Ellison influence or other common reason. No, I just don't like the format.
halapro 7 hours ago
I did the same, but because I realized it could become addicting. Too bad Instagram f'ed me by copying TikTok. Now I'm addicted to Reels and I can't uninstall Instagram because my friends message me on it.
thechao 9 hours ago
It's a constant stream of makeup & dogs. I just stick to Michael Penn on YT.
RobotToaster 9 hours ago
> On Friday, the regulators released a preliminary decision that TikTok’s infinite scroll, auto-play features and recommendation algorithm amount to an “addictive design” that violated European Union laws for online safety.
How is that any different to Facebook?
clydethefrog 9 hours ago
The European Commission bases its investigation on the rules laid down in the Digital Services Act (DSA). This European legislation, introduced in 2022, imposes strict requirements on companies offering digital services in Europe.
In addition to TikTok, the social media company Meta, Facebook's parent company, is also under the investigation.
https://ec.europa.eu/commission/presscorner/detail/en/ip_24_...
Quoting: >The Commission is concerned that the systems of both Facebook and Instagram, including their algorithms, may stimulate behavioural addictions in children, as well as create so-called 'rabbit-hole effects'. In addition, the Commission is also concerned about age-assurance and verification methods put in place by Meta.
And before someone mentions the other? X - the everything app formally known as Twitter - is also under the Commission's scrutiny. It was fined approximately 120 million euro at the end of last year.
input_sh 9 hours ago
To explain it in a little bit better: Digital Services Act designates websites as Very Large Online Platforms (VLOPs) based on the number of monthly active users within the EU (>45 million, roughly 10% of all EU citizens).
Once the website is designated as such, you're looked at with more scrutiny, have to comply to higher standards, and the exact remediation steps are decided on a case-by-case basis. All of the cases are chugging along, but not all of them are on the same stage.
If your website is not popular enough to be designated as VLOP, this law basically doesn't exist. It's not like GDPR in a sense that it defines some things everyone has to follow, regardless of your audience size.
RobotToaster 7 hours ago
Thanks.
Let's hope they don't chicken out.
black_puppydog 9 hours ago
it may not be. but it's common to fight a legal battle against one perpetrator first, then see for the rest. gotta start somewhere, why not start at what's arguably the most toxic and obvious case, even if (or exactly because) it's been around for less long.
Mordisquitos 9 hours ago
Maybe it isn't any different to Facebook, I don't know. Why would if matter if Facebook isn't any different from TikTok in the context of this news?
iepathos 9 hours ago
Apparent hypocrisy and injustice in government policy is an ugly thing in the world that should be pointed out and eliminated through public awareness and scrutiny.
pjc50 9 hours ago
hagbard_c 9 hours ago
It matters because everyone - people, companies, countries - is supposed to be equal in front of the law. Selective application of the law shows this not to be the case and shows that there are other factors in play which decide whether someone - a person, a company, a country - gets to violate some law without legal consequences while someone else is prosecuted for the same violation.
If you now think "they have to start somewhere in prosecuting these violations" you're partly correct but also partly mistaken. Sure they have to start somewhere but they could - and if they are really serious about their claims should - have started prosecuting all those other companies which did this way before TikTok or even its predecessor Musically was a thing. Algorithm-driven endless scroll designs to keep user's eyes glued to the screen have been a thing from very early on in nearly all 'social' app-site-things and the warning signs about addictive behaviour in users have been out for many years without the law being thrown at the proprietors of those entities. As to why this has not happened I'll leave for the reader to decide. There are plenty of other examples to be found in this regard ranging from the apprehension of the Telegram CEO to the sudden fervour in going after X-formerly-known-as-Twitter which seem to point at politics being at play in deciding whether a company gets to violate laws without being prosecuted or not.
So what's the solution you ask? As far as I can see it is to keep these companies from violating user's rights by keeping them in line regardless of who owns or runs the company and regardless of whether those owners or proprietors are cooperative on other fronts. Assuming that these laws were written to stem the negative influence these app-things have on their users they should have gone after many other companies much earlier. Had they done so it might even have led to TikTok realising that their scheme would not work in the EU. They might not have launched here or they might have detuned their algorithmic user trap, they might have done many things to negate the negative effects of their product. They might just have decided to skip the whole EU market altogether like many other companies have done and do. I'd have thought 'good riddance', what you?
paulryanrogers 9 hours ago
Maybe because FB are getting away with the same thing?
fifilura 9 hours ago
hnbad 9 hours ago
StilesCrisis 9 hours ago
Not to mention Instagram. It is almost indistinguishable from TikTok now.
embedding-shape 9 hours ago
Seems to be the same as Facebook, and a bunch of others, so hopefully they're all looking into ways of stop breaking the law, if their lawyers have flagged this preliminary decision to them yet.
Aerbil313 9 hours ago
It's not any different. Facebook, Instagram, Tiktok, Reddit, all are in the same boat. Explicitly designed, tested and benchmarked to hack human reward circuits most effectively to maximize ad revenue.
shevy-java 5 hours ago
So, I think many will reach the conclusion that TikTok's design is addictive. No problem here.
But, when I go to Youtube - owned by Google - and use those shorts (video shorts), I kind of "swipe down". Even on my desktop computer. This is also addictive until I eventually stop.
Why isn't Google also fined? Where does the fine approach stop? I am all for punishing corporations exploiting humans, so that is all fine by me. But I don't quite understand the rationale. It is not addictive like a drug, right? The behaviour solely origins via visual feedback. That's different to e. g. taking LSD. It's a bit strange to me. When is something addictive? Where is the boundary? One could also say this is simply good design that gets people's attention. Ads are also like that. Why are ads not made illegal? I would be in favour of that. So why aren't ads made illegal? They can contain addictive elements. They manipulate the viewer. They try to sell an image. Why is that not forbidden?
JimmyBuckets 5 hours ago
You prosecute one case at a time. A judgement against TikTok (arguably the largest example) will make similar judgements against others easier.
Also, LSD isn't addictive in any sense of the word.
senbrow 3 hours ago
We don't need to know the exact boundaries of what's acceptable to recognize obviously harmful behavior and make efforts to stop it on a societal level.
This is the classic "perfect is the enemy of the good" type scenario.
Let's make imperfect progress if that is what we're currently capable of.
seydor 3 hours ago
Again, the most problematic in this is how vague and handwavy the regulation is.
> The Commission's investigation preliminarily indicates that TikTok did not adequately assess how these addictive features could harm the physical and mental wellbeing of its users, including minors and vulnerable adults.
> For example, by constantly ‘rewarding' users with new content, certain design features of TikTok fuel the urge to keep scrolling and shift the brain of users into ‘autopilot mode'. Scientific research shows that this may lead to compulsive behaviour and reduce users' self-control.
> Additionally, in its assessment, TikTok disregarded important indicators of compulsive use of the app, such as the time that minors spend on TikTok at night, the frequency with which users open the app, and other potential indicators.
This is comically unscientific language. It's entirely subjective what is adequate when framed like that. This is another law aimed at suing megacorps to extract fines, although i m not sure how they hope to get those fines from China.
pinnochio 3 hours ago
You're quoting the NYT article. If you're going to criticize the Commission's language for being "vague and handwavy", you should quote the original source.
seydor 2 hours ago
No, that is actually the EU's press release: https://ec.europa.eu/commission/presscorner/detail/en/ip_26_...
graemep 8 hours ago
No, one branch of the EU (not European) government has said it is likely (there has been no ruling) that its illegal.
Its a good thing, but its not what the title says it is
amadeuspagel 7 hours ago
Banning infinite scroll comes close to banning good design. If removing pointless interruptions is illegal, we might as well throw every designer in prison. And why stop there? Why not force TikTok to add other pointless barriers, like making the user solve a puzzle before watching another video? What about other uninterrupted experiences, like watching TV?
I find twitter more addictive then TikTok. Should it be forced to make me click "next" before seeing another tweet?
Banning recommendation engines is also incredible. Is it really the EU's case that they're all illegal, from the youtube recommendation engine to amazon's "people who bought this also bought" to twitter's "who to follow"? Is TikTok's just too good?
Juliate 7 hours ago
> Banning infinite scroll comes close to banning good design.
If infinite scroll is good design.
> we might as well throw every designer in prison
No, we might as well convict every manager/boss that assign those goals to the designers.
Designers don't dream these patterns out of thin air, they have incentives to.
alangibson 5 hours ago
Give a kid a phone with TikTok on it and observe them for a while. It's genuinely upsetting.
They'll spend hours with their heads down just silently looking at the thing. All desire to do anything else just vanishes. Then they freak out when you try to take it away from them.
The only obvious difference between them and someone on fent is the verticality of their posture.
7tflutter7 3 hours ago
Using this logic the government should regulate Minecraft too.
ineedaj0b 2 hours ago
Had they invented Ice Cream in the 2020s, lawmakers of Europe would find it illegal for it's addictive properties. They'd also decree a universal milk fat percentage, perhaps even a law calling dairy farming slavery.
Anything but be competitive
Havoc 3 hours ago
The trick bit is that addiction and showing people what they want to see are near indistinguishable. It's optimizing for same thing basically and don't think it'll be possible to legislate a clear distinction
Barrin92 2 hours ago
There's a big difference between healthy wants and addiction. The latter involves compulsion and craving. The clearest sign anyone is addicted to something is that they use something precisely when even they don't want to.
I'd even say it's orthogonal to the content and what someone wants to see. You can design an app full of crap that's addictive purely because of its reward mechanisms, and on the other hand you can design something that discourages addiction while having high quality content, it's not optimizing for the same thing. People get addicted to mechanisms, not to content, the same way you can enjoy a nice scotch but the addict goes for the five dollar handle of vodka. The latter doesn't want the vodka, he wants the alcohol.
Addiction in many ways erodes genuine higher-order wants and only leaves stimulation. I'd not be surprised if people who watch 8 hours of TikTok a day don't even care what they watch any more.
pier25 8 hours ago
I only tried it once and like 30 mins passed in the blink of an eye. Never again.
SlightlyLeftPad 8 hours ago
I hope they go after Whatnot, Youtube shorts, and LinkedIn as well.
LinkedIn has become such a pit of force-fed self-help vitriol it’s completely lost its purpose.
johnhamlin 3 hours ago
Imagine having a government that demands a company like TikTok stop abusing its users instead of checks notes forcing its sale to your cronies so you can silence your critics. Must be nice.
ApolloFortyNine 7 hours ago
I do think it's addictive, but also the very idea of media in general is to keep you around. Television channels try to display content their viewers enjoy, but they can only target broadly. The web allows sites to have way more personal recommendations, but banning it is essentially banning sites because people enjoy it too much.
I think short form content especially is basically brain rot, but I also don't know how you ban something simply because it's too good at providing content people enjoy. The result would just be a worse experience across the board, is that a win?
I guess a forced 5s video saying take a break after 20 minutes of doom scrolling wouldn't be the end of the world, but truely making it illegal doesn't make sense.
asadotzler 3 hours ago
>I do think it's addictive, but also the very idea of media in general is to keep you around.
I do think it's addictive, but also the very idea of casinos/bars/opium dens in general is to keep you around.
Ylpertnodi 6 hours ago
Reddit once told me to take a break (i was on the sick for a foot injury). So I did. I now check in once a week, for one hour, max. Ahhh, creatures of habit, that we are.
arethuza 6 hours ago
On YouTube I seem to mostly get ads for gambling apps that emphasise the controls and safety measures they have.
I've never gambled let along used a gambling app.
tock 3 hours ago
I think algorithmic content recommendations must be banned from social media. Its too powerful wrt influencing the masses. People should go back to just seeing content from their friends.
jcynix 7 hours ago
Here's a reading and listening tip for handling social media addiction:
Frank Possemato: How to Live an Analog Life in a Digital World: A Workbook for Living Soulfully in an Age of Overload
How to live an analog life in a digital world | Frank Possemato | TEDxBU https://www.youtube.com/watch?v=WEMffdUgWCk
He does not say stop everything, but instead offers realistic tips to reduce one's dependency, e.g. he suggests to take breakes and training to stay offline for certain intervals (e.g. half an hour, or an hour)
bdcravens 8 hours ago
So what's next, Hacker News is illegal because the point system encourages retention?
zbentley 7 hours ago
This kind of absolutism is unhelpful. At every point on the spectrum between "a good app that people choose to spend time on because it's valuable to them" and "heroin marketed to preteens in schools" there is no clear line or delineation between addictive abuse and autonomy.
But we still don't let liquor stores sell to kids. We still criminalize a lot of drug use. And while there are tons of different opinions about whether specific instances of those restrictions are appropriate, pretty much everyone agrees that there are qualitative differences between predatory behavior-influencing and bad choices.
It's a question about where to move lines that society already broadly agreed to put in place, not about whether to have lines at all a la "well you might as well just make bad choices illegal then". We already do that, and it succeeds at mitigating harm in many (not all) cases.
bdcravens 3 hours ago
Drugs and alcohol are explicit substances with an explicit definition.
krapp 7 hours ago
The point of the absolutism is that the line will be drawn not where society broadly agrees it should, but where governments find it most useful, and that line will always move in the direction of increasing censorship and propaganda. If Hacker News becomes enough of a threat to the regime it will be classified as "social media" and all of a sudden it will be illegal to moderate without a court order or some nonsense. This is a fundamentally different argument than with liquor, or cigarettes, because those don't intersect with fundamental human rights. Social media intersects with free speech. I know people here don't want to admit that, but it's true.
It used to be understood within hacker culture that government influence over speech is never good. For some reason when it comes to social media we're suddenly willing to throw the baby out with the bathwater.
Even banning algorithmic feeds is a problem. Do those feeds push harmful and extremist content? Yes. But they push everything else as well. Making it more difficult to find related content of any kind is a kind of censorship.
zbentley 6 hours ago
vee-kay 26 minutes ago
Very glad that my country India banned this vile rabid TikTok long ago, along with other suspicious/spyware/disruptive apps like PUBG. Good riddance.
vondur 2 hours ago
Who runs their European operations? Is it the Chinese and not Oracle?
delichon 8 hours ago
I use X almost entirely from the desktop where I have an extension installed that lets me whitelist my follows, and see nothing else. I recently browsed the same feed on mobile ... and it was entirely different! I think I spent a half hour and saw zero content from my follows, just one ticktok style video after another. For those who find these services without value, I now understand. But I feel revolted rather than addicted. Will I now experience a mysterious compulsion to view the naked feed?
Aurornis 8 hours ago
> I recently browsed the same feed on mobile ... and it was entirely different! I think I spent a half hour and saw zero content from my follows
At the top of the mobile app there’s a “For You” tab and a “Following” tab. You must have been on the “For You” tab.
Switch to the “Following” tab.
If you start scrolling the “For You” tab and do it for half an hour straight, you’re basically signaling that this the content you wanted to see and will continue getting more of it.
crazygringo 7 hours ago
> On Friday, the regulators released a preliminary decision that TikTok’s infinite scroll, auto-play features and recommendation algorithm amount to an “addictive design” that violated European Union laws for online safety.
How is this any different from Reddit? From Instagram? Why single out TikTok?
Applying laws unevenly is a form of discrimination.
subroutine 4 hours ago
It's such an odd request to make something less enjoyable. If the EU wants a time limit on app use they should just impose it themselves.
seydor 4 hours ago
I think you dont consider that this is politics and why it s conducted through press releases
davidmurdoch 7 hours ago
What other instances of "we did our job as little too well" are there?
I can think of tabacco and other drugs, but that's not really the same. Monopolistic behavior doesn't really fit either. Maybe Kleenex marketing doing so well their name became interchangeable with the word "tissue"?
islandfox100 7 hours ago
https://en.wikipedia.org/wiki/Hyperpalatable_food , One could argue about the plastic usage of the Coca-Cola company, etc
davidmurdoch 6 hours ago
Good call. Maybe the US needs a food score system on the label like they have in some European countries. Obviously that system has it's flaws though
seydor 3 hours ago
Condoms or contraceptives (if they correlate with the drop of fertility
uriahlight 7 hours ago
Europeans really need to get their heads out of their butts. Their solution to every problem is nanny state regulation.
Ylpertnodi 6 hours ago
> Europeans really need to....
Which country, or countries are you talking about? Are you including the UK?
Unlike the States, with one language, we have many.
thinkingtoilet 7 hours ago
What's your solution to the current problem? Because the free market ain't working.
coredev_ 5 hours ago
Nah man, I'm glad for you that you live in country X where you do Y instead, but at the same time as an European I'm pretty satisfied regulating big shitty companies
heyheyhouhou 8 hours ago
They should do the same with Instagram and Youtube shorts... but wait, they are not chinese, they are allowed to mine us...
pestosandwich 5 hours ago
The ultimate flex as a product designer would be to put "Designed product UX so addictive that it was banned in Europe" on my resume.
coliveira 3 hours ago
In the US it is now legal because it was completely taken over by the hydra.
semiquaver 8 hours ago
Just curious for anyone who pays more attention to this than me: is the company being sanctioned by the EU for this behavior the one that US law forced an ownership change of or does that company only operate in the US?
tgtweak 7 hours ago
The simple fact the back button while on the main screen doesn't exit the app is something that honestly should be illegal and is not permitted in the app stores.
xutopia 5 hours ago
We are essentially saying that our kids should be allowed to smoke cigarettes and not doing anything about it.
seydor 3 hours ago
If cigarettes didnt have health effects it would be great (they may even be good for their brains who knows)
BaardFigur 5 hours ago
Which country? Europe is a continent, with many different countries and many different laws.
ajaimk 7 hours ago
Can Europe stop messing with TikTok & Apple and start fixing the mental health issues caused by Teams?
seydor 4 hours ago
are you sure you want them to fix it?
genericacct 7 hours ago
Kind of funny coming from people who levy taxes on tobacco products all the time
franze 6 hours ago
Nothing will happen. It is the EU. We bark and then roll over.
juancn 8 hours ago
Isn't this exactly the same with Instagram, Snapchat, Facebook, etc.?
What makes TikTok different?
brightbeige 7 hours ago
shafyy 8 hours ago
Direct link to EU Commission's statement: https://ec.europa.eu/commission/presscorner/detail/en/ip_26_...
christkv 8 hours ago
So will they also go after youtube?
BoredPositron 4 hours ago
Nothing will happen.
heraldgeezer 3 hours ago
ok sooo, youtube in general I can watch 8h streams. I watch it insane. what about that
bondarchuk 7 hours ago
This is generational warfare. Imagine if we said boomers cannot watch TV anymore...
andrewinardeer 9 hours ago
Infinite scroll is banned on this phone. Using NextDNS.
ddmma 8 hours ago
They will pay upfront or put some geopolitical pressure https://www.bbc.com/news/articles/c24g8v6qr1mo
concats 8 hours ago
TikTok has a lot of issues, such as privacy, dubious content, 'brainrot', etc. I don't want to seem like I'm necessarily defending TikTok specifically here.
But this really just stinks of Regulatory Capture to me. Their main argument is that the consumers like to use the app too much?
Why? Because it's smarter and not as enshittified as the competitors?
I'm sure if youtube, facebook, reddit, etc reduced the number of ads, and started showing more relevant content that people actually cared about, they too would start being "more addictive". Do we really want to punish that?
What's the end goal here?
seydor 3 hours ago
Regulatory capture that benefits whom?
This is typical "EU populism" signaling
WhereIsTheTruth 9 hours ago
Funny how Europe's "concern" for digital health only kicks in when a non US platform starts winning
hyperpape 9 hours ago
European regulators and courts have placed a lot of scrutiny on big US tech companies, with frequent fines for privacy violations and potential anti-competitive behavior. Also as noted upthread, they're investigating Meta and Twitter on this specific issue.
xienze 9 hours ago
You’re getting downvoted but seriously, it took them this long to figure this out? I also suspect they won’t outright ban TikTok, but instead levy a multi-billion dollar fine and let it continue operating.
robin_reala 7 hours ago
The fines are typically accompanied with a requirment to change the illegal behaviour.
globular-toast 9 hours ago
Good. I feel like since cracking down on smoking in the 90s we've become really complacent to the dangers of addiction. Just like with smoking you'll get people inside the industry defending it too (like in this very comment section).
benbojangles 4 hours ago
Am I the only one who does not know what tiktok is or does?
bluedino 6 hours ago
Probably, but it's hard to take them seriously after the EU cookie debacle.
metalman 4 hours ago
doom scrolling is not so much an addiction as it is a disease * , as heroin has fully functioning addicts who live very normal office work lives over a complete career. doom scrolling renders the patient unable to fully partisipate in society or do meaningfull work or interact in ways that promote there self interest. I get emails daily from people looking for work, which are clearly written by someone/thing, other than the person, and when I insist on turning a call into there job interview, they freeze up, and hang up after any request for detail. Waste products and they never even got the chance to get ripped out of there minds and have a wild good time first.
* juvinile dimentia
ajsnigrutin 8 hours ago
Might be a generational thing, but I never understood the "shorts" (in any format on any social network).
I can watch a 9 hour video on GTA games without problems (not in one sitting, but in parts), but 3 'shorts' in a row with not enough info and explanation to be interesting makes me close any of the 'shorts' apps (tiktok, youtube shorts, instagram....).
(eg, the 9 hour video: https://www.youtube.com/watch?v=Faxpr_3EBDk )
SlightlyLeftPad 8 hours ago
You likely weren’t wired into it while your brain was developing.
There’s clear scientific evidence that these shorts trigger addiction-like behavior[1]. The detrimental effects on a kid’s brain development can be inferred[2]. A reasonable argument could made that it’s not so different from things like nicotine, alcohol or other drugs when it comes to child brain development. I believe these companies know this and willfully push it on kids anyway.
Edit: And I think it’s really telling that China has some of the strictest state-led anti-addiction and youth protection policies globally[3].
[1]https://www.sciencedirect.com/science/article/pii/S105381192...
[2]https://www.sciencedirect.com/science/article/pii/S105381192...
[3] https://cjil.uchicago.edu/print-archive/kids-no-phones-dinne...
seydor an hour ago
actually the study does not show a trigger by shorts, instead they hypothesize the addiction exists based on previous studies done on internet/video game addictions.
concats 7 hours ago
I think one of the things that short form videos do really well is that they punish creators who pad their videos with unnecessary filler content. On TikTok for example (Not necessarily a fan of the app but it's a good example) no videos start with all that empty jabbering you often see on YouTube ("Welcome to my channel...", "Today we will...", "Please Like and Subscribe...", "This video is sponsored by...", etc), because if they tried any of that crap the viewers would just swipe the content away. So, instead they always get straight to the point. That part is really refreshing.
Of course, there are other issues instead.
p-t 4 hours ago
i can't really concentrate well on long video content outside of specific cases, so there's that. honestly though i feel like shorts aren't the solution, there should just be more text content [eg: tutorials] in addition to video things. [every time someone says something is "only communicateable through video/audio" i die a little bit inside...]
xrd 5 hours ago
I used to feel, despite knowing how much harm the US has caused around the world, that I was lucky to be born American. Shamefully, I knew that deep down it was better to be born in the US than in a slum in Rio or Calcutta.
Now, I question that, because I know that American companies will never step in and regulate themselves, nor other "foreign run" companies like TikTok (I know it is really murky right now). I know Trump, who owns his own social media company, and Elon Musk, who has invaded the government and owns his own propaganda machine, will never be on the right side of history. My kids are forcibly addicted to their phones and these companies are racing to a bottom I don't think exists. I watch them consume in horror and helplessness.
Spare me your thoughts, childless commentators. You have no idea what kids these days are facing. You have no idea how hard I have fought. It is so horrible. And, the only parents who winning are Amish, Waldorf or home school kids. Every single friend in my kids life is even worse off than mine, so it is pushers everywhere. 13 year old brains were never designed to survive this kind of assault.
dirtyoldmick 3 hours ago
Europe is so stupid.