The EU moves to kill infinite scrolling (politico.eu)

78 points by danso 2 hours ago

jjcm an hour ago

Here's the actual statement from the European Comission: https://ec.europa.eu/commission/presscorner/detail/en/ip_26_...

It's important to note they aren't creating laws against infinite scrolling, but are ruling against addictive design and pointing to infinite scrolling as an example of it. The wording here is fascinating, mainly because they're effectively acting as arbiters of "vibes". They point to certain features they'd like them to change, but there is no specific ruling around what you can/can't do.

My initial reaction was that this was a terrible precedent, but after thinking on it more I asked myself, "well what specific laws would I write to combat addictive design?". Everything I thought of would have some way or workaround that could be found, and equally would have terrible consequences on situations where this is actually quite valuable. IE if you disallow infinite scrolling, what page sizes are allowed? Can I just have a page of 10,000 elements that lazy load?

Regardless of your take around whether this is EU overreach, I'm glad they're not implementing strict laws around what you can/can't do - there are valuable situations for these UI patterns, even if in combination they can create addictive experiences. Still, I do think that overregulation here will lead to services being fractured. I was writing about this earlier this morning (https://news.ycombinator.com/item?id=47005367), but the regulated friction of major platforms (ie discord w/ ID laws) is on a collision course with the ease of vibe coding up your own. When that happens, these comissions are going to need to think long and hard around having a few large companies to watch over is better than millions of small micro-niche ones.

spwa4 an hour ago

I wouldn't worry about that. You're ignoring politics, and what this actually is. If the EU had a real problem with addictive designs and social media the time to move against it was of course 10+ years ago. They do not intend, not even remotely, to sabotage the profit machines that those companies are, they just want political weapons against the companies. The intention here is not to cure addiction, destroy profits, the intention is to use economic power to achieve political ends. The EU is built on this, it just didn't use to involve that many private companies.

Like most famous EU laws, this is not a law for people. Like the Banking regulations, the DMA, the GPDR, the AI act, this law cannot be used by individuals to achieve their rights against companies and certainly not against EU states, who have repeatedly shown willingness to use AI against individuals, including face recognition (which gets a lot of negative attention and strict rules in the AI act, and EU member states get to ignore both directly, and they get to allow companies to ignore the rules), violate GPDR against their own citizens (e.g. use medical data in divorce cases, or even tax debt collection, and they let private companies ignore the rules for government purposes (e.g. hospitals can be forced report if you paid for treatment rather than pay alimony, rather than pay your back taxes)). The first application of the GPDR was to remove links about Barrosso's personal history from Google.

These laws can only be used by the EU commission against specific companies. Here's how the process works: someone "files a complaint", which is an email to the EU commission (not a complaint in the legal sense, no involvement of prosecutors, or judges, or any part of the justice system of any member state at all). Then an EU commissioner starts a negotiation process and rules on the case, usually imposing billions of euros in fines or providing publicly-backed loans (in the case of banks). The vast, vast, vast majority of these complaints are ignored or "settled in love" (French legal term: the idea is that some commission bureaucrat contacts the company and "arranges things", never involving any kind of enforcement mechanism). Then they become chairman of Goldman Sachs (oops, that just happened once, giving Goldman Sachs it's first communist chairman, yes really. In case you're wondering: Barrosso), or join Uber's and Salesforce's executive teams, paid through Panama paper companies.

In other words: these laws are not at all about addictive design, and saving you from it, they're about going after specific companies for political means. Google, Facebook, Goldman Sachs, ...

Ironically the EU is doing exactly what Trump did with tariffs. It's just that Trump is using a sawed-off shotgun where the EU commission is using a scalpel.

wasabi991011 17 minutes ago

> If the EU had a real problem with addictive designs and social media the time to move against it was of course 10+ years ago.

Addictive designs and social media have changed a lot in the last 10 years, for one. But more importantly, there's no statute of limitation on making laws.

Aarchive 27 minutes ago

> Like the Banking regulations, the DMA, the GPDR, the AI act, this law cannot be used by individuals to achieve their rights against companies

Of course the GDPR gives individuals rights, counter example:

> The first application of the GPDR was to remove links about Barrosso's personal history from Google.

foldr 4 minutes ago

> These laws can only be used by the EU commission against specific companies.

In the UK at least, the GDPR was incorporated into UK law (where it remains, essentially unmodified, even after Brexit). So it is certainly not necessary to get the EU commission involved to enforce the law. In the UK, the ICO is the relevant regulator. There are other national regulators that enforce the GDPR, such as the French CNIL.

poncho_romero an hour ago

I hope this goes through. Trillion dollar companies are waging a war on our attention, using everything at their disposal to make these apps addictive. It isn't a fair fight and the existence of infinite feeds is bad both for people and democracy. Regulating consumer products that cause harm to millions is nothing new.

erxam an hour ago

I do so too. Dark patterns should never be acceptable.

The amount of paid shills opposing this is a good indicator that it's the right move.

woodpanel an hour ago

If a UI element crushes your democracy, that democracy wasn’t very strong to begin with.

joe_mamba an hour ago

This. If all it took was a $300k ad campaign on tiktok to get the population of a country(Romania in this case to be specific) to vote for a shady no-name candidate that came out of nowhere, instead of the well known candidates of the establishment, that should tell you the politics of your country betrayed its electorate so badly that they would rather commit national suicide instead of voting the establishment again to screw them over for the n-th time. Tiktok only exposed that, it didn't cause that.

I'm not saying social media isn't cancerous and shouldn't be regulated, because it is and it should, I'm saying that in this specific case it's a symptom of a much bigger existing disease and not the root cause of it.

tzs 13 minutes ago

cbg0 an hour ago

ben_w an hour ago

I imagine there was a similar argument a century ago about how if alcohol kills your marriage, it wasn't a very strong marriage.

I wonder if we'll get speakeasies where people can get endogenous dopamine kicks from experiencing dark patterns?

thinkingtoilet an hour ago

No. It's us humans that aren't very strong to begin with. To not admit it is to deny reality at this point.

mym1990 an hour ago

Eh, its not like it is happening overnight. Its like a cancer that slowly spreads without much notice and then one day the democracy collapses and its too late to do anything about it.

dataflow an hour ago

Ah yes, let's destroy all the weak democracies; they're not strong to begin with.

tokyobreakfast an hour ago

> Trillion dollar companies are waging a war on our attention, using everything at their disposal to make these apps addictive.

Or you could just shut the phone off and/or not install the app. It's a simple solution, really, and one that is available at your disposal today at no cost.

ahhhhnoooo an hour ago

Just stop using heroin. Just stop eating fast food. Just stop going to the casino. Just don't smoke anymore.

We know plenty of things are quite bad for us, and yet we find them difficult to stop. Somewhat famously difficult to stop.

I think telling people, "just don't..." trivializes how difficult that is.

tokyobreakfast an hour ago

happytoexplain an hour ago

"Just" is the all time champion weight lifter of the English language.

baq an hour ago

Engineering addiction should be a punishable offense. It already is if you’re a chemist.

manuelmoreale an hour ago

You could say that about literally every single type of addictive behavior present on the face of the planet. You could just stop smoking and/or not buying cigarettes. You could just stop drinking and/or stop buying alcohol. It's a completely pointless observation. There's a reason why these are addictions.

kelseyfrog an hour ago

Drug stores should stock morphine available without age restriction and if you don't want it, just don't buy it.

tokyobreakfast an hour ago

peterisza 2 hours ago

They should move to kill the cookie popup

mcny 2 hours ago

You don't have to have a cookie popup if you don't do stupid stuff. Don't use anything other than strictly necessary cookies and you are good to go.

Disclaimer: I anal and this is not legal advice.

rpdillon an hour ago

Having worked at multiple companies and talked to multiple legal teams about this, they tend to be very conservative. So the guidance I've gotten is that if we store any information at all on the person's computer, even to know whether they've visited the site before, we still need a cookie banner.

Basically, the law created enough fear among the lawyers that software developers are being advised to include the cookie banner in cases where it isn't strictly needed.

norman784 an hour ago

stephenr an hour ago

rendx an hour ago

nozzlegear an hour ago

Don't several of the EU's own government information websites use cookie popups?

dathinab an hour ago

if you don't track users you don't need GDPR consent dialogs

I think in the past you still needed some info box in the corner with a link to the data policy. But I think that isn't needed anymore (to be clear not a consent dialog, a informational only thing). Also you can without additional consent store a same site/domain cookie remembering you dismissing or clicking on it and not showing it again (btw. same for opting out of being tracked).

But there are some old pre-GDPR laws in some countries (not EU wide AFIK) which do require actual cookie banners (in difference to GDPR consent dialogs or informational things). EU want them removed, but politic moves slow AF so not sure what the sate of this is.

So yes without checking if all the older misguided laws have been dismissed, you probably should have a small banner at the bottom telling people "we don't track you but for ... reasons .. [link] [ok]" even if you don't track people :(. But also if they haven't gotten dismissed they should be dismissed very soon.

Still such a banner is non obnoxious, little annoying (on PC, Tablet, a bit more annoying on Phone). And isn't that harass people to allow you to spy on them nonsense we have everywhere.

prmoustache 2 hours ago

It is up to the websites to do that, and to the users to boycott those websites showing cookie popups.

idle_zealot an hour ago

The regulatory body could clarify that a DO NOT TRACK header should be interpreted as a "functional/necessary cookies only" request, so sites may not interrupt visitors with a popup modal/banner if it's set.

jeroenhd an hour ago

ben_w 2 hours ago

Just so long as that means killing all the tracking, not just going back to hiding it.

dathinab an hour ago

ahhhh, every time the same discussion

1. GDPR consent dialogs are not cookie popups, most things you see are GDPR consent dialogs

2. GDPR consent dialogs are only required if you share data, i.e. spy on the user

3. GDPR had from the get to go a bunch of exceptions, e.g. you don't need permission to store a same site cookie indicating that you opted out of tracking _iff_ you don't use it for tracking. Same for a lot of other things where the data is needed for operation as long as the data is only used with that thing and not given away. (E.g. DDOS protection, bot detection, etc.)

4. You still had to inform the user but this doesn't need any user interacting, accepting anything nor does it need to be a popup blocking the view. A small information in the corner of the screen with a link to the data policy is good enough. But only if all what you do falls under 3. or non personal information. Furthermore I think they recently have updated it to not even require that, just having a privacy policy in a well know place is good enough but I have to double check. (And to be clear this is for data you don't need permission to collect, but like any data you collect it's strictly use case bound and you still have to list how its used, how long stored etc. even if you don't need permissions). Also to be clear if you accept the base premise of GDPR it's pretty intuitive to judge if it's an exception or not.

5. in some countries, there are highly misguided "cookie popup" laws predating GDPR (they are actually about cookies, not data collection in general). This are national laws and such the EU would prefer to have removed. Work on it is in process but takes way to long. I'm also not fully sure about the sate of that. So in that context, yes they should and want to kill "cookie popups". That just doesn't mean what most people think it does (as it has nothing to do with GDPR).

kuerbel an hour ago

Kill cookie pop up dark patterns*

saithir an hour ago

But that would require directing the anger at specific companies (and their 2137 ad partners) rather than at an easy target of the banana-regulating evil authority.

Sadly whenever this kind of discussion pops up it's usually a very unpopular take.

gib444 an hour ago

Well then where would be the incentive to download apps/not clear your cookies...? :-)

bubblewand an hour ago

Simply banning most forms of advertising would be extremely welcome and might largely solve the cookie-popup issue, too.

peterisza an hour ago

and then the inventor should go to prison along with the guys who design the UI of microwave ovens (joke)

OGEnthusiast an hour ago

Given how badly scrolling has cooked the brain of the average American, seems like a smart thing for the EU to ban.

manuelmoreale an hour ago

And based on some of the replies in this thread we better act fast before it's too late.

linuxdude314 2 hours ago

This sounds like a type of insanity. Why would anyone care about something like this to the degree they feel like expressing the opinion publicly let alone in a political regulatory body is beyond me.

Whatever happened to freedom?

ktm5j an hour ago

Maybe you're not the type of person who's struggled with addiction, but it can do awful things to you. Yes, including being addicted to scrolling social media. It screws with your head to the point where you don't know how to live in the moment anymore.

IMO it's a feature that's not valuable enough to justify the fact that it contributes to poor quality of life for people who can't put it down.

Rygian an hour ago

> Why would anyone care about something like this ...

Because it is a dangerous addiction [1] with recognised adverse effects on human health. Like sugar, tobacco, or drugs.

[1] https://news.ycombinator.com/item?id=46959832

rockskon an hour ago

While I agree it's not a net positive, I find it dangerous to equate all addictions.

Forgeties79 an hour ago

PlatoIsADisease an hour ago

Lets do the nanny state!

(As I get older, unironically. I want my productive worker bees to be drug free, addiction free, enjoying simple pleasures that do not put me at risk. They pay Social Security. Everything is nice and safe. Freedom? Yeah no thanks, get to work and pay your taxes.)

ekjhgkejhgk an hour ago

pixl97 an hour ago

rendx an hour ago

rendx an hour ago

> Whatever happened to freedom?

Freedom from, or freedom to?

    ‘Freedom does not consist in doing what we want, but in overcoming what we have for an open future; the existence of others defines my situation and is the condition of my freedom. They oppress me if they take me to prison, but they are not oppressing me if they prevent me from taking my neighbour to prison.’ -- Simone de Beauvoir

Jon_Lowtek an hour ago

Social Media companies have actively and intentionally tried to make their products more addicting... now they have to face the very obvious consequences of that decision.

happytoexplain an hour ago

>Why would anyone care about something like this to the degree they feel like expressing the opinion publicly

Why would anyone publicly express any negative opinion about the effects of doomscrolling? I don't think I'm uncharitably paraphrasing, right?

solumunus an hour ago

Why would someone care about a destructive addiction that's plaguing the lives of the majority of the planet, leading to mental health issues and proliferating massive levels of misinformation. I wonder. Freedom to be manipulated by algorithms, yay!

mytailorisrich an hour ago

We have great freedoms in Europe. We just need to apply in advance with our detailed plan, in three copies and the Commission will decide whether to deny our application or to deny it and fine us for unhealthy thoughts, too.

Sarcasm now, but maybe what the near future will look like...

More to the point: this is indeed a massive overreach with the Commission being the police, judge, jury, and executioner... what could go wrong? Exactly what we are seeing is taking shape, precedent by precedent.

scottscambaugh 2 hours ago

Have you been under a rock the past 15 years?

slopusila an hour ago

it turns out that all those jokes about EU regulating the curvature of the cucumber were on to something

pixl97 an hour ago

>Whatever happened to freedom?

Turns out it was a big lie you've told yourself so you can let the rich and powerful get away with atrocities.

Hey, we all have free speech, it's just that I can buy a whole lot more of it than you can.

puppycodes an hour ago

Facinating that they landed on infinite scrolling as the problem to spend time and energy on instead of all the other things happening online that have an impact on society.

Genuinely curious about the actual data on this.

Does anyone have a link to a reputable, sizable study?

tokyobreakfast an hour ago

I see some synergy between this and the "iOS keyboard sucks" thread. Maybe they can regulate that next.

I'm curious how they plan to pretend to enforce this. Will you need a loisence to implement infinite scroll?

graemep an hour ago

Its addictive design in general, but only for Tik-tok. If it works and is applied to others it will be the best thing the EU has ever done.

mocmoc 2 hours ago

Forcing designs on companies... wtf is going on here

simlevesque an hour ago

Companies are part of society and we have a rule-based society.

manuelmoreale an hour ago

I mean, clearly the companies at the top can't be trusted to do what's in the best interests of the users. So at some point someone has to do something. If this is the correct something that remains to be seen.

mplewis an hour ago

is this your first year on the internet?

causalmodels an hour ago

Does this only apply to companies the commission doesn't like or will it apply to the hn app I use, my email clients, shopping sites, etc? Because it seems like the actual concern how good the algorithms are and not the UI.

idle_zealot an hour ago

This is a finding of a violation of the DSA, which only applies to services (not local reader apps), and only if they have a lot of users.

Like, a significant fraction of the country level of usage. You don't need to worry about the EU coming and taking away your HN client APK. You do need to be worried about Google doing that, though.

avaer an hour ago

I admire the EU's attempts at things like the cookie law, age verification, and tackling the addictiveness of infinite scrolling, but the implementation is pure theater.

Trackers have much more effective techniques than "cookies", kids trivially bypass verification, and designers will make a joke of tell me you have infinite scrolling without telling me you have infinite scrolling. When you are facing trillions of dollars of competition to your law, what do you think is going to happen?

Maybe if there was an independent commission that had the authority to rapidly investigate and punish (i.e. within weeks) big tech for attempting engagement engineering practices it might actually have some effect. But trying to mandate end user interfaces is wasting everyone's time putting lipstick on a pig.

ZoomZoomZoom an hour ago

Dunno about using legislative moves, but yes please. The stupidest solution to a problem no one had. Moving layouts, unreachable footers, no or unsatisfactory indication of one's position.

All just to remove navigation clicks no one minded and reduce server loads, in exchange for users suffering laggy lazy loading (or, what a hate-inducing pattern!) inability to preload, print, search or link.

somewhereoutth an hour ago

Infinite scrolling combined with the algorithmic feed is the real nasty.

Feeds should be heavily regulated, effectively they are a (personalized!) broadcast, and maybe the same strictures should apply. Definitely they should be transparent (e.g. chronological from subscribed topics), and things like veering more extreme in order to drive engagement should be outlawed.

gib444 an hour ago

I don't know how the EU has time for this kind of thing right now. Honestly

badpun an hour ago

Would it affect HackerNews? The list of topics on the main page is a form of infinite scroll.

asib an hour ago

No it's not? It's paged.

slopusila an hour ago

another cookie warning disaster incoming

hopefully AI will wake them up and save us from all this nonsense

spiderice an hour ago

Jesus the EU is becoming a dystopian nightmare.

uxcolumbo an hour ago

What exactly is dystopian about protecting developing minds of children and teens from detrimental effects and social media addiction caused by companies like Meta and Bytedance. These companies profit immensely from being quasi unregulated.

manuelmoreale an hour ago

Where are you suggest we move to escape this dystopian nightmare?

pixl97 an hour ago

To Muskland where corporations own everything including the infinite scroll feeds.

You can buy as much freedom as you want there.

manuelmoreale an hour ago

ARandomerDude an hour ago

Watch what governments do, not what they say.

This isn’t about addiction, it’s about censorship. If you limit the amount of time someone can spend getting information, and make it inconvenient with UI changes, it’s much harder to have embarrassing information spread to the masses.

Amazingly, the public will generally nod along anyway when they read governmental press releases and say “yes, yes, it’s for my safety.”

cbg0 an hour ago

Scrolling through an infinity of AI slop videos can't really be classified as "getting information". If you want to read the news and stay up to date with the "embarrassing information" there's plenty of news websites out there.

PlatoIsADisease an hour ago

I have a proud European coworker trying to get their H1B...

They talk about how great Europe is, how they like their 1-2 hour coffee/smoke breaks... These kind of moves give me that same vibe.

But why are so many Europeans trying to move to the US? Why isn't the opposite happening?

My hypothesis is that these kind of popular policies are short sighted. They are super popular, they use intuition and feeling. But maybe there is something missing. The unadulterated freedom has led people to enjoy these platforms. Obviously it affects the economy. So much so, even the US military has moved from Europe to Asia.

I don't typically like fiction, but it seems "I, Robot" was spot on about Europe. (Maybe mistaking new Africa for Asia)

kuerbel an hour ago

Well, your freeeeedooooms include having to pay taxes when living outside of the US. I'd say that's a pretty big factor in deciding if it's worth it to leave the country.

askonomm an hour ago

Why are so many Americans trying to move to the EU? Turns out people have different wants and needs in life, and so they move to where they like best. I for one would never set foot in USA in fear of being shot, kidnapped by ICE (or shot by ICE), fear of being bankrupt by the healthcare options there if something happens to me, fear of the poison you call food, and the absolutely ignorant populace that seems to roam the streets there. I swear half the times I can't even tell if USA is a real place or some really bizarre reality TV show.

rendx an hour ago

> But why are so many Europeans trying to move to the US? Why isn't the opposite happening?

Citation needed.

I took some minutes to try and find statistics, and also ChatGPT claims that the EU simply doesn't collect or publish that kind of data, so I'm wondering how you think you know.

manuelmoreale an hour ago

> But why are so many Europeans trying to move to the US?

All I see in my circle is people refusing to even go on vacation in the US, let alone move there.

OKRainbowKid 7 minutes ago