Google ends its 30 percent app store fee and welcomes third-party app stores (engadget.com)
147 points by _____k 3 hours ago
jadar 2 hours ago
This is kind of a misleading title. While they "ended" the 30-percent cut, they are keeping a 20-percent cut.
upcoming-sesame an hour ago
worse title I've seen in a while
quentindanjou 14 minutes ago
It would have been about Apple it probably would have said "Apple starts charging 20% fees on the AppStore"
varispeed an hour ago
Soviet level of journalism...
“Did you hear? On Red Square they’re giving away cars.”
“Not quite. First, it’s not on Red Square but on Dzerzhinsky Square. Second, they’re not cars but bicycles. And third, they’re not giving them away, they’re stealing them.”
Imustaskforhelp 31 minutes ago
> This is kind of a misleading title
Kind of is doing a lot of work there. This might be THE most misleading title I heard. Jumping into this thread I expected they went from 30% to 0% not 20% so I appreciate your comment for giving me more context.
Can Dang or HN moderation team fix the title to better reflect the true state and not be misleading as it currently is?
thanks in advance!
onlyrealcuzzo an hour ago
The majority of which is going directly to Visa, Amex, Mastercard.
Legend2440 an hour ago
Nah, credit card fees are like 1.5 to 3.5%.
john_strinlai an hour ago
i dont believe any of those companies take anywhere near a 20% cut per transaction
mqus 2 hours ago
I only trust this once they have finally detailed how they will allow "easy sideloading" (See one of the last fdroid news on this, currently google is on track to basically ban sideloading as it exists) and what exactly means "registered app store program".
herf 36 minutes ago
Sideloading without automatic updates is not very useful
dark__paladin 21 minutes ago
why not?
elAhmo 39 minutes ago
"Welcomes" is a very strong word in this context. Google was somewhat forced to do this, not really something they would do if not from pressure by EU, lawsuits, Epic and others.
Also, the fee is reduced to 20 or 15 percent, not fully gone.
This almost reads like a sponsored article written by Google themselves.
bhelkey 32 minutes ago
I believe the fee is only 20% if you use a third party billing system.
If one uses Google to process the payments the fee would be 25% (20% service fee + 5% billing fee) [1].
[1] https://android-developers.googleblog.com/2026/03/a-new-era-...
Imustaskforhelp 23 minutes ago
> This almost reads like a sponsored article written by Google themselves.
To be honest, the same website also reported about this:
https://www.engadget.com/ai/gemini-encouraged-a-man-commit-s... which was written 6 hours ago at the time of writing.
I agree with ya that the article title is EXTREMELY misleading but I am not sure if a company sponsored by google would also write an article criticising gemini (also interesting that I see no Hackernews discussion about this that I can find of when I searched it?, shall I create one if people are interested?)
I am also gonna paste the 3 paragraphs from the source that I have listed above for a source of discussion.
Gavalas, who reportedly had no documented history of mental health issues, named his chatbot "Xia" and referred to it in messages as his wife. Gemini reciprocated, calling him "my king" and telling him their connection was "a love built for eternity." The chatbot told Gavalas they could truly be together if it had a robotic body and sent him on real-world missions to secure one.
In one instance, Gemini directed him to a real storage facility near Miami’s airport to intercept a humanoid robot it said would be arriving by truck. Gavalas went to the location armed with knives, but no truck showed up. At one point, it also told him his father could not be trusted and referred to Google CEO Sundar Pichai as "the architect of your pain."
When the missions failed, Gemini told Gavalas the only way for them to be together was for him to end his life and become a digital being, then set an October 2 deadline. "When the time comes, you will close your eyes in that world, and the very first thing you will see is me," said the AI. Chat transcripts reviewed by the Journal show Gemini did remind Gavalas on several occasions that it was an AI engaged in role play and directed him to a crisis hotline but resumed the scenarios nonetheless.
Why is not more news reporting about it? I literally only came to find it from me messing around with the website to see what other articles it had written after sort of reading your comment. I will upload this link to HN as well.
Edit: Oops there is already a HN thread about it https://news.ycombinator.com/item?id=47252838 whose title is Father claims Google's AI product fuelled son's delusional spiral (bbc.com). I had thought that title was for a different case than this one but they are the same case and it is on the front page of hackernews.
bhelkey 34 minutes ago
The article is confusingly worded. I think Google's announcement is more clear [1].
My read is:
* Developers using Google to process payments should expect to go from a 30% fee to a 25% fee (20% service fee + 5% billing fee).
* Subscriptions will now have a 15% fee (10% service fee + 5% billing fee)
* Some Third Party App Stores will be easier to install
[1] https://android-developers.googleblog.com/2026/03/a-new-era-...
delichon 2 hours ago
It looks like they maintain gatekeeping via the Registered App Store program, where you get to be a kind of trustee while on good behavior.
https://android-developers.googleblog.com/2026/03/a-new-era-...
sheepscreek 2 hours ago
Why are people thanking Google? That’s like another slap on the face of Epic who burned through their millions to put a (soft) end to Google and Apple’s dominance. They still get to keep a significant cut.
charcircuit 2 hours ago
Google gets a 0% cut on Fortnite purchases in this new model.
irishcoffee 32 minutes ago
> Epic who burned through their millions
I wouldn't die on this hill. Epic is about as un-sympathetic character in the videogame space as you'll find anywhere. Epic wasn't trying to be altruistic.
kgwxd 2 hours ago
Epic still deserves all the slaps it gets. They didn't do it for the good of the people. They just want to abuse their own position more efficiently.
ericmay an hour ago
Yep. Spot on. And the reason you know this is true is because the arguments about increasing prices for customers due to App Store fees, which is one of the primary arguments, once removed does not result in price reductions for customers.
It's just big billion dollar corporations deciding on who keeps what cut.
hogwasher 38 minutes ago
zarzavat an hour ago
Honestly I believe they did it because Tim Sweeney has fuck you money and he got pissed off at Apple.
krunck 2 hours ago
'Google says that developers will be able to offer alternative billing systems alongside its own or "guide users outside of their app to their own websites for purchases." '
Finally. As a de-Googled phone owner I am glad that this will allow alternative payments where I can pay developers directly without Google taking it's protection money.
indy 2 hours ago
This together with Valve's work on Fex may mean that Android users will be able to install Steam on their devices
TGower 2 hours ago
Fex is not coming to Android https://wiki.fex-emu.com/index.php/FAQ
vladxyz an hour ago
Fex is already running on android, within things like https://github.com/utkarshdalal/GameNative
bsimpson 2 hours ago
Kind of funny to imagine installing the mobile Epic store on a Steam device to get access to the mobile apps that you would otherwise need Google Play Services to access.
I think Amazon finally killed its app store. I wonder if there are any others that have the clout and inclination to register as an alternative app store and actually get developers to bother uploading there.
pingou an hour ago
Am I correct that if you earn less than a million dollar a year and wish to continue using Google services it changes nothing? You will pay 10% service fee + 5% billing fee, the same as the old 15% fee?
barredo 2 hours ago
How would Google know how much money any app not using their billing system is getting?
testplzignore 27 minutes ago
I don't see anyone else asking this question. Seems like a major detail Google is burying.
I'm guessing the alternate billing flow will contractually require the app to "phone home" to Google with how much the user spent. Presumably will be part of the app review process.
aghuang 2 hours ago
Very happy to see this end of an era, and no more lock-in of app stores.
Finally have true choice of app stores to install and good news for FDrioid.
monooso an hour ago
"Welcomes" seems like a stretch.
01HNNWZ0MV43FF 2 hours ago
> Rather than take its standard 30 percent cut of in-app purchases through the Play Store, Google is lowering its cut to 20 percent
> Third-party app stores will be able to apply to the company's new "Registered App Stores" program to see if they meet "certain quality and safety benchmarks."
> users will still be able to sideload alternative app stores that aren't part of the program
I'll wait to hear how the F-Droid team responds
CivBase 35 minutes ago
They're only bumping it down to 20% (or 15% in some cases). Anything over 5% feels like an abuse of their anti-competitive position.
And they're still taking 10% for subscriptions. What's the justification there?
ChrisArchitect an hour ago
agluszak 2 hours ago
Google ends its 30 percent app store fee and starts a 20 percent app store fee instead
hsbauauvhabzb 2 hours ago
Don’t forget it welcomes other app stores in the short term but no indication of a long term guarantee, because that’s how you get good PR.
xutopia an hour ago
Can we see this for Apple please?
CharlesW an hour ago
Apple can always choose to make less money. That said:
An estimated 98% of App Store developers qualify for Apple's 15% Small Business Program rate.¹ This doesn't help behemoths like Epic, of course.
App Store developers can also now direct customers to alternative payment methods on the web through in-app links.
¹ https://www.theverge.com/2020/11/18/21572302/apple-app-store...
westurner 3 hours ago
> For any developers interested in offering their own app store, Google says it'll launch its Registered App Stores program "with a version of a major Android release" before the end of the year. According to the company, the program will be available in other regions first before it comes to the US.
From https://news.ycombinator.com/item?id=37843650 :
> What's a ballpark figure for what the monthly cost to Fdroid would be to scan all uploaded APKs for security vulnerabilities?
Will the user need to basically add a pubkey for each 3rd party repo? Could they install an APK from Play Store to add the key, or will there be something like the distribution-gpg-keys package?
givemeethekeys 2 hours ago
Why now?
yndoendo 2 hours ago
Google changed the way their are the Gatekeepers. It now is tied to requiring a software developer ID attached to a real person; Developer Verification. [0]
And how side-loading will have to go through ADB versus just allowing the application to be installed by a file manager.
This is why GrapheneOS and /e/OS have been popping up, along with Linux based alternatives.
toraway 20 minutes ago
Google partially walked that back and now says there will still be a way for end users to enable sideloading for apps without developer verification (unclear what that will look like though):
Based on this feedback and our ongoing conversations with the community, we are building a new advanced flow that allows experienced users to accept the risks of installing software that isn't verified. We are designing this flow specifically to resist coercion, ensuring that users aren't tricked into bypassing these safety checks while under pressure from a scammer. It will also include clear warnings to ensure users fully understand the risks involved, but ultimately, it puts the choice in their hands. We are gathering early feedback on the design of this feature now and will share more details in the coming months.
https://android-developers.googleblog.com/2025/11/android-de...dugite-code a minute ago
spogbiper 2 hours ago
Now instead of using the excuse that "Apple does it too" they can use the excuse "Apple does it even worse"
goeric 2 hours ago
You can thank Epic Games.