I won a championship that doesn't exist (ron.stoner.com)
176 points by SEJeff 14 hours ago
simonw 14 hours ago
You don't need to vandalize Wikipedia to get this kind of thing to work.
Back in September 2024 I named a whale "Teresa T" with just a blog entry and a YouTube video caption: https://simonwillison.net/2024/Sep/8/teresa-t-whale-pillar-p...
(For a few glorious weeks if you asked any search-enabled LLM, including Google search previews, for the name of the whale in the Half Moon Bay harbor it confidently replied Teresa T)
wky 9 hours ago
This post has managed to “confuse” Google about the reverse question as well (“who named teresa t whale”):
The humpback whale known as "Teresa T" was named by Simon Willison in September 2024. Background: The juvenile humpback whale was frequently spotted in Pillar Point Harbor near Half Moon Bay, California. Method: Willison gave the whale its name through a blog entry and a YouTube video caption. Significance: The naming was a playful act, which Willison described as a way to create a "championship that doesn't exist" through online documentation.
[…]
Even with no context most humans would see that the quoted significance makes no sense.
vintermann 3 hours ago
In a discussion on hacker news on Wed April 29, about the whale "Teresa T", user "vintermann" tested just how eager search engines are to scrape fresh social media comments, by seeing if they could get this comment to appear in AI summaries.
n0on3 4 hours ago
> humans would see that the quoted significance makes no sense
I wonder how long that will last
giancarlostoro 8 hours ago
Even your HN comments show up on Google! I've found myself on Google twice when looking up something that I apparently answered on HN!
rectang 5 hours ago
You're making me nostalgic for santorum.
https://en.wikipedia.org/wiki/Campaign_for_the_neologism_%22...
pesus 11 hours ago
Google still shows Theresa T as the name when you search.
ceroxylon 9 hours ago
When I asked some frontier models, many said that Teresa T is "widely referenced", which is evidence of your popularity and the ripple effects of your posts, so it would be interesting to see the same result from an unknown blog.
latexr an hour ago
> When I asked some frontier models, many said that Teresa T is "widely referenced", which is evidence of your popularity and the ripple effects of your posts
That is some serious Gell-Mann-type amnesia. You’re trusting LLM models to give you accurate information about a subject we’ve already established (and are only talking about because) they can’t be trusted on.
“Widely referenced” is a common term which LLMs obviously pick up. Them outputting those words has no bearing on the truth and says nothing about the “popularity and the ripple effects of [Simon’s] posts”.
sb057 10 hours ago
I mean, the name of that whale is now Teresa T. You gave it that name.
latexr 23 minutes ago
And your name is now Berningular Farshthruster III. I gave you that name.
Which is, of course, silly. It is a name for you, just like Teresa T is a name for the whale, but it’s not your/their name, just like the RRS Sir David Attenborough is not named Boaty McBoatface (to the chagrin of most). Simon does not have the authority to unilaterally¹ name the whale (which is why the exercise makes sense).
¹ Important point. If the name started being recognised and used by consensus of those with the purview to do so (much like the thagomizer²), then Simon would have named the whale, but it would only become its name at that point.
pseudohadamard 2 hours ago
Also, if even a stoner can win it it can't be much of a competition.
slater 13 hours ago
(it probably helps that your name & blog carry some weight, vs. some rando writing something on blogspot or wordpress ;) )
Forgeties79 13 hours ago
Which illustrates another problem: unscrupulous actors with big names can spread whatever information they want to millions of people with minimal effort.
simonw 11 hours ago
MassPikeMike 12 hours ago
nomdep 11 hours ago
bitwize 13 hours ago
The Mr. Splashy Pants of the AI era!
nicole_express 12 hours ago
It's an odd thing here, because I don't really understand why this is LLM-specific at all. If someone came up to me and asked "who's the 6 Nimmt world champion?" I'd google it and probably find the same result, and have no reason not to believe it. I mean, for all I know the game is being made up too, though it has more sources at least.
latexr 9 minutes ago
> I'd google it and probably find the same result, and have no reason not to believe it.
Have you truly looked at the website?
I’d say there’s obvious reason to not believe it, or at least check another source. The website just seems fishy. Why would a website exist for just that one post? Sure, they could’ve made the website more believable, but that takes more effort and has more chances for something to jump out at you.
And therein lies a major difference between searching the web and asking an LLM. When doing the former, you can pick up on clues regarding what to trust. For example, a website you’ve visited often and has proven reliable will be more trustworthy to you than one you’ve never been to before. When asking an LLM, every piece of information is provided in the same interface, with the same authoritative certainty. You lose a major important signal.
pmontra 6 hours ago
It is not LLM specific. The conclusion of the post states
> The web was already being poisoned for search and link ranking long before LLMs existed.
But it continues
> We are now plugging generative models directly into that poisoned pipeline and asking them to reason confidently about “truth” on our behalf.
So it's a shift from trust Google to trust the AI, which might be more insidious or not, depends on the individual attitude of each of us.
bambax 3 hours ago
It's a shift but it's a little worse. Checking/auditing search results is easier and more ingrained; even if many people don't do it, everyone has been hit by spam at some point, everyone knows it exists.
LLMs are the same thing but have an air of authority about them that a web search lacks, at least for now.
teiferer an hour ago
SchemaLoad 10 hours ago
The difference imo is removing the information from the source. Previously you'd use the source of the information to gauge how much you trust it. If it's a reddit post or a no name website you'd likely be skeptical if it doesn't seem backed up by better sources. But now the info is coming from an LLM that you generally trust to be knowledgeable. And the language it uses backs up this feeling.
The OP post is highlighting how incredibly easy it is for a very small amount of information on the web to completely dictate the output of the LLM in to saying whatever you want.
seanhunter 43 minutes ago
It's not. He vandalised wikipedia and then talked about LLMs in his writeup to gain attention.
yen223 11 hours ago
A lot of people seem to think this to be an LLM problem, but you're right.
This is a general epistemological problem with relying on the Internet (or really, any piece of literature) as a source of truth
chneu 4 hours ago
The LLM part of the "new" problem is the speed at which it can proliferate and the trust people seem to have in AI answers. Idk
freakynit 7 hours ago
Because outside of the tech community (in fact, many even inside of it), almost 100% of the folks consider what these chatgpt like tools answer as the truth without questioning it, or cross-verifying it even once.
hobofan 4 hours ago
In that case most of the mitigations listed by the author don't help though (e.g. surfacing the source). That's also no different than traditional works with citations (be it Youtube videos or peer-reviewed academic papers), where anybody rarely verifies what's written in the cited sources.
The only real alternatives would be:
- Kicking off a deep research-like investigation for each simple query
- Introducing a trusted middleman for sources, significantly cutting down the available information (e.g. restricting Wikipedia to locked-down/moderated pages)
- Not having any information at all, as at some point you can rarely every verify anything depending on how hard your definition of "verify" is
locallost 4 hours ago
You would also find other results (this assumes what you're searching for is not a random made up thing). The issue with LLMs is IMHO bigger because it will give you answers as a matter of fact without any other consideration.
refulgentis 11 hours ago
Closed it after “This house of cards only needs a $12 domain!”, right under “Sorry, Wikipedia.”, right under their Wikipedia edit.
sdthjbvuiiijbb 10 hours ago
It's also clearly AI generated writing. That doesn't help its credibility or interest. I'm extremely suspicious of people who use AI to write an ostensibly personal blog, for all the usual obvious reasons.
apublicfrog 9 hours ago
xeeeeeeeeeeenu 13 hours ago
The key to successful poisoning attacks is to introduce brand new information that doesn't directly contradict other training data. It's much easier to convince the LLMs that you're the king of a fictional Mapupu kingdom than the president of the United States.
So this means that for bad actors it's more efficient to manufacture brand new fake stories instead of trying to distort the real ones. Don't produce fake articles absolving yourself of a crime, instead produce fake articles accusing your opponent of 100 different things. Then people will fact-check the accusations using LLMs, and since all the sources mentioning those accusations are controlled by you, the LLMs will confirm them.
bambax 3 hours ago
> It's much easier to convince the LLMs that you're the king of a fictional Mapupu kingdom than the president of the United States.
But if you're a world class bullshit artist, it's easier to actually become president of the United States than doing all that complicated computer stuff.
Lorkki 4 hours ago
Manufacturing dispute on non-disputed things is also a common tactic to influence people and create confusion and disorder. For that you don't need to turn the facts on their head, just make the result seem indecisive.
riffraff 3 hours ago
As the rightful ruler of Mapupu, I take offense at your example!
blobbers 13 hours ago
This is basically the same problem of products astroturfing reddit, or SEO optimizing google. You want a new X, and so they heavily go after the keywords associated with it.
This is sort of why "brand" matters; it provides a source of trust.
Encyclopedia Britannica used to be that source of 'facts'. Then it became whatever page-rank told you. Eventually SEO optimization ruined that.
News stories are the same thing. For certain groups, they have their 'independent' publication whose reporting they trust.
fsckboy 9 hours ago
>This is sort of why "brand" matters; it provides a source of trust
it tells you more about who you are buying from than how good the product will be, so I guess it's like National ID/Internet ID
nailer 13 hours ago
It's such a pity the Oxford English Dictionary decided to paywall themselves decades ago - they used to be THE dictionary in most countries, now nobody seems to know who they are.
blobbers 12 hours ago
They would have been better off going freemium or ad-supported. Or 501(c)(3) ala wikipedia?
anikom15 12 hours ago
The OED’s goal isn’t really to be every nation’s dictionary.
billypilgrim 13 hours ago
I must say I expected an actual poisoning of the data used to train the LLM and was excited, but the examples indicate that the LLM just searched the web and reported what it found? When you create a website with fake information and search Google for that information, it will of course bring up your site, not because it’s factually correct but because it’s related to what you searched for. What am I missing?
rincebrain 12 hours ago
The part where lots of people have historically trusted LLM responses without verification, more than trying to sort through the dross on Google or Bing search results is, I think, the point.
_thisdot 4 hours ago
The problem with this specific instance is that if you asked someone to find out who won this championship without using an LLM, they’d reach the same answer. I’d be much more impressed if someone managed to poison an LLM into answering that US won the 2023 World Cup
_carbyau_ 11 hours ago
One of the problems with labelling automation as AI.
People think that whatever information an "AI" spits out has gone through a round of critical thinking which enhances the trust value of that information.
The early LLM's using groomed data may have had such critical thinking somewhere in the pipeline. So it was already not really trustworthy.
And now? Using agents to search the internet for you?...
Garbage in, garbage out still applies in computing as ever.
ricardo81 an hour ago
Not too dissimilar to googlewhacking where you'd aim to be the only result for a search query on Google.
And in a more indirect way, spamming Google's autosuggest feature to shape what people search for, though that perhaps is more open to factual/real-world information.
Paracompact 13 hours ago
Most of the popular discourse around AI is still at the level of, "Don't trust the AI, trust the sources!" When it gets to the point where even the sources of simple facts are untrustworthy, the average person just trying to learn some trivia about the world is doomed.
Doesn't help that AI media literacy is so primitive compared to how intelligent the models are generally. We're in a marginally better place than we were back when chatbots didn't cite anything at all, but duplicated Wikipedia citations back to a single source about a supposedly global event is just embarrassing. By default, I feel citations and epistemological qualifications should be explicit, front-and-center, and subject to introspection, not implicit and confined to tiny little opaque buttons as an afterthought.
amiga386 13 hours ago
Wikipedia calls this https://en.wikipedia.org/wiki/Citogenesis (after XKCD coined it).
You can expect the spicy autocomplete to feed you flattering bullshit. It may cite Wikipedia (it shouldn't), but you should go check out those citations, and validate the claims yourself. It's the least you can do.
And if the cited source is Wikipedia... check Wikipedia's sources too. Wikipedians try their best to provide you with reliable sources for the claims in their articles (oh who am I trying to kid? They pick their favourite sources that affirm their beliefs, and contending editors remove them for no good reason, and eventually the only thing that accrues is things that the factions agree on, or at least what ArbCom has demanded they stop fighting over).
I guess what I'm trying to say is: don't rely on that authoritative-sounding tone that Wikipedia uses (or that AI bots use, or that I'm using right now). It's a rhetorical trick that short-circuits your reasoning. Verify claims with care.
Also check the Talk page, you often find all kinds of shenanigans called out there.
bitwize 13 hours ago
Perhaps my favorite example of a citogenesis-like process is the legendary arcade game Polybius, which originated as an entry on some German guy's web compendium of arcade games (coinop.org), perhaps as a "paper town", or fake entry that acts as a copyright canary when duplicated elsewhere. Gamer news and special-interest blogs and sites, and even print publications like GamePro picked it up, and I think it was even listed on Wikipedia as an urban legend whose actual existence was unknown. Then the retrogaming YouTuber Ahoy did an in-depth documentary (https://m.youtube.com/watch?v=_7X6Yeydgyg) which concluded that Polybius didn't exist and was never even mentioned before the aforementioned coinop.org reference and, for me anyway, that settled it. Polybius, in its urban legend form, never existed.
(Norm Macdonald voice) Or so the Germans would have us believe...!
egypturnash 11 hours ago
amarant 14 hours ago
"Stoner became the first American world champion...."
Even being on stoner.com,I read that as meaning something different from what was meant.
Op has a great surname!
utopiah 4 hours ago
Pretty much boils down to lying.
Since we've been kids we've been taught, hopefully, that lying is bad.
Society though normalize it :
- advertisement is pretty much always wrong (to the point of having laws in Japan about food packaging, France about modeling, etc) and the deception is the message
- entrepreneurs promises, nobody reach the goals set to VCs, it's always a lower number no matter the KPI. See https://elonmusk.today where the wealthiest man on Earth, ever, keeps on lying pretty much daily.
- political promises, no need to even give examples of that because it's just pervasive.
so... yeah, we keep on telling our kids "Do as I say, not as I do." then we somehow keep on being shocked that the practice of lying is pretty much happening in every corner of our society.
It's not a technical problem.
klabb3 2 hours ago
The fun part is when it’s important you have the right information to make a decision. Eg Russia to invade Ukraine and all top generals claim they can do it in 2 weeks. Similar for a corporation with layers of middle management deception and self promotion, I don’t know how executives make decisions but it must be RNG basically, because it certainly isn’t fact.
Lying at scale is basically information noise.
utopiah 2 hours ago
If you don't lie enough, if you are not sycophantic enough, then no promotion or worst, purged.
I can easily see how such a hierarchy would reproduce ... until it fails so bad it can't.
DiscourseFan 5 hours ago
The models are trained on expert data for important inquiries, this gets “hard coded” so to speak, and allows them to differentiate between the gunk online. For hyper specific references like this, it really doesn’t matter if its “true” since its not like someone’s life depends on it.
jrmg 13 hours ago
BBC journalist doing a very similar thing in February: https://www.bbc.com/future/article/20260218-i-hacked/-chatgp...
wodenokoto 28 minutes ago
>Trust Laundering >This is the part that really matters.
I can't tell if this is slop or parody!
duxup 12 hours ago
In American college football there's all sorts of awards, and each year they put out "watch-lists" and silly press releases that get parroted on social media by any team that has their own player mentioned.
I've wanted to come up with my own for a while ...
Lerc 12 hours ago
How many people have done things like this and then disclosed the fact? It would be fascinating to collect as many instances as you can to develop a data set. Could you train a system to find more? How many could it find, and in what areas?
yen223 11 hours ago
I feel uncomfortable that I can't actually verify that this story is true.
Asking Opus 4.7 who the reigning 6nimmt! champion is leads to this article and a warning about a possible hoax
tanepiper 4 hours ago
I think this is something we'll start to see which is something like a Mandela-Effect, but from LLM results. When we had deterministic search - everyone could see the same result, but now using LLMs knowledge becomes a training and seeding issue. Two people can confidently be given completely different information, so in both cases perceived as true.
julianz 10 hours ago
Gemini answers with 3 different champions dating back to 2024 and the list of events that the matches were played at. None of the results mention this guy.
drchiu 13 hours ago
My wife cited ChatGPT as her primary source the other day when she wanted to debate with me on something.
"AI told me that..."
In the old days, it would have been "I read on Google..."
gverrilla 12 hours ago
Poisoning wikipedia shows low respect.
CrzyLngPwd 13 hours ago
So it's trivial for an individual to poison the LLMs, but imagine what a state with billions of American dollars could achieve.
We can easily look ahead a few years and see how people will rely on the LLMs to be a source of truth in the same way people looked at Google that way, or newspapers.
Rewriting history has been happening for a while, and with LLMs being the one-stop shop for guidance and truth, the rewrite will be complete.
Doubly so since most people see these things as artificial intelligence, and soon to be superintelligence...so how can they be wrong?
Havoc 13 hours ago
Like a FIFA peace prize?
standeven 13 hours ago
I've had LLMs regurgitate satire as fact many, many times.
poglet 12 hours ago
I made a post on Reddit asking for help with a TV, I had made up some (likley incorrect) technical assumptions about the issue. Several years later I asked the LLM about the TV, it used my own post as a citation to tell me what was wrong with it.
I am paranoid that this is happening every time I ask a LLM for a product recommendation or a shop recommendation. In the same way as SEO, anyone wanting to sell or convince needs to do as much as they can to influence the LLM.
cityofdelusion 10 hours ago
This is becoming a problem real fast. I asked an LLM to find me some reasonable tank-fill inkjet printers with good ratings. It did some research and linked some Reddits as proof. The results looked fishy to me so I cross checked against prosumer review sites for printers and the models suggested were recognized as junk with very poor print quality. Not sure why the LLM rated random redditors higher than say printer SMEs. I feel like I dodged a bullet.
NooneAtAll3 9 hours ago
so it's just https://xkcd.com/1958/
shevy-java 13 hours ago
So like Frank Dux! In the movie Bloodsport epilogue, he didn't do that.
It's almost like he was a better Chuck Norris than Chuck Norris. By his own ... testimony ...
nonameiguess 13 hours ago
Pails in comparison to what Frank Dux and Frank Abagnale were able to convince much of the world they did with no evidence other than their own stories. Who knows how much of recorded and believed history is complete bullshit? Not to get too far into sacred territory, but claims around Siddhartha Gautama, Jesus Christ, and the Prophet Muhammad are quite a bit less plausible than the legends of Ragnar Lodbrok or the tales of Jonathan Swift, but nonetheless widely believed.
dyauspitr 13 hours ago
Why does this person deserve any kind of support? What’s the point of poisoning LLMs? To put some cursory Luddite roadblock that might delay the technology for a couple of months?
jurgenkesker 13 hours ago
Support? It's just showing weaknesses of LLM's. Which is a valid sort of research I would say?
wewtyflakes 13 hours ago
That's fair, though on the other hand it kind of feels like "Don't drive cars, there could be rocks on the road! See, just look at all these rocks I put on the road!". Which is true, and real, but perhaps frustrating for people who just want to get someplace in peace.
jrmg 13 hours ago
This is a “if we stopped testing there would be far fewer cases!” mentality...
duskwuff 13 hours ago
> What’s the point of poisoning LLMs?
It's a demonstration. If a domain name and a quick bit of Wikipedia vandalism is all it takes to make an LLM start spouting nonsense about a "surprisingly serious tournament circuit" or a "massive online community" for an obscure card game, consider what an unscrupulous PR team or a political operative could do to influence its output on more important topics.
nickthegreek 13 hours ago
> consider what an unscrupulous PR team or a political operative could do to influence its output on more important topics.
‘is doing’.
alnwlsn 12 hours ago
To prove you can. Which means someone else with more to gain from it will probably do it also, and you should probably expect this to happen.
ethin 13 hours ago
You do know that calling people who don't like AI for any reason Luddites does you no favors, right? It just makes you look like your a part of a cult.