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cannot wait for this book. it is insane that steve jobs has somehow become underrated because the lesson has become “sometimes assholes are geniuses”… that is such a painfully reductive narrative it beggars belief. there is a reason he is in/on the pantheon, and to talk yourself out of it is to do yourself a disservice. it’s just that a lot of his skills are not transferable because you have to cultivate the kind of taste he spent his whole life acquiring. the only transferable skill is in finding the next one (me, obviously, xP), so that we can similarly talk ourselves into how it was obvious and evolutionary and etc.

i cannot summon any other product announcements that ANYONE cared about in the way that people in my (nerd) dorm did for steve. you don’t have to put his merits and demerits on a ledger to appreciate his greatness. just take “the good parts” and leave the bad. he is sui generis.

In many ways modern Apple is largely Next. The Apple that was dying when he returned largely faded away. Folks forget that Apple was literally days away from simply going bust. One of the most amazing comeback stories in the history of business.

I think a deeper dive into Job's evolution during the 12 years at Next is an excellent idea. However, I found statements like this concerning: "Apple version one was failure in many ways." In context, 'Apple version one' means Apple 1977 to 1985 (when Jobs left). But the Apple II product line was a huge success for more than a decade. That's big thing to miss in an article claiming to correct historical misperceptions.

It also says "the Macintosh itself was not a commercial success" which is another strange claim. While the Mac wasn't the unit sales leader compared to [all PC brands combined], from 1984 to 1994 it beat PCs on revenue, margin and mind share.

Sorry, wut.

"Computers in the 1980s were really difficult to program. He discovered at NeXT Computer that he could build beautiful software using what are called “objects”—items that, essentially, are pre-programmed in a library. This is how apps are made today, and Steve Jobs was doing this in 1988. As a result, the first ever app store appeared on a NeXT computer."

> I think they’re still going to make great [software]. It’s just not going to be the cutting-edge anymore.

This is what I see. The biggest test was the Vision Pro. Amazing hardware but only "another iOS" software vision for it, which is a tremendous dropped ball. Another toy-app/media kiosk with its service subscription lanyard.

To me, the Vision Pro screams out that it wants to have a richer interface than a Mac, with spacial friendly windows, a serious work environment, unfettered by a screen boundary. Ironically, to the point of tragedy, the Vision just allows importing of a Mac screen ... as a larger Mac screen.

The Vision screams out for a full spacial development environment, that by being a better place to develop software for any device, Mac or iOS, also pulls developers into creating spacial applications, by default, for themselves as much as anyone else. Again, tragically, Vision Pro development is limited to happening on 2D Mac screens (physical or imported). Xcode, terminal, JIT capable, etc.

Finally, if there is an obvious new dimension of AI that has not been tapped yet, relevent to Apple's greatest heritage, it is the combination of AI and spacial to enable entirely new modes of interaction. AI allows 3D content to be created in more efficient ways than ever before. A perfect and novel fit for spacial hardware and software, that natural habitat for 3D.

Those are three powerful and related software extensions for computing, that will happen, each within the hardware capabilities of today's Vision Pro.

I believe Steve Jobs would have gone all in, to deliver the next big thing in software interfaces, with AI in a supporting role, beyond the Mac in power and capabilities. It would have made the $3500 price tag completely sustainable. Many of us buy MacBook Pro's loaded up well above that price tag.

But, along with software innovation, Apple has lost the bicycle for the mind philosophy.

"Becoming Steve Jobs" had a great part about NeXT and how Steve Jobs grew there to bounce back once he was back at Apple. This looks promising.

I think it's very interesting to read about how his personality grew and how he became a better manager and visionary at his time between CEO-ships.

In case you don't know yet, there is a project that tries to bring the NeXTSTEP look and feel to Linux:

https://github.com/trunkmaster/nextspace

Next and General Magic are the foundations of our modern days. Both stories are absolutely legendary !

If you want more on this, I recommend Steve Jobs and the Next Big Thing by Stross. I’m not sure, but it might be the only extensive book about Next other than this new one.

Though it’s essentially a long hit piece. The author really had it out for Jobs.

In fact it’s a completely uncharitable book now that I think about it. Hopefully this new book will be a lot less biased.

What an amazing idea to focus solely on this time period in his life. Just ordered my copy.

I consider that Steve Jobs saved the macintosh as a commercial product twice, not only at his second coming, but also when he overrode Jef Raskins ideas in the first iteraction.

Is it really forgotten considering it gets mentioned almost everytime he is?

Presumably, the book goes into depth about the folks who actually did the work:

- Susan Kare and Keith Ohlfs who did the UI design

- Caroline Rose (Author of _Inside Macintosh_) who wrote the documentation

- Avie Tevanian (the most heavily recruited CS student at that time w/ job offers from Apple, AT&T, IBM, and Microsoft) who wrote the Mach Micro kernel

- Brad J. Cox (author of https://www.goodreads.com/en/book/show/1945013.Object_Orient...) who created Objective-C

- Jean-Marie Hullot who created Interface Builder and which made Steve Jobs' "5 Minute Word Processor Demo" possible

- Mike Paquette who wrote Display PostScript (and then, repeated that by writing Quartz, née Display PDF after the Apple bought NeXT) --- his posts to Usenet:comp.sys.next.* are a hoot and well worth looking up

- John Anderson and Bill Tschumy who wrote WriteNow, first for the Mac, then porting the ~100,000 lines of assembly to NeXtstep

(for a couple of years, MacExpos were SJ showing off things previously shown at NeXTexpos to thunderous applause)

That NeXTstep included a number of major advances/breakthroughs (7) was noted in the advertising at the time, suggesting that the reader of the ad could then create the balance for a total of 10 --- some of my favourite apps:

- Lotus Improv --- Lotus didn't dare kill of Lotus 1-2-3, so they wrote a new program, which had SJ sending them bouquets of flowers --- a recurring theme in _NeXTWorld Magazine_ was a list of applications which were wanted, and when developed were described as "in the bag" --- really wish I could justify Quantrix at work, or that someone would update the code for Flexisheet so that it would compile....

- Altsys Virtuoso --- v1 was created by the team behind Freehand v1--3, and v2 of AV was ported to Mac OS and Windows as Macromedia FreeHand 4 (a .vrt file could be opened by FH4 by changing the file extension of the .vrt file in the document bundle to .fh4)

- the map builder for a little game called _Doom_

- a full-fledged desktop publishing app by Glenn Reid (author of PostScript Language Design (the Green Book) and https://www.goodreads.com/book/show/8260463-thinking-in-post...) Pages.app by Pages, Inc.

Other ports were notable, but more prosaic w/ WordPerfect being notable for taking full advantage of Display PostScript and Services and being done in just 6 weeks time (easily done since they started w/ a working Unix version).

It is notable that for a long while, WebObjects was basically keeping the company alive, with major vendors including the USPS and Dell (that latter was a major embarrassment to MS, and their efforts to change Dell over did _not go well and garnered some notable press).

Sad my Cube no longer boots, it w/ a connected Wacom ArtZ, paired w/ an NCR-3125 (since donated to the Smithsonian) running Go Corp. PenPoint (and later an Apple Newton MessagePad 110) represent the high-water mark of my GUI experience and got me through college --- these days I use a Samsung Galaxy Book 3 Pro 360, Kindle Scribe Colorsoft, Samsung Galaxy Note 10+, and a MacBook w/ Wacom One, but I still run Freehand/MX....

Did smart phones ruin society?

Much respect to Steve and the engineers at Apple. However, I hate using a product from Apple that actually causes me physical pain after using it. The magic mouse. I use that for 10 minutes and my palm and wrist hurt badly. Many have experienced the same symptoms and yet Apple hasn’t changed its design. I get that Apple is creative. Do they change their product design based on feedback from actual users in their creative process?

I'll have to read it. Always wondered how this very influential OS and machine got created.

I find it interesting Steve was never close to being as rich as Elon or even Sam Altman at this point.

Did people literally forgot that John Carmack's Quake was made on a NeXT workstation...

They are hardly forgotten considering the OS was a key influence of Mac OS X and you can see clear features of it today. It was hugely important in the mid 90's graphics and 3d animation era too. Such a fabulous piece of design, both software and hardware. I would much have prefered a world where Next and Mac OS never combined and we had both, as the Mac O7-9 were also a real treat to use.

Yeah forgotten, except for the OS and ObjectiveC

In Many ways, Jobs was just like Elon Musk. He fired people left and right (check out any documentary about the apple days).

Politics rules everything. You can be liberal and literally get away with murder. Gates was hated from 2000 on and loved again when the tech community found out he supported forced vaccinations and climate change.

"Forgotten"?

Umm no.

One thing that often gets overlooked is how much failure and constraint shape better leadership. It seems like the NeXT years gave Jobs the space to rethink product focus in a way that likely wouldn’t have happened if Apple had kept succeeding uninterrupted.

Who is the closest current equivalent to Steve Jobs. Elon?