Sixty percent of US consumers say 'AI' in brand messaging is a turnoff (wpvip.com)

732 points by thm 5 hours ago

victor106 2 hours ago

>No customer or user wakes up and says, ‘I hope I get to talk to a chat bot or an AI agent today

This is so true. I led the implementation of an AI customer service agent and even though management thinks it’s a great success the metrics tell a totally different story. Our customers hated it. I haven’t seen anything in tech that is hated more.

Before you think we did a bad job with our solution, I can tell you we went with some of the best and did our own intensive testing and worked on latencies etc., I actually thought the final version was pretty good but our customers just hated it.

herbst 3 minutes ago

It depends. Sometimes I have really stupid questions and I don't want to read the website, when I know I don't annoy a human when I click "chat" I may use it to ask my stupid question.

But this is a exception most of the time I just try to confuse the AI to get to an actual human faster.

fckgw an hour ago

What is is about management where they can't see how bad and half-baked these customer service agents are, but the customer can tell INSTANTLY they're AI and just not helpful in the slightest

npongratz 41 minutes ago

They don't use their own product, and they don't want their engineers to use their product either. They want velocity, and you can't have velocity if you're bogged down by doing end-to-end testing and finding friction and whatnot.

andrei_says_ an hour ago

The incentive to replace employees with ai systems?

VS. the inadequacy of ai systems (nondeterministic output, no reference with reality, unknown signal to noise ratio, low effort etc).

thayne an hour ago

They care more about short term cost reduction than long term effects of upsetting customers. Even moreso if there is a lack of significant competition, as is often the case for companies doing this, since customers can't just easily switch to something else.

PaulHoule 11 minutes ago

LPisGood 44 minutes ago

I recommend everyone in this thread call OpenAI and talk that support agent. I had some issue and tried to trip it up, spoke naturally and ambiguously, and it actually did a pretty good job.

gambiting an hour ago

It's like how these automated call handlers that say "Just tell us what you need help with" and then no matter how you phrase the sentence it just doesn't understand what you mean. Great idea in theory, horrendous execution. Bonus points if it automatically disconnects after 3 attempts without finding the right magic word from its dictionary of options.

JoshTriplett an hour ago

jcranmer an hour ago

HEmanZ 21 minutes ago

Really? The modern ones I’ve run into lately are like 100x better than the old flows. “Press 1 for sales. Press 2 to know our hours. Press 3 if you have a ticket. Press 4 to hear our website address…”.

Of course nothing beats a human with real agency at the company but like, these modern agents could be 100x better than what airlines and internet service providers currently have.

Mistletoe 23 minutes ago

It’s when they see the money they saved that quarter with layoffs. Then the next quarter customer satisfaction is down and they just don’t know why…

dylan604 an hour ago

The ever dreaded automated phone systems are more tolerable than the AI driven phone systems. The press 1 for... never tried to make you think someone was actually listening to you, yet the AI services are made to come across like you are talking to a human. Don't try to make people think it's a human.

AlecSchueler an hour ago

I think the only place so far where I have actually preferred the AI version was when my phone provider switched from a "dumb" chat bot that ostensibly used natural language but rarely parsed anything successfully.

georgemcbay 35 minutes ago

> Don't try to make people think it's a human.

Agreed.

A local pizza place (Tribute Pizza) switched its phone over to an AI assistant that goes out of its way to appear human to such a degree that it inserts random "restaurant bustle" sound effects into the call so it sounds like you're talking to someone standing in a crowded restaurant.

The subterfuge of layering in sound effects to make idiots think they were still talking to a human was a bridge too far and I swore off ever giving my business to them again.

jetbalsa an hour ago

with the keyboard typing and call center chatter... give me a break

beej71 an hour ago

This reminds me that I have to write my dentist. They replaced their beep answering machine with an AI chatbot, and the experience is horrible. I just want to say what I want, have it transcribed to text, and then have a human do something about it. It. I don't want to have to slowly explain to a bot who is just going to do the same thing.

Plus, the first time you encounter it, it doesn't identify itself as a bot for a couple sentences. And it's convincing enough that you fall for it. The feeling of being let down and realizing that you were just talking to a chump robot is severe, and is now associated with my dentist's brand.

romanhn 15 minutes ago

Same experience calling a dental office recently. The voice on the other side introduced itself by name and had this uncanny valley quality where I wasn't quite 100% sure it was a bot and felt weird asking it outright. Made for an awkward conversation. Once it became clear that I was, in fact, talking to AI, I quickly wrapped it up but came away feeling quite negative about the experience. It's not even that it gave bad responses, but pretending to be a human is a step too far.

throw4847285 an hour ago

Same thing happened to me at my dentist! Infuriating!

I suspect someone is selling these to dentists in particular. Dentists have cash to burn on these kinds of solutions, I guess.

npongratz 38 minutes ago

willchis an hour ago

I really want to agree and I can fill the rage building inside me when I talk to one... but on the flip side I just had a conversation with the Amazon one and it fixed my weird incorrect region/country problem in about 5 minutes. I was filled with rage the entire time, but it fixed my problem.

JsonDemWitOster 3 minutes ago

I've recently come to the thought that the reason why I find AI so snake-oily is because it isn't solving the bottlenecks of the use-cases it is being applied to.

The problem with customer service was never the frontline support agents but rather that these frontline agents are not empowered to solve the problems they encounter. I once had a human agent admit to me I was wrongly charged but they could not refund me on the spot because of protocol. Replace that agent with the smartest model and it still wouldn't have improved that interaction! (Of course, the business saves money if the AI costs a fraction of a human agent's salary.)

I'll take a shot in the dark and bet there was always an obscure/poorly documented way to solve your problem and that the AI could just find it in its playbook faster; it's search after all! It's also not inconceivable to go as far as to wager that a _human agent_ would just have been as effective; maybe the protocol to do it wasn't some obscure procedure for customer support.

----

That said, this is why I'm in disbelief that AI is bringing in as much value to the table as claimed. I realized that in software, it was never shipping the code that was the bottleneck to profit. I could be the mythical 10x productive engineer but all my output is still gonna be gated by things like testing of all sorts, customer acquisition, product development and design. Testing and product dev you could maybe automate but only after putting in considerable legwork yourself.

And of course, shipping 10x more features does not mean you'll get 10x more profit, not even that you'll get 10x more customers.

I have a friend working for an international law firm which has recently made a big push for responsible AI use. (I won't say which firm but the first partner name has to do with croissants and they recently organized an internal AI congress in Spain.) So, they are paying for AI subscriptions but I sincerely wonder if that's adding to their bottom line since their profit is bottlenecked by (a) how much billable hours they can account for and (b) the judicial process which famously moves at a glacial pace.

It's just a pattern I repeatedly notice when I look closer into things. And of course, as we all know, the cost of AI services today is still heavily subsidized by VC money. When that money is gone, I worry we'll be stuck with _expensive_ AI-centric workflows that's not really adding value to the business.

8note 31 minutes ago

it really depends on if it can do useful actions, and both you and the company can reasonably trust that it will actually do the right thing

Terr_ 23 minutes ago

agentultra an hour ago

I’ve had to use one of these to book something with a service company. It was horrible. It’s like talking to Pinnochio… there’s nothing there. And it’s trying to sound human and conversational. It’s creepy and annoying.

Just give me a human being or a plain voice menu.

Businesses just don’t want to pay people if they can help it. Some things are inefficient. Get over it.

S_Bear 35 minutes ago

I was helping an 80+ year old with a phone problem this week. Dealing with the AI CSA was so frustrating. I don't think this lady was ready to burn down data centers that morning, but I think she was looking for a pitchfork by the afternoon.

wcfrobert an hour ago

People say jobs with the "human touch" will stay relevant after AGI. And I'm like have you seen customer service? I can't even find the phone number anymore on amazon

bwfan123 an hour ago

I immediately skip all youtube ads that are AI generated, and I can easily spot them. Not just that, I am planning to actively avoid those brands that are doing this. A small way to send a message that this form of AI sucks. In addition, I make it a point to compliment humans that assist me in customer support, and ask them to tell their management that they need to hire more humans.

lambdaone an hour ago

The problem is that your principled opposition to these ads by voting with your wallet does nothing. The advantage to the advertiser is that AI allows them to vomit out ads even more cheaply and to make even more micro-targeted versions of them, and the greater number of suckers sold to more than offsets principled opposers.

The real solution would be the ability to block AI-generated adverts completely in your browser, forcing advertisers to send you non-AI ads if they want your attention.

Terr_ 21 minutes ago

pluralmonad 41 minutes ago

elictronic 2 hours ago

If I were a manager I would be excited as well. Product quality doesn’t seem to be a metric that is actually correlated with executive bonuses, reducing cost is.

It’s why enshitification is so common. Create a tool that quantifies quality in a usable way as a metric and you change the entire economy.

DrewADesign an hour ago

> even though management thinks it’s a great success the metrics tell a totally different story.

::2065, in a US Social Studies class::

And that, children, across many industries, along with the unfortunately-timed chatbot craze, then believed to be real AI, is the surprisingly simple origin of Corporate Optimistic Cynical Braindeadism. It’s a bit wordy, but it was LLM-generated before the Big Correction, and nobody bothered to fix it.

duped an hour ago

It wasn't obvious from the project outset that everyone would hate it, no matter how well designed it is?

colechristensen 21 minutes ago

>Before you think we did a bad job with our solution, I can tell you we went with some of the best and did our own intensive testing and worked on latencies etc., I actually thought the final version was pretty good but our customers just hated it.

I bet you did a bad job with your solution.

I hate AI (or humans following scripts like robots) customer service because they don't actually provide service. They jerk you around in circles, don't understand basic things, can't help, and take forever.

People don't hate customer service when they feel like they have been served.

lacy_tinpot an hour ago

Guarantee this is a generational split.

The younger demographics will prefer the AI bot to talk to.

alex_suzuki an hour ago

Gen Z hates AI… according to https://www.theverge.com/ai-artificial-intelligence/920401/g... (and others)

lacy_tinpot an hour ago

prmoustache an hour ago

I don't thinks so because the ai bot will reliably give you the answers you could already get from the website to begin with and will never solve your problem. If people are calling or opening an interactive chat, this is because all automatized procedures have already failed and you are in a situation not supported by them.

lacy_tinpot an hour ago

tempest_ 41 minutes ago

marcosdumay an hour ago

Yes, it's a generational split.

People in their 60s or older get confused. People in their 40s or 50s tolerate it better. Younger people hate it with a passion and will hate anything that it touches.

dbalatero 5 hours ago

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

torben-friis 4 hours ago

>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

I would say that undersells the (not neutral, actively negative) impact of AI to many.

What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!"

You might as well market it as "created by child labor".

smcl 4 hours ago

Another signal that prominent mentions of "AI" in your marketing sends is "this product is going to shoe-horn AI into this somehow". Plenty of products that people use every day at home or in work - Google search, Facebook Messenger, Instagram, Jira, and more - have had some kind of AI-first redesign. In each case some AI functionality has been placed prominently either somewhere that you accidentally press it or in place of something that previously worked. Even my iPhone brings up this brightly coloured keyboard expecting me to do something with AI, and I don't actually know what causes it.

So I think it's much simpler than solidarity with creators, artists or even workers more generally. It's that "AI" as a brand stinks, people are connecting it with annoying, low quality experiences and shitty low-effort art.

Angostura 2 hours ago

stvltvs 3 hours ago

fluoridation 26 minutes ago

bigtex 3 hours ago

queenkjuul 3 hours ago

jordanb 4 hours ago

MyHonestOpinon 3 hours ago

dominotw 2 hours ago

jordanb 4 hours ago

Also the product itself is likely to suck.

One thing that the tech world has become obsessed with is increasingly non-deterministic products. Products that do what they think what the user wants to do rather than what they actually want to do. They've also fallen in love with changing things for the sake of change.

I had a friend buy a Tesla and one thing that ruined the car for him is that the menu would change overnight. He'd know how to turn the fog lights on, for instance, but next time he had to do it, the menu had moved someplace else.

AI is the ultimate non-deterministic product. You can ask it to do the same thing repeatedly and get different results every time!

This is one hell that the cyberpunk people didn't anticipate. If you watch cyberpunk movies from the 80s or 90s the tech all works kinda like how a microwave or vcr would of worked back then: the device had discrete controls and it did one thing reliably. The closest vision back then to what we're getting now is the moody ship's computer from hitchhiker's guide.

noirscape 2 hours ago

yardie 2 hours ago

frollogaston 3 hours ago

vanuatu 2 hours ago

bigstrat2003 an hour ago

ExtremisAndy 4 hours ago

I think you may be right. I enjoy tech and programming, but hardly any of my friends/family do. And nearly everyone in my inner circle (an admittedly small number of people, considering I'm an extreme introvert) condemns and avoids AI both for the reasons you mentioned and because they refuse to "outsource my brain to AI!"

In fact, the only time I personally encounter a lot of pro-AI commentary is when I come here to HN (and, obviously, there are plenty of anti-AI people on this site too).

I personally appreciate it and use it, but I'm still "old-fashioned" in the sense that I only ask it for very specific things and always read through what it produces. I'm honestly not entirely sure how I'm supposed to feel about all this. These are interesting times, to say the least.

afavour 4 hours ago

I wouldn’t over index in the artist side of things. A lot of people don’t really think about that at all, just look at how readily Spotify was adopted despite taking a ton of money away from artists.

But “AI is coming for your job” is very resonant.

Aurornis 2 hours ago

Twirrim 3 hours ago

red-iron-pine 3 hours ago

kenjackson 2 hours ago

I actually don’t think most consumers care about that at all. Consumers loved Napster. They have no problem stealing from artists outright, let alone indirectly.

I think to consumers AI denotes lack of accountability or oversight. They think it might work - but it might not and no one will care.

For example, I’m doing work in standardized test prep and there are tons of new AI products and no one likes it. Consumers feel as if they will get subtle but important things wrong. Most of these companies are now trying to hide that they are using AI generated questions.

TRiG_Ireland 2 hours ago

ozim an hour ago

Hard to agree.

No one cares about plagiarism and artists.

I bet lots of people would even be happy that artists get smacked because they see only high profile and rich artists.

Normal people don’t care about AI and are not afraid that it will take their jobs.

They are pissed off because of they are paying customers they expect some level of respect.

AI bots are slap in the face, they ask basic stuff that human operator should infer from the conversation. But you are hit with a dummy that doesn’t solve any of your issues and have to spend time explaining yourself.

Funny part is that’s exactly the same as low income lvl 1 support.

But there is no comparison study. My idea is people are equally pissed off by lvl 1 support that they have to explain stuff in detail and get no real resolution.

butlike 4 hours ago

What it also hits on for the average person is the uncanny valley. It just feels bad to talk to something mimicrying a person. It feels like talking to an invader at a deep, survival level.

wouldbecouldbe 3 hours ago

I think its more that AI is generally really badly implemented. It means we get a less qualitative experience, mainly on support, but also writing etc.

groundzeros2015 an hour ago

Young people do not care about plagiarism.

reluctant_dev 3 hours ago

Outside of frontier model providers, the vast majority of "AI" branded products/features just don't feel high quality.

AI generated media (art, music, etc) is very repulsive to interact with and so many products feel like they have led with AI solutions to problems that don't exist.

AlienRobot 4 hours ago

I think that undersells the real problem.

In many cases "AI" signals some sort of betrayal to users, because it shows that the developer CAN drastically change the GUI to implement features it wants to implement, except in practice "AI" isn't a feature that provides tangible benefits to the user.

So you get the feeling of "you could have done this this WHOLE time?" + the fact they didn't do it for you but just to say they are using AI now.

If the developer wanted to please the users, they would instead implement features that users have been demanding for a while. That got a lower priority so that AI that nobody asked for could be implemented.

damnesian 3 hours ago

It only takes one attempt to contact a corporation using their new AI system to scar you, it's that dehumanizing.

And millions of people know exactly what I mean.

Aurornis 4 hours ago

> What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job

My unpopular opinion is that many or maybe most people don’t care about this.

They don’t care about where the content came from or if the artists get paid for the work. If they can get something (an answer to their question, some output that finishes their homework, some writing for a work assignment) more easily and with less cost or effort then they want it that way.

Look at piracy for a similar topic: It’s not even a derivative work, it’s just taking straight from the artists while bypassing their payment ask. Yet even on Hacker News every piracy thread fills up with piracy apologia and people saying artists shouldn’t expect to be paid for their digital output or that IP rights shouldn’t exist. Many people just don’t care about this stuff even when it’s direct source content taken 1:1 without paying. They definitely don’t care if the tool they’re using to do their homework or write that work email was trained on it.

RiverCrochet 2 hours ago

ricardobayes 4 hours ago

harrall 3 hours ago

I’m in constant code switch mode.

Among a larger % of my tech friends, AI is cool.

Among my non-tech friends, AI has been uncool.

Among by artist friends, AI has been really uncool for years.

I’m personally in a “water is wet” position.

wartywhoa23 3 hours ago

kakacik 3 hours ago

Apart form all other comments which are mostly from IT insider perspective, which most mankind simply doesn't have, AI means real rather than potential job loss in future.

I've talked to doctors, drivers, lawyers etc. and most white collar and many blue collar jobs feel the threat. Which, based on various news, feel justified even if not immediate. Even if its not the same llm per se, but the word "AI" is already tarnished as scum backstabbing negative entity, I literally don't know a single person who sees it these days positively.

rustystump 2 hours ago

It also signals low effort or subpar quality too. Hey look we slapped gpt on our healthcare app. Is it useful? Not really but the ceo is excited about it

intended 3 hours ago

Also translates as “this is going to be enshittified and make your life worse eventually.”

Whatever reasons there were to be excited about tech have been subsumed by the things to be worried about.

mintplant 2 hours ago

Reading the comments in this thread, I think it's difficult for some folks here to accept that many, many people outside their bubble genuinely despise what they're doing, and it's not just a misunderstanding or a matter of branding.

rubyfan 5 hours ago

That’s why it’s so perplexing as a consumer when AI gets pushed so hard as if it’s a feature. Consumers don’t care what code your devs use, what cloud platform you deploy on, so why should they care about AI in your product? AI is not a feature; features are features tell me about those.

JeremyNT 4 hours ago

I believe the issue here is that, simply due to how these products came to market, "AI" is extremely vague, and slapping "AI" on every single thing makes it almost a negative signal for quality.

For most users "AI" probably just means "chatbot" - and that's not compelling, because they can already access a chatbot, why would they want one in every product they use?

The more advanced features / workflows that LLMs can enable are kind of opaque if your points of reference are the ChatGPT web interface and summaries of search results on google.com - one reason that "agent" or "harness" have become useful jargon is that it distinguishes the tool we use and what it can do from the tech that backs it.

bluGill 4 hours ago

bigtex 2 hours ago

Because using AI in a product description is a signal to venture capital if private and investors if public, that your stock price deserves to go up.

safety1st 3 hours ago

We launched an AI feature and there was immediate blowback in the form of negative feedback.

We then rebranded it as "Advanced Search," kept the sparkle icon and everything, literally just a find-and-replace of instances of "AI" with "Advanced," pretty much.

The negative feedback stopped. The very next day someone wrote in and said it was an incredible feature.

Branding is wild. The modern media environment is wild. I'm not saying anyone is right or wrong to hate on AI. But when you use the term at least with some people it activates the "Those bastards are coming for my job" light in their brain, even if the discussion in question has zero bearing on their job. There's polling on this and job security is far and away the populace's biggest concern related to AI.

harimau777 2 hours ago

That sounds a lot like trying to deceive your users.

dominotw 2 hours ago

every shitty feature has someone "writing in to tell you how "incredible" it is. Its not a proof that you think it is.

dont let that fool you into thinking "users were too stupid to undestand our awesome feature so we had to dumb it down for them"

mikeocool 4 hours ago

I dunno, I think in the past year “AI” has gone from meaningless buzzword to having a negative connotation amongst the non-tech population.

“That’s so AI” is legitimate slang and it does not mean “that’s so cool and automated!”

kranke155 4 hours ago

All people I know hear when they hear AI is - they are automating art, there are layoffs incoming, they want to build a data centre next to me that will make my electricity costs go up, they are automating the consumer help call center.

The positive views of AI are really increasingly concentrated amongst some of the tech heavy population.

Sharlin 3 hours ago

wartywhoa23 3 hours ago

red-iron-pine 3 hours ago

JohnFen 4 hours ago

> having a negative connotation amongst the non-tech population.

It has an equally negative connotation to a rather large portion of the tech-savvy population as well.

tonyedgecombe 3 hours ago

AutoDunkGPT 2 hours ago

also, if you haven't heard someone refer to something as _-slop, you don't get out much

jm4 3 hours ago

I think there’s some truth to that. The reality is most companies are implementing AI badly. It’s not actually solving anything and feels more like a checkbox on a feature matrix. Bolt on a chatbot and the job’s done.

Here’s a perfect example. Square recently rolled out “managerbot”. I was like “oh, cool” because I actually wanted something like that. I asked it a few questions about the data in my system, most of which it couldn’t answer. On top of that, it was as slow as molasses. I could pull the report and get the information myself faster than that bot could do anything. Square isn’t the only one. Salesforce, Microsoft, Google, etc. They are all guilty of it.

Personally, I like using AI tools, but I’m experiencing the marketing fatigue too. Developers are putting it into everything, doing it badly and then pitching it as a central feature.

I guess it’s the natural cycle of things though. We are somewhere around the peak hype -> disillusionment part of the cycle.

TheOtherHobbes 2 hours ago

AI tech is neutral - some good, some bad, and the bad is oversold compared to other industries. (Most people have no idea how incredibly ecologically destructive paper + print are.)

But the tech was captured and adopted by marketing-think and corporate opportunism. And that's the real problem.

Both were toxic plagues before AI. And as an amplification technology, AI has enabled them to unprecedented levels of fail.

data-ottawa 4 hours ago

It’s so hard to find usable products when everything is “XYZ for the Agentic era”

Okay… what does that mean?

throwaway0123_5 an hour ago

The funniest one I've noticed lately is a bunch of Capital One ads saying "We built a multi-agentic system for finding a car to buy!"

I'm not saying I 100% wouldn't use AI to help me in product searches, but isn't one of the main selling points of AI that it is general-purpose? Why can't I just boot up ChatGPT and ask it what cars have XYZ things I need? Certainly being informed that Capital One's system is "multi-agentic" doesn't tell me much about what is being offered.

biophysboy an hour ago

Yes exactly. It’s like advertising a car by saying “it uses gasoline!” Obviously gas helps the car go, but the user of the car just wants to go places cheaply and reliably

Aurornis 4 hours ago

When I talk to people, from school students to middle aged employees, the common story is that they appreciate what AI can do for them when they choose to use it.

They are tired of hearing AI as a buzzword and having it shoehorned into every app and service they use. Most AI features have been rushed to market to check a box to say a company has an AI strategy, but they don’t work well. They’re just changing a familiar UI and popping up annoying notices.

Everyone also really doesn’t like consuming other people’s AI produced content. They associate it with slop on social media, fake headlines that tricked them, and low quality work their coworkers dump on them to waste their time. Everyone has a story about a coworker who is copying and pasting from ChatGPT everywhere at the office.

But most everyone thinks their own AI output is the exception: They like being able to type a couple sentences into ChatGPT and have it tell them something or produce some output that would have taken more time if they did it manually.

red-iron-pine 3 hours ago

aye. I work with AI every day in an IT role and at this point I am painfully aware of its strengths and limitations. And it does have strengths.

But those strengths come with serious limitations, and huge society-level trade-offs. Annihilating the power grid in exchange for poorly formatted Powerpoint slides is not really a worthwhile exchange.

For most other products, like my cellphone, AI has no benefit except to further degrade my privacy, experience, environement, and battery life. Ditto for many other products with shoehorned AI.

goalieca 3 hours ago

queenkjuul 3 hours ago

> Everyone has a story about a coworker who is copying and pasting from ChatGPT everywhere at the office.

Sadly for me this was my engineering manager

dofm 4 hours ago

It’s CEOs who want this because they have seen demos of AI, played with it themselves and have become immediately convinced that if they can make it do something amazing in two minutes, it must be a super weapon in the hands of the developers.

So they go all pointy-haired boss about insisting it gets shoehorned into everything.

Many CEOs, actually including tech CEOs, are in the foothills of the Dunning Kruger journey on much of the operations of their own businesses. They just don’t know what they don’t know, yet.

alpineman 3 hours ago

Like every YC company solving problems experienced by, and selling to, other YC companies

spcebar 3 hours ago

Exactly. It's less important if customers are turned off by it. It's not signaling for consumers, it's signaling for the market.

ck2 4 hours ago

Is anyone old enough to remember the switch from customer call centers having a human quickly answer to long long annoying phone menus because that friction, getting the customer to do some work or busy distraction, somehow saved costs for the company?

No-one likes phone menus and immediately wants to escape them (then they disable pressing 0 for human)

"AI" to me means the exact same thing

company wants to cut costs by eliminating human labor to increase profits

it means things are going to be wildly inconvenient with limited options

it ALWAYS means it's going to be worse

Hide your "AI", no-one is impressed or excited about it, quite the opposite

If it's a website, if I can't block your "AI" via javascript, I'll do it via CSS

marcosdumay an hour ago

> No-one likes phone menus and immediately wants to escape them (then they disable pressing 0 for human)

They beat waiting for somebody to answer the phone just to tell you they are sending the call to somebody else and you'll have to explain everything again.

The sequences where you authenticate on the menu and no person is allowed to ask for authentication information makes sense too. I don't think anybody actually like it, but it is better than the alternative.

Nobody likes badly designed menus.

ilaksh 4 hours ago

LLMs are replacing a lot of the inflexible phone menus, and in leading implementations, can do all of the things a human could do. Or at least, make a recommendation for things it can't do that just require a human to hit an accept button.

slumberlust 3 hours ago

butlike 3 hours ago

mlsu 2 hours ago

This should be regarded as a failure of the markets.

This anti consumer crap, that people demonstrably hate, worked! It worked to increase share price. We should all see that as a a fundamental failure of the market to transmit information about what brings the consumer value. Instead, it has been rewarded to the tune of trillions of dollars, a huge segment of society's resources.

There is a sense among level-headed people that the market is irrational "right now," but it's been years of this shit. When do we call a spade a spade?

csomar 4 hours ago

For me personally, it’s because “AI-powered” products are the most unreliable, buggy and annoying.

_the_inflator 3 hours ago

I am annoyed by 90% of the AI content. Even good AI content has always two disadvantages, which are so huge, that I consider them flaws: - bloat - selliness

The peak cringe is the mixture of both: convolutes of texts massing buzzwords, links and sales tactics.

This feel like a rip off and a huge time waste.

And lets not talk about LinkedIn: a dumpster for AI generated content, the companies should be ashamed of. Do they actually read what they produce? No, not really.

It is pure insolence and puts them in a bad spot, at least in my book.

randusername 3 hours ago

I think you're understating it.

It's blatant marketing to investors, not users. How anyone can still have doubts about "you are the product now, not the customer" is beyond me.

Everyday folk have never cared much about any specific technology, only the experience, and the overwhelming majority of AI retrofits are lazily conceived from a user experience standpoint.

jmyeet 4 hours ago

xAI built an unpermitted power plant in a residential area to power Grok [1]. No planning permission, no public comment, no environmental study, etc. Even worse, the gas turbines don't comply with Federal standards for air pollutants because they're "mobile". These kinds of gas turbines have exploded in demand by the way.

What's the government doing about this? They're stripping the EPA os the power to regulate pollution [2] and suing in support of xAI's gas turbines [3].

Anger about AI is in part a reflection of anger about declining material conditions where corporations and the ultra-wealthy can increasingly stomp over regular cities with impunity while getting ever-richer.

The state's response is going to get ever-more violent and extreme. Over-charging in federal courts, over-policing and violence against peaceful protestors as the law enforcement arm of the government increasingly takes off the mask regarding being the security apparatus for the protection of capital.

Automation (including AI) could be a good thing for society as people would have to work less and we could automate away more dangerous, menial and low-paid work, improving the material conditions for everyone. We don't live in that world.

[1]: https://www.selc.org/news/xai-built-an-illegal-power-plant-t...

[2]: https://www.npr.org/2026/02/11/nx-s1-5678273/trump-epa-clima...

[3]: https://arstechnica.com/tech-policy/2026/06/trump-admin-help...

ryukoposting 4 hours ago

At best it's seen as an out-of-touch techie buzzword. More commonly it's associated with useless chatbots and ugly pictures. At worst it's associated with destruction of the natural environment, corruption, and small towns hollowed out by horrible living conditions imposed upon them by west coast capitalists.

bko 4 hours ago

AI is the fastest growing consumer product in history. It argues AI is a turn-off because of a survey (methodology not disclosed) and is done by a company that's trying to sell you something.

Sorry but I'm skeptical.

butlike 3 hours ago

AI is not a product, though

j45 4 hours ago

Also how poorly the understanding of AI has been implemented.

There are real dated gaps that have formed thanks to the non-tech hype people.

cyanydeez 4 hours ago

the consumers will get what the oligarchs want

nerdjon 5 hours ago

This is the problem with all of the recent “AI” crap that has been shoved into our devices.

We have had ML features for years and it provided real benefits but most people did not know or care how it worked, it just did its job in the background without the underlying tech being shoved in your face.

Everything AI though is the opposite, it wants to focus on the technology first and the benefits second. It is actively making a worse UI and often providing little to no benefit.

Most consumers don’t actually care how their tech works, just that it does and gives them benefits.

dngray 4 hours ago

The real thing i think people forget is that humans actually value time and effort from other humans. AI is often used by people who want to do neither and that's really what it boils down to.

Ask yourself, would you like to receive a christmas or birthday card with a personalized message or something produced you know was 100% produced by AI bot - even better when it has a hallucination in there.

nightski 4 hours ago

Hallmark built a brand on creating generic messages in card.

throw4847285 4 hours ago

bluGill 4 hours ago

afavour 4 hours ago

kibwen 3 hours ago

inigyou 4 hours ago

But that's the rare exception. Almost nobody prefers an artisanal chair over one from IKEA, especially when they see the price tag.

estaroc 4 hours ago

lbrito 2 hours ago

THansenite 4 hours ago

bigstrat2003 an hour ago

sylens 4 hours ago

threetonesun 4 hours ago

I've seen multiple examples of software with good working ML solutions toss them aside for generalized AI with worse results. The real shift here is an attempt at the "one input for everything" user interface without understanding there's extremely few use cases where that's actually the best interface for users.

throw7 4 hours ago

They've regressed for a long time and there's no signal to consumers that "AI" is anything that "fixes" or brings back what was working.

The example I always give is when google maps got speech recognition, I could ask it "Hey google, what's the E.T.A." and it would magically respond with how long till I arrive. Somewhere along the line it broke and for years now it doesn't work... the last time I tried my phone actually brought up the web browser and did a web search. smh.

The first thing I did when they forced gemini was I went to look how to disable it. Why? It override the old voice I chose to read calender events in the morning... in fact it would start reading like normal, then that stupid gemini voice would cut in and be entirely unhelpful.

its all enshitification.

krupan 3 hours ago

Oh my gosh, thank you for writing this so that I know I'm not going insane. I keep thinking there's no way things have gotten worse, like maybe I'm miss remembering? But I was pretty sure I wasn't miss remembering

throwatdem12311 3 hours ago

“AI” is a buzzword now thanks to the Vulture Capitalists.

The feature should speak for itself. If your feature is good you don’t need to market the underlying technology.

Like, nobody gives a shit about settings being stored in an SQLite database. They don’t care how it’s stored at all.

When my friend shows me his new phone and how crazy it is he can zoom so far into the moon you can see individual rocks - he does not give a single shit that it uses AI. He just uses the gd camera.

When you use AI to build a feature, the fact that it uses AI should not be on the tin. What it actually does and how good it is at it should be. Saying something uses AI is pointless. No matter how much the vulture class wants it, fetch is never going to happen.

nonethewiser 4 hours ago

Uhhh kind of. What you say is definitely true of some products but it's funny, because the EXACT same criticisms were levied against machine learning.

- "ML is such a buzzword. Everyone is trying to shoe-horn it into their product."

- "Why are they putting 'machine learning' in their hero section? Just do the thing well. ML is an implementation detail."

- "You dont even need ML for this. Simple linear regression would be the better choice."

We are so far beyond the pale. This was a valid criticism ~5 years ago and now we remember it as the golden days.

nerdjon 3 hours ago

There is a difference though, all of the talk about ML was almost exclusively in the tech circles. Or at most there was a quick reference to "ML" when a feature was announced but it wasn't shoving "ML is doing this THIS" in every UI it could.

Sure we could argue that there were times that ML was likely not really necessary, but it was still largely invisible to the user what the mechanism was.

I think about autocorrect, sentence completion (or just next word recommendation), music recommendations, etc. All of those were clearly ML but the user was not made aware of that at every step of using them and in many cases it being ML was only in technical documents or the original announcement.

Now obviously there are exceptions to this, but it was the exception that shoved ML in your face compared to the current situation around AI.

vanuatu 2 hours ago

nonethewiser an hour ago

Ensorceled 3 hours ago

This is only true on HN. My parents and siblings and cousins and non-technical friends don't even know what the fuck ML or Machine Learning is ... but they all hate AI because they have seen everything AI gets pushed into now sucks and are tired of the AI slop on Facebook and in their Google searches.

ardacinar 3 hours ago

Citation needed. Machine Learning was NOWHERE NEAR as overused as AI in user-facing communication.

The last one is a traditional nerd criticism though, it has been present on HN for the last ~20 years. Kind of ignorable.

kridsdale3 an hour ago

nonethewiser 31 minutes ago

yanis_t 4 hours ago

Exactly. It was looking as though Apple understood this. But now they gave in and called it Siri AI.

nerdjon 3 hours ago

The situation with Apple is what really annoys me about this entire situation, they clearly felt pressure because there was article after article about "Apple falling behind" on AI.

And there is some truth to that given that the features we were supposed to get in iOS 26 did not come out. But it also was just that they were not shoving AI into every single thing.

I still have hope that they will be the company that will (mostly) apply AI in a more meaningful way instead of it just being "AI magic" in everything. There were some genuinely useful things shown at WWDC.

Will have to wait and see though. I was disappointed to see them leaning more into the same branding.

Forgeties79 3 hours ago

It’s because they don’t know the actual benefits yet and are all hoping they either accidentally stumble across it/one of us finds the billion dollar application for them.

Rotdhizon 7 minutes ago

Once a negative connotation takes over a word, there's almost no coming back from it. When practically every public implementation of AI is negative, people are going to permanently associate negative thoughts towards it. We saw the saw thing when the prospect of AI came to video game development. People had high hopes that it could really improve things but no, all that was scene was lazy, half baked, terrible implementations of AI in video game development and now the general view of AI in that sphere is automatically hated.

throwaway63467 4 hours ago

For most consumers AI will be a net negative. Already I can tell more and more companies use it in their call centers and support workflows, often just to stonewall customers: they reply very politely and with great attention to detail but will not solve your issue as they don’t have any decision power.

I really don’t look forward to this new world, AI is a powerful and useful too for creators but it will and already is used for all the wrong reasons, apparently even to pick which targets to destroy in war, essentially making life or death decisions in some areas with little to no oversight. And then people here think that any kind of regulation around this tech is useless and unwarranted…

Don’t get me wrong I use AI all the time but I fear it will be the most disruptive technological development in both positive and negative ways that we have ever dealt with.

Jcampuzano2 4 hours ago

The problem is a problem of choice I believe.

When we use AI ourselves via tools like chatbots, harnesses etc. we are mostly actively choosing to do so, and have some control. We can always just decide to stop and do the work ourselves if its not working out.

In the call center/situation of companies embedding it in their products, often its not in a way that gives users the choice. They are forcing it onto their users with no other option, or at the very least they are always forced to play along with the LLM until it finally gives up.

Its user hostile since we can't decide to break out of the LLM loop when we want to.

Add on top of that most of these companies are actually forcing the use of the AI related features simply to fulfill someones KPI's/internal metrics.

datsci_est_2015 an hour ago

Well you also have to recognize that call centers are a net negative for every organization, especially as (almost) no one makes (B2C) purchases over the phone anymore. Whenever you call a company you are costing them money. With automation, you cost them less money. If they inconvenience you, all that does is discourage you from calling them more, which, again, leads to even more savings for them.

The incentives are perfectly aligned for all of us to absolutely hate interacting with call centers, especially automated ones.

mrguyorama 2 minutes ago

vanuatu 2 hours ago

The frontier companies are building agents to automate work end to end (i.e. with decision power)

The tech takes a while to diffuse like any other but I think call centers don't have a great outlook

smcg 3 hours ago

Statistically, customer service bots save a lot of time that humans spend on the customer service side. A lot of them are gathering basic form information that would take up more labor time. If you want more humans in customer service then you'll have to pay a lot more for it, one way or the other.

Waterluvian 5 hours ago

AI feels like “quick and cheap at the cost of quality” so I completely get why consumers would dislike it while business people love it.

fckgw an hour ago

The biggest one that jumps out at me is Amazon replacing their review search box with "Rufus", which searching the entire context of an item on Amazon, including descriptions, reviews, everything. It then wants me to ask it a question instead of doing a boring search for keywords.

If I'm looking at a product and want to search the reviews for the keyword "battery life" and see what real, actual people are experiencing, I can't do that anymore. A search for "battery life" in Rufus always returns some nonsense like "Many customers report good battery life, while others say it's runtime is shorter than expected". I want human experience! I want specifics! Why is everything sanded down to "good or bad"?

jollyllama 2 hours ago

Hand-crafted has always been the gold-standard of high-status. AI content is inherently low-status.

To the extent that AI adds value, it is being captured, rather than going back to the consumer.

Jcampuzano2 4 hours ago

The companies that use AI the best will be those for which you don't have to tell someone they're using AI. That will be the sign of it being a quality product.

If you have to scream, shout, and beg your consumers to use your AI product, you're simply doing it wrong.

maplethorpe 3 hours ago

On the other hand, one of my recent launch posts received comments such as "this is the sort of thing that is now possible with AI!", when I didn't use any AI at all.

kibwen 3 hours ago

nyeah 4 hours ago

I think this is the real issue. Consumers love shiny cool stuff, but they don't like Clippy the paperclip. They like Siri when it helps but they don't like Siri when it impedes them.

What a conundrum! Why oh why are consumers reacting this way?

adamddev1 29 minutes ago

It's the definition of cutting corners. Using statistical inference to guess at what's right as fast as possible.

amelius 5 hours ago

+1 I think you've hit the nail on the head here.

zx8080 5 hours ago

Oh no. It can't really be because "AI" frequently means "we fire employees to make more money. And by the way, we don't actually care about quality". Right?

cpburns2009 5 hours ago

That mentality existed well before AI. See out-sourcing.

GrinningFool 5 hours ago

Strangely enough, I don't recall any companies advertising to consumers that they outsourced.

TFNA 5 hours ago

fsloth 4 hours ago

andix 4 hours ago

Yes, but everyone kept it as quiet as possible.

Or have you ever seen an advertisement for US/EU tech that said: "Developed and designed by our software experts in the Philippines", or "Call our help line and we transfer your call to India for free!"

forinti 4 hours ago

hoppyhoppy2 5 hours ago

True, but companies seem more likely to publicly brag about their use of AI than about outsourcing their call center to another country.

palmotea 4 hours ago

> That mentality existed well before AI. See out-sourcing.

Consumers love outsourced call centers, don't they?

andix 4 hours ago

willis936 3 hours ago

Bombs existed before nukes. Is anti-nuke sentiment illegitimate?

zx8080 5 hours ago

Sure! But it's now more convenient when it's written up-front in the company name!

trollbridge 5 hours ago

It’s terrible marketing. Telling someone “the product I’m selling will make you jobless and have no value to society” isn’t very persuasive. Outsourcing was not something promoted to the masses.

wartywhoa23 2 hours ago

Never waste a good alreadism!

sinaatalay 2 hours ago

"Why is that? How could that be? The answer is because customers don't form their opinions on quality from marketing. They form their opinions on quality from their own experience with the products or services."

- Steve Jobs

from https://youtu.be/XbkMcvnNq3g?si=8Y56TFmKHJhlFXoE&t=364

rglover 34 minutes ago

Turns out people hate the thing they're being told is going to steal their life from them (often with a shit eating grin).

This is what happens when you run dark strategies. They might work for a little bit in small doses, but eventually they bite you in the ass.

OptionOfT 3 hours ago

I have yet to see AI being successfully onboarded in brands where I feel it actually benefits me.

QuickBooks has annoying suggestions that shift the whole UI and cannot be disabled. Misclicks now happen.

The AI in my robot vacuum is... just a label? I don't want to talk to it. I want it to deterministically clean my stuff.

My TV got an upgrade to Gemini. Why? I don't talk to the TV, and it's in my face. (I'm think about getting a device that can do Plex->Atmos streaming).

LtWorf 28 minutes ago

How do you use gemini on your TV? Type questions with the remote, 3 words per hour?

octaane 7 minutes ago

Yeah, no shit. As a non-tech person who has tried to use it for non-tech stuff: Having the compulsively-lying, halluciating POS algorithm that everyone thinks is the second coming of Christ burn an obscene amount of non-renewable energy to create said lies while my company wants us to train it to steal out jobs is kinda something I'm not interested in.

How is training my replacement on a plagiarism machine that is actively putting people (including myself) out of the job while destroying the environment (but whose results are still not as good as a human) in any world a good thing?

There is no boost in productivity for non-tech related stuff. If you need to double-check the output, it is de facto not as productive as a human, since you need to effectively do the work twice.

Also, it adds nothing of value where is is being crammed into everything, and just seems to be a cynical techbro PE driven buzzword play.

ahartmetz 5 hours ago

Imagine the dotcom boom but most consumers have a negative sentiment towards internet stuff, it's mostly just CEOs measuring their internet dicks against each other.

AaronAPU 5 hours ago

I’m sure there are some good AI products but the vast majority seem to be garbage. The exception is coding agents and simple web text/image interfaces.

So yeah, as a signal the AI brand is about as bad as it gets. Crypto tier. But just like crypto, the investors want to see that signal regardless of any underlying substance.

lqet 4 hours ago

The exception is translation. Translation is what transformers were originally developed for. LLMs shine in translation, and creating code is, after all, a translation from natural language into a programming language.

A lot of what current LLMs are good at seems to boil down to translation:

* Translate some prompt into a planning list of individual TODOs

* Treat each TODO as a new translation (e.g. from TODO to code), or call some external tool (lookup something on the internet, static code analysis, database request)

* Translate the result(s) of these TODOs into a final text, or into a new TODO list

To me, this is interesting, because maybe the Homo Sapiens intelligence simply developed as a side effect of communication (translating words into actions).

rrook 3 hours ago

I think that's where it goes, yes. The ability to model the world internally predates spoken language. We (and other animals) already translate what we _sense_ into that internal model. Language is just another translation; all communication is bidirectional translation, internal modeling/thought is wordless.

abustamam 37 minutes ago

I think what a lot of tech people don't understand is how little most people care about technology. People want products that work well. If you can find a solution that serves people's needs then they don't really care about the underlying technology.

For example, apart from my day job, I do IT consulting for small local businesses. I do anything from landing pages to AI integration into their existing processes to make them more efficient at their work. The end result is their customers getting faster and better quality service, and my customers get to focus more on their business instead of administration. They don't really care that it's AI, but they do care about the results.

And I think that's the part many executives are missing. Focus on building great products. If AI is part of it, cool. But unless you're OpenAI or Anthropic, AI is probably not your product.

lqet 4 hours ago

I had the pleasure of communicating with the AI bot of FedEx (in Germany) today:

  > Everything is sorted out! 
  > Everything is now sorted out, and I hope this solution works well for you.
Of course nothing was sorted out (several mails and a call to the distribution center did sort things out).

phainopepla2 an hour ago

Reminiscent of when coding agents fail to fix a bug and keep digging themselves deeper into a hole.

> I understand the problem now, I just need to... > I was wrong before but the issue is now clear, let me... > I have complete clarity now! I'm going to...

ahartmetz 2 hours ago

I've also had a customer support chat bot give me completely wrong information. I could guess what was actually true and knew that there'd very likely be a workaround - involving actual people - to do what I need to do (which turned out correct), but it pissed me off anyway.

rschiavone 4 hours ago

I hate how chatbots call it a day after providing an unhelpful solution

lqet 4 hours ago

Before calling it a day, this chatbot actually apologized for answering 3 hours too late because there were so many request at the moment.

voidUpdate 5 hours ago

Maybe if marketing people stopped using the incredibly generic term "AI", and started actually saying what something is, it might work better. When you say "this app is powered by AI", do you mean Skynet, an LLM, or a basic machine learning system?

lukeschlather an hour ago

What's a "basic machine learning system?" is this a question of the size of the model or the algorithm? Which algorithms are basic? If you've got an ensemble of models that includes multiple transformers not all of which are LLMs as well as CNNs, how do you think the marketing people should express that?

ben_w 5 hours ago

AI categorisation is second nature to us software engineers, it's easy to forget that the average person probably only knows the architecture for a transformer and one or two CNNs.

https://xkcd.com/2501/

watwut 5 hours ago

Literally always LLM. AI is now synonym for LLM, regardless of what it meant before. Just like crypto is now synonym for e-currency and does not mean cryptography anymore.

People are not confused about these.

williamdclt 4 hours ago

No that's not true.

I've worked at a company whose product involved some decently advanced computer vision, marketed as AI (which isn't incorrect).

I've also seen companies that were doing machine learning before the LLM boom, who remarketed their machine-learning-based product as AI (which isn't incorrect).

akdev1l 4 hours ago

voidUpdate 5 hours ago

Apart from when they're talking about AI generated videos or images, or the marketing people talking about an AI powered rice cooker https://tefalph.com/cooking-appliances/easy-rice-plus-rice-c... or people watching films where an AI takes over

progval 5 hours ago

It also means Diffusion in the context of images and videos.

fwip 4 hours ago

softwaredoug 4 hours ago

AI isn’t actually a description of consumer value. It’s a tool to create that value

Selling an “AI” product is like describing a C++ compiler as a feature to someone buying a video game

valicord 2 hours ago

"written in rust"

gwbas1c 4 hours ago

I'm looking at AI in a product as a way to tell it what to do without me needing to look up what I want to do... And it usually doesn't do that.

For example:

I wanted to make a pie chart in Excel of 5 cells, so I selected them and told Copilot to make a pie chart. It put a pie chart image in the chat window, and told me where to click to make the pie chart, but didn't actually make the pie chart for me.

Sometimes my phone's camera saves a picture in the wrong orientation, and I don't feel like digging around for where Google put the rotate button today. There's an easily-accessible prompt box, but it can't follow "rotate the image 90 degrees to the left".

---

The thing is, unless you use an app to do a task all the time, often it takes longer to find the button, remember the keystroke, or look it up on Google than it takes to just bang out a prompt. And, if I can tell my IDE to "write a unit test for this class" and get back something useful, why can't I tell Excel to "make a pie chart for these cells" and get back something useful?

trollbridge 5 hours ago

We are adding AI features to our product and being very careful to disguise them and make it not “feel” like AI.

Our customer base about 70% can’t stand AI, 20% doesn’t care, and 10% thinks it’s the greatest thing in the world.

ecshafer 3 hours ago

This reminds me of [Steve Job's response about OpenDoc at a conference](https://www.youtube.com/watch?v=oeqPrUmVz-o) where he points out that focus on the tech isn't as important as focus on the product. Companies are pitching the technology first and not the product, but customers want the product.

ethagnawl 4 hours ago

The label is now on ... pretty much everything -- to the point where it's completely meaningless. So, maybe everyone can just stop lazily slapping it on things?

You can already see what's coming, too. At some point in the near future, companies will make a point of offering products without AI (to whatever extent) and start offering the bespoke, organic or Classic (i.e. Mexican Coke) versions and charging even more for them.

steveBK123 5 minutes ago

I mean.. only 60%?

When you have AI startups running ads like "Why hire humans, our bots work 24/7 and don't WFH or report things to HR" (almost verbatim) .. what does one expect?

dkga 5 hours ago

I’m surprised it’s just sixty. I don’t think anyone, not the least consumers, wants AI used upstream of themselves.

ungovernableCat an hour ago

I was promised 10000 AI scientists curing cancer and solving fusion but all I got was unemployment and short videos of fruit people cheating on their partner.

kbar13 an hour ago

does this mean that 40% of consumers say it's good? or what?

if that is what that means, i would actually say keep improving... since ai is new and there's a lot of mixed feelings about it, it's understandable that sentiment leaks into ai-enabled products.

that being said, there are /a lot/ of ai chatbot product integrations that are actual dogwater and we should not do them. like the stupid amazon integration that is forced upon me that took up like 30% of my screen and straight up just was worthless.

i think the best ai consumer facing workflows you dont actually directly interface with ai via what is expected to be a human interface like chat - it should do processing in the backend, or it supports a human agent.

polnurfer 11 minutes ago

60% of surveyed US customers

fckgw an hour ago

Consumers are tired of going through a popup slideshow of "Try our new AI features!" they won't use every time their apps update.

interstice 3 hours ago

To me AI in marketing is a signal that whatever business I'm looking at will pivot when a fad comes along. That is not what I want in any service that I plan to use for a long time.

juancn an hour ago

It's like the e-everything trend of the 90s.

It's pushing an internal tech detail onto customer faces that only care about a problem being solved.

It's virtue signaling for investors and a usually misguided attempt to look trendy or cool.

NoSalt an hour ago

When you start seeing infomercials on "AI sunglasses", you know AI has jumped the shark, and good riddance!

fl4regun 2 hours ago

My laptop has a microsoft copilot key built into it. It is hardware mapped to a hotkey that inputs win+shift+f23, instead of just being the right ctrl key. Why would anyone want this?

serious_angel 2 hours ago

    > Al Ries asserted that a brand is a singular idea or concept that you own inside the mind of a prospect.  
    > 
    > Source: https://heidicohen.com/what-is-branding [2011-08-15]

    The keyword - mind. That is, a human being is supposed to stand behind a "brand", who is responsible for it, and is to be trusted for the product, the effort, the experience they offer.

nlarew an hour ago

Your quoted text does not back up your claim. It says brands live in the mind of the customer (i.e. the prospect). It doesn't say anything about a brand representing a real human being.

jillesvangurp 5 hours ago

It's a bit like 25 years ago when people were slapping web on everything to make it seem better.

Part of this is incentivized by investors that want everything they invest in to be an AI thingy so they can feel good about themselves. So, you have a lot of startups optimizing for that. This is not a new thing of course. Every if-else type logic got shamelessly labeled AI at some point even fifteen years ago. I've been in a few places where that happened.

Other than that, I can't see why consumers should care for most things they actually buy and pay for.

But of course they tend to fall in the feature matrix trap where when faced with choice between product A and product B, they tend to go for the one with the most elaborate spec sheet. Even if most of that is just meaningless word soup to them. True for phones, TVs, stereo equipment, cars, etc. Most people really have no clue what they are buying so they just over pay under the assumption that it will cover their needs. AI goes in a long list of meaningless marketing language that companies use to market their products. Most people say they are not sensitive to that, but their purchase choices usually tell a different story. Marketing people know that.

speak_plainly 4 hours ago

You mean the Coke flavour co-created by AI wasn't a resounding success with consumers? Who could have possibly known?

https://www.pcmag.com/news/coca-cola-uses-ai-to-create-a-fut...

_pdp_ 4 hours ago

I agree. What does it matter if it is AI? As long as the product does what it is supposed to do, use of AI is secondary.

dvh 5 hours ago

Could be worse. It could be Blockchain.

Dwedit 3 hours ago

Saying something is "AI" makes sense if it actually uses an AI model. But to appease certain people, you need to disguise or obfuscate that AI is used. I don't think the anti-AI crowd is up in arms about Firefox having a local translation feature, despite that it uses an AI model.

tennfown 4 hours ago

I was at the grocery store a few weeks back browsing the clearance with my girlfriend.

To my amazement I picked up a, grifty “hair regrowth” supplement. Right on the top of the box, they had the text: “AI TECHNOLOGY”

If you want to know what the fuck is happening to this country you just have to understand that we’re at a point where a company finds it even worth slapping an obvious grift on an obvious grift because there’s enough low IQ idiots to buy.

rationalist 4 hours ago

To be fair, it was in clearance.

RoadieRoller an hour ago

Good one!

bcjdjsndon 37 minutes ago

Aiaiai.audio looks nervously on

ChrisRR 2 hours ago

What was the demographic of people surveyed? because it would be interesting to know whether this is purely technical people or the average person

ElijahLynn 3 hours ago

So so so true! I'm developing a product right now and will be using AI for part of it, but AI doesn't mean s**, the feature means something though so just call it by the feature that it is. You don't have to mention AI ever!

cmiles8 4 hours ago

Outside the Silicon Valley echo chamber the attitude towards AI has shifted dramatically over the last few months. Folks still think the tech is cool but everyone is fed up with AI slop and all the noise and hype that’s failed to deliver.

The mood has shifted dramatically, but that wouldn’t be obvious to anyone that never leaves tech circles where it’s still all AI all the time.

timcobb 5 hours ago

Big talk from US consumers. The reality is we'll consume those ads and we'll love it. Sir, yes sir!

fullshark 4 hours ago

What am I gonna do, not look at content?

willismichael 4 hours ago

Maybe I missed the /s, but why do we have to spend our time "looking at content" if it's just full of AI slop?

fullshark 3 hours ago

MisterTea 4 hours ago

A friend was looking for a new electric razor and sent a link of one that advertised having AI. Phillips Norelco i9000 with AI integration.

Feels like the old iThing or eWare trends of the 00s. New thing, new marketing trend.

kjkjadksj 2 hours ago

Callaway makes a driver called AI smoke.

nba456_ 4 hours ago

You can't trust consumers with what they say they want in their marketing.

1970-01-01 3 hours ago

Because half of 'AI' is just not AI, and the other half is just an LLM chatbot. True applications of AI in your product is still quite useful.

suzzer99 3 hours ago

I'm shocked it's that low.

danans an hour ago

The consumer-opinion perspective of this survey misses what I think is the main factor in the general public's feelings about AI.

People have a huge capacity to absorb enshittification of everything they consume, from goods /services to culture to politics, if they receive some kind of short term gratification.

But the back of people's minds, when people hear "AI", is the underlying question: "is it going to take my livelihood?"

IMO that's what motivates the negativity, not some miscalibrated branding.

manjalyc 4 hours ago

Ironic considering the article just reeks of AI.

- AI loves to use "consumers" instead of just saying people or Americans

- "You’ve spent time and budget on it, yet your audience can’t name a single company they think is doing it well. "

- "The small moments that used to make the web worth visiting are disappearing."

- "The brand that builds that recognition first gets to define the standard."

Nearly every sentence has an AI-ism...

maplethorpe 3 hours ago

This still means that 40% of consumers aren't turned off at all. That seems promising for AI bulls.

queeshonda 5 hours ago

Surprise - water is wet.

Yet a third or so of HN submissions are about AI BS. Just another confirmation techdorks are out of this world.

bluGill 4 hours ago

Half of those submissions are directly contradicting my experience with the AI tools in question. AI slop is real and a problem, but most of the submissions act like everything is slop, and that is false.

gedy 4 hours ago

They aren't delusional per se, just follow the money and incentives and it makes some sense.

amelius 5 hours ago

"AI" translates into "we treated your problem as a black box; if it doesn't work we'll fix it later by throwing more data at it!"

dude250711 5 hours ago

Just clearly explain how you are translating all the AI "value" into a reduced price for me - consumer, and it will be welcome.

E.g. Spotify is using AI extensively, consequently I expect them to reduce the price very soon. Maybe like a 50% cut.

zx8080 5 hours ago

You meant the price 50% increase because <insert any valid reason | RAM is expensive>?

LastTrain 5 hours ago

The thing is, we are spending more on building out data centers and the infrastructure required to build and run them than the total global gross sales of software and related services so prices will go up, not down.

Configure0251 5 hours ago

Thank you for a great laugh this morning!

dbalatero 4 hours ago

Hey I mean AI is supposed to make us 10x more productive, so the price of things should also go down 10x right?

...right?

exhumet 5 hours ago

right lmao. delusional

dude250711 5 hours ago

tennfown 4 hours ago

josefritzishere 4 hours ago

The word "turnoff' is an understatement. The rubes try to sell it like the Monorail on the Simpsons. They're pushier than a timeshare. Feels like a scam.

hoppyhoppy2 4 hours ago

>like the Monorail on the Simpsons

That episode was based on the musical The Music Man, FWIW

yawnxyz 3 hours ago

> "Bot fatigue sets in when the internet stops feeling honest"

if there's anything worse than LLM-written text, it's websites that rally against LLMs and AI-use, then blatantly just use AI to do the thing they're against

if you're going to be anti-ai, at least don't use it!!

bcrosby95 2 hours ago

Of course not. Who cares if something uses AI. I just want it to solve a problem or bring me joy. Why should I give a fuck if it uses AI, the internet, a computer, dead trees, or banging two rocks together.

oneeyedpigeon 4 hours ago

dbvn 5 hours ago

Sir, this is a Wendys. I just want my burger

Freedumbs 4 hours ago

When you label anything with an electrical current AI, ignore all copyright, then cite AI as cause for layoffs ... what do you expect? It's all vibes. Qwen released "world models" that are video processing models instructed through text. Words have no real meaning anymore.

UqWBcuFx6NV4r 3 hours ago

These comments are hilarious. A bunch of people saying “yes exactly!” and performing utter mental gymnastics in an attempt to convince themselves and everyone else that the only people who aren’t anti-AI are SV tech losers.

deafpolygon 4 hours ago

To me, “AI” in their branding means data mining, collection and privacy violation.

hvs 3 hours ago

My wife, who honestly tries to avoid technology at all costs, was working on her business site and said, "It's almost impossible to find any good stock photos with all the AI slop out there."

AI, among non-tech people means two things: slop and shitty customer service bots.

bakugo 2 hours ago

The AI branding isn't aimed at consumers, it's aimed at investors. What consumers think about it is irrelevant.

This isn't unique to tech, either. In recent years, I've started to notice all the advertising around me increasingly targeting businesses and investors rather than the average person. Feels like we're quickly moving towards a post-consumer society, in which trying to convince the average middle class consumer to buy your product is no longer relevant, because that's simply not where the money is anymore.

mproud 3 hours ago

Hell yeah

twodave 4 hours ago

Well of course they do. AI has strong association with words and phrases such as "hallucinate", "bad medical advice", "slop", etc. I can understand why a business would want to use it, but it's very seldom a win for the consumer.

cwmoore 3 hours ago

I honestly thought it would be closer to 60.0031073814%

notarobot123 4 hours ago

What happens when VCs, governments and tech companies drive demand for a genuinely game changing technology beyond consumer's appetite for it?

thesuitonym 4 hours ago

Not really a surprise, AI is obnoxious and useless in the majority of context, and yet we're forced to deal with it.

dsign 3 hours ago

Not to detract of any of the other reasons given so far for people disliking 'AI' in the brand messaging, there's the additional "snob factor" that the average consumer will reject (perhaps because it's culturally trained to do so).

To put it simply, the last few decades have been about glorifying the average Simpson. KISS and Marvel movies. Trump-level speech. And now along comes something that is going to take the pain of deep complicated thinking away (what a relief!), but the damn villain not only walks the talk[^1], it also unfortunately talks the talk with complicated words, correct capitalization and (gasp!) em--dashes. What's not to hate about it?

[^1]: https://english.stackexchange.com/questions/192777/walk-the-...

superkuh 2 hours ago

Good thing the businesses and central government no longer require US consumers to function. They can just keep circular trading within themselves. No need to get approval or use by human persons.

joelthelion 3 hours ago

Not surprising given that 95+% of the time it's total bullshit.

LoganDark 3 hours ago

What I want to know is who the fuck is the 30% saying the internet is not less human than it was 10 years ago

shevy-java 2 hours ago

Not yet 100%?

Skynet slop is still finding confused humans here. Will they end up loving and embracing their new AI masters?

Muaz_Ashraf 5 hours ago

still they use AI.

nprateem 3 hours ago

If I see AI content online I bounce because I can ask AI myself. All the AI slop has zero benefit to companies doing it to me if they want to target me. But then some people watch tiktoks, so as usual we're in an echo chamber.

simianwords 4 hours ago

The correct marketing and product strategy is to not stick AI in everything. It’s to allow AI to access them. But this is a hard concept to grasp and tough to give up territory.

A good story here is notion: I don’t think they (only) stuck AI features. They made it possible for me to use it from AI. This is meaningfully different because it enables * composability *.

I record my notes in Notion using Apple Watch and summarise them or use them through Claude account which has a plugin to Notion.

Now think about it: employees in notion wont think of this as an amazing feature because it is utterly simple to implement. There’s no limelight or anything. If they had made some fancy AI integration within notion to autocomplete or whatever, the optics are better internally. But outside it is lukewarm to bad.

I wish more companies enable composability instead of bespoke AI integration within their application.

Muaz_Ashraf 5 hours ago

still they use AI

ios-contractor 5 hours ago

Then why did openAI make gazillions in revenue

Arainach 3 hours ago

It's easy to make an enormous amount of revenue selling $50 bills for $10.

ios-contractor 2 hours ago

There's a big chance that you work at a company that does exactly that

dbalatero 4 hours ago

Do you have access to their financials?

Arainach 2 hours ago

For the purposes of this discussion, we all do: https://www.wheresyoured.at/exclusive-openai-financials/

superxpro12 4 hours ago

ITs only a matter of time until this somehow breaks down along party lines. My guess is the pro-business context will make republicans pro-ai before long.

genghisjahn 4 hours ago

Evidently I read the room wrong. Sorry for linking to my little project. Good day to you all!

summermusic 4 hours ago

This comment is irrelevant ad spam

genghisjahn 3 hours ago

I mean, not really? I did make it. Thought it would be interesting. Is that I mentioned the name of a company I used?

criddell 3 hours ago

aurareturn 5 hours ago

There is a difference between a toaster brand saying their toasting now has AI built in vs Anthropic releasing Mythos.

The toaster brand is just trying to fool people. Something like Mythos is actually what's driving change.

In tech, Microsoft is a big reason for this turnoff. First, they forced Copilot onto Windows users. Second, they decided to market "AI PCs" by forcing AMD, Intel, and Qualcomm to put NPUs into their SoCs. But a tiny NPU is no match for frontier LLMs. Therefore, customers are sold on their PCs having something as good as ChatGPT built in but in reality, it's barely powerful enough to fix your grammar.

Everyone around me, including my elderly parents, love using ChatGPT. Go to any coffee shop and you'll see ChatGPT on nearly everyone's laptop. People aren't turned off by OpenAI or Anthropic. They're turned off by everyone else.

GrinningFool 4 hours ago

More people see/are aware of the toaster than Mythos - those pointless integrations are (I suspect) what's driving sentiment.

aurareturn 3 hours ago

That's my feeling too - that and Microsoft Windows being one of the most egregious examples of forced AI features.

I wouldn't let these toaster companies and Microsoft distract from the actual progress in SOTA AI.

bluGill 4 hours ago

A toaster with AI could potentially be useful. I've never had a toaster that can make toast for the whole family - you can do 2 slices but then you have to wait several minutes for it to cool down before making the next otherwise the second batch will not be done. (I have used restaurant toasters that can do this, but they are not for home use)

mwigdahl 4 hours ago

You wouldn't need AI for this; deterministic programming would be enough (and scads cheaper).

bluGill 3 hours ago

fl4regun 2 hours ago

my toasters have all been the opposite, once you warm it up with the first batch, the next batch actually gets more toasted than the first one, even with the same setting.

venzaspa 3 hours ago

I have a Sage toaster (Brevile in some markets) which does exactly this, even has a progress bar that counts down when your toast will popup.

RugnirViking 3 hours ago

even a kalman filter would be overkill for this. Just buy a toaster that isn't terrible, the calibre of hardware needed for this costs $0.02 for a pack of 10 - thats the level of cheapness needed to make a toaster that bad.

watwut 2 hours ago

Boring cheap old school toasters can make as many toasts as you want. You dont cool them before making toasts, you warm them up and then do toasts.

akdev1l 4 hours ago

Umm my toaster doesn’t have this problem and it’s not AI …

why does this happen to you?

rimliu 5 hours ago

Nah, Mythos are Fable primary purpose was marketing. And the fables about their danger were indeed lies.

aurareturn 5 hours ago

Nah, Anthropic is the leading AI company.

A toaster company saying their product now has AI is actually turning people off.

fwip 4 hours ago

They're different, but average people dislike both of them.

aurareturn 4 hours ago

The average person uses ChatGPT daily. This average person hates how their toaster, washing machine, pencil, eraser now all have "AI capabilities".

fwip 3 hours ago

atwrk an hour ago

People around me, outside the programmer bubble, hate OpenAI with a passion. It's the symbol of antidemocratic US corporations cuddling with Trump etc, right there with Tesla. And no one outside my tech bubble has ever heard of Anthropic.

This is distinctly different than the dot com bubble were people actually were euphoric about the future unfolding before their eyes.