Death of the Status Update: Why 55% of Americans Stopped Posting on Social Media (ca.pcmag.com)

78 points by thunderbong 10 hours ago

rickcarlino 6 minutes ago

Social media companies became so obsessed about maximizing ROI on short form video content that they stopped being a platform to share with friends and turned into Temu Youtube. You won’t see your friends stuff on any of them because it’s designed to work that way. Group chats are the only way to have a meaningful conversation if you a casual non-technical Internet dweller.

alexpotato 6 hours ago

Back in 2005-ish era, I helped reboot a college club (I was the coach/advisor).

We started out using forum software to co-ordinate what we were doing but eventually (2008-ish) switched to Facebook as the president of the club pointed out "Alex, everyone is already on Facebook and the notifications from us are in the middle of the notifications for when the next party is" etc.

Fast forward to today and the club is rebooting again. I asked the current club president "What social network is everyone on these days?" His response: "Really there is no one place where everyone goes anymore." I then asked him how clubs share their info etc and he says "The bulletin board at the student center?"

While social media definitely has its downsides (echo chambers, extremism etc) I do feel like it's a bit of a net loss to not have a "commons". That model makes it super easy to start up new organizations, get the word out etc.

Part of me hopes that we got back to the late 1990s dedicated websites/forums. That seems to be the Discord model but let's see.

mmsimanga 20 minutes ago

South African here. Just about all notifications have moved to WhatsApp. Most school classes have a group for the parents, extended family group, immediate family group, residents association group, high school classmates group, gym class group, home town group ... the list goes on. Sounds like a lot but most groups tend to have few messages.

rustcleaner an hour ago

I always hated how everything moved off independent forums and onto facebook. Zuckerberg was right about with his early idiots comment.

adjejmxbdjdn 4 hours ago

The terminology explains what happened.

The Zuckerberg movie was called The Social Network. At the time we saw the likes of Facebook as networks intended to build 1-1 communications.

Since then, it’s become social Media. It’s now about centralized structures broadcasting messages to subscribers and followers. The only difference from the past is who the broadcasters can be, but it’s no longer about building networks between people.

bobthepanda 7 minutes ago

for events specifically, Partiful seems to be the thing in my area finally displacing the Facebook events model, and it's a lot less bloated.

1659447091 an hour ago

Why not group emails?

There's a guy that runs multiple sports teams at a local recreation center, in multiple adult divisions (wide age/culture rage), and he has been using email to great effect for over a decade that I have known him. I get 2-3 weekly emails about teams that need a sub for a game and those spots continue to fill up quickly. He probably has the majority of regulars (in the hundreds) at that sports center on his various email list. It just works. They tried chat groups once and that was a disaster.

wiether 34 minutes ago

I've never seen "group emails" working, even when amongst technical people.

Part of it is just how emails work, part of it is how each clients work, part of it is people not knowing/caring.

  You'll have:

  - the guy that don't use the group email address as recipient, but personal email address 
  - the guy that change the subject which starts a new thread/discussion
  - the guy that include all previous emails in their answer
  - the guy with a signature that takes two screens to scroll
  - the guy with an awful text font/color
  - the guy that CC their whole address book, including the group email address, for personal stuff
  - ...
I can go on. I went through this mess many times during the years, in various contexts; always the same result.

DANmode 14 minutes ago

LoganDark 29 minutes ago

jjav 32 minutes ago

> Why not group emails?

Yes, email is the absolute best for opimal reach. All the proprietary platforms are inherently fragmented and gatekeeped by their corporations. Trying to find a common denominator is hard. Email is standard, not owned by anyone and thus universal.

brudgers 28 minutes ago

Why not group emails?

Email is a push technology. And the receiver has to manage their inbox for the sender’s enthusiasm.

2-3 weekly emails

A web page could update in real time. It would be more work for the sender. And less work for everyone else.

guerby 28 minutes ago

discourse combines web forum and email, people can use either one as they see fit.

https://github.com/discourse/discourse

garciasn 44 minutes ago

I absolutely detest email; it’s already a shit show with personal email and don’t get me started about work email. How the fuck the defacto king of search can’t reliably find Workspace emails in GMail, I’ll never know.

That said: the fracturing of reasonable alternatives and the diversification of available channels is extensive and just as annoying.

While there’s no real good answer here, I wish we could more effectively solve this problem for the masses.

Eric_WVGG 2 hours ago

This is what the Bluesky “AT Protocol” is meant to solve, though I fear it might be a bit too late.

dbingham an hour ago

Except AT Protocol can't do the very thing that made Facebook the commons: privacy.

There's a proposal to add privacy to the protocol (private posts, private groups), but I don't think anyone has solved the real root problem with trying to implement privacy in a federated system (as opposed to P2P), which is the bad administrator problem. The proposal I saw still relied on trustworthy app administrators to respect a post's privacy settings. And that's a huge flaw.

Friendica and Diaspora both have the same problem, and to my knowledge don't have a good solution for it. They both just sort of hand wave it away.

I'm waiting to see if someone comes up with a good solution for the unsafe admin problem, but so far I haven't seen one.

SkyPuncher 5 hours ago

I think we’re seeing a similar thing pan out with AI. When the barrier for something is too low, people realize that it’s not actually worth the other party’s effort to communicate it to them.

For me, physical communication is quickly becoming a signal that someone actually put effort into things.

DANmode 15 minutes ago

?!

The commons became the commons again, instead of being partially or completely trapped on Facebook,

and you’re upset?

Bulletin boards are awesome.

Physical assembly is awesome.

varispeed an hour ago

> Part of me hopes that we got back to the late 1990s dedicated websites/forums. That seems to be the Discord model but let's see.

Well, thanks for lobbying, that's got regulated away. One must be mad today to run a forum.

jafitc an hour ago

"thanks to lobbying". if you use "for" it sounds like you are adressing the OP and he did the lobbying that you don't like.

varispeed an hour ago

dartharva 6 hours ago

I tried hard but am failing to see how what you say couldn't just be fulfilled by a chat group today (or even back then).

ericbarrett 6 hours ago

But which one - SMS/RCS? iMessage? WhatsApp? Signal? Telegram? Discord?

CatMustard 2 hours ago

baby 13 minutes ago

Symbiote 5 hours ago

alexpotato 6 hours ago

bawolff an hour ago

soramimo 6 hours ago

joe_mamba 2 hours ago

erichocean 4 hours ago

valeg 21 minutes ago

Discord seems like the way. Sometimes, Signal groups (also popular in the White House).

halflife 9 hours ago

Back to 2015, I stopped posting on Facebook when I noticed that it’s no longer about connecting with my friends, but a never ending stream of boring posts from groups and people that I don’t know or care to follow.

All my “social” life just moved to direct communication in WhatsApp (meta owned as well)

baby 12 minutes ago

We really need a real facebook app again, something we only use with close friends or people we meet irl to become friends

rimeice 9 hours ago

2015 for me too. I wonder if there was some early day over juicing of the attention mechanism that put people off in that year, before they tuned it to reduce churn…

rightbyte an hour ago

Yeah but I think it just took some year for ppl to notice.

2013-2014 the algorithm got more foused on non-friend posts aswell as making the prioritzation less about "likes" from friends and instead some opaque engagement metrics. Groups had to "promote" post to get their prior reach to subscribers.

Also videos started to be posted around that time?

beardedetim 6 hours ago

Tinfoil hat time but I think they definitely did _something_ at that time that "changed" the system. It's the Cambridge Analytica/Trump time and I believe that FB definitely "changed" at the same time.

jmpman 4 hours ago

TrackerFF 9 hours ago

I noticed last year that FB did some change to their recommendations engine, that they’ll show posts by random people based things you’ve searched. A friend was diagnosed with cancer last year, I searched extensively, and now I’m exclusively getting posts from random people with cancer on my feed.

skybrian 4 hours ago

It’s often very good at finding posts that I might theoretically want to read, except that I never want to read them on Facebook, because it would get in the way of seeing posts from friends.

chistev 9 hours ago

Isn't that how it has been?

reactordev 9 hours ago

No, it used to be a shuffled timeline of the posts and likes your connections/friends have made but I guess when half your platform are bots, you don’t want to store that metadata anymore.

yard2010 5 hours ago

GenerWork 7 hours ago

I've noticed that a lot of my friends switched from text based status updates (Facebook) to image based status updates (Instagram stories). Personally, I got tired of going on Facebook because it was all rage baiting political stuff, and that was all from friends, not even ads.

tayo42 an hour ago

Instagram stories seems to be dieing too, except for the professional and business accounts I follow

CamelCaseName an hour ago

The bar is just so high, everywhere.

I want to fire off a quick quip and have a conversation.

Reddit is probably the only place where this works any more, but you have to be prompted by the right thread and early.

So people throw up their hands and go, "why bother?"

insickness 9 hours ago

To keep people engaged, social media platforms have shifted from showing you content from people you know to prioritizing viral content. The algorithms know viral content offers an endless stream of entertainment that keeps people scrolling longer.

Morromist 4 minutes ago

Fb is clearly hated by its owners, Meta. Its been monitized to the max and deeply neglected. They desperately want to move on to virtual reality or AI - ANYTHING to escape from having to make their money off fb.

Makes one wonder what it would be like if someone else had built and maintained it who really belived in the vision of connecting communities instead of sucking them dry.

rightbyte 7 hours ago

"Viral content" got nerfed to oblivion in 2013-2014 something when Facebook made companies pay up for group exposure. (Promoted post)

Before that a popular article could be shared among different friends networks to like total exposure to like everyone logged in that were somewhat interested in the article.

I was kinda a journalist then it was a really obvious flip.

Smalltalker-80 9 hours ago

Like the writer I'm also a 'boomer' still keeping connected to an older friend group using Facebook and Instagram. For Facebook, I use the plugin "FB Purity" to filter out the generated cr*p posts and force chronological order. It's shocking too see how few posts are left, by agressive algorithm filtering and FB then deciding that "You're all caught up", refusing to show more posts. So my FB time is about 20 seconds every day...

bamboozled an hour ago

Yes because people no longer post they realised they need to show you their “explore” feed.

fleventynine 4 hours ago

I stopped using Facebook back in 2021 when the majority of my feed was reshared political content with 20+ comments from my friends fighting about divisive social/political issues. It wasn't fun, and it wasn't fostering community, so I left. A few years later I logged in again to see that most of my Facebook friends had also stopped engaging.

CM30 2 hours ago

Probably a crazy though, but I sometimes wonder if the pandemic/lockdowns did a number on social media activity too. Maybe a lot of people got burnt out on the whole thing after spending 2-3 years stuck inside with social media as their only way to communicate with friends and family.

That seems to be the point where most communities and social sites I'm on lost a lot of their activity/enjoyment, and where people seemed to start fading away.

Of course, increasing polarisation, an increasingly aggressive/selfish population and worries about privacy probably hit hard too.

mherkender 9 hours ago

This is an ad for Incogni

reactordev 9 hours ago

Like every pcmag article, there’s a corporate sponsor

imhoguy 7 hours ago

Emotions experienced chart - that is insightful and matches my anecdata.

I think you get bad emotions when you have high expectations about social media and it is your main source of social life. Where positive happen when you have low expectations about social media and it is just addon to your life.

Example of gaps is being lonely, low self esteem, low self worth, no work network, no business network. So you stay glued to FB to build your life, to keep online friends, because you may have not many in life. Or you have no real work network so you need to stay current on LI because your next job is there.

beej71 7 hours ago

We're all in small groups on discord or in signal now. FB feed is just not the best medium for keeping up with friends.

ivanjermakov 6 hours ago

Idea of keeping up with friends while being public to the whole world does not resonate with me. Internet was a different place indeed.

Simulacra 9 hours ago

It seems like so much of social media is just individuals shouting into the void.

HPsquared 9 hours ago

It's stochastic communication, sometimes other random voices come back from the void.

jerlam 4 hours ago

Social media is a skinner box for likes and reposts. You don't even want replies unless it's an opportunity to get more likes.

kalehmann 10 hours ago

Not sure if I see a bad thing in this. I'd like too know what old friends are currently up to and checking their social media has been a way to do so during the golden age of facebook.

Lately I feel more value in connecting with them personally, talking and letting them now, that I am still interested in what's going on for them.

AndrewDucker 4 hours ago

That's great if you're cultivating a very small group of friends who are local.

Social media is how I keep vaguely aware of what's going on with my friends who now live scattered across the planet and get to see in person once per decade or so.

brunoarueira 9 hours ago

Yeah, I couldn't agree more. At the very least, it should be used occasionally to post things as a kind of "public memory," not to expose your entire life just for likes and exhibitionism.

netsharc 9 hours ago

I wonder what would happen if: if I post 2 pieces of content, my friend would have to comment on the first one to see the next one.

I suppose the app will then mostly be full of throwaway comments in the form of "Cool" or "Wow". But maybe add a modifier that if the poster doesn't have any meaningful reply to a commenter's (let's name him Elon) comment, then the poster's next content will not be shared with Elon next time.

add-sub-mul-div 6 hours ago

Twitter and Reddit went hostile to their users in 2023 with their respective API and other changes. A small percentage of leaders sought out newer and better options and this time the followers stayed where they were, not wanting to start over again. But everyone talks about hating social media now and they're going slowly inactive. It's the most expected outcome.

homeonthemtn 2 hours ago

I think we stopped posting because it's a miserable, unnecessary experience made worse by miserable unnecessary technology

slowmovintarget 4 hours ago

Social media these days is 80% psyop, 20% attention grind. That 55% of Americans stopped posting would be a healthy thing.

tangenter 2 minutes ago

4chan realized this decade+ ago. HN has no self awareness its being used as a plaything.

znpy 9 hours ago

Social media mostly polarise people (both women and men, in different ways) and generally speaking what you post will be used against you at some point.

So yeah, no wonder that social media is dying. People are just catching up to the fact that the best way not to lose is to just not play the game.

intrasight 6 hours ago

Strava is now the preferred app in my social network. And no "status update" is necessary as it does that automatically.

journal an hour ago

sounds conservative