The title cards in Blade Runner are amazing (randsinrepose.com)

403 points by ExMachina73 a day ago

ilamont 20 hours ago

Well, besides the language and the typeface, the other element of this sequence at the beginning of Blade Runner that makes it so special is the accompanying score by Vangelis, and the sound effects that start with twinkling computer notes and gradually build in volume to explosions and the whoosh of futuristic vehicles. It effectively immerses viewers into this incredible world and story.

ColdStream 20 hours ago

It was only a few months back that I found out that Vangelis couldn't read or write music notation. He would just improv play and record on a tape, recording additional parts and mixing as needed. If he needed to have other musicians involved, then he would hire someone to listen back and write down the notation.

Considering he recorded something like 35 albums, he was doing something right.

emmelaich 18 hours ago

Vangelis is a bit funny and odd! Have a listen of Jon Anderson's (formerly of Yes) account of meeting and collaborating with Vangelis.

https://www.youtube.com/watch?v=ItV5h3Arl5M

clan 10 hours ago

kdazzle 4 hours ago

jacquesm 15 hours ago

rdiddly 19 hours ago

You might be surprised at how many famous professional musicians don't read music notation. Outside of the classical world, session work, and jazz fake-books, it's far from de rigueur.

ilamont 19 hours ago

bombcar 16 hours ago

Fluorescence 11 hours ago

dhosek 3 hours ago

larrywright 19 hours ago

m463 37 minutes ago

I wonder if nowadays we get more people reading notation (are there apps to help you learn?) or less (more people composing in garageband type apps)

jacquesm 19 hours ago

WorldMaker 12 hours ago

I still love the parody of contemporaries Vangelis, Wendy Carlos, and Moroder in the Adult Swim "Infomercial" called "Live from the Necropolis: Lords of Synth": https://www.youtube.com/watch?v=WXgNo5Smino

WalterBright 15 hours ago

I rarely read about the contribution a good music score has to a movie's popularity. A great score makes the movie. For example,

The Blue Max, Ben Hur, the first Star Wars, Lord of the Rings, Dr Zhivago, Fistful of Dollars, For a Few Dollars More, and, of course, Blade Runner!

beloch 14 hours ago

The original teaser for Star Wars was made before they had John Williams' score:

https://youtu.be/XHk5kCIiGoM?si=VxAJcCATzwn6gZPw

Watching it may help you appreciate just how important the Williams' score was to Star Wars' success. It's one of the all-time greats!

I'd also add that some movies are worth watching purely because of their score. e.g. "Conan the Barbarian" is a pretty shlocky flick. However, the director and composer took a collaborative approach to the score that was closer to opera than film. Unlike most movies, work on the score began before filming and there was continual collaboration during filming. The result remains one of the best scores in the history of film, and a film that makes the music its backbone.

throw0101d 9 hours ago

WalterBright 4 hours ago

m463 36 minutes ago

How could you skip The Good, The Bad and The Ugly? :)

ArekDymalski 8 hours ago

I guess the good examples where music could be an important driver to the movies popularity (or revival of popularity) might be: "Requiem for a dream" and "Das Boot". Also for me personally - "The Mission" as incredible score by Ennio Morricone has brought me tia film I'd rather ignore. Other (also personal) example is " The Spawn" with it's mind-blowing OST.

10729287 10 hours ago

I always remember a quote I read when I was way younger about Halloween or The Exorcist : "the film's score is a character in its own right".

WalterBright 4 hours ago

P.S. I deliberately did not include musicals or movies like 2001 that did not compose an original score.

justincormack an hour ago

ndsipa_pomu 12 hours ago

I'll add Donnie Darko and The Blues Brothers (that may be cheating, though).

account42 11 hours ago

mikeaskew4 8 hours ago

wyclif 4 hours ago

I was never a big 1980's synth music guy, but for some reason I always enjoyed the soundtracks Vangelis made. Not only for this movie, but also "Chariots of Fire", "Antarctica", &c.

stronglikedan 5 hours ago

I've always wondered what was causing the explosions. I've seen the movie dozens of times, and if they explained it, I missed it.

abrookewood 18 hours ago

That soundtrack is absolutely perfect.

psyclobe 19 hours ago

As good as that track is its literally his only good stuff. Try as I might, and as eager as I was to like him his library of music just falls flat.

manytimesaway 14 hours ago

As we say in another language, "you should probably get your ears cleaned".

Besides the Blade Runner & Chariots of Fire soundtracks (two masterpieces of albums, which is two more than 90% of the world), his repertoire is filled with instant electronic classics, such as Earth, Albedo 0.39, Spiral, and l'Apocalypse des Animaux.

I'm not even mentioning Aphrodite's Child.

JetSetIlly 11 hours ago

TiredOfLife 11 hours ago

acomjean 17 hours ago

Chariots of fire soundtrack was good too.

jacquesm 15 hours ago

Try Soil Festivities

schoen a day ago

With the em dashes and the conclusion "This was not called execution. It was called retirement." I expect a lot of people would believe today that these title cards were written by an LLM.

rafram a day ago

You're not wrong, but part of the core problem with LLMs is that they write every blog post and README like they're writing the opening titles for Blade Runner.

anigbrowl 20 hours ago

Also the problem with LinkedIn, local news etc. Contemporary American culture is addicted to dramatic writing and tries to leverage its tropes to create emotional engagement on everything.

mindcrime 18 hours ago

mpfh 18 hours ago

DrewADesign 10 hours ago

> they write every blog post and README like they're writing the opening titles for Blade Runner.

As told through a Reddit post.

roughly 20 hours ago

What’s sort of funny about that is there’s a normal thing whenever anyone who hasn’t seen it watches Blade Runner for the first time - often they come out feeling it’s kind of derivative, when the truth is that it feels that way because everything after Blade Runner copied Blade Runner.

Add the initial title cards to that list too now, I guess.

mindcrime 18 hours ago

It's been reported that William Gibson saw Blade Runner before releasing Neuromancer and was worried that people would think he stole ideas from Blade Runner, as the aesthetic of Blade Runner was so close to the way he imagined the Neuromancer world. Now in turn people are worried that the Apple TV adaptation of Neuromancer will feel derivative because so many subsequent works are its hereditary kin.

What can ya do?

AlanYx 6 hours ago

chipotle_coyote 4 hours ago

WorldMaker 12 hours ago

majormajor 20 hours ago

Casablanca is a famous example of this too.

And LOTR, though in that case coming to it after reading Terry Pratchett was difficult for me (Pratchett didn't just copy its, or other, fantasy tropes, but send them up in an exceedingly clever way).

roughly 19 hours ago

themadturk 17 hours ago

krapp 16 hours ago

tclancy 6 hours ago

I heard the story as attributed to Asimov: he was walking out of Hamlet when a fellow patron said, "I don't see what the big deal is. It was all just cliches strung together."

velcrovan 6 hours ago

chrisweekly 16 hours ago

Same thing happened to Tolkien and fantasy literature.

WalterBright 15 hours ago

ColdStream 20 hours ago

Will just been seen as one of those things that just happen be to accurate to the future by mere chance.

The other was in Terminator 2 with how agreeable LLM's will be regarding new information.

Terminator/T-800 tests his foster mother's identity with a phone call.

Terminator impersonating John - "Hey Janelle, what's wrong with Wolfie?" (using a fake name instead of the dog's real name, Max).

T-1000 "Wolfie's fine," the Terminator hangs up and tells John "Your foster parents are dead."

the_af 18 hours ago

If T-1000 was an LLM:

"What's wrong with Wolfie?"

"Wolfie's fine."

"Actually his name's Max."

"You're absolutely right. It's not Wolfie -- it's Max."

"Actually we don't have a dog."

"I apologize. I shouldn't have assumed you have a dog. I will be more careful in the future. Do you want me to list common pets in American households?"

Terminator hangs up and tells John "You need a better model."

ProllyInfamous 21 hours ago

Can we get off with "the em dashes" – I've been using them for years (checks post history:), decades.

jameshart a day ago

Thematically appropriate for it to be difficult to tell something human-created from something generated by a computer.

Almost a bit too on the nose.

cgorlla 21 hours ago

A typographic Voight-Kampff test is pretty awesome.

jameshart 7 hours ago

subscribed 7 hours ago

warmjets222 21 hours ago

Pretty much anything professionally typeset will use the appropriate dashes.

hcs a day ago

I would expect the LLM-ese to not repeat "called" like that.

EarlKing 20 hours ago

Clearly the writers should be subject to a Voight-Kampff test just to be sure.

brador 13 hours ago

You tell an AI it’s an AI. It looks in its training set for examples and finds Blade Runner (and scifi books).

Maybe that’s the origin of its use of em dashes.

It “feels” that’s what an AI should use, it is told it is an AI, therefore it should use them, thus does.

nphardon a day ago

There's a lot of em dashes in the article as well, along with some phrasing that is very LLM. I think this was written with a mix of LLM and human.

lilboo 21 hours ago

What is up with the LLM police in every comment section lately… even IF so.. isn’t that the authors whole point? It can be LLM assisted, but the beauty is in the human aspects of it. This piece is, at least in part written by a human… this is the future… so?

kolanos 29 minutes ago

cgorlla 21 hours ago

ghtbircshotbe 7 hours ago

> Chances are, you never think about typography.

Probably not true for most of the people reading a blog post about typography

kodablah a day ago

riffraff 13 hours ago

I Wish the author would write more articles, I enjoyed these when they came out immensely.

alexpotato 21 hours ago

Came here to say the same thing.

I think the Alien one is even better: https://typesetinthefuture.com/2014/12/01/alien/

burnoutdv 14 hours ago

This is interesting for me as the author mentions in the opening line that he basically is a slave to the machine theirself and the only freedom they got is in choosing the font space of their user interface.

And then they go on about the intricate details of some artistic choice 40 years ago. How the human touch and deliberate decisions were made..it all eclipsing in it being about a movie where the machine rebelled.

jimmaswell 13 hours ago

> I’m staring at a fixed-width typeface all day. Apple provides a functional and gorgeous fixed-width variant of their San Francisco typeface called SF Mono, which I’ve been using for months, but, well, I have a short attention span — typographically speaking.

Tangential but I've been enjoying GNU Unifont for this purpose. I like the look of it and it does a good job supporting a huge range of characters. Terminals warn me that it's not technically monospace, but for all intents and purposes in a terminal windows it is. I have it as the default bundled font with a project that renders custom glyphs on the fly for display on real VT320 hardware as DRCS.

stronglikedan 5 hours ago

> Like when you buy a car, and all you see is your new car on the road.

Fun fact: the reason all car commercials sound the same, and distinctly different from other types, is that people tend to pay attention to them, but only when they're in the market for a car.

--source: ex worked as copywriter for ad agency

wsintra2022 5 hours ago

The skyline was inspired by north east England, Middlesbrough Teesside. ICI was one of the largest chemical sites in the world. Ridley Scott had studied at Teesside Polytechnic and took inspiration from the Imperial Chemical Industries that over looked Middlesbrough. One side of the skyline in the area you see towers and smoke billows and roaring flames, the other picturesque north Yorkshire moors and Odins Mount. Quite a contrast.

Magicrafter13 3 hours ago

I was enjoying this article, but several of the images don't seem to load on any device I try, so it's hard to keep following along with what the author is discussing.

It kinda makes me want to mess around with special fonts on my blog, but designing a simple way to change fonts and font options on a per-post basis sounds difficult.

mannyv 20 hours ago

Small Caps were a thing when I was a typography fan. They aren't just smaller versions of caps, they were specifically designed for in-text use as opposed to display use.

Fyi.

DrewADesign 19 hours ago

Yeah, I was gonna say that. The proportions are pretty different. Though I rarely use them inline… I’ve used them in a few logos when the uniformity of the letterforms just clicked in-context.

bhasi 19 hours ago

Love small caps. Rarely used and encountered, I really enjoy seeing them in the wild.

globular-toast 12 hours ago

Normal caps are for in-text use too. A really good typeface will have different versions for all kinds of different display conditions. Sometimes several levels of display for headings and above, like posters and signs. There will also be different weights which are important, for example if you are setting light on dark as opposed to dark on light (e.g. on UK road signs a medium font is used for light on dark and heavy for dark on light). It's all about giving the desired optical effect.

In computer science literature it's common to typeset the names of problems in caps (e.g. 3-SAT), but I find doing it with normal caps so ugly. It's much more pleasing to use small caps, and some works do (including my own PhD thesis). What I find even nicer is that you can still capitalise proper nouns and the beginning of sentences when using small caps.

CoolestBeans 14 hours ago

I love typefaces where the italics look very different from the non-italicized font. The combination of that and the brownish red color used for the word "Replicant" does such a great job of leaping out and cutting through.

Incidentally, I just went through a "what font should I use in my terminal" journey for the first time in a long time recently and took a long wandering trip back home to Source Code Pro. There's something about how round and open the letters are that's very readable to me. Compared to a more typewritery tech-y fixed width typeface, it just parses really easily to my eyes.

iammjm 13 hours ago

Blade Runner is absolute perfection in every aspect. It’s crazy how deep Ridley Scott has fallen since

firmretention 5 hours ago

I still enjoy some of his later works. James Cameron on the other hand - boggles my mind that he wants to waste his remaining years on that Avatar dreck.

tclancy 6 hours ago

lights Molotov Yes, but which cut?

the_af 2 hours ago

Ok, I'll bite!

I agree the theatrical cut is inferior, the voice over wasn't done willingly by Harrison Ford, the "happy ending" is forced and hideous, etc... but I kind like the hardboiled vibes of the narration. It was also the first version I watched so it has a special place in my heart.

The Director's Cut -- that I know isn't an actual director's cut -- is possibly my favorite. Sadly, some murky visuals and a couple of plot holes (mostly number of replicants), plus the Zhora stunt double... once you see her, you cannot unsee her, and you'll wonder how you ever failed to notice the stunt double looks nothing like Joanna Cassidy and even the wig is wrong. But this is the version that stuck with me, and the one with the best color grading.

Then there's a workprint with increased violence. I don't get why some fans prefer an extended scene of Roy Batty gouging Tyrell's eyes out... I don't think "more is better" applies to graphic violence; sometimes implied violence is better, and in any case showing this doesn't improve the character of Roy.

Finally... the Final Cut. I appreciate they fixed (most) plot holes, they FIXED ZHORA'S STUNT DOUBLE (the single best improvement) and the image quality is way, way better. However, I cannot forgive Ridley Scott for changing the color grading to a greenish tint; Blade Runner now looks closer to the Matrix, which is UNWELCOME. I liked the more bluish/brownish tint of the Director's Cut, and really dislike the greenish/orange-y nonsense of the Special Edition. Here you can see what I mean: https://www.youtube.com/watch?v=ocx-Ch3Pzg8).

My ideal edition of Blade Runner: the color grading of the Director's Cut, with the improved image quality and fixed plot holes (and Zhora's stunt double) from the Final Cut.

(And yes, I'm aware I haven't mentioned all the cuts, just the ones I know).

Terr_ 18 hours ago

> Here are the six that have made my cut [...] The question is: how do they make you feel?

Feel, schmeel, I'd have vetoed Berkeley Mono right away for the very practical offense of making 0 resemble O. Even in my pre-coding youth, I already had an inordinate fondness for the disambiguations of OCR-A [0]...

> HARRISON FORD

Hold up... Why is that one twisted!? Is it an optical illusion? Am I going nuts?

Nope. I opened it up in GIMP and I'm not (that type of) crazy: The H is ~4 pixels higher than the D, as if the whole thing was rotated by 1° clockwise. However the same rotation isn't present on the which appear cards immediately before and after.

I assume this is subtle quirk introduced the video-editing process, but if it happened today (instead of back in 1982) I could entertain the idea that it's One Weird Trick intended to attract viewer attention via subtle wrongness.

> we obsess over the details.

"I'm doing my part!" <Starship-Troopers salute>

[0] https://en.wikipedia.org/wiki/OCR-A

thewisenerd 2 hours ago

> I'd have vetoed Berkeley Mono right away

this is bait. berkeley mono out of the box sure doesn't do O0 separation but their "compiler"[0] lets you get a dashed one _very_ easily.

[0] https://usgraphics.com/products/berkeley-mono#:~:text=Custom...

teraflop 18 hours ago

I mean back in the day, those kinds of titles involved film editing, not video editing. As in, physically filming title cards with a camera (and then maybe optically compositing them on top of other elements). It's easy to see how things could get slightly misaligned.

Looks like the misalignment is less than 1 degree. It's the kind of thing that stands out very noticeably in an image on a web page, when there are lots of perfectly horizontal edges to compare it against (e.g. the edge of the viewport). But I think it would be much harder to notice if projected onto a movie screen in a dark theater.

toast0 17 hours ago

In older films and lower budget films into the 90s, you could expect the titles to wobble up and down and left and right from frame to frame, too.

Terr_ 18 hours ago

> (and then maybe optically compositing them on top of other elements)

Right: https://www.youtube.com/watch?v=YdHTlUGN1zw&t=3m20s

staticshock 18 hours ago

Whoa, great catch! I can't unsee it.

tenderfault 8 hours ago

They are! I actually watch this movie pretty often just to understand why the interfaces and the fonts integrate so well into the overall plot and visual flow. So glad to see two of my favorite fonts in your list, namely IBM Plex Mono and Berkeley Mono. But you should have a look at their newest TX-02, you will be pleasantly surprised. Do share your ghostty setup! Did you manage yet to render your terminal data through the Denabase interface?

freetime2 21 hours ago

As someone who isn't a type nerd, I think a more apt title would be "The Title Cards in Blade Runner are Thoughtfully Executed."

lilboo 21 hours ago

Why?

shermantanktop 20 hours ago

Probably because non-type-nerds would not be amazed. They also wouldn’t switch between six different monospace fonts, or talk at length about how fonts generate feelings.

I’m glad there are people obsessed with fonts. But writing for people exactly like yourself is often limiting.

miyoji 7 hours ago

tclancy 6 hours ago

inigyou 4 hours ago

I flagged this because it was written by an LLM.

mikeaskew4 8 hours ago

Always been fascinated by the craft of film titles. Powerpoints could be so more engaging with less words and more music.

roughly 20 hours ago

I’m actually curious if they made these black on white and then inverted it in post - the red is a little too deep, and there’s some interesting shadowing on the text, whereas if you invert the video, it’s incredibly crisp. Hard to really tell after 40 years and a YouTube compression algorithm, but it seems like it would’ve been easier to do it that way in the pre-digital era.

DrewADesign 19 hours ago

While what you’re seeing is almost certainly a compression artifact or digitization difficulty (keep in mind, theater screens were the target media,) it was almost certainly a product of phototypesetting, so it would have to be inverted at least once. In phototypesetting, you’d load a large dark negative with a typeface developed into it into a phototypesetting machine. A typesetter would enter the text and whatnot into the machine, and the machine would locate the appropriate letter on the film using some kind of timing mark (the machines were all different) and as the letter passed over the target area, it would shoot light from xenon bulb through it to develop that letter, in the correct place, onto the target film. This is how a lot (most?) typesetting was done in the decades before digitized fonts were a thing. That’s how they got such nice clean lettering on posters and things like that.

I don’t know for sure, but they probably shot a negative of the completed type with a red gel behind it to get the final frames.

majormajor 20 hours ago

IIRC early copies of BladeRunner in the digital era, like the original DVDs of this, really suffered from the lack of detail on red, specifically, from the 4:2:0 color space encoding ( https://spearsandmunsil.com/portfolio-item/choosing-a-color-... ). So some level of oddity around red could come from that.

roughly 19 hours ago

Oooh that’s interesting - I’d been aware of the color space encoding, but hadn’t fully grokked how it manifested.

It’s interesting because it straddles analog & digital so many times - film is a chemical process, broadcast is an analog process, CRT screens are analog processes, and at the end of the whole thing, our eyes are an analog process, so you’ve got this wonderful bundle of path dependency (B&W -> Color, Analog -> digital, film -> broadcast -> DVD) where you’re trying to capture the characteristics of a dozen different physical phenomenon so you can throw a photon into someone’s eye Just Right repeatably.

Cpoll 11 hours ago

> For the exposition crawl, they use standard capitalization except for two variants

Three variants; "Robot" is capitalized though it is not a proper noun.

johncoltrane 8 hours ago

Everything in Blade Runner is amazing.

julienchastang 21 hours ago

The complete opening sequence of Blade Runner is "fucking amazing". The entire movie is "fucking amazing". It is a beautiful, visually stunning masterpiece that I will never tire to look at complimented with a Vangelis soundtrack that ranks as one of the best in all of cinema. And a performance by Rutger Hauer that is pure artistic mastery. And has a woman ever looked as seductive as Sean Young smoking a cigarette as she's being interviewed by Harrison Ford at Tyrell Corp? Speaking of the opening sequence, even that computer animated Ladd Company tree is cool and which I have only seen one other time in "Outland", I think. The music that plays as that tree is being rendered seems to announce you are about to witness something extraordinary.

jcims 20 hours ago

>And has a woman ever looked as seductive as Sean Young smoking a cigarette as she's being interviewed by Harrison Ford at Tyrell Corp?

It really is for me a pinnacle. I sometimes wonder what it’s like to be part of something like this. Do you even know? I’m just some random fifty something among billions and your comment resonated because it was a shared experience. I have no idea if my grandchildren could watch the movie and come away with that but my cumulative nature and nurture sure as hell did.

julienchastang 18 hours ago

> Do you even know?

I've wondered about this too. Did Ridley Scott and crew set out to make the greatest movie ever (IMO)? Or did something magical happen? My guess is "auteurs" often set out to create a masterwork but usually something beyond their control derails that. But, if they are lucky, they stumble upon something extraordinary that touches the heart of the human experience and that only happens once in a lifetime, if even that.

BonitaPersona 9 hours ago

the_af 18 hours ago

Rachael smoking in that scene is almost like a painting, a masterpiece.

I love the whole movie and soundtrack with the same enthusiasm as you, it's one of my favorites, but that scene with Rachael is something else.

iammjm 12 hours ago

I agree. I think some creations are absolutely rare, unique and unlikely artefacts of culture and circumstances. Technology, people, means, vision and all sorts of other aspects had to collide and conspire to bear fruit to these marvels. Especially for big team projects such as movies. Another examples that come to my mind are computer games StarCraft: Brood War and Bioshock: Infinite. Complex visionary collaborative projects resulting in absolute perfection. Wow, just wow. Humanity truly can be amazing if it gets its shit together

beej71 20 hours ago

Asterisk the director's cut is amazing.

nullc 19 hours ago

Good luck even finding the non-directors cut.

I liked the film noir voice-over.

skuhn 15 hours ago

foobar1962 18 hours ago

anigbrowl 20 hours ago

This seems like a lot of verbiage to say 'I found a video of an early version of the Blade Runner opening titles and they're surprisingly ass,' an observation I heartily agree with.

Some of the things he's gushing over have a very prosaic explanation, eg the capitalization of NEXUS and TYRELL CORPORATION. Whenever a named entity (human or prop) makes its first appearance in a movie script, it's capitalized to indicate that it's a story element that will require continuity, the art department, and a budget of some kind. This convention is so intuitive to even the casual reader that I'm surprised it's not employed more often. I agree with the other person who observed that the ark red of Replicants is an unfortunate artefact of the optical transfer process, but it does do a good job setting the viewer up to be scared right from the outset.

I've always assumed the title cards were one of Ridley Scott's concessions to the studio that loved the movie but were terrified about how to sell it to the public, like the eoriginal gumshoe voice-over that explained a lot of the story in the style of an old detective novel.

jvanderbot 17 hours ago

Berkeley Mono is an excellent font. Highly recommended if you still code.

https://usgraphics.com/products/berkeley-mono

And by the way, this website is fantastic.

sigttou 15 hours ago

https://github.com/ahatem/IoskeleyMono - Is a free, open-source alternative.

jvanderbot 8 hours ago

I paid for berkeley mono and don't mind. But I'm not saying anything negative about free alts

sgt 13 hours ago

What do you mean, if you still code? I assume everyone on HN still at the very least review actual code in an IDE or editor.

jdw64 13 hours ago

These days, I see a lot of people using AI for everything except hobby projects. Recently, I joined a maintenance project where the team leader even instructed us to use AI exclusively. So I just keep one hobby project that I write by hand, but the market these days mostly uses AI coding.

sgt 13 hours ago

teo_zero 21 hours ago

No, I don't find anything amazing in Blade Runner's title sequence, and the article does nothing to convince me.

Yes, they got small-caps spacing right: hardly amazing. And what about the "feeling" the article talks about? Where is it and where does it come from?

roughly 20 hours ago

Creating the title cards is a process that involves a thousand different decisions, all of which feed into each other. Design of this isn’t any different than design of software or design of anything else. The “feeling” comes from all of those decisions harmonizing together into a coherent whole, same way a well-crafted codebase feels correct.

teo_zero 15 hours ago

Yes, no doubts. But why does the author think that in this case such process was followed, and was so successful to deserve the "amazing" adjective? How did this specific design manage to convey the intended feeling? Was it better than the proto version that was never released?

It's like someone recommending a restaurant saying "tastes good", with no details to back up such assertion.

roughly 14 hours ago

Applejinx 20 hours ago

It's probably an AI-written article. I was curious enough about the premise, but there wasn't any intention in there, it sort of wanders about going 'ooh'.

mpfh 21 hours ago

I think Rands had too much coffee.

dylan604 19 hours ago

I also appreciate this was before the trend of animating the opening credits by increasing the kerning. I'm sure graphic designers today would consider it boring and low effort/energy. It's giving lame. Or some such criticism.

brownieman1325 4 hours ago

same thing happened on the web, letter-spacing/tracking reveal on scroll is basically the default hero animation now. felt premium a few years back, now it just kinda signals template

nephihaha 2 hours ago

My favourite title cards are in "Thank You for Smoking". They're all done like old fashioned cigarette packs.

mnw21cam 10 hours ago

Did the author forget to add pictures? They seem to be referred to in the text.

tremon 8 hours ago

The images don't load without javascript, which sadly is customary for the modern web experience.

AgentMatt 10 hours ago

Which pictures are you missing? I see three stills from the Bladerunner intro sequence, and two embedded videos of it.

timfsu 19 hours ago

This makes me think - should we be using non-monospace fonts for coding agent chat to improve readability? Wonder if we can get Claude and Codex to do that automatically in supported terminals

KayEss 15 hours ago

I've been using proportional fonts for programming for more than thirty years. Makes things much easier to read and it's only a problem where people try to make patterns out of the code

DrewADesign 19 hours ago

Nope. It might improve readability for individual words, but for blocks of code with similar features at irregular lengths, uniform kerning provides structure and a bunch of clean edges that help you visually orient yourself. Just like title text and body text generally need different kerning, so do body text and code.

(As a full time developer for over a decade that got a design degree, I have experimented with it a lot!)

eszed 20 hours ago

What's this unavoidable YouTube video that activates on-scroll? I that doesn't become a design pattern, because it's horrible.

isoprophlex 19 hours ago

Title as submitted to HN is missing a word.

iammjm 12 hours ago

Interesting. While the missing word doesn’t contribute any new information, it does convey a feeling. Like a typeface.

looperhacks 11 hours ago

While yes, the opening and title cards are very good, I can't get over the (imho) pretty "meh" layout of the crawling text. The right margin is very jagged (especially the "Replicant"), even when it doesn't appear to be necessary (notice that in "Replicants were used Off-world as\n slave labor, in the hazardous exploration and\n colonization of other planets.", the "slave" could've fit into the first line and "colonization" could've been hyphenated). If necessary, they also could've changed some of the wording for better typography. Also, the last two sentences weirdly seem to have different left margins.

DrewADesign 10 hours ago

Hyphenation isn’t the best for readability, which is especially important with moving text. (That’s also why there was so much leading, so it would be easy to see which line continued the one you’re looking at.) Many of the word combinations that were kept together rather than split up had much more impact together. Reading that the replicants were slave labor has more literary impact than them being slave

labor. Avoiding left-edge raggedness is critical for readability, but avoiding right-edge raggedness is only more important than disturbing meaning and readability when either a) the block of text needs to have strong visual integrity in the context of other elements (even column gutters or page edges in some cases,) or b) when space is critical. In this case they made the right decision. The left margins in the final text block were for emphasis. Even in a business letter wouldn’t be out-of-bounds, but in creative writing it’s der rigueur, and in on-screen movie text, things like that are nearly required.

joezydeco 3 hours ago

I think the placement of Replicant is deliberate. It's heading out of bounds and makes you uneasy when you see it.

rahulmax 10 hours ago

It is quite mediocre. Nothing "fucking amazing" about the title cards. In the world of movie title cards, this one sits in the bottom half.

Midway through, the article stops being about Blade runner and becomes "people building things with AI are creating garbage", and Blade runner title cards is now a prop that substantiates that opinion.

It's fine if the typographic analysis holds up. It does not. I'm not able to see what OP is seeing. What am I missing?

tclancy 6 hours ago

>In the world of movie title cards, this one sits in the bottom half.

Really? Are we including B movies, porn, educational films (other than porn) in this massive list?

OneManHorde 18 hours ago

IBM Plex Mono totally slaps. Look at those braces!

andyjohnson0 11 hours ago

Actual title is "The Title Cards in Blade Runner Are Fucking Amazing" - and I'm pretty sure the hn submission said that yesterday. I prefer the original, and I don't understand the reason for bowdlerising it.

inigyou 11 hours ago

Welcome to corporate. Swearing will not be tolerated.

dfxm12 20 hours ago

dylan604 19 hours ago

I feel like I should have my eyelids taped open strapped into a chair in a very dark room with this being projected on a screen with a loud sound system as part of the resting period between waterboarding sessions because I refuse to telling my inquisitors the answers they are asking.

It's a classic malicious compliance. "We're obligated to put these credits on the screen" even though it's impossible to read all of it without stopping.

I think I was too sober to really enjoy it though

jdw64 15 hours ago

>I’ve created a full-time job for myself talking to Claude Code. Maybe this person and I could become friends.

Computer0 a day ago

I found this site [https://fontsinuse.com/] mentioned in the article to be quite interesting to browse through.

mproud 17 hours ago

Paging John Gruber!

ljm 21 hours ago

I'm failing to understand what is so impressive.

The credits at the start are off centre, biased to the right hand side.

The prose that follows is fully centred, so it hangs to the left of the actor names, and it has a little bit of rich formatting. It's not even good prose because it is overloaded with emdashes, almost as if it's direction. People will say this is like AI but even AI has more restraint than this.

So the fucking amazing title card for blade runner is a studio intern scrolling the first couple of pages of the screenplay through an overhead projector. Because it follows the exact format of a screenplay.

But really it is the audio that is doing all the work. That is ominous and spooky and futuristic as hell.

danielvf 18 hours ago

The em dashs are a callback to the silent film title cards days –– they represent a pause in speech.

NetMageSCW 15 hours ago

Your education may have been lacking.

lilboo 21 hours ago

Wow interesting read — I like his point… LLMs can get us 90% of the way there but it’s the human touch that makes us memorable

Haven’t read the alien article yet