Apple caught off guard by AI demand for Mac Mini and Mac Studio (macrumors.com)
326 points by thm 15 hours ago
nullbio 3 hours ago
I'm convinced that this is just guerilla marketing from Apple. When this started spreading a day or two ago, it was all from no-name spam media sites that are paid to publish articles. They all claimed "a source" is where they got the intel, without specifying the source. It was spreading like wildfire on socials.
The same thing happened with Mac Mini's and OpenClaw. Nobody cared about or was using Mac Mini's for OpenClaw, but there were all of these very suspicious posts from accounts that were clearly Apple marketing bots (you could tell by looking at their post history, where they would drop "Mac Mini" into every conversation they could across all different subreddits and unrelated topics). Then it became fairly common.
So Apple's marketing department is seemingly using the same strategy again. Because still, it's impossible to find a reputable source for this claim.
bensyverson 42 minutes ago
People really have a twisted idea about how corporate America works. Apple does not have a psyops division cooking up ever more elaborate ways to seed demand for low-end, low-margin Macs via bot armies. They honestly don’t need to, because they’re making an avalanche of cash from the iPhone.
People really were talking about and buying Minis due to OpenClaw, because they wanted something that was on all the time and had access to all their stuff in macOS. Occam’s Razor.
bloppe 8 minutes ago
Companies that ignore everything besides their legacy cash cow tend to go downhill. I'm sure there are at least a few people at Apple who's main concern is marketing the Mac mini, and those people are highly definitely trying to cook up new marketing strategies all the time
mplewis 7 minutes ago
> Apple does not have a psyops division cooking up ever more elaborate ways to seed demand
Most companies have that division. It's called marketing.
transcriptase 2 minutes ago
The openclaw crowd were just former cryptobros onto their next grift: performative posts about AI that would generate enough views/engagement/ad revenue to pay for the hardware… assuming they were even telling the truth about having it at all.
None shipped anything of value. Same with anyone claiming to be running dozens or hundreds of agents 24/4.
ipsum2 2 hours ago
Apple's marketing isn't that smart. They're very traditional. You give them way too much credit.
corndoge an hour ago
Any justification for this claim?
mixmastamyk 15 minutes ago
raydev an hour ago
srslack 2 hours ago
I am using Mac studios for local inference, but not for openclaw. It was simply the best bang for the buck at the time, and the software side of things has gotten even better since then. I haven’t run the pricing comparison but I have a feeling with the direction they’re heading that it’s better to hold off for m6 as it may assuage various bottlenecks if you are latency sensitive.
bredren 14 minutes ago
Reportedly, the M6 will not get pro, max or ultra editions. Instead Apple will go straight to M7 for these.
nsagent an hour ago
It's not. This article is weirdly light on details. The original source article from The Information apparently mentions that companies like OpenAI are buying them up to run RL. So it's yet another case of AI companies buying all the compute.
* I say apparently because The Information wants you to sign up for access to the article, but I found this mentioned in multiple summaries of the article like this one [1].
[1]: https://tech-insider.org/openai-mac-buying-apple-supply-shor...
chzblck an hour ago
This may be your experience
For mine I was on the fence - waited an hour or so and the delivery date went from early oct to 10-12 weeks so i decided to wait on the 512gb version
mgh2 an hour ago
Additional source: https://www.youtube.com/watch?v=OpqGf0m5FaQ
fortran77 35 minutes ago
Agreed. It’s also nonsense. You need an NVidia gpu to do any serious work.
HDBaseT 4 hours ago
Apple was also allegedly "caught off guard" by the Macbook Neo demand.
I don't really see how they couldn't see the Local AI demand or demand for a cheaper Macbooks. This just reads like marketing imo.
vikramkr 4 hours ago
I don't think you need the scare quotes. product lifecycles can take years and the actual neo demand was actually pretty insane. They were using it to soak up demand for binned a18 chips and it would have been irresponsible to forecast that they'd have the demand they did when there's another perfectly reasonable universe where 8 gigs was too much of a compromise and it flopped.
this article's also about enterprise demand specifically. That's a bit surprising to me as well frankly. I'd have thought the primary market for mac studios would be hobbyists/enthusiasts with a bunch of disposable income who are willing to pay 18k for a 512 gb machine to run glm 3.5 flash or 9k to run deepseek v4 flash locally. It's competing with a $200/mo subscription or renting server gpu time for open source models during a memory shortage - and idk if it's going to be powerful enough to train or fine tune so it's really just inference. seems reasonable to be surprised
dwaite 2 hours ago
> another perfectly reasonable universe where 8 gigs was too much of a compromise and it flopped.
The target audience didn't evaluate that as a limitation - the majority of the market for Apple devices does trust that they will not produce and sell a computer incapable of support their use.
Professionals know there are tasks that a baseline computer cannot handle, and even common tasks that a more powerful computer does better, but those people weren't really the target demo for the laptop.
odo1242 an hour ago
lumost 2 hours ago
A lot of big enterprises struggle with ai adoption. Either they can't get models/tools approved fast enough, can't provision them in their internal network, or get slammed with exorbitant inference costs.
A big enterprise can drop one (or 4) of these on someone's desk and let them go nuts.
Gigachad 2 hours ago
I think people just hate subscriptions so much they are willing to make an obviously worse financial choice to buy upfront.
I’d be willing to pay more to own vs subscribe, but the gap is currently far too large where buying a Mac Studio for AI is a straight up terrible investment.
raydev an hour ago
What is useful marketing in saying "we could have made more money but accidentally didn't"?
InterviewFrog 4 hours ago
I have a strong suspicion its because of openclaw mania that happened like 3 to 4 months ago.
Basically you can have your own 24/7 AI Employee. At-least thats the appeal and folks were buying mac minis massively.
Just my gut feel. Everybody moved on from that now. But it was a big deal back then.
CrimsonCape 4 hours ago
If you use OpenClaw now can you tell us how it's going?
InterviewFrog 3 hours ago
hx8 3 hours ago
chacham15 3 hours ago
the machines arent optimized for it is why. the main driving factor is large unified memory which makes large(r) models possible, but there isnt the gpu horsepower to back it up. essentially, it fits the corner of the market that wants large models and is ok with running them slowly which doesnt sound like it would be a large market.
api 2 hours ago
There are probably people in Apple who think desktop is dead or pro-only and didn’t think many people would want a lower end cheaper Mac. Why wouldn’t they just get an iPad?
ghaff 2 hours ago
Even with the newer keyboard, the iPad just doesn't work for me as a MacBook replacement. And really isn't lighter at that point. Yes, an iPad is better for watching movies on a plane but that's not really a reason to bring one relative to a MacBook Air when I could also just bring a Kindle Paperwhite which weighs nothing. I've tried and an iPad basically doesn't work for me.
alasdair_ 8 hours ago
There is a lot of "AI demand" that isn't just running inference on an LLM whose weights you downloaded.
I'm training a model using reinforcement learning with self-play. I can and do use vast.ai when scaling but for experiments it's far faster, and cheaper, to run it locally until the bugs are all figured out. Just provisioning a new instance and copying the relevant checkpoints and things can take 25 minutes. It's zero locally.
kridsdale1 8 hours ago
Likewise. I have a huge demand personally to run AI noise-filtering models on many TB per month of raw video files. It takes about 3 days per file.
Apples ProRes codec is only licensed to run in high quality mode on a Mac, and so my Nvidia PC can’t do what I need. Thus, I own the beefiest Mac Studio you can currently buy. I would pay more for more TFlops.
I have done local LLM on there but it wasn’t interesting. Far worse performance and intelligence per dollar than the cloud boys.
There is no cloud offering for my video needs though.
tassadarforaiur 3 hours ago
Have you looked into those tinycorp nvidia drivers for thunderbolt egpus on Mac?
varispeed 5 hours ago
Out of curiosity, how would you transfer many TB to cloud and back if such service was available?
firecall 5 hours ago
btown 4 hours ago
A C-level executive I know is getting a top-of-the-line new Mac simply to function as a personal build server and host for agentic coding instances - they are able to orchestrate so many parallel projects that they're hitting RAM limits from sessions and the builds and local test runs they're kicking off (largly unsupervised). Before AI, they'd only had a MacBook Air; this completely changes their workflows. They talk about how many other executives they've met are equally giddy at having gone from coding few to no projects themselves, to coding more projects in parallel than any of their respective pre-AI technical colleagues.
I'd suspect that agentic coding has birthed so many new effective engineers, that the entire dynamics of demand for high-end machines have been upended.
postalcoder 7 hours ago
I’ve been happy training and running inference for small language models on my M4 Mac.
Inference with MLX is surprisingly zippy. I’m running a classification task on the entire HN comment dataset and it’s projected to take about two and a half days, which is not bad considering we’re talking about tens of millions of comments.
Yes, I could do it much more quickly by throwing Modal GPUs at it but this is low-priority work. I might as well throw my M4 a bone.
ronfriedhaber 6 hours ago
> Just provisioning a new instance and copying the relevant checkpoints and things can take 25 minutes.
Modal significantly improves this. Highly recommend.
embedding-shape 6 hours ago
Is Modal at all similar to Vast.ai or just related because "It's for AI"? I looked at Modal's page for training, and it talks about using some SDK and other junk, can you not just get a beefy instance from Modal with tons of VRAM to do what you want with?
cmrdporcupine 6 hours ago
jmalicki 7 hours ago
Are you training something so big you need that much unified RAM though?
If you can fit it on a GPU, and especially for training, it is so much quicker than a Mac.
jtap 7 hours ago
Same, but with vision models. Unfortunately, I might be at my limit locally. I have three models that I'm using to find and identify objects in pictures. The largest dataset and model now takes about 8 hours per epoch on my Mac M4 with 16G memory.
NegativeLatency 6 hours ago
Yeah this was what got me to start doing short rentals of bigger gpus in the clouds, upload your parquet files and it takes a couple of hours for a thing that would have my mac at 100% for a couple of days
ashish01 7 hours ago
What are you training on using self play? Like alpha go? Curious what your setup is like .
alasdair_ 13 minutes ago
Yes, basically like alphago. I’m teaching it to play magic: the gathering.
I had to start with some heuristic-based bots that played the decks very simply just to get to the point where the was some signal to learn from. I did behavioral cloning on the bots as a foundation, then self-play.
mercutio2 5 hours ago
I’m doing the same!
Do you find that CoreML manages to fill up your drive with so many tiny files that a reboot takes hours to clean them up? I keep meaning to get my friends still inside the spaceship to file a radar about that.
What game are you building?
Grombobulous 14 hours ago
I’m curious to know if these local AI setups are legitimately useful compared to cloud. I’ve struggled a lot to get something useful out of the hardware I have.
I realize I’m somewhat limited (16GB RX 9070), but still, it seems really far off from the kind of experience even a basic $20/month subscription gets me.
Any tips anyone might have are appreciated! I’d love to be local first and would be willing to buy hardware to get there.
mcotton 9 hours ago
A simple example.
I have an older M2 Mac mini that does the OCR and visual description of all my screenshots. Screenshots are stored on my NAS.
I like to screenshot things as a quick way to remember. They are things that I would not be comfortable sending a cloud provider (customer data, prototype screenshots, bank dispute details).
It runs Qwen3.5:9b and glm5.2-ocr with Ollama and uses about 10GB of RAM. It automatically releases the models from RAM after 5 minutes of inactivity so it is pretty seamless to leave running in the background.
All the details are stored in a simple webapp with a SQLite db that I can search through.
Kirby64 8 hours ago
> I have an older M2 Mac mini that does the OCR and visual description of all my screenshots. Screenshots are stored on my NAS.
Doesn't Apple do this already within it's OS all locally? It certainly does it for OCR and categorization.
EDIT: Also, no reason to use a generic LLM for this. This functionality exists in something like Immich (both OCR and 'context categorization'), and doesn't tie you into the Apple ecosystem either.
c0nsumer 8 hours ago
ern_ave 8 hours ago
Would you mind writing that up in more detail and posting it somewhere? It sounds pretty interesting.
mcotton 5 hours ago
jwx48 9 hours ago
What is your M2's total memory? I find this application really interesting.
mcotton 7 hours ago
tiahura 8 hours ago
A new base model mac mini is $900. That is 45 month of Gemini. Gemini 4.7 Flash will give better OCR results that Qwen or GLM w/ 10GB.
Jeremy1026 8 hours ago
jtbaker 8 hours ago
m4rtink 8 hours ago
booty 5 hours ago
wilkystyle 8 hours ago
bahmboo 5 hours ago
nrmitchi 8 hours ago
homarp 8 hours ago
Aurornis 14 hours ago
> it seems really far off from the kind of experience even a basic $20/month subscription gets me.
The $20/month subs are much stronger than the local models you can run, even with how far local models have advanced lately.
The appeal of local models is that the data never leaves your network so you can feel safer putting sensitive content into it. It also feels “free” to use when you’ve already paid for the hardware.
But it doesn’t perform better and if you do the math you’re probably not saving money either. It’s helpful for things that you can’t or don’t want to outsource to a 3rd party.
pizza234 9 hours ago
There are a few use cases that are (somewhat) surprisingly unsuited for cloud providers:
- translations: cloud providers can bowdlerize (censor) bad words/content; also, if you want to do a translation for personal use of copyrighted materials, cloud providers may block it
- image generation: generating drawings with a style that even just resembles a copyrighted one (ie. Disney) may be blocked by cloud providers - for example, generating old cartoons style with GPT may not be possible.
raffraffraff 7 hours ago
nomel 8 hours ago
seanmcdirmid 14 hours ago
Uncensored models are also popular reasons, although it’s more of a niche.
xnx 13 hours ago
segmondy 3 hours ago
glm5.3 is matching fable in lots of places and beating it after more than 1 pass in many. now of course when i say this, folks would claim that it's not local, but it can be. if you happen to own a mac studio 512gb, you could run it.
varispeed 9 hours ago
I don't think it is really about "sensitive", but basically about any content you put in. Why would you give corporations your reasoning (data on how you interact with AI, how you "talk" etc.).
All of this is private, but not necessarily sensitive. You never know what is happening with this data. They might say they don't log it or don't sell it, then few years later you'll find it all online or read a book that has a story eerily similar to what you chatted about with GPT a year ago.
fwip 7 hours ago
insane_dreamer 8 hours ago
> much stronger than the local models you can run
but depending on what you're doing, you may not need the "bleeding edge" performance
tiahura 8 hours ago
Banks, Biglaw, and the Pentagon all do it in the cloud. What could an individual be working on that is so secretive?
Someone 8 hours ago
ozim 7 hours ago
mbreese 8 hours ago
BurningFrog 14 hours ago
It also takes some load off the AI data centers.
IDK if that might be a concern for Apple or their AI partners.
Scene_Cast2 12 hours ago
articulatepang 12 hours ago
jasode 13 hours ago
>I realize I’m somewhat limited (16GB RTX 9070), but still, it seems really far off from the kind of experience even a basic $20/month subscription gets me.
I just ordered a new Mac Studio M5 Max 128GB $5899 ($6400 with tax) to be able to run the bigger "consumer size" models in the 70B parameter range (~96 GB). That said, I have no illusions that this expensive setup with a Qwen Flash coding LLM will be comparable to a $20/month subscription. Even upgrading to an even more expensive Mac Ultra 256GB for $10000 to hold a bigger model still won't be comparable. Apple hasn't shipped my Mac yet and I'm still considering cancelling it and downgrading to a smaller 64GB RAM config ($4299) to save $1600.
Why did I initially spend the extra $1600 if I knew ahead of time that it wasn't as good as cloud AI? Because I thought I could use some local LLM for the easy tasks or when I hit cloud rate limits. No issues with privacy so that wasn't part of the motivation at all. I just wanted some local AI capability to augment a subscription. I've not totally convinced myself of the cost/benefit of this.
Based on today's consumer hardware landscape, you're paying very high prices for crippled capability compared to the cloud AI subscriptions. We're also in a transition period where the next iteration of hardware improvements have some compelling features for local AI. Apple's upcoming M7 (2027 or 2028) is anticipated to have better GPU and neural engine to help with prefill TTFT. AMD Strix Halo is about to release 192GB system which is a big upgrade to their current 128GB ai pc. Maybe apply my $1600 savings towards those newer products. Those future products will still be very expensive but maybe the cost/benefit will be better.
pizza234 9 hours ago
> Why did I initially spend the extra $1600 if I knew ahead of time that it wasn't as good as cloud AI? Because I thought I could use some local LLM for the easy tasks or when I hit cloud rate limits.
The maths don't check. With Deepseek Flash one goes a very long way with 1600$ - even 10$/month, for easy jobs, are more than 13 years, and at a higher quality.
wolvoleo 4 hours ago
try-working 3 hours ago
I think the M5U Ultra 96gb is the sweetspot in that price range. It has more compute and bandwidth so you get to run models better sized to its hardware. I believe the Max would be too slow; personally I'm getting this SKU because I think it'd suck to get the 128gb Max and then discover it's too slow, and end up just using cloud providers anyway.
kristianp 2 hours ago
bertmuthalaly 10 hours ago
Local LLMs are improving for fixed hardware, though - a 30b parameter model now is markedly better on the same hardware than one from a year ago.
reilly3000 5 hours ago
Keep the memory. You’ll be glad you did when you realize that you’re better off with a solid coding model plus a good voice model and also a lightweight all-rounder all running at once isn’t of loading dynamically (slowly). It also helps if you want to be able to run a browser, IDE, and container environment.
ac29 7 hours ago
> AMD Strix Halo is about to release 192GB system which is a big upgrade to their current 128GB ai pc
Big upgrade to memory capacity but memory speed is only going up by a few percent, so its still going to be slow with more than a few B active params (I have one)
adastra22 9 hours ago
Serious question: why not run DGX Spark or Framework Desktop, at 30%-50% lower cost?
jnwatson 9 hours ago
j45 7 hours ago
It not only about it being an expensive setup (or not), and also other considerations:
- There's no guarantee of the $20/month service, and it likely has some limits compared to dedicated hardware token wise.
- Model are becoming more and more efficient, in many cases an M1 Max Mac Studio is still capable with 32 GB. 128 GB ram may not be the necessary baseline.
- Folks may think they want to only have a general model running locally (it's the comparable after all from the cloud providers), but we have to remember if the tasks we're trying to do ultimately are more specific than general and if there's space for the smaller models to do that.
drusepth 9 hours ago
A huge benefit of local setups at our studio is that a lot of our software can't run headless, so when we're having agents work in Blender or in Unity etc with MCP that'd otherwise eat up our normal computer use. (Try to have two people try to work in the same Unity editor at once... then try ten!)
We also built some QA agents that are always playing our games from the same builds a player would and flagging things to fix/improve; that alone needs the game focused and front-and-center so it can properly screen-capture for deciding what inputs to take next (and for screenshots/replays), which also means we can't really do any hands-on work at all on the machine when it's running.
Having a separate (and tiny) machine for all of this has been great. We don't bother with local models because, you're right, the $20/month sub is way better than anything that can run on small consumer hardware atm.
tylerflick 9 hours ago
> A huge benefit of local setups at our studio is that a lot of our software can't run headless, so when we're having agents work in Blender or in Unity etc with MCP that'd otherwise eat up our normal computer use
I'm curious about your setup. I've been tinkering with the idea of setting up Blender (cli use) in a container to allow agents to verify the scripts they are generating compile at a minimum. One thing I've found extremely helpful was generating a RAG of the current version of Blender.
For anyone wondering, I'm running Gemma4 26b A4B on a mini PC with 32 GB of DD4 and a Vega 7 iGPU (llama.cpp w/ Vulkan).
D13Fd 13 hours ago
I’ve been running DeepSeek 4 Flash, Qwen 27B and Qwen 9B on local hardware. They work well for coding and document review tasks. I think Qwen 9B local on a 5090 might be legitimately helpful for small task agents in omp, since it is ridiculously fast. But my motivation is that I have data that I unfortunately can’t share with 3rd parties.
I have been eyeing a 512 GB Mac 5 Ultra to run full DS4 pro locally, which I expect would be pretty amazing as far as quality/recall. The only downside is that the speed is a lot slower than something like 27B on the 5090.
dagaci 8 hours ago
I have a RTX PRO 6000 96GB when the pricing was way better than now i also have a RTX 5090 too.
What I noticed is that (1) the great local models are optimized run inference (diffusion & LLMs) well on 32GB VRAM <= GPU's because that that's what the target has ...
(2) The quality of local models (esp. in diffusion) is increasing faster than the need for more VRAM - additional reason for the value of these FAST GPUs to increase!
(3) RTX PRO 6000 96GB is really great for fine tunes (ai-toolkit) :) but doesn't outperform my RTX 5090 with inference by anything significant on the good local models.
I have never run an AI job on a Mac, i also have doubts about performance and compatibilities - since the reviews almost never compare directly.
matheusmoreira 4 hours ago
Local inference can't compete with cloud on speed, intelligence and economics. It's all about freedom, privacy, control, sovereignty.
It's about not having to accept any of the stupid "terms" of the corporations. It's about doing things the big labs don't allow you to do, like cybersecurity stuff, or even just chatting with the AI about some wrongthink.
CuriouslyC 6 hours ago
Image and Video gen is superior locally, because you can tweak more, use LoRAs, use whatever model fine tunes, and generate uncensored content, plus as you're often cherry picking from multiple gens it ends up being cheaper for comparable quality as well.
Local coding is a step down but good enough for a lot of things if you have privacy concerns.
booty 6 hours ago
What models you running? What effort level?
Wild oversimplification, and benchmarks vary widely, but I've read a lot of benchmarks suggesting that Qwen3.8-27B (xhigh effort) competes with near-frontier models at a lot of coding tasks. To the best of my understanding it's not going to run very feasibly in 16GB of VRAM at usable quants however.
r/LocalLLM and r/LocalLlama are noisy, but valuable sources of anecdata if you have the time (or the tokens, hah) to comb through them. You are going to see a lot of modest setups there, and also guys with $20K+ of hardware.
The two things (besides my bank account) that keep me from investing heavily in local are (1) we are not guaranteed to get a steady release of open models in the future (2) a lot of the "fun" stuff LLM stuff that interests me involves orchestrating lots of parallel agents, which of course multiples the hardware you need to achieve it.
For example, I've been having good results having both Sol and Opus review the same PR, and then I have them cross-review each others' PRs. A next step I'd like to consider is maybe having a swarm of Luna agents review the same PR and have them fight it out... maybe with Sol doing final arbitration? I suspect 5-10 Lunas might outperform a single Opus. Or maybe not. But at any rate, that would be impractical in a homelab without a pretty big hardware (or time) budget.
TechSquidTV 9 hours ago
In my limited experience, not quite yet but we are damn close. Qwen 3.8 27b is it. If I could run this as a decent speed, I would no longer need cloud models at all. I'm actually currently trying it out in the cloud to pay for the inference speed but the model is fully runnable at home.
I realistically costs $5-10k to replicate a ChatGPT like agent. And it doesn't scale.
That's still really close. And models and quantization etc keep improving.
I'm absolutely positive that I'll be switching to mostly local AI in the next 5 years.
Grombobulous 29 minutes ago
I could believe that especially with some of the chips playing catch-up.
E.g., the M7 chip is rumored to be the one where Apple has poured really serious effort into local AI performance where previous generations seem to have mostly been coincidentally good at it.
Maybe this is an incorrect opinion but I don’t personally think that the M1-M3 or maybe M4 or even M5 chips were designed with LLM inference in mind at all. These were designed with things like video rendering, image/video ML, and rasterization performance in mind.
vardalab 5 hours ago
Good 60-70 tg and 2K pp Qwen 3.8 27B FP8 can be had for about 5-6K (2xR9700 + PC) Gives about 3-4 concurrent sessions with full 262K
Fast 150+ tg and 2-8K pp Qwen 3.8 27B nvfp4 is about 8K (5090 +PC) Gives really only one concurrent session that flies because kv caching is not perfect for ninfer https://github.com/Neroued/ninfer
both are very serviceable, I prefer FP8 on 2xR9700
But, yes it doesn't scale that well but in 5 years the same hardware should still be very capable of running some great MoE models, for example Qwen 3.6 35BA3B on 5090 can fly at 600 tg
cyanydeez 9 hours ago
Qwen 3.8 at 27b, 4bit MTP, Full context, in 72GB blackwell is 2-3x agents.
If you have a real product and can actually sell it, youre taking a largish risk relying on the cloud.
From model changes, alignment, to enshittification and the natural cognitive offloading, you could be one day removed and ROI tanked.
Think of AI like a mafia boss who helpfully supports you untill they need a favor. Thats all cloud AI is in America.
randomblock1 6 hours ago
It's not that far off anymore. On my 7900 XTX 24GB, I can run Qwen3.8 27B with 131K context at Q4_K_M (55 tok/s with MTP). Excluding hardware cost, it's about $0.02 tok/M in and $0.40 tok/M out (cached in $0.0001). On OpenRouter, that would cost more than 10x what it actually costs me.
Of course, 131k context at 4-bit quant is a trade off, but even then, it's VERY capable. It doesn't feel that far behind something like GPT 5.6 Luna.
dghlsakjg 6 hours ago
I'm using a Mac to do bulk diarized transcription (STT). Most services run in the $.05-1.00+ per hour of transcribed audio.
My Mac can do ~200x realtime (1 hour takes 20s or so). I can do several thousand hours per day. Its pretty incredible
Not sure how much that qualifies as AI vs LLM usage, but it seems to work pretty good
bojangleslover 3 hours ago
What are you using for this? We tried this a few years back, could simply not find a good diarization engine.
dghlsakjg 34 minutes ago
paxys 14 hours ago
Local setups aren't going to make sense purely from a cost perspective, and definitely not when you are buying Apple hardware. AI subscriptions are too highly subsidized right now.
monatron 14 hours ago
I think your last point is exactly why I'm so interested in local models. The current landscape doesn't feel sustainable. The last few months we've seen the big providers (OpenAI, Anthropic) start to play with usage limits, resets, banked resets, pulling models, etc. I think local models are close to the point where, with a sufficiently well-architected harness, you can get results that are on par with the experience you'd have with cloud inference. It is nice to know that I have hardware under my desk that I control with open weight models that I can interact with on my terms.
polnoner 6 hours ago
htrp 13 hours ago
julianlam 13 hours ago
apparent 9 hours ago
> AI subscriptions are too highly subsidized right now
I've been running into annoying limits with Claude recently. It gives me like 5 questions over the course of 15 mins and then tells me to wait 5 hours. When companies can change things up to make the base subscription nearly useless (the last question always gets messed up, too), then you realize the value of owning your own infrastructure.
adastra22 9 hours ago
inventor7777 13 hours ago
One use case I find cost effective is using it as a voice assistant for Home Assistant. API pricing on models is very weird compared to the normal chats, so I use Qwen/GPT-OSS on my Mac Studio via llama.cpp server.
wizee 5 hours ago
For software development tasks, Qwen 3.8 27B is genuinely excellent, but you need 32+ GB of VRAM to run it well with decent context, and enough memory bandwidth and compute to run it at a decent pace. With an M5 Max Mac Studio, you can do that decently well.
spacephysics 9 hours ago
Also, the $20/month subscriptions are HEAVILY subsidized, so it's not an apples-to-apples comparison really
jmalicki 8 hours ago
It is a completely reasonable comparison for me as a consumer, since they're the costs and benefits that I'll actually get.
wolvoleo 3 hours ago
PaulStatezny 8 hours ago
For the amount of tokens you get, based on your comment, ALL subscriptions are heavily subsidized, and the most expensive ones are the most subsidized.
For OpenAI and Anthropic, the $100 subscriptions cost 5x the $20 subscriptions and give you 5x the tokens. And the $200 subscriptions are 10x the cost for 20x the tokens. (Tokens cost 50% as much.)
SamInTheShell 8 hours ago
From what I’ve been seeing, the Mac studios do look like they have potential. I was looking to drop $10k-$15k on one until recently. After comparing a Radeon 7900 XTX vs Ryzen Halos 128GB vs M1 MacBook Pro 64Gb, I landed on just getting an external closure setup with Nvidia RTX 5090.
The model I’m specifically targeting to use at high speeds is Qwen 3.8 27b @q4ks. This model actually proved to be good at coding (it sits somewhere between Sonnet 5 and Opus 5 capability). M1 got 10 tok/s, Ryzen Halo 20tok/s, and Radeon 7900 XTX 50tok/s (can only do 128k context window in Radeon card).
The prefill gets extremely slow around 50k tokens in context window (whatever prompt processing stage entails could be wrong about phases here). It takes about 2 hours to fill the context.
Even with a drafter model intended for speed instead of mtp, I can’t get past 70tok/s, still is extremely slow to process prompts as context grows, and drops down to 40-50tok/s anyway making this config still moot for improvement on my Radeon card.
The only thing I can point to slowing me down is bandwidth of the card itself.
I am waiting to actually get my 5090 right now and I am betting that the 1700 Gbps of capacity will fix my prompt processing speeds. I don’t need full PCIe lane bandwidth to serve my house I just need to load the full model into vRAM and let the GPU do its thing.
Additional benefit to the external enclosure route is being able to migrate the inference between devices more easily. I can develop out the infrastructure then migrate the card to be hooked up to a shared node in the house with all the tools necessary for my family to take advantage of the privacy enhancement that comes with local inference.
unsnap_biceps 8 hours ago
How are you actually using the local model? I've played with Qwen 3.8 27b on ollama and the coding harnesses (Claude Code and OpenCode) seem to fail way more often then using the cloud models. And by fail, I mean the edits don't apply cleanly, it goes to add python code, but doesn't indent it properly, or the edit doesn't apply and so it tries again and again and eventually wipes out a different function then it "intended". It just gets really frustrating compared to the relative stability of Claude Cloud.
SamInTheShell 8 hours ago
vardalab 5 hours ago
vardalab 5 hours ago
try ninfer once you get your 5090 https://github.com/Neroued/ninfer
SamInTheShell 2 hours ago
rc1 14 hours ago
The article implies the demand is for running locally. I’m not convinced, at least with a mac minis. Most people I know and myself buy the mini as it is always on, easy to setup, and isolated from my main computer which is a laptop. The mini is driving the use of the $20/month subscriptions.
julianlam 13 hours ago
As a thin client to access cloud models this is an astounding waste of money.
cyclopeanutopia 9 hours ago
Why not use rpi then?
happyopossum 9 hours ago
adastra22 9 hours ago
gchamonlive 14 hours ago
I think 24gb is the bare minimum for a local qwen3.8 based setup. I've used qwen3.6 and it's not as straightforward as "can it replace <insert the most cost-effective cloud solution today>"
Local llms don't suffer from cloud availability issues. Anyone that used Google models know that sometimes they just don't have capacity whatsoever, at least that was the state of things some months back when I used them. Just bear in mind if needed, cloud providers will prioritise API and corporate customers over subscriptions if availability degrades more.
Also they don't have the same guardrails as the other models, so for hacking, reverse engineering and black coding (piracy etc...) these local models might be the only options.
julianlam 13 hours ago
16GB VRAM could load a small quantised qwen 27B model but it would be a ways away from a frontier cloud model.
Though keep in mind not being beholden to shenanigans from said cloud companies (and interference from government entities!) is definitely worth something intangible.
adamtaylor_13 14 hours ago
The principle of KISS keeps coming to mind when I consider local computing. I'm looking forward to the day we can just run Opus-level models at 100 tok/sec on consumer hardware.
But currently it's really hard to beat anything offered by the cloud companies. And the cost and complexity of setting it all up, just to barely (if at all) touch on Opus-level intelligence makes it seem like we're not quite there for the common man (enthusiasts are a different story.)
I am very excited for open source local models, and we're nearly there, but it's still too complex and expensive to be my daily driver (yet).
scosman 7 hours ago
Right now sweet spot is voice transcription. Meeting recording apps are genuinely better locally than in cloud. Can run on an M1 easily. Latency matters. I built https://github.com/scosman/Biscotti and see zero reason to use cloud ever again.
LLMs are harder: not much useful below 12B, and the 700B+ ones are really much better. Models like Qwen 3.8 27b show promise: in a few years pretty good local AI should be in reach for anyone willing to buy a $1000 computer (but who knows what your $20 sub buys you then).
ololobus 8 hours ago
I was looking at $10k Mac Studio with M5 Ultra and 256 GB for local experiments, but then struggled to find what really good modern model I can fit into it. Yes, it can run a good dense 27B at Q8 with plenty of context, but what beyond that? IIUC, some Deepseek flash variants at Q4 are also feasible, but I am not sure if the quality will be good. They also don’t run that fast, like about 30 t/s
So if I stay within 35B, especially MOE, my M5 Pro 64GB MBP can also run them well, and it can do plenty of other stuff too including gaming. While 256 GB with such RAM bandwidth and powerful GPU sounds like fun on paper, it doesn’t seem to be the next level compared to 64 GB
Really curious what people run on 256 GB Macs
vablings 8 hours ago
I feel like for localAI t/s is less of an issue. Just make a PRD and run a ralph loop. For big slogging projects like reverse engineering, or converting a codebase to a new language it actually doesn't matter if it takes a day or seven days.
SMEbooop 7 hours ago
vadansky 8 hours ago
Sounds like it's worth waiting for M7 anyways, no point investing too much right now
Danox 4 hours ago
gcoakes 9 hours ago
I have a RX 9070 also. I run llama-swap with a fill-in-middle 7B model, local 9B model, and it proxies up to OpenRouter for the bigger stuff. I think that's where the sweet spot is right now.
I've spent $2 in the last 2 weeks on OpenRouter. I've been trying to only use the medium sized models that I would otherwise be able to run on a nice local setup. That nice local setup would cost ~$4k. I don't know what the operating cost would be, but I would be concerned that my home electricity would cost more than at a datacenter. It just doesn't make sense right now except for privacy reasons.
I'm probably going to hoarde open weights models in the ~31B range until memory costs fall in a few years. Then, I'll buy some hardware to run at home just so I feel more sovereign over my stack regardless the cost/token speed.
BatFastard 9 hours ago
I made the same choice, aside from privacy concerns, you can not locally host a cost competitive model.
But I am looking forward to lower hardware costs!
N1ckFG 11 hours ago
In my experience so far, separately from privacy concerns there's a specific use case where cheap local shines--when unlimited shots on /goal with a dumber model is better than limited time with a smarter model. This looks less like the assisted-coding scenario that's commonly brought up as a good local scenario, because if you're searching for a fast and accurate solution to a single blocking problem, the bare minimum for a model that can do that is a 24GB dGPU or a 64GB Mac. Instead, this looks more like a Hermes agent on an Raspberry Pi driving OpenCode on an old gaming computer with just enough RAM and VRAM to handle an MoE, churning out something overnight that would quickly exhaust the subscription plans, like a knowledge graph for a large document corpus.
codazoda 9 hours ago
In my experience they work well for some jobs.
I recently built a minimal Dark Software Factory out of an N150 Mini PC. It uses three models; Sonnit, Sol, and Gemma.
But, I have a LOT of instructions about how I prefer the software it builds. Gemma doesn’t handle all my instructions very well. But it’s close!
I’m running gemma-4-12b because I have limited RAM and larger models were too slow.
I do two types of jobs: planning and prototyping. It has done fine at some of my planning rounds.
I still consider it experimental and don’t use it a lot but I think we’re getting there.
lumost 7 hours ago
There are many enterprise environments where running modern models is... difficult. Rather than fighting security for months, a user could petition for a mac studio and have rough cost parity with a z.ai subscription.
if they are a heavy user, perhaps they string 4x together.
pletnes 8 hours ago
I’d be curious to use them on larger data sets. Log files, for instance. High volume, might be low value per line but not much cost per token if you already have a gpu to interpret them using a LLM.
mlboss 8 hours ago
Data privacy and "unsafe" models are pretty valid reasons to use local models. If I want to generate violent images/text you cannot do that using cloud models.
spacedcowboy 14 hours ago
I was getting semi-useful results from a 128GB M4 Max. That was a few months ago, and the models have improved (quite a bit) since then, but now I'm happy to send my $20/month to get Claude code.
It's still frustrating as hell to come down in the morning, having given it a list of tasks to do overnight, with tests to pass before they're "done" and find that it worked for about 20 minutes after I went to bed, and decided that it would stop at "3am" (it wasn't) and "not do significant work this at this late hour". Like WTF ? You're an LLM. You don't sleep.
Bloody training data full of humans demanding sleep. I tells ya...
scrumper 13 hours ago
> "not do significant work this at this late hour"
Is this Claude code? Or your local? I assume Claude? I'm more than a little staggered by this, like, it makes no sense! It doesn't even serve Anthropic's interests (surely better for them if it burns your token quota so you have to buy more the next morning.) The LLM just... decided? I'd be so mad.
WTF indeed. Can one even file bugs?
xienze 13 hours ago
xienze 13 hours ago
> I went to bed, and decided that it would stop at "3am" (it wasn't) and "not do significant work this at this late hour". Like WTF ? You're an LLM. You don't sleep.
I think that's Anthropic trying to get you to not extract as much value out of that subsidized subscription as possible.
fisle 14 hours ago
Could you elaborate on your experience with local models on your card? I've been thinking of upgrading to 9070 XT, and was thinking the 16GB would be okay-ish to at least run something usable locally, no?
fancyfredbot 14 hours ago
Usable certainly. But my impression is that useful models still need a bit more than 16GB. Something like Qwen 3.8 27B is useful but squeezing it into 16GB requires fairly aggressive quantisation which will make it unreliable (e.g it'll get stuck in loops) and won't leave enough space for a long context (which qwen 3.8 really likes)
Grombobulous 12 hours ago
I’m the parent of this thread, the person with the with the RX 9070.
My understanding would be that if you’re interested in this sort of card for AI that you should go with the AI PRO R9700, which is basically the professional version of the RX 9070XT but with 32GB of memory.
It’s significantly more money but not crazy like a 5090.
I just happen to have the 9070XT primarily for gaming purposes.
I’m not quite sure how to describe my experience using it other than “rudimentary,” and a lot of that is on me for not really understanding the best way to set it up.
villish 13 hours ago
If you have been using cloud hosted models, you will be severely disappointed with what you’d be able to run on 16GB VRAM. You will spend most of your time fighting with the model to fix its mistakes.
tristor 13 hours ago
I've been experimenting with local models on an M5 Max MBP w/ 128GB of RAM since March of this year. Generally I've had very good results. Where things were lacking initially was with tool calling and the need to rely on tool calling for functionality like web search, which is otherwise well integrated in the cloud models. There is also a lot more work required on the harness side, however at this point (August 2026) there is not only much better tool calling in local models, but community supported projects have built good harnesses. Pi.dev and OpenCode + a SOTA local model is /very/ /very/ capable these days. Using LM Studio's built-in chat with a decent system prompt and proper tuning with local models is /very/ capable these days. Cloud models are still better, but it's the "harness" (not in the desktop app, but in the backend) that makes it so for the most part.
xienze 14 hours ago
IMO local models require a substantial amount of prompt+harness engineering to get in the neighborhood of what you'd get from a cloud model. Which isn't a bad thing, you'll learn a whole lot about how these things work.
What you'll learn pretty quickly from said engineering is that there's a lot more to a good LLM than just the weights themselves. You need a good search provider (also self-hostable, but sounds easier than it really is). You need (well, it's debatable) a memory system. You need a good system for up-to-date library references like a Context7 (also self-hostable but the options are surprisingly not that good). You need a good set of specialized subagents that can perform various tasks well -- for the sake of "doing things well" but also managing context efficiently.
When you've got all that, local models can be _extremely_ useful. But there's one other important thing and that's decent hardware, unfortunately. A lot of people try out local models using small consumer GPUs or Macs and are rightfully unimpressed with the performance. And if the performance doesn't get them, usually they have expectations that they'll perform at Claude levels out of the box. Getting in that neighborhood, like I said, definitely requires some work.
Grombobulous 12 hours ago
What you’re describing is exactly what I’ve experienced in my time testing out this stuff locally, and I had a hard time figuring out what exactly to blame.
I keep hoping that one day some comment is going to paste a link to some kind of idiot-proof guide or piece of software that’s “90% as good as Claude but running local.”
And by 90% I don’t mean that the model is 90% as good or runs 90% as fast, more like all the other stuff you mentioned is set up out of the box.
epolanski 14 hours ago
I have multiple 48GB friends that successfully run smaller quantized models for general assistance + light editing (coding, spreadsheets, etc), that don't require very heavy models.
So yes, they are genuinely very useful, but they are not yet a full replacement unless you have more powerful hardware and or don't need more intelligent ai.
froggertoaster 8 hours ago
You're limited by the manufacturer (CUDA is king, thus NVIDIA is the king right now) and your lack of VRAM will make using a useful model difficult.
I'm not surprised at all.
Context: I have a farm of DGX Sparks and several RTX 6000's, and can run very close to foundational models with ~2 sparks
iLoveOncall 9 hours ago
I might be wrong but subscription models don't give you API access. I'm only interested in API access when it comes to personal use, so local models running for free makes sense for me.
That said I have an RTX 5090, not a Mac Mini, so it's not exactly the same level of performance... The latest open models run at 200 tpm at around 30B params.
DaSHacka 9 hours ago
Only Anthropic does that AFAIK, at least I can use my $20/month Codex and Kimi subscriptions in pi.
ivewonyoung 12 hours ago
> 16GB RTX 9070
What's an RTX 9070? Do you mean the RX 9070 or RTX 5070?
Grombobulous 12 hours ago
Oops yeah I meant RX 9070, fixed it!
setgree 14 hours ago
It's fun to see that even an extremely large company can find unexpected product market fit [0]. Per this article, "The company reportedly did not possess an engineering team dedicated to business customers or staff focused on developer relations, and lacked an enterprise AI strategy." That sounds insane in retrospect, but I think there's just inherent uncertainty in what people actually need and will use things for.
[0]https://pmarchive.com/guide_to_startups_part4.html: "In a great market—a market with lots of real potential customers—the market pulls product out of the startup... The product doesn’t need to be great; it just has to basically work."
yardie 13 hours ago
You should listen to the podcast Acquired, specifically Nvidia and then Jensen Huang. They basically lucked into AI. Some researcher was using Nvidia gaming cards, and reached out to them about questions on CUDA. That email eventually turned them into a trillion dollar question.
BeetleB 7 hours ago
What year are you talking about? When I was in grad school, around 2007, Nvidia was aggressively marketing GPUs for high performance computing. They would go to campuses, talk to professors, etc.
Yes, the whole Deep Learning thing was luck, but as with most lucky things, they ensured they were positioned to capitalize on it.
cyberclimb 4 hours ago
caycep 9 hours ago
to their credit, there was a lot of work behind "luck". Jensen showed up in person in 2017 in NEURIPS and he and likely a lot of his top brass basically sat down and read the entire conference proceedings/abstracts; there was likely a lot of work behind the scenes to behind the ML research pivot.
jldugger 6 hours ago
adastra22 9 hours ago
georgeburdell 8 hours ago
edelbitter 2 hours ago
I might have believe this story, if not at the same time Intel had made an expensive bet on producing not-quite-gaming cards, later looked at the same trillion dollar question.. and then almost decided that this did not bring enough luck to keep spending.
noosphr 7 hours ago
In 2006. The next 20 years of cuda support weren't luck, as anyone trying to use AMD will know.
SaltyBackendGuy 14 hours ago
Maybe a bit of hindsight bias / the outside view here, but I feel like they're completely asleep if they didn't anticipate strong demand for this specific use case.
articulatepang 12 hours ago
I think a reasonable story could have been told that goes like this: local models aren’t as good as frontier models with a $20/month subscription, and the hardware costs a lot. So only a few enthusiasts will buy Apple machines for this purpose.
This story turned out to be false but I think smart, reasonable people a couple years ago could have believed it with conviction. It doesn’t really seem like “completely asleep” to me.
scosman 7 hours ago
They were investing in ANE and Metal before everyone in consumer. Hardly asleep. They just underestimated the market size, as pretty much everyone did.
adjejmxbdjdn 14 hours ago
I don’t understand how that’s possible. They should have had a better idea of what was happening in the memory markets than pretty much any other entity.
Nevermark 13 hours ago
FireBeyond 8 hours ago
Tim Cook has been touted as the greatest supply chain logistics person on the planet and revolutionizing Apple's product delivery, securing exclusive contracts years in advance, etc., etc.
But "oops, we missed that people are interested in AI work on our machines" seems like a really fucking big myopia. But then again, Tim's off to retire on a bed made of cash this week, so...
xattt 14 hours ago
Was this the case in the past?
My vibes were that Apple wound down the “actual work” side of their operations (including machines like Xserve), because Ives couldn’t handle the unsexiness and unpredictability of business requirements in hardware.
He was self-indulgent and only wanted to work on things that “vibed” with him, rather than what the customers needed. It’s easy to be creative when you get to do what you want to do, it’s hard when you have hard constraints.
tonyedgecombe 14 hours ago
I think Jobs was quite sceptical about courting enterprises. Personally this is one of the reasons I choose Apple over Microsoft.
giantrobot 2 hours ago
Apple has not in the past three decades really courted the capital E Enterprise market. They'll definitely sell to Enterprise customers and have Enterprise sales teams for big customers. But they're not and never have been Dell or HP.
Enterprise sales sucks. There's infinite amounts of politicking and glad handing and buyers will get all sorts of sweet brib..."sales dinners" then go with the cheapest option. Margins on hardware sucks and the only money is in support contracts. Apple instead invests in consumer sales/support primarily and all the other channels are side businesses.
Stuff like the Xserve existed mostly for Apple internal purposes and ended up being sold externally to goose the scale enough to make them not a huge loss. At one point a large percentage of the offices on Bubb road were packed with Xserves running portions of the iTunes Music Store and the Apple online store. More offices were packed with Xserves doing media ingest and encoding for iTMS. Just about every building had racks of them as build and file servers.
DannyBee 14 hours ago
It's also fun to see how many people here believed this was all some clear deliberate strategy in the first place rather than an accident.
GeekyBear 7 hours ago
They didn't "accidentally" add tensor units to the GPU cores in the M5 generation.
However, I don't think they expected the level of Enterprise interest they saw.
1over137 14 hours ago
No ‘staff focused on developer relations’ is entirely unsurprising based on what I see from the outside.
mercutio2 5 hours ago
That raw statement is completely and totally false.
“Not as fully staffed as some people might hope” or “Developer Relations isn’t as responsive as I’d like” are both at least not obviously false.
ghostly_s 6 hours ago
> "The company reportedly did not possess an engineering team dedicated to business customers or staff focused on developer relations, and lacked an enterprise AI strategy"
This is clearly a mis-statement, they have a whole annual conference for developers. Maybe they mean specifically AI devs.
AdmiralAsshat 14 hours ago
Mac Mini's were really nice HTPC candidates, too, before the AI boom. Like all things genuinely useful and affordable, they were snatched from the hands of normal consumers by a bunch of schmucks chasing the latest gold rush.
ThreeFinger 8 hours ago
Isn’t a Mac mini annoying to use as an HTPC? You have to deal with a remote, software, and a full OS, compared with an Apple TV, which has a good remote and is optimized for TV use.
reaperducer 8 hours ago
Isn’t a Mac mini annoying to use as an HTPC? You have to deal with a remote, software, and a full OS, compared with an Apple TV, which has a good remote and is optimized for TV use.
I've been using one for about a decade as a media server.
It just sits in the cabinet happily running the macOS TV program with the video files on an external hard drive. Playback on the TV is handled by the AppleTV's built-in Computer app. Works beautifully.
I have more movies and TV shows on that box than I could watch in my lifetime — a combination of ripped DVDs (Netflix, public library, and purchased) and OTA recordings.
When the cable goes out in my neighborhood (frequently), or a big storm screws up satellite reception (seasonally), I just don't care because I'm all localhost. As long as the lights stay on, everything is fine.
No ads. No privacy violation. No fees. No bandwidth congestion. No buffering. No subscription rate increases. All I pay for is electricity.
procgen 9 hours ago
Our Blessed Homeland / Their Barbarous Wastes
scrumper 13 hours ago
I need a new little Mac for my music studio, currently an M2 MacBook Pro. I thought I'd be fun to experiment with some local models as well. Well, let's price up an M5 Pro. $3,019 with 64GB RAM and a 1TB HD. Three thousand American dollars for a Mac Mini. Beefy spec for sure but not comically so.
Frankly even the entry price is a bit high - I remember buying one for my son a few years ago (M1 mini) and it was a few hundred; now we're up to $900 for the base model.
flyingshelf 8 hours ago
Kinda sad that in 2026 1TB and 62GB of RAM is considered "beefy". We had 1TB iPhones for 5 years.
The only reason for this huge speedbump is that chip makers have been dragging their feet for the last 10 years with "just enough" memory.
tom_ 3 hours ago
alasdair_ 8 hours ago
I bought a 5090 a year an a half ago for $2000. The same card, now a year and a half older, is $4000. Then there is the RAM - I bought 96GB, wishing it was 128, and now the price on my old RAM has doubled.
Stuff is crazy expensive.
embedding-shape 6 hours ago
intrasight 8 hours ago
The first Mac, which had 128k of ram and an 8mhz CPU and cost more than $6500 in today's dollars. Humans are spoiled.
cma 5 hours ago
Isn't OP complaining that the price went up because people want them for AI use? I guess it also went up because of cloud AI use increasing component costs, but those local models you want to run probably were trained in the cloud..
happyopossum 9 hours ago
> I remember buying one for my son a few years ago (M1 mini) and it was a few hundred; now we're up to $900 for the base model.
The base price of a mini has only gone up $200 from $699 in 2020 to $899 today, and for $699 you only got 8GB of RAM instead of 16. Yeah the price has gone up but not nearly as much as you seem to be remembering...
neverrroot 7 hours ago
This is just so incredibly disrespectful to so many people.
hananova 6 hours ago
Yes, sociopathic tech bros making everything insanely expensive for regular people is indeed incredibly disrespectful!
qeternity 5 hours ago
paxys 14 hours ago
I really hope with Ternus taking the helm Apple starts to remember that it has products outside of iPhone.
catoc 13 hours ago
I wish they would stop with the new-iPhone-every-year nonsense and refocus on quality, fix some bugs… but yeah, not gonna happen
stetrain 9 hours ago
At this point it's basically like car models years. They rev them annually and make a few improvements but they're actually going longer between major redesigns. If they didn't bump the numbers every year people walking into stores would be worried about paying lots of money for an old phone that will soon be replaced by a much newer model.
Sir_Twist 9 hours ago
I feel like iOS 27 is a step in this direction, in terms of sanding off the rough edges of iOS 26.
catoc 8 hours ago
hnav an hour ago
Apple trying to sit on two chairs. Make bank selling hypeware while keeping distance to not sully their brand too much.
Scubabear68 14 hours ago
Not just the high end stuff. The Neo is sold out until late September on the budget end, it seems like it is a smash for HS and college kids.
I hope Apple can take all this cash and do some stability releases like they used to do, bugs around things like Family Sharing, the painful "update" to Settings App, etc could all use a lot of love.
alistairSH 8 hours ago
Huh, glad I grabbed my Neo two weeks ago. It's the "top" spec version, but still a good bit less than a MBA - seemed like a pretty reasonable replacement for the M1 iPadPro it replaced (wanted to go back to a normal laptop vs tablet).
Danox 5 hours ago
What’s going on isn’t Apple behind in AI model building I thought I read that somewhere on the MacRumors site in the last two years, that Apple is behind its tech peers and Apple might as well just close the doors.
I always thought Apple was in a good position because unlike their peers they didn’t burn billions of dollars trying to build an AI model that has no financial moat around it.
I still think they’re in a good position in comparison to their tech peers and we will know even more when some of the new computers get into the hands of some of the tech reviewers.
I believe the new computer’s will be pretty good hardware wise what I’m interested in, is the Apple software support for connecting several Mac computers together, and some of the other (new?) software that Apple may have written in house to support those who want to run AI software locally that is just as important as the new hardware.
rglover 4 hours ago
They're making the smartest possible move: let others burn insane amounts of capital and time finding the quirks and once they see a viable lane, execute.
It's old Steve Jobs logic. Works backwards from the customer experience to the technology (they're the only big player I see doing this).
pertymcpert 2 hours ago
I feel like they failed upwards into the right strategy. I doubt it was deliberate and not because of the failure of their foundation models to decent.
saejox 5 hours ago
Most of those people will be dissapointed when they experience Q4 variants of those models getting stuck in loops.
I would wait till the ram crisis is over to fetch a future 64gb ram gpu to run Q8 models. Cloud inference until than.
jms703 4 hours ago
I'm excited to hear the ram crisis will be over. But will it?
etoxin 5 hours ago
Switching from Q4 to Q8 was a game changer when I upgraded
imagetic 10 hours ago
No they weren’t.
stetrain 9 hours ago
The part where people starting buying Mac minis just to run OpenClaw was a pretty sudden movement in the market. These computers aren't powerful enough to run big local LLMs but are still being purchased for AI workflows.
A year ago you could get an M4 Mac mini for $399 on sale and now the same one used goes for over $700. The general AI RAM/SSD spike is part of that but there was also a huge demand spike for small, powerful, desktop machines that could be easily configured with these workflow tools.
nullbio 2 hours ago
Sad that Apple is stooping to the level of spamming the web with bots and fake news to advertise their products. Are there laws against this sort of thing?
ceejayoz 14 hours ago
Time to bring back the Xserves, I guess.
Xeoncross 14 hours ago
If I had to pick a product, I'd say an affordable 32GB mac would be the sweet spot for running local models that function well like Qwen 3.8.
It's true, most people don't run models, but being the default platform for running open weights seems like it has plenty of advantages right now. Just like sales benefited from developers defaulting to MacOS for most open source languages like Ruby, Go, Rust, and TypeScript.
mirekrusin 13 hours ago
32GB is not enough, it's unified/shared memory, you need to have space for usual system and user apps/services.
64GB+ or dedicated 48GB (2x24 on GPUs) is IMHO absolute minimum.
redox99 8 hours ago
32GB of fast unified memory is enough for Qwen 3.8 27B.
- 16GB for the weights at Q4
- 9GB for the full 256K context at Q8
- 7GB spare for overhead and system.
The problem is that these Macs have 32GB of slow unified memory.
Edit: I'm thinking of a headless Mac mini, if you meant running it on the same machine you're using of course you'll need more memory, but LLMs are best served from a headless server so that's what I'd recommend.
hawk_ 6 hours ago
qeternity 5 hours ago
shagie 9 hours ago
> If I had to pick a product, I'd say an affordable 32GB mac would be the sweet spot for running local models that function well like Qwen 3.8.
https://www.canirun.ai (five months ago: https://news.ycombinator.com/item?id=47363754 377 comments)
tristor 13 hours ago
> If I had to pick a product, I'd say an affordable 32GB mac would be the sweet spot for running local models that function well like Qwen 3.8.
32GB is not enough RAM. I don't even own a device with less than 36GB at this point, and that device I only have because my employer is being cheap. 64GB is a reasonable starting point for running local LLMs + normal tasks. 128GB let's you really run most smaller models like Qwen 27B and 35BA3B with good context. Even Qwen3.8-Flash-Next runs in 128GB with a 4-bit quant.
32GB would be limited to running models like Gemma4 12B and smaller dense Qwen versions like 9B unless you were using very small quants which damages quality of response.
Xeoncross 10 hours ago
You are mistaken. I'm running Qwen 3.7 28B 4bit (MLX) with a 200k context window and everything total is 32GB RSS.
Is this the best? No. That's why I said the sweet spot. Getting from 16GB macs to 32GB is perhaps possible. Jumping to 64GB or 128GB as the default is simply unreasonable right now.
e28eta 9 hours ago
Foobar8568 9 hours ago
tristor 9 hours ago
bilsbie 4 hours ago
I get the impression they want AI marketing points but don’t actually want people to use local AI on their products.
I have no idea why. They could be so successful if they leaned into local AI.
m463 4 hours ago
I don't think they're ready for local ai. They have memory + memory bandwidth, that's it.
I also don't think they do "technology". For example, containers have been around for a long time, and apple didn't show up. (I know they have some support now). Imagine an apple-native docker/podman doing something like FROM macos:10.12
I was actually surprised when they did their own chips. I figure it was about control.
jonplackett 4 hours ago
I think they’re too scared to ‘own’ it - it would be someone else’s model and potential security issue.
But apple have to own everything they do so they’re in a bind
compounding_it 14 hours ago
More customers is generally a good problem to have in most businesses. Just that the situation is very paradoxical given the supply shortages.
pmontra 8 hours ago
If those customers are in the market you want to develop. If they are not, money is money but if it comes from the wrong people it might slow you down.
ghostly_s 6 hours ago
> Apple's unusually timed announcement of new Mac mini and Mac Studio models this week was driven by unexpectedly strong enterprise appetite for AI hardware, according to The Information.
Obviously; no one else can justify the expense.
skybrian 6 hours ago
Maybe it's not anything specific to Apple? There's high demand and short supply elsewhere due to AI, so it doesn't seem all that odd that many companies would try to buy gear from Apple too.
jmyeet 9 hours ago
So for people who don't understand, there are two markets for Apple hardware in this space:
1. Running an agent like OpenClaude. The $599 Mac Mini was an insanely good deal for this. I happened to buy a M5 Pro Mac Mini for $999 last year for other reasons. The equivalent is now almost $2000; and
2. Hardware for running inference on local models. This to me is the far more interesting market because Apple has a real opportunity to disrupt NVidia's stranglehold on the market.
With current architecture, the largest model you can reasonbly run is the amount of memory on the GPU and is a function of the quantization (eg int4, int8, fp8, fp16, etc) available and the number of parameters. NVidia aggressively segments the market. The most VRAM on a "consumer" card is 32GB on the 5090, which allows you to run ~31B parameter models.
In comparison, the RTX 6000 Pro has only slightly more CUDA units than a 5090 but has 80GB of VRAM. A few months ago they were $10-11k. Now they're ~$16k.
Macs use a shared memory architecture. Apple has previously sold Mac Studios with up to 512GB of RAM. Almost all of that memory can be used to hold much larger models without taking a penalty for interconnections between different GPUs or machines. Plus Apple interconnects between computers are actually relatively good by chaining TB5. It's still slow but it's about the best non-enterprise option available.
But the previous Mac Studios just didn't have the raw FLOPS and memory bandwidth. The M5 Ultras are up to 1.2TB/s of memory bandwidth. M3 Ultra had ~900GB/s. RTX 5090s and RTX 6000 Pros are 1.8TB/s. The current best HBM3 NVidia DC GPUs are at 3.2TB/s IIRC. But the M5 Ultra has a claimed ~4.5x the FLOPS of the M3 Ultra.
We don't have our hands on these yet but it probably means they are going to be much closer to a 5090. I expect ~50% of a 5090's inference speed. That may sound bad but it's actually really good because a 256/512GB Mac Studio can probably locally run the best Flash models. With NVidia hardware you'll need to spend many tens of thousands for that.
We'll see what the inference speed is but I expect it to be usable. DeepSeek v4 Flash, for example, will be entirely runnable. We're not at DeepSeek v4 Pro local yet.
jubilanti 7 hours ago
> 1. Running an agent like OpenClaude. The $599 Mac Mini was an insanely good deal for this.
I still have zero clue how "Buy a $599 Mac Mini to have a sandboxed LLM API caller" became the default. If you're not doing local inference and don't need to inject into iMessage or iCloud, all you need to run openclaw-style harnesses that call external APIs is a Raspberry Pi 4B, an N100, an HTPC, or that 10 year old laptop sitting in your desk.
nullbio 2 hours ago
Apple has a huge marketing budget, and evidently, they are not beyond using unethical tactics to sell their products. That's how it started.
MaxikCZ 3 hours ago
People bought the mac mini and then spent more money to have someone install openclaw for them, it was wild.
subarctic 8 hours ago
You have the m4 pro right? I thought the m5 pro mac mini was only just announced
ChrisMarshallNY 9 hours ago
Sounds like people want those bespoke servers that Apple has been rumored to have developed.
moezd 7 hours ago
Classic monopoly move: Control the user base, then control hardware. Any decent always-on local LLM setup with Apple devices will have to compete with these behemoths now. Great.
GeekyBear 7 hours ago
> Classic monopoly move: Control the user base, then control hardware
Classic monopoly move by who?
Apple created MLX as an open source framework to allow users to run any open model locally.
bel8 7 hours ago
just to clarify, models already ran locally without MLX years before it existed, on non-Apple environments.
MLX was just Apple's bridge to what already ran in other hardware.
GeekyBear 7 hours ago
Danox 3 hours ago
comrade1234 14 hours ago
I wish they sold something that could go in a colo - redundant power supplies, lights out management, etc. you know they have them internally...
dewey 14 hours ago
> you know they have them internally...
What makes you think that? There's a lot of data centers that sell you access to colocated Mac Mini's, they have added FileVault unlock via SSH in the boot process which also makes things easier. There's not that many reasons to run a Mac in the cloud unless you have some very specific Mac related workload.
giancarlostoro 14 hours ago
Because there's been photos of Apple building server racks with Apple Silicon, but also a recent leak.
https://www.macrumors.com/2026/08/26/leaked-images-of-apple-...
https://www.reuters.com/business/apple-begins-shipping-ai-se...
scrlk 14 hours ago
Apple built internal M5 servers for private cloud compute:
https://wccftech.com/apples-private-cloud-compute-server-m5-...
dewey 14 hours ago
N_A_T_E 14 hours ago
At this point it’s a well known secret that Apple has real rack mount servers for their internal processes. They actually have officially released video of their servers in the WSJ report on their chip supply chain.
https://forums.macrumors.com/threads/photos-of-apples-own-ne...
reaperducer 8 hours ago
ndiddy 14 hours ago
> What makes you think that?
There’s articles about them, Apple uses them internally for AI services. https://forums.macrumors.com/threads/photos-of-apples-own-ne...
unrented7977 13 hours ago
Apple has to have significant build infrastructure to support internal iOS development, surely? They can't just be using whatever is at the developers' desk, or a big pile of Mac minis in a closet. That's far too pedestrian for Apple internal works.
Plus they did sell rackmount servers for some time.
shepmaster 14 hours ago
> What makes you think that?
Here's a leaked / rumor image of Apple servers themselves.
https://www.macrumors.com/2026/08/26/leaked-images-of-apple-...
abtinf 14 hours ago
> [cites a convoluted work around]
> [still claims there is no reason]
detourdog 14 hours ago
They did. Now think they feel a stack on Minis or Studios fills the reduce needs better. The multiple machines one gets software redundancy in addition to everything else.
shevy-java 7 hours ago
This sounds like advertisement, disguised as an "article".
LoganDark 7 hours ago
I hope Apple does not gain some exclusive enterprise tier for hardware. Part of what I love about them is that everything is available to consumers. A lowly home user can buy the exact same 256 (or 512) gigabytes of memory in a Mac from Apple, as long as they have a couple dozen thousand dollars to spare. I'd be really sad to lose that.
RagnarD an hour ago
Translation: Tim Cook was caught off guard.
wseqyrku 9 hours ago
is this a manufactured demand meme
nullbio 2 hours ago
That's exactly what it is.
taskoutputs2k 14 hours ago
just a real bummer that they raised the prices so much
Danox 2 hours ago
Which is why Apple is going to need to design around again and do something about that in house if you can design and engineer a processor or a modem you can certainly do something about memory and SSD’s, Apple buying PA Semi, Intrinsity and Anobit led to Apple Silicon, buying Infineon led to a new Apple modem the capabilities is there and the money is there in house it may take two-four years but long-term I don’t think there is any other choice.
One thing to watch for when Apple introduces the new phones coming up shortly is whether or not Apple has replaced Qualcomm in their flagship smart phones because that is coming up soon Qualcomm has given warning to their investors.
snarkyturtle 14 hours ago
It definitely puts it out of the range of every day users but a non-insignificant proportion of people who use it for ai have become multi-millionaires because of ai. So there's definitely no shortage of people who have no problem paying those high prices.
bigyabai 11 hours ago
> but a non-insignificant proportion of people who use it for ai have become multi-millionaires because of ai
I can't even name one person who fits this mold, let alone a non-insignificant proportion of people. Who are you thinking of?
noman-land 14 hours ago
Citation needed.
AlexandrB 14 hours ago
I suspect it can't be helped at this point. RAM is the new gold. Valve even had to increase the price for a 4 year old piece of hardware[1].
[1] https://tech-insider.org/ca/steam-deck-price-increase-2026/
VCFundedGenYer 13 hours ago
I don't know if you're young, or new to this industry, or what, but take a look around - the prices went up across the board. It's not just Apple.
esotericsean 5 hours ago
Imagine if Apple truly went the route of local AI and every Mac came with a fully local, open weight Siri. They could put Anthropic and OpenAI out of business.
dhosek 5 hours ago
Presumably this is on their roadmap. The Jobs-era thing would be to come in with something that people on HN would say, “yeah, I could do this myself with open source tools” but in practice falls into the category of “I could build this $30 thing for $15 for parts and then another $15 for the parts I had to replace because I screwed up the build the first time and then $30 to just buy the damn thing” that would really blow non-HN people away even if it is more expensive than most other local computing systems, but I don’t know what the Ternus-era Apple will be like.
Danox 3 hours ago
Apple is almost certainly building the software end of it to go along with the computers that they currently sell to the public they have the time to do it right because their biggest competition in that area would be Microsoft, but Microsoft is currently listing at sea with Copilot, Xbox, and the Surface line of computers.
Memory probably is the biggest holdup/obstacle at this moment.
evanjrowley 10 hours ago
I imagine Apple could also grow their business in the EU by marketing to companies who want powerful AI features but can't leverage 3rd party AI services due to GDPR. If only they could come up with iOS, App Store, and developer policies that respect the sovereignty of the EU.
api 14 hours ago
Apple has a huge opportunity here to lead the market for machines to run local models if they step into it. Their stuff is already better than what nVidia is offering with stuff like the DGX Spark.
It's a niche market but it's a market that overlaps heavily with professionals in the AI space and lead developers, so it's a market that gets them customers in those roles.
If I were running Apple I'd call the RAM price bubble for what it is and temporarily eat some margin to offer machines with more RAM than competitors, especially these models that are great for edge AI, and capture market share.
Danox 3 hours ago
Apple isn’t the company that eats margins but they are company that would design around the problem and I think that’s what they will do after all, they have the design and engineering and plenty of money because they didn’t burn it on AI models or data centers.
bigyabai 11 hours ago
Apple doesn't design GPUs on-par with Nvidia's efficiency yet. They need an architectural overhaul to be a serious competitor, which is what I'm expecting is queued up for M7.
Nvidia has CUDA, AMD has CDNA, and Apple has... compute shaders, I guess?
Danox 3 hours ago
Probably two generations away. I’m more interested in how much uplift/speed and more importantly what is the power usage is required for the new computers Apple is shipping particularly for the Studio versions.
nicce 9 hours ago
> Apple doesn't design GPUs on-par with Nvidia's efficiency yet
How much it matters in inference? Most GPUs have enough computing for that and the bottleneck is the RAM speed and size. And M5 Ultra is becoming to challenge this.
bigyabai 8 hours ago
newsclues 3 hours ago
Apple has metal and mlx
dogscatstrees 6 hours ago
Were they really caught off guard or is it a long-term play by Apple who knows that consumers may just want machines capable of local models. Build-or-buy (subscribe) options. I for one would get a Mac Studio over a DGX Spark because you get a general Mac machine as a bonus. The big news is Apple being caught off guard by Nvidia buying Hugging Face. That should have been Apple's.
hzwanip 14 hours ago
Off guard? :'D
throw9399383838 14 hours ago
Apple did not raise prices fast enough
Whatarethese 12 hours ago
There are so many used M4 Mac Minis for sale on marketplace for $600+ now that the people I guess got bored of the local models and decided to see if they could make their money back as they probably bought them when they were $399 on sale earlier this year. I lowball them every time.
chung8123 9 hours ago
Have you been successful with the lowball offers? That would help indicate where the supply/demand for them are.
mixdup 9 hours ago
When the M6 Minis were announced I pre-ordered and Apple gave me $480 trade-in on my entry level M4 Mini that I paid $499 for about 14 months ago
okdood64 7 hours ago
> I lowball them every time.
And?
martythemaniak 13 hours ago
This may sound a little wacky, but one potential use case I'm considering is robotics. Say you want to use a fine-tuned mid-size VLM model right on the robot. You pretty much have to use the Jetson line, which has a great ecosystem and everything (depth cameras, lidar, SLAM, small segmentation models, etc) runs on it, but it's gets very expensive very fast if you want to run LLMs on it. The Jetson Thor lines are 3-5k depending on memory etc.
One very efficient option today is to have the cheapest Jetson (Orin Nano) run the classical robotics stack, then have a base mac mini run nothing but the VLM. The Mac mini is considerably cheaper and faster at these workloads than the mid-range Jetsons.
I think this wonky situation is because Apple us under immense consumer pressure to absorb the ridiculous memory prices, while the Jetson is aimed at "business" and much more likely to fluctuate with the market. Last year I bought a Jetson Orin Nano 8GB for $375CAD, today that official nVidia Amazon page is out of stock and other sellers have it listed for $900-$1100CAD. Absolutely bonkers pricing.
nobodyandproud 8 hours ago
This is the distinguishing angle Apple can take with AI.
Local inference solves so many of the privacy and inconsistency problems with these frontier subscriptions.
nobodyandproud 5 hours ago
Interesting downvote.
jshier 13 hours ago
Now if only they hadn't discontinued the Mac Pro. Could be quite the AI machine with multiple compute GPUs at higher bandwidth than an external Thunderbolt enclosure.
platevoltage 5 hours ago
It would be nice if I could upgrade my 16GB M2 MacBook Pro some time in this lifetime. This AI bullshit is getting annoying.
jmclnx 14 hours ago
I am missing something in the article. From what I am reading, AI companies are so desperate for memory they are buying Apple Systems and other hardware and striping them for RAM and maybe other components.
Is that what others read ?
Leftium 13 hours ago
Apple hardware uses a unified architecture. That means the CPU and RAM are integrated together: it is very difficult/impossible to strip the RAM from these systems.
This unified architecture makes Apple hardware very good for AI work, where latency between RAM and CPU is very important
Even the SSDs (which are normally more strippable) use a proprietary hardware form factor.
I think the article mentioned the real draw:
> Apple noticeably promoted the ability to link multiple Mac Studios together into a single, more capable system for running large frontier AI models, a feature aimed at business and developer customers rather than everyday consumers.
(Couldn't read the source cited, might have more info: The Information)