Apple HomeView (apple.com)

604 points by etothet 9 hours ago

schmichael 7 hours ago

The weird thing about this product is that its biggest competitor is "an old ipad." I feel like most of their target customer base already has an old ipad that's better suited for what this does in every way. Old ipads:

1. Have a battery so you're not tied to a cord. Even old poor batteries are better than no battery.

2. Have apps! How does this not support apps?!

3. Have a huge range of 3rd party products and hacks and 3D models to wall mount it or stands for it

4. Are kitchen-safe (splatter proof, far fewer holes than this product, movable out of the way)

5. Also support siri and facetime and everything this device does AFAICT

I'm guessing they realized this and made sure it's priced lower than the cheapest new iPad, but it will be interesting to see if the price difference can compete with the old iPads most of their customers have in drawers or already on walls.

Maybe the purpose-built nature will be a reasonable enough differentiator, but I'm not sure it's focused enough for that. It's both a passive information station and for calls? It's for recipes which implies you put it in the kitchen, but it looks like a nightmare to clean with all those holes? It's also a very small screen when you have to read the recipe from a distance because it has no battery. I can't move my stove to it, and I definitely don't want it too near a stove or sink!

The multiple users feature is a really neat trick, but I would kill to have this for all Apple devices. Let me hand my kid my phone and it automatically switches to kid mode!

Please Apple don't lock multiple users to stationary devices like HomeView!

BurritoAlPastor 3 hours ago

I can’t believe nobody’s brought this up yet, but the HomeView fundementally exists for one reason: to be a Matter hub for smarthome stuff. No iPad – or any portable Apple device - can be configured as a home hub for managing Matter-protocol devices. There’s no significant advantage to a HomeView over an iPad if you don’t have any Matter devices.

That’s why this device has multi-user support: you’re only supposed to have one of them, which everyone uses. The Apple TV also has good multi-user support, because Apple doesn’t expect you to connect one Apple TV per user to your television.

turtlebits 2 hours ago

Any portable device as a Matter hub would be pretty useless.

The Apple TV and Homepod mini already support Matter.

ssl-3 2 hours ago

notatoad 2 hours ago

>No iPad – or any portable Apple device - can be configured as a home hub for managing Matter-protocol devices.

hasn't apple been shipping thread radios in devices for a few years now, with no actual use for them? the only thing blocking iPads from being a home hub for managing matter protocol devices is that apple hasn't turned that feature on.

coded_monkey 2 hours ago

LoganDark an hour ago

Apple TV and HomePod have supported acting as a relay for years, but IIRC only if you have another Apple device to use the Home app on.

unilynx an hour ago

Gareth321 4 hours ago

Yeah all this device proves is they can easily enable user profiles on iPads and iPhones but they choose not to because fuck you give us more money.

cr1895 4 hours ago

>this device proves they can easily enable user profiles on iPads and iPhones

At the risk of echoing the infamous Dropbox comment...was that ever really considered a technical challenge?

ZoneZealot 2 hours ago

Freedom2 3 hours ago

torginus 3 hours ago

jdminhbg 6 hours ago

Old iPads are better than this in every way except for the way that matters most in a shared family device, then? I'd love for Apple to add multi-user support to iPadOS and think it's way past time they did, but it's not going to be a simple software update. This device has on-chip support for multiple FaceID accounts so it can distinguish them securely.

wlesieutre 5 hours ago

Apple has multi user support for iPads, but only if you’re a school.

Normal users should accept that if they let their kid play Angry Birds they’re risking an accident with all their other apps getting mucked with, and if they don’t like it they can buy five iPads.

https://support.apple.com/guide/deployment/shared-ipad-overv...

derefr 3 hours ago

arthurcolle 3 hours ago

quibono 5 hours ago

WorldMaker 6 hours ago

Multi-user "Handoff" seems interesting as well. The implications from a lot of the descriptions is that this HomeView is designed from the perspective that every user also has a primary iPhone or iPad and HomeView coordinates data sync across a number of apps from that primary device. (Several features mention that they only work with that user's iPhone or iPad on the same Wifi network.)

paul7986 4 hours ago

Agree this should just be a dock/charger for iPads.

Though the sheer fact that in 2026 it's driven by Siri who is not a conversationalist AI, but still the same frustrating voice technology from 2011 is confusing they would even bother releasing this.

Sooner or later their lack of innovating themselves and just copying is going to make them what the Blackberry was when iPhone was released.

kemayo 2 hours ago

dd8601fn 3 hours ago

jclardy 3 hours ago

I think the real issue is that this is "competing" with 7 year old Google Home and Alexa show devices. Devices that were $50 for a lot of their useful life (Now they have of course, become more expensive, and worse.)

Basically, people use them for photos, kitchen timers, quick recipe lookups, quick questions, and "can a dog eat the thing I just dropped".

cableshaft 3 hours ago

> Basically, people use them for photos, kitchen timers, quick recipe lookups, quick questions, and "can a dog eat the thing I just dropped".

Accurate. I ask about the dog eating thing at least once a month. Most recently it was cilantro and tomatoes.

barkerja an hour ago

I've had a 12" iPad Pro (M1) that I am replacing with the HomeView.

After a couple years of use of trying to use the iPad exactly as you stated here (it's lived 24/7 on my kitchen island, I've realized iPadOS is not that great to use in this way).

I'll be happy to have a "dumbed down" stationary device that serves no purpose but exactly what it's intended for.

That's just me, though; I get why many others may disagree. This is just my experience of actually using it in the way in which I will be replacing it for.

mentalgear 24 minutes ago

what exactly is "your experience" where an iPad isn't enough ?

Miraste 6 hours ago

A lot of those cons are advantages for at least one target market, the elderly. It's much better for them if the device can't move and can't install new software.

Telemakhos 5 hours ago

Every 65+ person I know has one of those alexa-speaker things. Nobody I know under 65 has one. I wonder if there's just some generational expectation for a fixed household object, like phones and televisions were for people in the twentieth century.

deinonychus 3 hours ago

ssl-3 2 hours ago

dd8601fn 3 hours ago

TheOtherHobbes 3 hours ago

The screen is too small for the elderly. You're not going to get much information on there if you have to show large text, assuming that's even possible.

I think the idea is in the ballpark but the form factor is not ideal. The screen should be much bigger so notes can be left for others - maybe from scribbles rather than voice - and calendars and shopping lists can be seen from across the room.

This looks like someone at Apple took a recent Alexa and said "We should do one of those" instead of something more adventurous.

Johnny555 2 hours ago

schmichael 6 hours ago

Fair but I also know plenty of people who give their elderly folks their old iPads. If you fit all the important apps on the home screen and tweak a couple things, I can't imagine the UX could be any more complex than for this device. Mobility and screen size is even more important for the elderly. They don't want to stand in their kitchen staring down at a little computer to talk to their grandchild on a tiny screen.

And finally, when they do have issues and ask you questions: now it's questions about an unfamiliar device you may not own yourself!

Old iPad still seems optimal for this demographic.

Miraste 6 hours ago

rjrjrjrj 4 hours ago

slashdave 5 hours ago

Yup. And a real market: "hip" kids buying such a device for their parents.

zacharyz 6 hours ago

The biggest addition is multiple users supported on a single device - something ipads should have had a while ago.

fusslo 5 hours ago

I'm hoping that not having apps is a feature

Maybe companies will lean into making the most of whats possible within the apple ecosystem and leave the rest out

afavour 2 hours ago

Not quite, surely. It seems to have a pretty solid speaker, which an iPad can't really compare to. I've also struggled to work out how to get an old iPad to work the way my old decrepit Google Home does: digital photo frame until I interact with it, then it resets back to photo frame by itself. There are plenty of iPad photo frame apps but they're not able to automatically reset device state.

adjejmxbdjdn 40 minutes ago

The key here is the software and the device look and feel.

Apple could most likely replicate the software on an old iPad. But I think this would still be popular because of its form factor.

makeitdouble 6 hours ago

An issue with old iPads is getting OS updates.

The last base iPad still supported on the current OS must be the 2020 version. There was a blip in the corona years, but since the iPad sales have been declining, so the amount of devices still up to date aren't that many.

cube00 6 hours ago

> An issue with old iPads is getting OS updates.

I'd have the same concern with this device given Apple haven't committed to longer then usual support.

At least I already got my money's worth from the old iPad and being able to give it a new role on the kitchen bench was a bonus.

Zigurd 4 hours ago

dubeye 4 hours ago

It's very obvious which comments are from those without kids and a busy kitchen. This hardware is built to sell apple family one subs. The multiuser is not a feature of the iPad, and this alone means an iPad can't replicate this.

As you get older you start to realise half of hot takes are a result of living in a different half of the economy which doesn't quite get things like the suburbs are appealing

TeMPOraL 3 hours ago

As a busy person with kids and a kitchen that's always full of some "work in progress", I don't get the appeal of suburbs. Or SUVs. But that's probably because suburbanites driving with kids in their SUVs are a huge nuisance in the city proper.

Fr0styMatt88 2 hours ago

I’ve been through this thought process many times and I’m not comfortable leaving a device like an iPad permanently connected to AC with a battery that was never designed for that. I can just imagine ending up with a spicy pillow, except now it’s plugged into the wall all the time.

jdprgm 4 hours ago

It's a niche product and pretty cheap. Of course you can do everything and more on an ipad but I see this as basically a competitor to Alexa that sits on a kitchen counter and is occasionally useful. In that scenario never thinking about a battery is an advantage. I imagine you might leave this unlocked all the time and it is closer to a hands free device which is useful while cooking. The splatter thing is really only an issue if you place it like right next to your stovetop or sink. Even one foot away on a counter pretty much eliminates that issue.

It doesn't have to do a lot to be useful. If there are even a couple consistent daily use cases I can see this making sense for some people. Even if just means I don't need to go grab my iPad/iPhone from the couch to set a timer or ask a quick question.

halJordan 4 hours ago

Definitely not pretty cheap. We need to stop normalizing high prices just because we happen to be in the upper part of the k economy. It's an entire week's pay at minimum wage. To have a screen with a camera and speaker on a weighted base.

The-Bus 3 hours ago

jdprgm 4 hours ago

dabinat 2 hours ago

> The multiple users feature is a really neat trick, but I would kill to have this for all Apple devices. Let me hand my kid my phone and it automatically switches to kid mode!

I suspect the reason for this is that it’s not a mobile device and can afford to have the camera always on.

8ytecoder 5 hours ago

Isn’t there a safety hazard with battery swelling and such if it’s always connected to power? May be I have outdated information I unmounted the iPad after reading about it.

tyre 5 hours ago

It's like a smart thermostat, always plugged in.

(Not exactly the same power feed but you know what I mean)

ssl-3 an hour ago

That can be an issue with a device that is always plugged in. Or with a device that is always unplugged, resting in a drawer somewhere. Or with a device that gets used with normal charge and discharge cycles. Or with things that are carefully-managed. tl;dr, it can be an issue.

I'm still waiting for the 9.7" iPad Pro that I have to swell up. I got it used, but AFAICT the battery is 10 years old at this point. It has definitely been plugged in ~24/7 since I got it.

Sometimes, I notice that has decided it's time to discharge itself somewhat and then recharge again. I assume this is for BMS calibration or battery health or both; I just let it do its thing and it's been fine.

Meanwhile: A disused Samsung Galaxy S7's battery swelled up enough to split the case open while I had it sitting on a shelf, switched off. It was about 6 years old at that point, and I was careful to leave it at about a 60% SoC when I put it on that shelf.

I haven't had the battery well up in phone that sees daily use -- yet. I won't be surprised if/when it happens.

ryandetzel 5 hours ago

That's old information, modern devices have better battery management

dlubarov 4 hours ago

CodeWriter23 5 hours ago

* Wired power required.

8ytecoder 5 hours ago

nfw2 2 hours ago

3. Have a huge range of 3rd party products and hacks and 3D models to wall mount it or stands for it

you'd be surprised how much of a barrier this is for average consumer

elpakal 5 hours ago

I have an old alexa and a paper calendar we literally write on for our family stuff. And the wall ends up getting written on.

So this is two birds for me

jeffybefffy519 2 hours ago

No Apps is such a strange choice, like really anti consumer....

kfarr 6 hours ago

I was going to say the same thing -- we already solve all these use cases in our household now with an old iPad and there is nothing wrong with it.

amelius 6 hours ago

At least my old iPad turns off and consumes zero energy when off.

With this thing ... it remains to be seen what happens in practice.

danudey 6 hours ago

Given that even an AppleTV uses less power at maximum usage than an XBox does when it's asleep, I feel as though the power usage is not going to be too much of an issue.

amelius 6 hours ago

gdevenyi 2 hours ago

> an old ipad

You've just realized they're going to obsolete all those products.

Digory 4 hours ago

Exactly. I won't buy this, but I might buy "magsafe on a chrome arm, with a bluetooth speaker" from AliExpress in a few weeks.

mxie-ca 6 hours ago

Yes, it's the family iPad that I would love to have for years!

Perepiska 3 hours ago

Good idea for Apple to made old iPads unusable :)

baxtr 4 hours ago

An iPhone is actually also just a small iPad which happens to have a SIM card slot!

riffic 4 hours ago

didn't the first ipads have SIM slots

criddell 3 hours ago

j45 6 hours ago

Don’t want apps for kids to find their ways into.

Lots of parents want to manage it

This is a new device like a home phone.

Kids can securely call who they are allowed to from a fixed location, not wandering off with a device.

This looks like a modern Google Home Screen, likely matching the market when it seems obvious.

Edit: Typos.

throwaway-blaze 4 hours ago

The average age for first phone in the US at least is now around 8.5yrs. The kids who are capable of independently deciding to call a friend or grandma already likely have a phone.

This device screams "we came up with use cases in a conference room committee meeting" not "we're solving one problem everyone has in a new way".

j45 2 hours ago

throwaway894345 4 hours ago

I think the main thing that this does better than an ipad is voice control. Maybe you can buy an iPad dock with a speaker and a good microphone that would obviate this concern (happy to take correction if so), but if you're in the kitchen it's often nice to be able to ask it to play music or if carrots are safe for dogs to eat or whatever. It's nice not to have to use your hands when they are covered in chicken juice or whathaveyou.

j45 4 hours ago

For the parents that are engaged with trying to solve a problem like this, it's not solved by an old iPad, because old enough iPads often can't run current apps.

I'm not sure if this is a kitchen device, maybe an edge of the kitchen device, where a desk or landline cordless phone used to be in some homes.

Apple moving into home is one thing, also people being uncertain about apple releasing new product categories is also not new.

Personally it feels like some of the features in this have been researched with the audience who will buy it (homeowners, parents, kids, etc) which are shown in the imaging as well. This can seem a little off because Apple is usually creating something for everyone and not just some.

The main thing about the screen being on a stand is a child can't be too tempted to walk aroudn with it, or touch it (guided access aside).

boilerupnc 3 hours ago

> it's not solved by an old iPad, because old enough iPads often can't run current apps

While I understand the sentiment, with all of the cloning using AI - it’s far more achievable to now back port an apps behavior to an older iOS version than ever before. I did this very thing for a WiFi fan app that didn’t provide an app which works on an older iOS. So I captured the API calls, grabbed some screen captures and within a few hours had a swift native app that looked and operated well enough on my old iPhone/ipad. Felt good to put some this drawer hardware back into use within the house.

j45 2 hours ago

slashdave 5 hours ago

Yeah, most people cannot be bothered with (3) honestly

xyst 5 hours ago

I highly suspect this product will be tombstoned at around the same time as the VR goggles.

It’s really out of touch. I don’t see any benefit over any old tablet.

criddell 3 hours ago

To me, it looks like the HomeView with the stand has better speakers than any iPad and the microphones should be better as well.

fmarasho 7 hours ago

> Secure Exclaves. The A18 chip inside HomeView contains Secure Exclaves that process the camera and microphone feeds in a secure compartment that cannot be accessed by the operating system or by Apple. This enables HomeView to recognize the face and voice of each user without exposing the audio and visual data used for recognition to the operating system.

This is interesting!

cromka 7 hours ago

That's how they say the continuous sound recording works on newest Apple Watch.

Idk, to me it's just one more step in widening of the technological Overton window.

abracadaniel 7 hours ago

I feel like we’re already surrounded by devices that do this without any security whatsoever (TVs for example). So, it’s nice to see one implementation try to do it safely. Though, I do agree that normalizing overt recording could embolden the rest.

kqp 2 hours ago

cromka 7 hours ago

athrowaway3z 6 hours ago

grishka 7 hours ago

Apple themselves keep assuming that they themselves can be unquestionably trusted. The same company that keeps inventing ever more elaborate ways to forcibly insert itself between users and developers to collect rent even when explicitly required by regulators to open up its devices to allow anyone to freely install anything.

roughly 7 hours ago

seanmcdirmid 7 hours ago

hnav 6 hours ago

victorbjorklund 6 hours ago

slashdave 5 hours ago

Arkhaine_kupo 7 hours ago

The issue seems like every other company is speed racing into data capture (and perhaps surveillance). There is obviously some end user advantages to all that data and continuos listening of signals, which other companies leverage as "features" rather than their entire business model.

So if everyone else has a feature that lets you use your voice all the time as an input device, you are seen behind the times if you don't offer it. But at the same time if you want to offer protection for that feature, not being able to access it outside the device is the only acceptable answer.

Consumers who are more discerning, privacy conscious and technologically literate would be best. But without that being an option, having one major company still even pretend to care about privacy is at least refreshing

cromka 7 hours ago

alexchamberlain 3 hours ago

Isn't this "just" the latest iteration of a coprocessor?

rpastuszak 7 hours ago

Nah you're misreading it, it's just a creative interpretation of the famous Kent Beck comment:

"for each desired change, make the change easy, then make the easy change"

cromka 5 hours ago

gosub100 6 hours ago

Then they'll share the information with the government under the guise of "think of the children" or "stopping racism". Anyone against the conversation collection will be pro child abuse, or in support of antisemitism.

cromka 5 hours ago

amelius 6 hours ago

Meanwhile their silicon fab can modify the design so the data is still leaking elsewhere ...

danudey 6 hours ago

I mean, if your privacy concern is 'silicon can be backdoored' then you can't trust any technology anywhere, ever.

amelius 5 hours ago

CodeWriter23 5 hours ago

> Secure Exclaves that process the camera and microphone feeds in a secure compartment that cannot be accessed by the operating system or by Apple

So...no voice command? Or, is accessible by operating system or Apple?

monocasa 5 hours ago

That sounds like a bad idea.

The point of a secure enclave is to reduce the attack surface to something you can actually reason about the entire thing.

Sticking more and more in there is asking to defeat the whole purpose.

flanz_10 4 hours ago

fwiw enclave and exclave are different words. and thus, they mean different things

monocasa 2 hours ago

isodev 7 hours ago

So Apple pinky-promises they will record everything you do at home and they won't use it? In any way? I find this really hard to believe. Apple is into ads now, so would you let Google/Meta see and listen inside your home all day? Nope.

comboy 7 hours ago

The point is that they don't have to pinky promise. It's as if you said yubikey pinky promises it won't share your private key.

I think it's actually a very good approach. Obviously depends on actual implementation details, but the premise is good.

chirau 7 hours ago

isodev 6 hours ago

grishka 7 hours ago

4fterd4rk 7 hours ago

Conspiracy theories are easy. Now go prove that Apple is lying. They have so much to lose it makes no sense for them to lie.

ruszki 6 hours ago

ethbr1 6 hours ago

runjake 6 hours ago

newspaper1 7 hours ago

factorialboy 3 hours ago

> that cannot be accessed by the operating system or by Apple

Does any third party periodically verify and audit this claim?

— or —

Do we blindly "just trust Apple, bro"?

thenthenthen 7 hours ago

Can they be mitm’ed like the Ledger wallet?

alasano 6 hours ago

I presume MITMdling Apple is not even close to as easy (or profitable) as Ledger.

AceJohnny2 4 hours ago

the whole point is no.

postalcoder 9 hours ago

The overwhelming cynicism about this product I'm seeing here on HN tells me it's going to be a hit.

etempleton 8 hours ago

I think it is a neat product with two strange limitations that I can't quite figure out:

1. No apps. This would be perfect for my kitchen but I like to watch videos, movies, tv shows while I cook. The aspect ratio is not ideal, but the fact it won't support third party apps means that is not an option. Maybe it will support Airplay video and I can cast from my phone?

2. No battery means it is stuck to the wall. They had to work around this limitation in their own (excellent) promo video by drilling a hole in the middle of their kitchen island. The device would have a lot more utility if it could be moved around a lot and then say in a base station like a Sonos Move.

chipotle_coyote 8 hours ago

As adamesque wrote, it's going to be more like the Watch or even CarPlay. And I think this is probably the right approach, market-wise: Apple ran with the idea that every device needs its own standalone app ecosystem, to the point where they even tried putting an app store in iMessage, and it didn't really work out. Apps on the Apple TV that aren't effectively "channels" (i.e., streaming services) have mostly fizzled, and I bet most readers even on Hacker News forgot that the Watch even had a standalone app store for a while. The HomeView absolutely seems like the kind of device that's going to do better with "companion apps": install them on your phone and let them install a little mini-app or widget on the HomeView. I don't need to manage a whole new set of apps on my smart home gadget---I just need to be able to futz with lights and the thermostat, listen to music and podcasts with the music and podcast app of my choice, and get to my recipe app if I'm going to be one of those monsters who puts one in the kitchen.

As for the battery, this doesn't look like a kind of device that's intended to travel with you room to room---but I agree it would have been smart for them to give people the option.

edlea 6 hours ago

etempleton 8 hours ago

troupo 6 hours ago

adamesque 8 hours ago

From the product website:

"Additional apps. HomeView supports compatible third-party audio and video apps from your iPhone for a familiar experience across devices."

If I had to guess this would be kind of similar to the way CarPlay supports apps, but it's admittedly possible this just means "you can use AirPlay yaaaay".

etempleton 8 hours ago

mat_epice 7 hours ago

I agree that a battery would have been nice. My first thought was that I would like to move this around in my kitchen while I'm doing this and that.

That said, since it's USB-C, it's possible to put a battery pack on it. Cue the third-party ecosystem making a specially shaped battery that can attach to the base (or compatible stand mount with battery for the wall-mounted version).

groundzeros2015 7 hours ago

Apps sucks. The phone is the only one people use apps for and even then. When was the las time you wanted to install an app?

gyomu 8 hours ago

Well, this is Hacker News, and you can’t even make apps for the device - there’s nothing to hack on. Of course this audience isn’t excited about it. It’s a Facebook Portal, with better privacy (at least).

elxr 4 hours ago

Hacker news isn't just programmers nowadays.

If this didn't have apps, but did have beautifully designed physical inputs, a color e-ink, and cost 1/3 as much I'd still be very excited for it.

It's just a bit derivative and isn't priced to take over the market (like the mac mini in 2025 was).

mahboi 6 hours ago

Installing apps on a phone isn't hacking. An actual hacker would find ways to make this run Marble Blast Gold.

r0fl 8 hours ago

At $299 they’ll sell millions of these in no time

The Apple TV is the same price

iPhones and iPads are so expensive these days that this feels like a steal

I’m buying one for my parents and one for my in-laws for Christmas. Easy $300 gift that I know they won’t have.

I’m sure I’m not the only one who will have that idea

a012 8 hours ago

Me too, it’s much cheaper and more convenient than you have to have a dedicated phone that for everyone could use at home.

cromka 7 hours ago

It's crazy that the LG doorbell camera, which is basically a video sensor with a button, i.e. way, WAY less of a hardware, is $249.

Where do they get that pricing from?

compounding_it 5 hours ago

llm_nerd 8 hours ago

>The Apple TV is the same price

This is a funny framing. For those who don't know, the Apple TV 4K debuted at $129 USD. Apple then slightly improved the remote and bumped the price up to $199 USD.

Now today they announced a marginal upgrade -- they added a microphone in the base unit and not just on-demanded toggled on the remote, such that it will always be listening, along with a slightly improved CPU -- and they pumped the price to $299 USD.

So sure, the Apple TV is the "same price", to basically universal derision because they took a successful product and decided to turn it into a shakedown.

And to the root post about how great of a success this will be, virtually an identical top-ranked comment happened in the Vision Pro release. I mean, every flopped product has someone doing the "wow I guess it's going to be a huge success" when people question the point.

compounding_it 5 hours ago

troupo 6 hours ago

a012 8 hours ago

moralestapia 7 hours ago

If I could hack/root these somehow, even just sideload an app of my choice it would be massive for my personal life.

I have a lot of sensors, and always build variations of "a dashboard with a touchscreen" to play with them.

Insta-buy for me :).

artisinal 8 hours ago

I bet the local thrift stores are going to love all the gifted HomeViews they are going to receive in 2027.

SomeonesAccount 8 hours ago

Exactly. Perfect gift

alerighi 7 hours ago

$299 is not cheap, is more than what the phone that the average person has costs (that is not an iPhone). And with a smartphone you surely can do much more things than that object. With $299 you can also buy a tablet, even a decent one, where you can install whatever app you want.

But even if it did cost $10, it would still be a waste of money because you spend $10 on an useless product, you would be better to spend them to eat a pizza, it would be more useful.

What do you use it for? This reminds me of the digital photo frames that everyone had back in the days and that were almost finished in a drawer after 1 month of usage.

A useless device that sits on a table with the sole purpose to waste electricity, that for what it costs these days, better to use it for something more useful.

mahboi 6 hours ago

pixelatedindex 6 hours ago

afavour 8 hours ago

Yeah I'm absolutely the market for this thing. We have an old Google Home that we use as a digital photo frame and Google has progressively destroyed every other piece of functionality we once used on it.

My only complaint is that a truly environmentally friendly company (like Apple claims to be!) would make this OS available for old iPads. I'm quite sure they're capable of running it (or at least a stripped down version thereof) and lots of people have old iPad Minis sitting around.

eddieroger 8 hours ago

Cynicism about selling new devices aside, if they really want Siri intelligence on these, old iPads can't do it, and Apple won't (if they can avoid it) sell a "product" with varying features.

WorldMaker 6 hours ago

glhaynes 2 hours ago

I wish there were anywhere that adults could talk about interesting stuff intelligently without a thousand stupid and/or I've-already-thought-about-this-and-the-basic-talking-points-aren't-going-to-change-my-mind arguments taking up 99% of the space.

I feel like maybe the answer is browser-integrated LLM plugins tasked with "I don't ever want to see anything having to do with this topic of argument ever again."

joewhale 8 hours ago

Agree. $300 for a speaker + home automation hub + timer + digital picture frame appeals to a lot of older people and busy parents who spend a lot of time in the kitchen.

WorldMaker 6 hours ago

My parents have been using an Alexa screen for years for this, but then started buying cheap Android-based picture frames because they somewhat want out of the Alexa ecosystem (and also couldn't resist "cheap" for larger form factor picture displays). I could definitely see recommending this as an option to consolidate their ecosystems somewhat.

odiroot 8 hours ago

It's definitely going to be a hit among people locked in the Apple ecosystem.

mleo 8 hours ago

I can’t wait to get rid of the last of one retailer/tech giant’s ad machines in my house and replace it with another tech giant’s device. No sarcasm there either. Going down to one voice system across all devices available in house and out of the house, easily, will be nice.

tuesdaynight 7 hours ago

Yes, I predict the same outcome. For one, I would buy it if I could. I don't get why people think this won't sell when Alexa has a market (and I believe that Apple can be better at a consumer device than Amazon)

parasti 8 hours ago

This being the top comment posted mere 30 minutes after the article itself tells me the cynicism is not overwhelming.

cromka 7 hours ago

Product is great, IMHO, but it ties a whole family to one company's complete set of Hardware, Software and Service offerings.

I feel like it may be the kind of product that makes people realize how much they had become owned by one coroporation.

microtonal 8 hours ago

Shrug

It looks like a nice device at a reasonable price. I looked at the video, but it doesn't solve any problems I have. We ban screens at the dinner table, it's for having attention for each other, not for screens. I never have to ask for a recipe for french toast, it's either in my head, or in cookbook, or written down on paper. The very rare number of cases someone loses their key, we can just look it up with Find My on the phone, it's such an irregular occurrence that it's not a hassle to find it with a phone. For random queries, phones with Siri can already listen, but the voice recognition or LLM fails on too many queries anyway not to be frustrating.

I could see it being useful as an additional control panel for the smart home, but Home Kit and the Home app are still pretty useless for the smart home. It can't even show a temperature graph or trend, let alone do many other things. So I would like a Home Assistant/Homey/whatever display (which would be possible if it supported apps).

I am sure this will sell plenty. It's an Apple device, people will just buy it for that reason, especially if it's not in the Apple Vision Pro price class. Will the get used a lot? Probably by a very small subset of people. Just like Siri doesn't get used a lot beyond setting timers when you are not in an English-speaking country, or even worse, use multiple languages in daily life. I am not in the US and most people I know never use Siri.

Aside from that most people seem to be more interested in digital detox than getting more pervasive tech in their lives.

charlesabarnes 7 hours ago

People were cynical on here about the Apple Vision Pro as well...

phoghed 7 hours ago

Every human on earth was cynical about that thing, but it was mainly price driven by my recollection. This thing is relatively cheap.

joshstrange 6 hours ago

bigyabai 6 hours ago

tibbon 7 hours ago

A failure, just like Dropbox!

partiallypro 6 hours ago

I think this entire form factor is useless when you have phones and tablets around the house. Will it sell? Probably, it's Apple. Will people use it for anything other than a clock on their counter and maybe a smart speaker? I would bet no.

vachina 6 hours ago

A product needs to fulfill the needs of the lowest common denominator to become a hit. This does not seem to address or solve any problems of the lowest common denominator.

It is like the Apple XDR display. Cool to have, but useless in the grand scheme of things.

mihaaly 7 hours ago

The audience here does not really represent the generic population.

And, as the word hit usually meant for something positive, I just wish to highlight that being a financial success does not always mean that something is sensible, worthwhile, beneficial considering the overall picture. Usually being pretty is enough.

spiderfarmer 8 hours ago

My problem is mainly with the family dynamic in their 'film'. Nobody in that ad seems happy, they even seem to hate each other. Is this normal enough in the US that people can ignore it and focus on the product?

glst0rm 2 hours ago

The teen is just like my son ... but unlike the dad I don't allow him to be a jerky meanypants. What a pushover dad.

retsibsi 5 hours ago

Hah, I just watched it on your recommendation. I think they were going for the vibe of a cynical sitcom... but they forgot to put any decent jokes in, and they didn't do what successful sitcoms do and paper over the nastiness with charisma and some moments of warmth. So it's just 3 minutes or so of stress-inducing bleakness.

spiderfarmer 2 hours ago

robotshmobot 8 hours ago

This is just what technologists think families are like

moralestapia 7 hours ago

djeastm 7 hours ago

I don't know about hate, but it is funny to see their take on the modern family (no pun intended).

artisinal 8 hours ago

"No wireless. Less space than a Nomad. Lame."

Brendinooo 9 hours ago

Props to Apple for making this. Always cool to see them try stuff. That said:

I watched their video demo with the family getting ready in the morning: there are some interesting ideas here but imo if this doesn't get reasonably full access to the App Store then it's a no-go for me. Like: FaceTime while cooking, sure, but those calls tend to happen on Messenger and Snapchat for us. Music in the kitchen, sure, but I run Plexamp. My kids are always stealing my iPad to run the Toybox 3D printer; this would be a great thing for them to use.

And so on.

My house has a bunch of spots on the wall where an old intercom system used to live: it'd obviously be a budget buster to buy a bunch of these to fit in those slots but even if you did, you'd need Apple to provide an intercom solution (a la the Watch's Walkie-Talkie?) or you're...out of luck.

danudey 5 hours ago

> this doesn't get reasonably full access to the App Store then it's a no-go for me

From their page:

"Additional apps. HomeView supports compatible third-party audio and video apps from your iPhone for a familiar experience across devices"

This implies that Plexamp could be supported, and possibly Messenger and Snapchat calls, but it's too early to tell.

> My house has a bunch of spots on the wall where an old intercom system used to live: it'd obviously be a budget buster to buy a bunch of these to fit in those slots but even if you did, you'd need Apple to provide an intercom solution (a la the Watch's Walkie-Talkie?) or you're...out of luck.

Apple Home already provides this. It's not a full voice chat, but you can tap a thing and say something and it'll broadcast it to the rest of the house; in my case, that's two HomePods Mini, but it's easy to assume it will include this as well.

If you're just looking to say "Hey kids, dinner's ready" or "We have to leave in 15 minutes" to the entire house then that circumstance is handled already; if you want to have a back-and-forth conversation with someone in another room, though, it doesn't do that (yet?).

flanz_10 4 hours ago

It sounds like it'll be integrating with the call and widget apis. Right now, you can redirect any voice call that uses the system call UI to your homepod. Adding video, maybe?

gyomu 8 hours ago

I suspect this might be the beginning of a new turn for Apple strategy under Ternus: more satellite hardware that’s cheap(ish) compared to the flagship devices & locked down, reliant on your iPhone to do anything useful, pushing you to use exclusively Apple services rather than 3rd party ones. The App Store strategy is a thing of the past.

fcarraldo 7 hours ago

Wouldn't this have been in-development for quite some time under Cook?

mastax 7 hours ago

Brendinooo 8 hours ago

Yeah, this is interesting to think about.

Maybe it's a bet on LLMs/Siri AI as well: all of the not-iPhone devices become more useful if you can control them well with your voice.

I think people do feel some tension about staring at their phones all day and like the idea that the phone can stay in the pocket or on a desk while stuff like the Watch and maybe a HomeView or a HomePod could cover a lot of the little usages along the way. (I'm not sure people would ACTUALLY use them that way, but I could see it driving some sales.)

msdz 8 hours ago

joshstrange 6 hours ago

joshstrange 6 hours ago

Rumor has it that this product has been kicking around internally for 1-2 years waiting on a better Siri to pair with it. Meaning it would have been released under Cook if not for the disastrous showing of Siri and all things AI from Apple.

I really hope this is just something that was all packaged up to release and didn't make sense to kill it. I mean, I still think they picked wrong and they should have shelved it and the LG device integrations. I really hope it's not a sign of what's to come with Ternus.

pkulak 6 hours ago

That's the big agent play for everyone. What good is this thing unless your whole family has an iphone, you use iCloud for email/calendar/contacts, you have HomeKit running your house, AppleTV, etc? Failing that, it's a big, voice-activated kitchen timer; just like everything else.

HumblyTossed 6 hours ago

He's been CEO for a week. Product development timelines are longer than that.

EDC9599190 8 hours ago

I could see that.

Apple wants to design the best UI for everything and be the front-end to everything their users interact with.

Home automation is a good place to gain market share among their upper income clientele.

criddell 7 hours ago

Surely this device has to be mostly a Cook project, no?

Lalabadie 7 hours ago

throw4356h3w 7 hours ago

Reminds me of what Xiaomi does. They have an assortment of Home products that all tie in together with their ecosystem/apps.

I use an iPhone, but I have a lamp, a shaver, and sunglasses from Xiaomi.

notfried 8 hours ago

It makes sense they'd eventually do that. The Apple TV didn't launch with an App Store, and it took 8 years after its first generation to get an App Store! I'd guess Apple sees that most apps wouldn't make sense for the HomeView, and they'll likely restrict what categories of apps can launch on it.

dewey 8 hours ago

Also all the developers are angry and trying to build for Duo right now that didn’t even give them a simulator in time, so makes sense to not rush this out right away.

WorldMaker 6 hours ago

jimbokun 2 hours ago

MichaelZuo 8 hours ago

Yeah the lack of an app store is fine for the first year.

But the requirement for everyone to have an ipad or iphone on 27.2 or later (for full functionality) seems more of a showstopper. I would have been in the market for one but haven’t even bothered to upgrade past iOS 18 yet.

HumblyTossed 6 hours ago

azinman2 7 hours ago

wat10000 7 hours ago

vscarpenter 8 hours ago

I think the Watch is a better precedent than the Apple TV. The product page already borrows its vocabulary: customizable faces, Live Activities, and “compatible third-party audio and video apps from your iPhone.” That’s how WatchKit started in 2015. Third-party Watch apps ran as extensions on the paired iPhone, went native with watchOS 2 later that year, and didn’t get an on-device App Store until watchOS 6 in 2019.

So I wouldn’t expect a HomeView App Store soon. I’d expect iPhone-hosted extensions first (widgets, Live Activities, CarPlay-style templates for audio and video), probably at WWDC. That also spares developers who are already scrambling to support the Duo.

atourgates 7 hours ago

My life is basically the family in this ad, and I just have a hard time imagining how one of these would make anything better.

Everyone in our family who sould have access to calendars/facetime/messages/etc. already does. It's overkill for just a smart speaker.

I guess maybe the kids who are too young to have their own device could more easily call their grandparents?

Cool hardware and a surprisingly affordable price, I just don't have a use case for it.

EDIT: The wall mounted version seems like a better form-factor though. Doesn't take up counter/table space at least.

rickyc091 4 hours ago

Yeah, the grandparents scenario was exactly why I immediately bought it. Younger kids with limited screen time. The grandparents call our phones to talk to them and vice versa. I'm curious how this will work for my kids who don't have apple devices/accounts.

We're old school and use a dry erase board on the fridge for our calendar, so a centralized device would be nice. We tried using an old iPad, but it was more clunky to turn it on, click on the app each time. We did try kiosk mode, but it was terrible when we needed the device for something else.

saaaaaam 7 hours ago

For families who want to reduce screen time and device reliance this could be a very good alternative to everyone having their own device.

ethbr1 6 hours ago

chasebank 6 hours ago

redanddead 7 hours ago

>home, always on recording

It’s not surprising they made it cheap

They’re trying to compete with all the other creepy Flock-at-Home brands

Its only purpose is to disrupt competitors

Brendinooo 6 hours ago

fhn 7 hours ago

swiftcoder 6 hours ago

> if this doesn't get reasonably full access to the App Store then it's a no-go for me

This was one of the stumbling blocks that really put the final nail in Meta's Portal. You could call your friends on messenger or WhatsApp, but no 3rd party story for FaceTime, Zoom, Google... was a real problem for most folks

popupeyecare 6 hours ago

I believe it supports carplay compatible apps.

According to Wired, “a handful of third-party media apps like Spotify are available, and developers can bring over existing CarPlay apps.”

isodev 7 hours ago

Same, all of the apps they demo in the video are not useful in my family - we use a different messenger, different calendar, different video calling app... it's not just about the App Store, if it's supposed to integrate with house things (there was the doorbell camera in the video) it needs to work with "homes" from other vendors, not just HomeKit.

Also, I believe that form factor was tried by both Meta and Google and didn't really click with people - who has so much free space near a power socket... in the kitchen ... in the morning ... lol.

joezydeco 7 hours ago

The intro video does an excellent job of hiding the fact that this needs a power cord. There's one quick shot shows a hole drilled into the middle of the kitchen island to provide access to the USB-C cord.

al_borland 7 hours ago

Cyph0n 7 hours ago

Give us a Home Assistant integration and watch these sell like hotcakes :)

a10c 3 hours ago

tyre 5 hours ago

Homepods have intercom support.

What's also crazy is that they can detect fire alarms, will alert your iPhone, and then can pipe both sound and voice to the HomePod. It announces that it's going to do so, so it's not a privacy nightmare.

Pretty cool. I didn't know it existed until it happened. (Thankfully nothing bad.)

Gareth321 8 hours ago

I strongly agree. Lack of support for Plexamp is a dealbreaker for me. At minimum they're going to need to support Spotify or they'll kill the product. I think it will probably need YouTube support as well. There is a worryingly sparse amount of information published about what it will support.

rconti 6 hours ago

Yep. I'm afraid they're going to "require" that you use Apple Music and HomePods to be useful. I'm pretty interested in trying the product, but that depends on Sonos and Spotify support at minimum.

10729287 7 hours ago

Well, plexamp is a dealbreaker for Apple that more and more wants you to buy Apple Music and all their services. They have more to lose by opening to plexamp users, who are not the more prone to spend money, or other services, than to lock users in their very own walled garden. Open source software on consumer friendly hardware is the way now.

Brendinooo 7 hours ago

al_borland 7 hours ago

Does it lack support? It says it supports various apps from the App Store or phone, so it might work.

I was surprised when I tried using Plexamp with Siri in my car and it worked (this was with the old Siri, not even the new one).

Brendinooo 6 hours ago

phoghed 7 hours ago

obviously supporting more platforms would be better, but they do have >100 million Apple Music subscribers according to this estimate: https://musically.com/2026/06/17/music-business-ended-2025-w...

tokioyoyo 8 hours ago

There’s a potential argument that’s brewing how software moat is null, distribution is still hard-to-impossible to crack. A company, could, spin up software very easily by monitoring the requests of the existing clients that have purchased the hardware. Having such teams that push out software would be valuable, as you’d get a complete walled garden experience. Would be hard to pull off though, as your marketing team needs to be insanely good at convincing people that the product itself is valuable.

cube00 6 hours ago

> Music in the kitchen, sure, but I run Plexamp.

As much as I like Apple hardware I know unless I'm willing to go full Apple on hardware and services (eg. Apple Music in this example) I'm always going to have a mid experience trying to be on the fence of their walled garden.

uptown 8 hours ago

Apple Home already has a Walkie-Talkie feature.

Brendinooo 7 hours ago

Huh, interesting! I opened up my Home app and didn't see anything obvious. I'll have to look into what I need to use it...

blokey 7 hours ago

fhn 7 hours ago

"My kids are always stealing my iPad to run the Toybox 3D printer; this would be a great thing for them to use." Is it? Why not get them a iPad instead?

Brendinooo 7 hours ago

iPads cost more, and it really doesn't get much use in our house otherwise.

tyre 5 hours ago

tyromaniac 6 hours ago

> former intercom

Do you live in a former schoolhouse, or Uma Thurman's place from pulp fiction?

gnarlouse 5 hours ago

intercom systems were pretty ubiquitous in the 90's and 00's...

0x457 3 hours ago

mmmlinux 6 hours ago

they already provide intercom with the homepods, its not great, but it exists.

yohannparis 8 hours ago

home.app already has an intercom feature that can play to all devices in the home.

phoghed 7 hours ago

And indeed on the first set of images of the device there is an intercom tile.

xd1936 9 hours ago

Through the incredible power of Siri AI™, you can now get a "I didn't understand that. Do you want to search the web for 'turn on the kitchen lights'?" response faster than ever before.

kriz9 8 hours ago

I don't think this joke works anymore. Siri uses Gemini now.

joshstrange 6 hours ago

Correct, it's not faster. Now it's slower to the point you aren't sure if it's ever going to work, then it comes back with some error.

Sure, it stopped being quite a stupid as before but it's not the nirvana they were promising, checks notes, 3+ years ago.

So it doesn't have the same issues as old Siri, just new issues.

edot 3 hours ago

geuis 8 hours ago

so responses like "I've turned on the lights", but you're still standing in the dark. That's my anecdotal level of interactions with any Gemini model.

longtimelistnr 8 hours ago

It's still unbelievably limited and lackluster

buzzerbetrayed 8 hours ago

Gemini backed Siri sucks too though. The frequency in which it just.. does nothing, is crazy. Joke still works.

macintux 8 hours ago

karussell 6 hours ago

I wonder if they use Gemini how can the promise "Private for all" be fulfilled? Local model like gemma4?

avree 3 hours ago

darkstar999 8 hours ago

Gemini can be pretty bad on my Pixel phone and Nest speakers.

rolosa 8 hours ago

Hey siri, turn off my tv

"Did you mean your device labeled "tv"?"

Yes Siri ffs that's literally the only device called "tv" I have

ben_w 7 hours ago

- Alarm goes off

- "Hey siri, stop alarm"

- Alarm stops

- Meanwhile, the HomePod in a different room chimes in with "Turn off the alarm on Ben's iPhone XR?", pauses for a while then checks in to see if I heard it the first time

The HomePod has now been unplugged.

graypegg 6 hours ago

cr1895 3 hours ago

singularity2001 6 hours ago

elpakal 7 hours ago

"I will answer that for you when you put down the knife"

Sir_Twist 5 hours ago

"Here's what I found on the web for 'Open the pod bay doors.'"

waterheater 6 hours ago

Separating the camera and microphone data processing functionality into a Secure Exclave should be seen as a genuinely important step forward to protecting privacy, not just implementing data control schemes which masquerade under the name of "privacy." This approach should be the norm moving forward, as cameras and microphones provide the biggest issues for privacy.

With this established, it becomes possible to envision a Secure Exclave which handles data from _all_ device sensors, not just cameras and microphones. The Secure Exclave will contain all sensor data processing functions, which will feed the information to the OS. With the processing capabilities of sensor data being unalterable by any web-connected actor, and by building a physical interface for processing capability updating, unwelcome perception becomes impossible, thereby solving the privacy problem.

MattDamonSpace 6 hours ago

Yeah Apple does it right. It’s why I was desperate for them to get Siri AI out: people are going to use these services and if Apple’s privacy-focused version isn’t ready, people will use unsafe and untrustworthy vendors instead

mithr 7 hours ago

I can't believe they haven't redesigned the Home app interface! I've always thought it was pretty terrible UX-wise and looked like they just threw together a very basic UI to have some support for home automation. I always expected they'd get around to formulating an actual design perspective for what a good-looking smart home control interface may look like, and this seemed like a perfect opportunity for that. I guess not.

That being said, I still think this is cool, and I'm glad Apple's spending more effort in this area. I won't replace my custom HA dashboard with it at this point, but may get my parents one.

doctoboggan 7 hours ago

I was also really hoping they’d release a completely redesigned Apple home app. The current one is simply not that good.

deinonychus 3 hours ago

man i can't believe there's no new home app. why on earth would i buy a homepad if i can't even meaningfully control my hue smart lights without requiring the manufacturer's app.

troupo 6 hours ago

Why don't you like 15000 entries dumped at you at once? With just three options for automation? Oh, I meant scenes. Oh, I meant Shortcuts, that may or may not do something.

timpera 9 hours ago

> Apple HomeView is not available for sale in the European Union, as Siri AI is currently unavailable in iOS in the EU. Apple is working constructively with the EU in an attempt to find a path forward.

It's interesting that they consider that this product would be unusable without Siri AI. I've used a Google Nest Hub for years, and I don't think it needs AI to be useful?

10729287 9 hours ago

They want the EU to be the bad guy that prevents citizens to get all the nice stuff they release.

walthamstow 7 hours ago

When in fact EU iOS is the only one that is even semi usable

mahboi 6 hours ago

At least the EU killed Lightning, worst charger ever

MattDamonSpace 6 hours ago

maxsilver 9 hours ago

Yeah, it's weird, the AI is the least interesting and least useful part of this product.

Apple basically made a HomePod mini that is also a Skylight - https://myskylight.com/calendar - and it's even competitively priced.

They could turn off all AI (turn off all of Siri even) and this would be one of the best products in the market.

joshstrange 9 hours ago

Hmm, the first thing I thought when I saw the Skylight is "Can I run Home Assistant on this?" and it looks like the answer is: yes https://github.com/dinewby88/SkylightMaxCalendarADB

vablings 7 hours ago

jawilson2 8 hours ago

Interesting, the calendar2 has a header that says "Designed to Delight", and the new apple page says "Delight Up the House". That CAN'T be a coincidence...

joshstrange 9 hours ago

The rumor is that this has been ready for 1-2 years and was waiting on "good Siri" before they would/could release it. So it follows that if they aren't releasing "good Siri" in the EU that this device wouldn't be available.

233mhz 9 hours ago

> It's interesting that they consider that this product would be unusable without Siri AI.

They might be perfectly useable but not profitable enough

fosron 8 hours ago

i would love a dashboard for my smart home, but even as a fanboy of Apple i feel like HomeView doesnt do much, i'll just buy an eink screen, attach a esp32 of sorts and have it the way i want it without additional mics and shit

artisinal 8 hours ago

The Google Nest Hub is legal in the EU because you can install whatever AI agent you want on it.

https://support.google.com/googlehome/thread/467705013/intro...

lxgr 7 hours ago

Really? I have one, but I'm not aware of a way to swap out Google Home/Gemini for anything else.

WesolyKubeczek 9 hours ago

This means it’s plainly unusable.

r0fl 9 hours ago

Maybe Apple just doesn't care to put up with the silly EU rules.

poisonborz 9 hours ago

Which of the rules specifically do you find silly?

xbar 8 hours ago

maxhille 7 hours ago

r0fl 8 hours ago

lxgr 7 hours ago

Looks nice, unfortunately I'll have to stick with however Google's alternative is currently called since Google Cast is the strictly better model for these types of devices in my view, compared to Airplay.

Google Cast runs the player on the cast target and only uses the device that initiates playback as an optional remote control that can be disconnected without interrupting streaming.

Airplay requires the controlling device to remain available throughout, in my experience; receiving a phone call, watching other media etc. on my phone isn't possible without interrupting playback. (This might have changed in one of the last versions, but that needs app support, and not knowing what to expect on a per app basis is at least as bad, if not worse.)

HaloZero 7 hours ago

I will say my experience making a chromecast custom app though has been painful. It's fine to just send media though.

I tried multiple ways, contacted their support and they just kept me trying to do the same thing over and over again. For some reason I could not register my device with my development account. Tried multiple SDKs to get it to work, just ran into the same isue.

secretsatan 7 hours ago

Chromecast used to support streaming from the casting device, i make an app that used to use it. Sadly they no longer support that feature. Having everything on your device allows considerable more freedom.

lxgr 6 hours ago

It's definitely still possible since effectively the cast device just runs a (display-less, in case of speakers) browser instance navigating to some URL and communicating with the remote using a message passing API, right? You can display whatever you want in that URL, including HTML media elements playing back HLS or MPEG-DASH streams.

I believe they used to have some default receiver app implementations that you could just send a media URL and they'd play that back; is that what they removed?

Mindwipe 7 hours ago

Fwiw both Airplay and Google Cast support both modes of operation.

But frankly Apple's developer documentation sucks around this, and unsurprisingly people don't understand what's going on when even developers don't.

lxgr 5 hours ago

Given that not even Spotify supports it, Apple can't be very serious about it. I can't be the only one who considers that a dealbreaker for a HomePod.

Darwins_Toffees 9 hours ago

It's not even a very functional size. Honestly makes me go why not just get a phone charging mount by my HomePod in the kitchen and save $300. Plus add on a mount and charger and it's $400. No thanks

vessenes 9 hours ago

This is a nice design, and a very aggressive price. I like the design enough I'm interpreting that price as a sign Apple's serious about getting these into a lot of homes.. I wasn't thinking I'd buy one of these, but I changed my mind looking at the pitch -- at this price it's sort of a 'hmm, I could imagine wanting one of those in X room'.

I'm curious if this is intended to act as a matter hub -- right now a lot of that load is shouldered by an Apple TV 4K if you've got one. Anyway, apple's home automation story has been terrible for ten years, but this device makes me think they will make another serious run in the next five.

modeless 7 hours ago

$299 is aggressive? Nest Hub is $99.

itintheory 4 hours ago

Nest Hub was $99, and is now perpetually out of stock. AFAICT it's discontinued. Which is strange, and a shame, because it's a great product. People are paying similar prices for digital picture frames with a cloud service, which the nest hub can do with a little bit of config, and a bunch more.

turtlebits 2 hours ago

Nest hub also likely does little locally and sends everything to Google.

ShakataGaNai 6 hours ago

Its the same price as an Apple TV 4K, 4th gen. Which is twice the price of the previous generation.

RAMpocalypse sucks.

paulpan 7 hours ago

Feels like the wrong approach. Why not just create a docking station for the iPad and a software docking view? Identical to Google's approach with the Pixel Tablet but Apple's superior will be more refined. It even uses the A18 SoC!

At $299 this feels like a very niche product with limited functionality.

al_borland 7 hours ago

They’d have to make iPadOS multiuser, which they’ve been avoiding for 16 years, despite constant requests from the user base.

mahboi 6 hours ago

$299 makes me think they want to sell something at-cost or at loss to get people onto services more. And it's intentionally gimped to not compete with any of their more expensive products.

tkdb 7 hours ago

Nice very Apple-esque thrust to unify and refine a chaotic field of tech into an elegant experience.

I cannot fathom how this will deliver on the vision when Siri, even the new gemini-under-the-hood Siri, is still maddeningly, bafflingly worthless. To be fair, Gemini, for a consumer of the google ecosystem, is also maddeningly, bafflingly worthless. So we use ChatGPT or Claude, with extremely limited access to the tiny little shortcuts that stack up and make absolute magic for the personal AI assistant.

cromka 7 hours ago

The product ad (https://www.youtube.com/watch?v=hkrYiZ_g9tw) is amazing, honestly, and I can't think of any other brand that has this kind of "feeling". Most other just copy this style, like Google or Microsoft, but they just don't have the "coolness". And I am not saying Apple is the ultimate cool, just that from all big tech, they're consistently the best of them.

tqi an hour ago

Funny, I had the opposite reaction to the ad. The whole sequence felt forced, and if these are the best use cases they could come up with (looking up recipes, using findmy, asking for factoids, checking calendars) theres very little reason why someone would opt for this vs just using their phone.

$300 is a compelling price, but I have a hard time imaging this being successful.

modeless 6 hours ago

Production values are high but I don't see how this is any good as an advertisement. This family is not aspirational. They're arguing and sniping at each other like a sitcom with no laugh track. The only nice thing about them is their house. Realistic, maybe, but realism doesn't make me want the product.

footydude 4 hours ago

> Realistic, maybe, but realism doesn't make me want the product.

Relatable is probably what they are going for here.

Essentially the angle they seem to be going for is...have you got a busy household with lots going on like these guys? Look how much our new product can help make everything a bit easier/bit better.

Personally I would take an ad with a 'relatable' family over an 'aspirational' one, but I do take your point - the level of snark in that ad is pretty high.

(Also - disclaimer...my household reality is nothing like as frantic as shown, but I deliberate seek to have day to day family live running at a much slower pace than a lot of people seem to want to/aspire to)

alanwreath 6 hours ago

the ad did a good job of displaying all the features of the new device, of course it left out the parts I would have liked as a parent who's already dealt with these types of devices. I mean apple had the benefit of 20/20 vision and could have looked into blocking little kids from just going to it to watch YouTube. It could have also solved the issue that dad's around the world would have united against: locking who gets to set the thermostat.

that said, also what's with the kids being disrespectful, untruthful, dismissive, and patronizing (in that order) to their parents...I bet these kids were a joy to be around as toddlers and will continue to be so as "formed" adults

cromka 5 hours ago

The snarkiness is just typical American ad style, like 80% of ads are like this, even simple three sentence exchanges. It's actually quite fascinating, because it stands out from any other culture's advertising I know.

I think it was started by the American sitcom culture, the sharp witted, but also confrontational, borderline aggressive comebacks. I am not an expert but I feel like Cheers might have pioneered it?

tencentshill 2 hours ago

How does the wallmount work? It's powered by a USB C port on the back, is there even a wiring standard for in-wall 20W USB? It would need something like this to function on an existing PoE network. https://store.ui.com/us/en/products/uacc-adapter-poe-usbc but it only goes up to 10W. Can it even use the wired networking half of such a setup?

throw03172019 9 hours ago

I don’t really understand why we need this. Why another screen? iPhones, iPads, Mac’s and now another one for the kitchen.

jasode 9 hours ago

>Why another screen?

One of the motivations is to have a "master controller and dashboard" for the (smart-) home that's conveniently always attached and connected to the house itself.

Consider that many houses already have wall-mounted control panels in the main hallway or kitchen for the burglar alarm or thermostat. Replace that with an all-in-one smarthome touchscreen that configures the same security system as well as everything else ... HVAC, lights, blinds, door cam video feed, etc.

Examples of that concept from other home automation companies such as Crestron, Savant, Control4, etc:

https://www.google.com/search?q=Crestron+home+touchscreen+ho...

https://www.google.com/search?q=Savant+touchscreen+home&tbm=...

https://www.google.com/search?q=Control4+touchscreen+home&tb...

Apple's product marketing pages for HomeView at the moment don't heavily promote the idea of customized programming for home automations (HomeKit API) to compete with Crestron/Savant but many observers think Apple wants to expand into that space. (https://www.apple.com/home-app/)

A lot of homeowners don't want to be locked in with Crestron/Savant. Yes, Apple is itself also a "walled garden" but it's a more palatable lock-in situation than the ridiculous re-programming fees that Crestron dealers charge for every little change.

sdgluck 8 hours ago

Didn't even occur to me to look for a purpose-built smart home console. I just mounted an old iPad to the wall.

jasode 8 hours ago

WorldMaker 5 hours ago

233mhz 9 hours ago

I gave up with these questions, some people will consume and buy anything offered to them. I know obese people who do 0 sport and 0 effort to improve yet buy $800+ apple watch ultra for """health""" reasons...

Make it shiny enough, give people an easy way to rationalise the purchase and they'll buy your shit.

dmix 9 hours ago

How many people carry their laptop around and put it on their kitchen counter when they cook?

ben_w 9 hours ago

How many don't carry their phone?

nsxwolf 9 hours ago

233mhz 9 hours ago

Why would anyone do that in the first place is the real question

klausa 9 hours ago

righthand 9 hours ago

And what's wrong with moving a laptop around? They're designed to do that. The keyboard and trackpad give you great tactile control of what you're doing.

klausa 9 hours ago

jon-wood 9 hours ago

And yet from what I can see on the product page this thing doesn't have video apps on it, and doesn't work as an Airplay video target, so you still end up with a laptop/iPad on the kitchen counter.

AlanYx 8 hours ago

Is this really a good solution for cooking though? The grid of holes for the speakers in the main column are going to get clogged with food spatters in no time, and they wouldn't be easy to clean. An iPad I can understand, since you can just wipe it off.

user43928 9 hours ago

Their video ad wasn't convincing either. It was about a family chatting in the kitchen and using the device in the middle of it.

It seemed incredibly fake to me, and I couldn't identify a single interesting use case.

ralusek 6 hours ago

I thought the "ping my keys" was cool until I took out my phone and asked Siri to "ping my keys" and it worked (I do have the iOS beta with the newer Siri fwiw if you try and it doesn't work).

bombcar an hour ago

10729287 9 hours ago

Because they want to get every single friction out of your life.

righthand 8 hours ago

Apple (and all of big tech) doesn't want a moment of your life to exist where you're not mindlessly staring into an screen.

Telemakhos 9 hours ago

"Friction" and "life" are weird ways of spelling "dollar" and "pocket."

10729287 9 hours ago

mkirsten 9 hours ago

It's not designed as a product you need. Neither is iPad or Apple Watch.

maidaman 9 hours ago

This would actually be helpful in the kitchen for following recipes, but the screen is too small.

sudofail 9 hours ago

One personal use case is I have my home set up with smart lights. My family can control the lights from our phones, but friends and extended family cannot. Having a dedicated device like this gives others the ability to control home automations too.

hagbard_c 9 hours ago

You may not need it but the fruit factory does need it, if only to sell more fruit machines.

ex1fm3ta 9 hours ago

unless you are not into home automation you cannot understand how useful this is. Years ago I bought a slightly broken Ipad Pro just to hang it on the wall and control my lights. But I agree the screen size is not right. I cant do shit besides listening to music

pjmlp 9 hours ago

According to ATP Podcast occasional rants, Apple home devices aren't really the quality at premium price.

alex_suzuki 9 hours ago

> Ask Siri AI to recommend a new coffee shop

that’s why, obviously!</s>

pjmlp 9 hours ago

Because they need new customers.

usernametaken29 6 hours ago

> Private for all

Literally the first thing that I thought opening this was: “oh great even more spyware in my home” haha. Sure, let’s mount every centimetre with cameras and smart TVs. Even if we buy the premise that there’s no bad intentions, negligence, incompetence and malignant actors can use every iot device as another vector to bug you…

nphardon 6 hours ago

that's all i see as well: self surveillance. when I read other comments like "the family in this ad is exactly like mine" or "oh if it had app store access then itd be great" it makes me think of that scott alexander essay "i can tolerate anything except the outgroup" where he makes the analogy of living side by side with people who exist in entirely separate and impenetrable social bubbles, like light and dark matter.

tencentshill 2 hours ago

That's exactly why it needs to be Apple. You can lock this thing down to your LAN and firewall everything off and it will still function. Try that with any google device.

santah 9 hours ago

It's shocking to me it doesn't support apps from the AppStore nor any kind of (video) media streaming.

Otherwise looks like an ideal kitchen TV/Movie playback device.

anvuong 2 hours ago

Because that would require a lot of RAM for the multi-user switch to work flawlessly. They cheap out and force the processing onto your iPhone. It's a glory square CarPlay screen ..

jon-wood 9 hours ago

I was so ready to buy one of these things on day one to replace the iPad that awkwardly sits on the side in my kitchen and they completely missed that relatively simple target. All I really want is a device that will accept AirPlay video in my kitchen with a decent speaker or two.

10729287 9 hours ago

Seems like a great way to sell you the homeview two times.

giarc 7 hours ago

I think it does/will? There's an image of it showing the Pluribus image an S1E1 listing. Unless that is acting as a remote for an Apple TV?

WorldMaker 5 hours ago

That is an image of listening to the Pluribus podcast about Pluribus. It shows that it supports the Podcast app.

But the general impression from a lot of this is HomeView seems to be trying to position itself as something like WatchOS where it hands off stuff to/from a user's iPhones/iPads. So it should likely support apps, but they may be more like Watch apps/faces/complications and CarPlay apps.

SomeonesAccount 8 hours ago

I wonder if this works as a screen mirroring device, so you could mirror your iPad to this device. Wouldn't work very well, but that might be a way to watch media

mciancia 8 hours ago

I would expect not, because why would it?

SomeonesAccount 8 hours ago

righthand 9 hours ago

Finally a device to watch movies in the comfort of my kitchen...

jon-wood 9 hours ago

I wouldn't watch a movie in my kitchen but I regularly watch YouTube or a TV show on an iPad while cooking or cleaning.

mkirsten 9 hours ago

Looks like a terrible TV/Movie playback device. But potentially a nice device to quickly glance at information, or show information based on what you ask

santah 9 hours ago

It could've been wide screen I agree.

Again, dumbfounded they completely passed on this use-case ...

mleo 8 hours ago

I’ve had one Echo device or multiple around the house since they launched. several years ago I whittled it down to one Echo Show in the kitchen. I like the screen just being there on the counter with timers and easily visible. I can finally retire this ad machine and be Alexa free.

I stopped using the smart home features of echo since it was too cumbersome to go in and readjust all devices for use by one thing or troubleshooting when there was problems. HomeKit is visible across 20 devices used by a family of 5 and made sense to expose all my devices through it.

I just vibe coded the UI and backend services for a 10 inch, soon to be wall mounted, raspberry pi panel integrated with HomeSeer and UniFi. It switches to the door camera automatically when motion is detected. I added a status screen with important items such as state of door locks, washer, dryer, dishwasher and litter boxes. Very bespoke to my house and family. I will have to see what the ongoing cost of maintenance is of my panel vs HomeView device.

Cort3z 2 hours ago

This product seems great to me and my needs. Yes, I can do the same with an e-ink display, linux, claude subscription, and time. But I won't. I would much rather buy a product with minimal setup out of the box. I hope this can become my houses' stationary "land line phone".

bengoodger 2 hours ago

Documentation lists integrations with "select partners" -- and that's why this isn't a serious play for the home. You need to work with everything, like HomeAssistant, Control4, etc. to be a serious contender. They have had years to do this, could have got it all lined up with HomeKit + existing iOS devices. People aren't going to rip out their security system just to integrate with your device. But that would require having a non-adversarial relationship with your developer ecosystem. It's frustrating because home integration software is a wasteland. Those that have succeeded in it have understood it's an ecosystem game.

jungturk an hour ago

Homekit (and the Home iOS app) work just fine with HomeAssistant and most consumer-grade smart home devices (with a focus on Matter).

This device (being a Matter hub) doesn't change any of that.

The fact that they're partnering with select companies on producing sanctioned devices also doesn't change any of that.

yalogin 2 hours ago

Wonder what the real use cases for this are. How often does this get used once the novelty wears off? If they have to resort to “find me a restaurant “ as part of the launch demo, I don’t have a lot of hope for it.

I know Apple will get the security right, no question. So I would use it but not sure it’s worth it. I don’t see a compelling use case personally

mech4bg an hour ago

Four things for me are enough:

- Photo frame - Calendar view - Home control - Facetime

It's a bonus that the kids can talk to it for LLM answers too.

yalogin an hour ago

The screen is fixed though. You have to huddle around the device where as the phone can be passed around. Homeschool can be done through Apple TV or iPhone.

cogogo 9 hours ago

I kind of like the idea of this for a home phone replacement and a good way for our family to communicate as we get more comfortable with leaving the kids home alone. But it won’t be able to call 911 and I do not trust it.

Makes me even happier I just installed a red wall phone with an armored cable and signed up for ooma’s cheap plan. 911 access and we have no need for whitelisting. Always have outgoing and default to ringer off. Can turn it on (satisfying slider) if we are leaving the kids for a bit and they can have fun hanging up on any spam while we are out.

SomeonesAccount 9 hours ago

Where does it say it won't be able to call 911?

cogogo 8 hours ago

I am assuming but as far as I am aware that would be some separate app/service. You need a number that is locally registered so it routes to the correct dispatcher.

noahjk 8 hours ago

SomeonesAccount 8 hours ago

wpm 9 hours ago

It doesn't have a cell modem. Probably no RJ-11 port either. Can you call 911 with an app?

SomeonesAccount 8 hours ago

mikestew 8 hours ago

dylan-m 9 hours ago

The thing on the stand is goofy, partly because it's like a large Apple Watch. Especially goofy when it's pictured with a hand, and it isn't actually all that big. But their wall mounted design looks interesting, kind of for the same reason? Aesthetically it immediately makes me think of a wall clock, which tells me exactly where it belongs. I kind of feel like they should lead with that one. (Although maybe they should be honest that it obviously needs a power cable).

oldsklgdfth 3 hours ago

The display is small for what it is.

The price is on par with the Amazon Echo Show devices[0]. Why anyone would shell out $300 buck for an Alexa with a screen is beyond me. With the appleHome, at least you can dump your phone and check in on things (not that I would do that either).

In conclusion, it doesn't seem like there's a huge apple premium on this device. Maybe the move is to cut into competing devices with the apple umbrella.

P.S. It would be dope if the display would follow you around in certain situations. Say you're cooking and moving left and right on the counter. With a fixed display, i would keep walking over to look at it, rather than an angle. Moving around the kitchen and looking up to see the thing you need would be dope. (not that I would use that either). But it would be the kind of polish that people dump cash on.

tantalor 8 hours ago

Apple is pretty late to the smart display market. We have had these devices around for almost a decade now.

  - Echo Show: 2017
  - Nest Hub: 2018
  - HomeView: 2026
The existing products have been through multiple generations and have differentiated into different sizes, features, and formats.

classictraffic 8 hours ago

I think this is pretty classic Apple – they take their time jumping into a new product segment and only do it once they feel their product would work and be received well. The iPhone Duo being released this year after ~10 years of foldable Android phones is a similar story

tantalor 8 hours ago

That strategy worked great for the Vision Pro

ibero 4 hours ago

pelagicAustral 9 hours ago

The only viable use-case I see for it is having one in every room of the house playing the Godfather part 1, 24/7 in a loop.

peddling-brink 9 hours ago

Most rational. Fight Club might be a better choice if you have children. Give them someone to look up to.

yesimahuman 8 hours ago

Hmm. I'm currently looking to update my Alexa echo dot combined with a wall-mounted iPad connected to my Home Assistant instance. I don't really know if this thing is what I should get instead of waiting for a Home Pod update and using that for voice with my existing iPad display. Maybe it could be useful as a condensed UI for some important Home Assistant entities I link into HomeKit? Can it be powered through PoE which I already have set up for the iPad? (edit: yes, looks like a PoE adapter is coming for $130). But if I get the non-wall mounted version I can replace my bluetooth speaker for music. I just hope it supports more than just core Apple apps because I don't really use those. For $299 I might just pick it up for fun and see how it works for me (edit: I pre-ordered the regular non-wall mounted one)

azuanrb 6 hours ago

Anything powered by Siri is pretty much a failed product to me right now. I’ve been using the new Siri for a while, and it’s okay, but it still fails on most of my requests.

Maybe it’s my accent? But ChatGPT and Claude have no trouble understanding what I’m saying, so I’m not sure what the issue is.

I saw some discussion about potentially being able to use ChatGPT or Claude as Siri’s backend instead of Apple Intelligence. That would be much more interesting to me.

agambrahma 4 hours ago

Really like this, will get one

One annoyance that I anticipate though: can we have a "separate identity" for these 'home devices' ?

[note: this is not a concern if you live alone]

I.e. when used in a family environment, you have to pick one person's identity as the 'main' identity ... but we'd rather have a 'home' person with whom we share stuff, whom we add on calendars etc, and then view THAT info on the home devices.

This sidesteps the whole "WHOSE calendar/reminders are showing" issue.

This is a problem on the homepod, and will only be exacerbated on the HomeView.

Or ... how do other folks solve this?

r0m4n0 4 hours ago

Yea I struggle playing Spotify across home devices. My kids will start music in their rooms on smart speakers and it uses my account, so when I am listening elsewhere it stops (or plays their music). I even have a family spotify account but no one does a great job managing the handoff. As a single person, loved spotify account sharing across devices. Now not so much

worldsavior 9 hours ago

They just ran out of ideas, or just looking for more ways to squeeze some money. What's wrong with an iPad??

SomeonesAccount 9 hours ago

Not made for this, doesn't have good speakers, doesn't have all the surround sound features that the airplay products have. Doesn't have multi user support. These all could be solved by improving the iPad (increasing price drastically), but why do that when you can make a specialized product that is cheaper than an iPad for those who want it, instead of charging everyone for some stuff they won't use?

Brendinooo 9 hours ago

Maybe the right way to think about this is more "Alexa + a screen" than "iPad that doesn't move or have a bunch of apps".

Pricing is kind of in between those right?

layer8 7 hours ago

An iPad isn’t multi-user in that way, and your home automations would break when someone takes it out of the house.

r0fl 8 hours ago

I just bought an iPad Pro in Canada

It was $2800 with tax and a keyboard!

Nothing wrong with iPads They are just expensive

This is $350 in Canada. Literally free compared to everything else Apple sells!

worldsavior 7 hours ago

I'm just saying for these type of niche, like home tablet, you can buy a cheap iPad, you don't need any M1 iPad here.

baggy_trough 9 hours ago

It's cheaper.

worldsavior 7 hours ago

There are iPads with the same price and you get more.

ptmkenny 6 hours ago

I have no need at all for a device like this, but I love the iMac G4 vibes. That was probably my favorite Mac of all time--the screen, which was mounted on an arm of the future that was anchored by the round base that housed DVD drive, moved so smoothly that you could adjust the display with your pinky.

pjbk 9 hours ago

For a moment I thought I clicked on a parody web site.

thegagne 5 hours ago

So these are cool, especially for families and grandparents, but I think it may be a much better experience for fully Apple families.

Like can you do video calling with Google Meet with one of these? Probably not.

It pulls in CarPlay apps, but I’m sure not Android Auto.

That being said, I think this is a smart play and helps Apple ensure the “Apple Experience.”

My take is they should sell these at a loss for a while as it makes their ecosystem more sticky and also viral.

In order to use one properly you basically have to have an iPhone, and so people who buy these will never move to Android, and everyone in their household benefits from the integrations.

mmmlinux 6 hours ago

A lot of people in the "just use an iPad" camp seem to not understand that this has enough speaker to actually fill a room with other noises going on. I'm not trying to listen to music blasted from an iPad while I'm cooking.

sajithdilshan 8 hours ago

I wonder if someone can just vibecode an app for iPad mini to do the same things as HomeView and just mount it on the wall or have a 3D printed stand for it.

Also the most unrealistic part about the intro video by apple for this was that not a single person in the kitchen was on their phone and was waiting their turn to use this thing. Do iPhones doesn't exists on the universe where they filmed that ad?

alanwreath 6 hours ago

too true...and doesn't that miss out on one of apple's power plays? Their hardware ecosystem (their software ecosystem was touched on a little).

groundzeros2015 7 hours ago

I don’t think that works.

dangoodmanUT 4 hours ago

Something like this was coming. Apple has the best distribution to put devices in someone's home, which allows them to capture the "SmartHome 2.0" wave from AI. Especially when people's calendars, communications, and contacts are already integrated

TBH the biggest tell was when they started doing fingerprinting for "Hey Siri", so they can make mutli-user devices that can tell apple accounts apart.

lynndotpy 7 hours ago

Even in their cherry-picked examples on their site, Apple's Liquid Glass design language renders some of the text illegible.

It doesn't help that this only gets up to 500 nits...

> comfortable viewing in any light. Brightness ranges from 500 nits for sunny rooms to our lowest-ever 0.3 nits for the bedside

apparent 6 hours ago

If it auto-rotated to face the person speaking, that would make it much more useful. Having to manually move the thing around (especially in the kitchen, where your hands are likely to be dirty) doesn't seem great.

joshstrange 6 hours ago

That was actually a rumor at one point, that it would swivel with a motor to face you.

HumblyTossed 6 hours ago

I dunno. That's what an Ipad is for? Also, this push into home automation. I don't want some 4T lb gorilla in that space. That should remain as open as possible and Apple just isn't known for open.

rramon 8 hours ago

Apple is literally cooking for non tech savvy seniors it seems. More or less a locked down foolproof iPad on a stand.

Aboutplants 8 hours ago

This is my actual use case. My in-laws are the direct customer for this product and will absolutely love it.

rramon 8 hours ago

This thing needs some legs or wheels so that it can follow you around a house, becoming a telepresence bot basically.

sdcfgy 9 hours ago

So is this 1984 (surveillance) or Brave New World (distraction)?

peddling-brink 8 hours ago

This is a massively optional device that sits on your counter or wall.

1984 would be if you had to carry a Internet connected camera around with you all the time. Brave new world would be if you had to carry around an entertainment device just to do your banking.

Ridiculous concepts..

mrguyorama 7 hours ago

1984 is modern televisions that all require you to sign a EULA and ToS and Privacy Policy before watching an HDMI input because they quite literally don't think you own the TV.

LG believes that "We own the glass", and sell that glass real estate to anyone and everyone they can, and are listening to you pretty much all the time to do so, and this is above and beyond the existing status quo of them tracking every single thing you watch, even on that HDMI input.

In the US, they can then go on to sell any of that info to the police and government. The Supreme Court says you gave up your privacy rights from the government when you agreed to the ToS from LG.

We literally have telescreens. They sell very well.

CameronBanga 7 hours ago

Most interesting part to me here is that the announcement notes that the A18 has "Secure Enclaves". Is this the first "plural" use of Secure Enclave? Is it needed for multi-user?

kmeisthax 5 hours ago

The Secure Enclave processor (SEP) is a separate processor that holds cryptographic material unique to the chip. That material is isolated from whatever compromise might happen on the main application processor; and there is no particular reason why you need more than one of them, even for multi-user. macOS has multiple users and uses the Secure Enclave just fine. For data encryption you'd have the SEP derive a different key for each user.

Secure Exclaves are special isolated processes that run on the same application processor as the regular OS. They're a very new OS feature and AFAIK Apple has barely talked about them until now.

Exclaves are isolated because Apple made a proprietary CPU extension called Guarded Exception Levels. It lets you separate an ARM exception level out into two privilege levels: guarded and unguarded. The guarded level can have different page permissions from the unguarded level, and switching between the two modes is extremely fast. Apple uses this to lock down iOS: its kernel, XNU, has it's entire virtual memory system hollowed out and replaced with a thing called the Secure Page Table Monitor (SPTM). XNU lives in EL2 (ARM hypervisor) but SPTM lives in GL2 (guarded hypervisor). In this configuration, SPTM is the only thing that can allocate memory, and it controls all memory allocations in the system. This is specifically why jailbreaks have become far harder to make[0]: you basically need to hack SPTM to get anything.

XNU, strangely enough, lives in both EL2 and EL1 (ARM kernel); but Apple also uses GL1 (guarded kernel) for a second, funnier OS called the Secure Kernel (SK). SK has its own exclusive resources and userland. Processes that run under SK cannot be tampered with or monitored by XNU because SPTM isolates them and their kernel from XNU. This is used for isolating any particularly security sensitive thing.

For example, code signing enforcement happens in an Exclave[1]. XNU can't run unsigned processes because it needs SPTM to bless the pages. But SPTM is supposed to be a very small attack surface; there is a long history of using memory safety bugs in the verification code to gain higher levels of privilege, so putting that code in GL2 would be bad. Instead, it gets put in an Exclave, where:

- A compromised XNU cannot tamper with the verifier, because SPTM won't give it write access to the pages.

- A compromised verifier doesn't compromise the whole system, because it's not part of SPTM/GL2.

- A compromised verifier can't interfere with other exclaves, because they're isolated by SK.

The only thing a compromised verifier can do is fail to reject an unsigned program, which would let you run specific unsigned code in EL0. You would not suddenly get kernel mode access from a verifier failure.

Anyway, what makes this relevant for HomeView is that all the microphone data processing can be isolated in an Exclave from the rest of the OS. So if the CIA wants to force your HomeView to listen to you, it needs to either compromise SPTM (very hard), or find a (non-memory-related) logic error in the listener exclave.

[0] This is also morally the same scheme as the Xbox 360 hypervisor that went decades without a softmod

[1] Morally speaking, it's an Exclave; it lives in GL0. But technically the code signing enforcement is in a different SPTM domain from the Secure Kernel, called the "Trusted Execution Monitor" (TXM). I would not be surprised if Apple migrates it over to an Exclave in the future.

vintagedave 8 hours ago

I love the callout to the classic lampshade Mac. I would love them to bring that back one day. I use one as a music machine -- driving the classic clear acrylic Harmon Kardon column speakers, essentially using a machine I could never had had back in 2004.

1-6 4 hours ago

I suspect that this hardware is highly subsidized. Apple needs to quickly push AI (Apple Intelligence) and leapfrog SI (/s). It's unlike Apple to release a product like this so cheap. They're planning to make money through future AI services.

gizajob 8 hours ago

So it’s an iPhone but it’s stuck to your kitchen table? Where everyone at the table has an iPhone?

jgbuddy 5 hours ago

I can't put my finger on why exactly, but HomeView, iphone duo, and vision pro all seem like areas where apple could've innovated further, but didn't, and end up looking the same as existing hardware with apple software being the differentiator. Maybe other companies just started making hardware the way apple does, who knows. but these products feel very bland.

nerdjon 8 hours ago

Well, I have to say I expected this to cost more.

I would want to hear what the sound is like but it seems like it could be a good replacement for my OG HomePods while adding some new features, even if the screen is minimally useful.

I am a bit sad that it seems like it isnt using anything the video apple put out about https://machinelearning.apple.com/research/elegnt-expressive...

I would love to see them open up an app store for this, or even if it is apps tied to your phone like the Apple Watch.

criddell 8 hours ago

I wonder how well the multi-user stuff works? Are we going to have to authenticate to this thing many times a day?

Is this going to work like the Apple TV device? On that you have to pick a user when it starts but then when you open an app like Hulu, you have to pick a user there as well. Why doesn't the Apple TV tell Hulu what profile to use?

Worse, if you open Spotify it just starts with the last user that authenticated so I never know who's account I'm vandalizing as I listen to stuff and star songs as favorites.

Unless they've figured out the multi-user stuff, maybe it would be better to just create a famliy devices Apple ID and use that for shared devices?

harrouet 8 hours ago

Wait until you see the price of the accessories...

The entry ticket is cheap, then you'll probably pay to extend your system.

nerdjon 8 hours ago

HomeKit isnt new though, the accessories are the same accessories that have existed for years. Sure Apple has announced new ones today, but its just more options. Home Automation has always been expensive regardless of the ecosystem your in.

nevi-me 9 hours ago

Square screen is a no from me. I'm overall tired of the Google ecosystem, and I want to replace our Nest Hubs with something else. I was hoping Apple would come out with something large enough for wife and the kids to use when we're not in the tv room. :(

jpalawaga 8 hours ago

I just wish they'd fix what they already have. the nest hubs are a completely fine format. but they're underpowered (the UI lags badly), and they completely destroyed the voice assistant which had LLM-like answering capabilities in 2018. Now it just says "I'm not sure, but here's some results".

if they just rebuilt the same device newer, better, with all of the old capabilities, I'd probably buy one.

rambambram 2 hours ago

When is Apple going to make an airgapped offline computer? They can call it iGap.

abc42 3 hours ago

That's..... not a bad idea! Too bad I've exited the Apple ecosystem but if I hadn't I'd probably find plenty of uses for this.

shwaj 6 hours ago

“Meet the new heart of your home”. Move over, hearts of the actual people in your home, and the love between them: we’ve got a new gadget.

gwbas1c 6 hours ago

I think this is supposed to behave like HAL from 2001 or otherwise like 1960's sci-fi style AI where a house has a computer that people have conversations with.

Otherwise, I'm having trouble understanding why I would use something like this. Is it because it's too hard to pull my phone out of my pocket, so I just need to speak to an ever-present computer?

clickety_clack 9 hours ago

I got an iPad mini a few years ago and tried to use it like this. There’s almost no actual utility to it that “Siri set a timer for 12 minutes” or “Siri what’s the weather like” doesn’t already do on my phone.

proee 2 hours ago

Imagine in your mind, that iPad was not created yet. Only HomeView exists and is in people's homes. Apple introduces the iPad as a great new device and it include the app store! People's minds would be blow away how they could fit all that functionality into such a small device. It would sell like hotcakes.

Now reverse the scenario.

atmosx 2 hours ago

Hm, is it "private" for British citizens? I wonder.

mkirsten 8 hours ago

BTW - I was expecting a "Welcome Home" keynote/event where this would be presented. Is it just to me it is a surprise they updated the website ahead of the event?

SomeonesAccount 8 hours ago

It was widely speculated that this wouldn't be a whole event or Livestream. It's similar to how the 16e was released about 1 1/2 years ago

bertili 9 hours ago

Not clear if it can run iOS apps at all?

joshstrange 9 hours ago

Nope, just Apple apps, but they support streaming audio from compatible iPhone apps (probably anything that can integrate to normal system audio, so your podcast app). I imagine they might open this to 3rd party _widgets_ in the future.

rahimnathwani 6 hours ago

When I read it was multi-user, I got excited, but then realized that it assumes each user already has an iPhone and/or iPad.

It's a shame that iPhoneOS, iPadOS and Omarchy are designed to be single-user devices.

Android phones (at least Pixels) support multiple users, each with their own apps and data.

jdkdkdkffk 6 hours ago

there is not a single person in the part of the world that matters and probably even in the parts that dont where multiple users are using the same phone for personal use

what a stupid thing to winge about

JaneLovesDotNet 8 hours ago

I kind of assumed it would rotate automatically based on where the person is speaking from? isn't that a missed trick? or too hard to get right?

tencentshill 7 hours ago

It was heavily rumoured. Maybe they disabled it after the negative reactions to the Apple Watch always listening feature. Can't have too many issues at once.

nitin7 7 hours ago

I'd love to have that for video calls. No more trying to find a salt shaker to prop my iPhone / iPad on.

Synaesthesia 8 hours ago

That would creep me out if it followed me as I walked around the room.

albert_e 9 hours ago

Has anyone successfully jailbroken Amazon Echo and Google Home devices to make them Claude/ChatGPT assistants without any telemetry/dependency on Amazon/Google respectively.

joshstrange 9 hours ago

Yes, but only older models. I looked into getting a Show 5 to use with Home Assistant but I don't love building on/relying on deprecated hardware no longer in production with no hope of jailbreaks for the newer versions (different tech stack IIRC).

rkagerer 3 hours ago

Picture frames and dynamic faces? That's way more fluff than I'd expect from Apple.

(Those were the first two features mentioned)

nitin7 7 hours ago

Looks nice. I wonder why Apple is so hung up on clear liquid glass - https://www.apple.com/v/apple-homeview/a/images/overview/hig...

xattt 7 hours ago

It’s a subconscious skeuomorphic sensory thing. The UI matches the feel of the physical thing with which users are interacting.

I am also guessing this is why early OS X was plasticky like the hardware, and mid-2000s was brushed metal.

kirykl 6 hours ago

If they gave this a battery, removed the base, and allowed apps boy that would be a killer product

joshstrange 6 hours ago

Agreed. The video they showed tried to downplay it but I would imagine very few people have a hole in the middle of their kitchen island/counter to feed power through (even weirder for the wall-mount option). A rechargeable base or base-station would make more sense to me.

Currently I have an older iPad on a stand I can move anywhere in my kitchen I want and use Paprika on it for recipes.

No Paprika. No Overcast. No Spotify. No Plex. No Home Assistant. etc...

jawiggins 7 hours ago

This seems like a really interesting view of the future of HCI. Imagine this device but with an LLM that dynamically generates interfaces from the voice/video input it gets. I think the future will be a bit like the movie Her but with devices like this as the common-area screen people look at.

mv4 6 hours ago

I love Apple but I don't love this new device.

I recently got a 10in fire tablet for $73 and a metal stand for $7, and put it on the kitchen counter. Great household device, now running my own agent on it - fun for the whole family.

dhsysusbsjsi 9 hours ago

Today I asked Siri a basic question hands free whilst driving and it said “I found these on the web”.

I’ve been with Apple since the first iPhone but I think I’m done. They have dropped the ball on AI. It’s late 2026 and my Opus 5.5 does all my coding and Siri still can’t find info and read back some basic info. Pathetic it’s like they’re not even trying any more.

great_wubwub 5 hours ago

klemcijada 4 hours ago

I find it weird it's not placed in a home on any image. Does it not fit into any aesthetic or they don't actually know where to place it?

comandillos 6 hours ago

I was waiting for Apple to release something privacy-focused and instead they have decided not to release in Europe because 'it lacks AI'. You know what, all yours, I guess I will just buy an old Alexa and hack it.

taude 7 hours ago

I'm curious how they settled on the square shape, instead of a traditional photo frame shape. I know they're differentiating. But If I were to replace my Aura frames (we have several), I'd want a different aspect ratio.

Maybe i just need a $300 iPad Mini....

Aboutplants 7 hours ago

It is an interesting format. When I first saw it I wasn’t too sure but after seeing it a bit more I actually don’t mind it and perhaps prefer it to a rectangular shape.

skhameneh 5 hours ago

I find it so weird the wall mounted version is a different product, it seems like a lost opportunity to do more interesting things with a speaker base.

alt227 5 hours ago

The problem is if they made it battery powered with a speaker dock, people would criticise them for just making a nerfed ipad with no app store, which is what it is.

juiceland 9 hours ago

This device feels so late to the game that I’m not sure why Apple is bothering. Amazon entered this market segment 9 and a half years ago.

criddell 7 hours ago

Amazon chased away users like me because their needs and my needs weren't aligned. All I wanted was a little device that could tell me the weather, play music, set timers, and a few other basic things. They wanted an Amazon store cash register in my kitchen that I would use to buy things.

The "by the way..." nags irritated us so much we got rid of our two Echos and replaced them with a Sonos speaker and a Homepod Mini.

glenngillen 9 hours ago

And Amazon have effectively left it because they couldn't work out a way to turn all those purchases into a stream of shopping purchases on Amazon.com. And in the intervening years they've enshittified those devices by becoming increasingly intrusive with adds and "did you know..." interjections to try and squeeze whatever engagement they can.

Apple doesn't typically have the same incentives. It could turn out to be the perfect timing to fill the vacuum Amazon is leaving.

joshstrange 9 hours ago

That's because it's a couple years late due to Siri. Rumor says they've had this ready to go, but weren't going to ship it until they had a Siri that was half functional.

darkwater 9 hours ago

Did they update the hardware in these 2 years?

joshstrange 9 hours ago

buzzerbetrayed 8 hours ago

“Half functional” is a great way to describe the new Siri.

hbn 9 hours ago

Okay... they "entered" it but is it a solved market segment and no one wants something better? What's your point?

juiceland 4 hours ago

I am unsure what Apple's core differentiator is intended to be for this product. "I wanted an Alexa but it wasn't personal enough" perhaps? It just feels like the fad for replacing the family computer with a kitchen appliance came and went.

tyre 5 hours ago

It would be great if this could also be a thermostat. For $300 you could get rid of Nest (etc) while adding all of these other use cases.

heaney-555 4 hours ago

That seems like a big missed opportunity for the wall-mounted version. Currently you need to get a separate one from LG or Schneider: https://www.apple.com/shop/home/accessories/apple-home-colle...

alistairSH 5 hours ago

Bummer that this can't double as a security camera itself. Would have been neat to hang one on the wall near each exterior door as a control panel + camera.

unsupp0rted 5 hours ago

Did you see the ad they released for this?

It’s a toxic family, where the dad is a useless weak loser (whose wife won’t touch him, much less show any physical affection when heading off to work, so they’re platonic roommates at best), the son is a toxic male idiot who imposes his will on others, and the mom has OCD.

It’s the most pro childfree ad that’s ever been “aired” at this level of distribution.

Whatever Apple was… it no longer is that. Their tech may be fine, we’ll see, but their values, err what was left of them, are not merely gone but inverted

ecshafer 4 hours ago

The son seems normal if a bit TV-ish. Every ad and tv show now must make the dad a weak, effete, loser, that's par for the course.

donatj 7 hours ago

> You can have up to six members of the household enrolled on Apple HomeView through the Home app. They each must have an Apple Account and an iPhone or iPad running the latest software.

I assume my kids will be able to use it without an iPhone?

necovek a minute ago

Only your iKids, which are based on frontier models and can fully replace your actual kids for conversation and emotional connection without ever leaving a mess behind them you have to ask them 17 times to clean up.

cj00 7 hours ago

I built a generative UI app for Apple TV over the weekend. It lets any agent send notifications, questions and media to any of my Apple TVs. Putting it on this device would be perfect, hopefully they let developers start doing third part apps soon.

andsoitis 4 hours ago

Watch Apple TV+ on your Apple TV 4K device, connected to your HomePods and controllable via HomeView.

harrouet 8 hours ago

HomeView does two things:

- a Home Hub to connect and drive the accessories and Airplay devices in your house

- a UI to support the user experience

I believe that e.g. an AppleTV is already a Home Hub, and the Home app on your iPhone / iPad gives you control over it.

So the value is in the integration and the multi-user support.

locusofself 7 hours ago

I wonder how good it sounds. I could see my kid using this for Spotify, I current have to keep reminding her to AirPlay her iPad to our old homepods so she isn't always listening to tiny, shrill audio.

chromatin 8 hours ago

Yes but can my younger children without Apple IDs (or personal devices) also access it / use it?

bluegatty 3 hours ago

This is only going to work with proper AI interfaces.

subpixel 7 hours ago

The video that purports to depict how this device would be used is not an advertisement as much as a warning of how mad things can get. Any curiosity I had about this product has been eradicated from my mind.

gyomu 9 hours ago

So weird. A brand new product category, and it gets dropped with the HomePod Mini/Apple TV, aka Apple’s most neglected products (besides the zombified Vision Pro). Apple has a history of being so proud of their new form factors, of wanting to show them with pomp and highlighting every little detail. Not so much here.

Also completely locked out for 3rd party developers, needs your iPhone to do anything while offering very little reason to do things on it rather than on your phone… (the teenage girl texting on it rather than her phone in the intro video is totally unbelievable)

Hmm, really hard to figure out what they’re thinking on this besides “throw it on the wall and see if it sticks”, aka the HomePod & Apple TV strategy, which is not reassuring. I bought a couple HomePods early on, excited by the potential given how reliable my AirPods were, and they’ve been one of my most hated tech purchases. Super buggy, completely lagging behind in terms of basic features, and of course no fallback to use them as “dumb” wired speakers.

amelius 7 hours ago

This is more a thing for hobbyists to build using their RPi's etc. and post as "Show HN".

Sad to see this space now taken over by Apple too.

Oh well, I now have something to buy for my mom for Christmas, I guess.

starky 6 hours ago

>This is more a thing for hobbyists to build using their RPi's etc. and post as "Show HN".

I feel called out here, I looked at this and thought "I've already built this". I've got a RPi with screen and speakers that displays a Home Assistant dashboard as a smart alarm clock and smart home controller.

LoganDark an hour ago

Not happy to learn that the cameras are running LG software. I am not looking forward to whatever "LG Shield" is. "real-time protection from hacking and intrusions" -- needing this is a sign of something very wrong!!

eugenekolo 9 hours ago

No mention of the RAM size.

Thinking if the RAM is good, this is a great jailbreak target with an A18 chip for only $299.

kube-system 8 hours ago

It's almost certainly 8GB -- the A18 and all A series chips in recent history have the DRAM directly integrated into the package at TSMC

SomeonesAccount 9 hours ago

I didn't think of this. Should work though. Maybe get MacOS running. Who knows

criddell 7 hours ago

Good luck. AFAIK, there are no reliable jailbreaks for the previous generation of AppleTV 4k devices. This is probably locked down at least as well as that.

balozi 7 hours ago

It has that "version 1" aesthetic of anything Apple makes. Now that they have shown it to the world, we should all agree that Apple can skip to their version 4 design.

deweywsu 7 hours ago

Weird that Amazon was said to have planned to cut back it's hardware development recently (Alexa devices), and here Apple is rolling out a new product in the same space.

al_borland 7 hours ago

Amazon’s goal with Alexa was to sell hardware with effectively no margin (or maybe even as a loss leader) and make it up on increased store purchases. It turned out, all anyone uses them for is to set timers and control lights. No one is doing their shopping via Alexa, so the whole thing was a failure.

Apple is almost certainly making money selling the hardware itself. It’s a completely different business model. They don’t need people to use it a certain way to be a success. They just need people to buy it.

summermusic 9 hours ago

Why not just make an iPad dock to use the device you already have? The Pixel Tablet with its magnetic docking station was the perfect form factor for this. Home control tablet when docked, and simply lift it off the dock and take it around the house for whatever.

geuis 8 hours ago

Passing opinion, but I hope this isn't indicating a lean in direction to 90's era Apple now that Tim retired. Too many overpriced skews and non-core products that diluted the brand and led to their market shrinking.

m4tthumphrey 7 hours ago

I like the idea of this but what can we actually use it for? Doesn't look like it will support Spotify or YouTube? Does it worth with Hive (British Gas smart heating) ?

JaxonZhou 9 hours ago

Although I really like past Apple products, the appearance of this one strikes me as a bit odd.

esafak 8 hours ago

cheesecompiler 7 hours ago

iMac G4, the wildly ahead of its time, impossible to fix 2-level motherboard Mac.

noja 9 hours ago

Note the positioning for this is different: imperfect family, non-pristine home, dirty clothes.

schainks 5 hours ago

Quick show of hands: who would use this to help with cooking hands free or FaceTiming people while doing dishes?

fhn 6 hours ago

Here's their biggest competitor: 3d print a stand, place iphone or ipad on it - greater functionality plus it's mobile! You're welcome.

niek_pas 6 hours ago

insane_dreamer an hour ago

OK but I want it with a (rechargeable) battery so I can easily move it around to different kitchen counters, etc.

bigblind 7 hours ago

So, it's not launching in the EU, again because of DMA rules and Apple not giving access to the same tools to 3rd-party AI companies.

I get this, but I find the difference in application of the DMA pretty weird. In august, the EU came to an agreement with Apple on their developer policy in a way that still really feels like it goes against the spirit of the law, and still puts an insane tax on thousands of European developers.

Yet they seem to play hardball on enforcing a rule that currently just negatively impacts a handful of AI companies but leaves consumers waiting for features. The prioritization feels weird.

hnburnsy 2 hours ago

Wall Mount PoE $129.95

gizmodo59 5 hours ago

I'd totally buy this if it supports other AI providers and apps! I trust Apple for the hardware quality

hypfer 7 hours ago

I've been quite happy with used Amazon Echo Shows running Lineage.

They offer more or less this, but do so at a fraction of the price and a lot more "hacker-native".

JSR_FDED 6 hours ago

The locked down nature of this makes it perfect for my dad. If there’s a way to connect it to WhatsApp that would be brilliant.

ogkarlin 7 hours ago

Idk, I would avoid vendor lock in for my family. Apple’s closed ecosystem just won’t work. Its AI integrations are disappointing at the very least.

My money is with Fambot.

operaopera 2 hours ago

Did they really use a lock icon to describe the product?

Yes, they did:

https://www.apple.com/v/apple-homeview/a/images/overview/hig...

seemaze 8 hours ago

As someone who's been in the home automation scene for decades, the only thing that excites me from this release is first party recipe scraping in Safari.

profsummergig 7 hours ago

Have they solved the problem where a cheating husband's texts with his mistress on his iPhone used to show up on his wife's iPad?

bertili 7 hours ago

Thats a feature, not a bug :)

profsummergig 7 hours ago

HomeView will make it more feature-ful. I hope.

Aboutplants 7 hours ago

That needs to be solved?

SomeonesAccount 8 hours ago

I wonder if this works as a screen mirroring device, so you could mirror your iPad to this device. Wouldn't work very well, but that might be a way to watch media

gizajob 8 hours ago

Is your iPad being held hostage in another building or something?

SomeonesAccount 8 hours ago

Let's say you wanted to watch a video while doing a workout or doing the dishes and you wanted to make it follow you around (I can't find anywhere whether or not it has a motor to rotate, but that is what was rumored so I am going off of that info)

SomeonesAccount 8 hours ago

I don't know man...

amelius 4 hours ago

How much DRAM is in it, and can it be repurposed? :)

small_model 9 hours ago

Siri though, why not allow Claude, openai or Grok as the assistant.

vincnetas 8 hours ago

Because this would be revealing that king is naked. Just like some of comments note how siri responds to simple requests like "heres what i found on web". This is infuriating especially when you're in opposite corner of the room or are driving. you are the VOICE assistant.

quantumwannabe 8 hours ago

This would be an awesome product if Siri AI wasn't terrible. At least this will force Google to reinvest in the Nest Hub; Gemini is a far nicer model.

pokstad 5 hours ago

Wish this came with MagSafe so my toddler doesn’t rip this off our island.

wopwops 6 hours ago

I'm slipping further and further away from what "normal" people consider acceptable.

peesem 8 hours ago

apple's usb-c port placement strikes again. the port for the wall-mounted one is apparently in the middle of the back, so you'll have to take it off the wall or risk damaging your usb-c cables by trying to keep them between the device and the wall. if it was just on the bottom (like an iphone or ipad) you could leave it hanging there while plugged in to a nearby outlet

mithr 7 hours ago

Looks like it's explicitly designed to work with special mounts, so the idea was never that you'd use your own cable and mount it yourself, but rather buy one of these USB-C/hardwired/PoE ones and plug the device into it. From the pictures, I'm guessing these mounts are magnetic. https://www.apple.com/shop/browse/overlay/apple_homeview/con...

crazyeng 6 hours ago

tbh I see this as good way to hide the cable behind the wall. If I have already AC power available , I can mount it directly above it without any hanging cable

goosejuice 6 hours ago

Man, that speaker dock is hideous. If it rotated to follow you though... Your own little telescreen

Shalomboy 6 hours ago

Oh no, John Apple has committed the classic IoT blunder of building the Facebook Portal.

grumbel 5 hours ago

The thing I find puzzling is that we still don't have cameras on TVs. They tried built-in cameras for a brief time in early 2010 with Skype, but they disappeared soon after again. Facebook Portal TV tried again with an add on, and Sony had an add on too. But it never gained any traction.

You'd think there would be an audience for using the TV as a big video phone, but that never happened. One could blame it on consumer trust, but that has never stopped them from adopting all other kinds of questionable things.

Maybe I watched too much sci-fi, but using a big screen to make video calls seems like such a natural extension for a TV.

mosura 4 hours ago

Communication is a personal experience. TV is a shared experience.

Makes no sense to see TV as a medium for communication.

fidotron 6 hours ago

It really seems exactly like it, although at least the portal had the built in camera cover.

karim79 2 hours ago

I see this as a very niche thing which will be discontinued by next year.

Maybe it has some value but seriously, home automation is solved already. Pretty interfaces are solved. This is just a more constrained and more expensive version of what already exists, that neat little rig we can hack up from the Drawer Of Shame which we all have. Maybe it's just an experiment but to me it looks like e-waste.

duxup 7 hours ago

I bought it.

Low enough price for me to be speculative. I go hunting for my iPad to frag it in the kitchen… often.

at1as 5 hours ago

Better Siri AI is one month away (... and seemingly always will be)

alanwreath 6 hours ago

Change that ugly base - wall mounts are nice but dangling cords are not.

evekayser 3 hours ago

I build websites, always inspiring to check Apple's releases.

fusslo 7 hours ago

can iphones or ipads already 'recognize up to 6 people' like this thing can??

THe video has the girl check her messages and her brother trying to read them, and the mother checking her calendar. Without logging in or switching users.

That's really cool.

esskay 9 hours ago

what a weird product. I'm all in on the Apple ecosystem but this seems like an obvious miss. Presumably the low price point is because its internals are incredibly basic, i mean its just not got a lot to do really has it so doesnt need anything other than probably a bunch of old binned chips.

infinia2 5 hours ago

Its an iPad with a cord and larger microphone

ElFitz 9 hours ago

I fail to see why I should care.

But maybe that’s just me?

adithyassekhar 7 hours ago

The screen is a bit small. One has to hunch down and really want to use it.

speedgoose 9 hours ago

> The privacy every home and everyone deserves.

Sure.

tqi 7 hours ago

None of these use cases are better on a device with a fixed location.

wpwpwpw 7 hours ago

Still don't get what can these devices do that a phone can't.

criddell 5 hours ago

Does it need to do something a phone can't?

It's a related device in a different form factor. Some people will buy it, most will not. Just like Apple TV.

elohimus 8 hours ago

Smart Home devices feel somewhat antithetical to Apple's Philosophy. Aren't they all about a smoothly integrating, tightly controlled ecosystem? Offering something that connects a potentially large amount of third party devices, protocols and homecooked solutions feels odd for apple.

nerdjon 8 hours ago

That idea has never really been as true about Apple has people love to claim.

The Home app launched in 2016 (HomeKit in 2014).

The Health app launched in 2014. Both apps meant to work with third party devices/apps and act as a hub of information.

uptown 8 hours ago

The Skylight market is ripe for an Apple replacement. This looks like it falls way short.

alicelik1980 8 hours ago

It's very stylish. The design is beautiful, but does it meet any need?

cfontes 7 hours ago

I am not the public for this.

I have no reason to own this, neither my family.

I am also not into smart watches, rings, alexa dot and other stuff like that, I like a dump house for the most part.

I am a dev and this looks like another Smartphone I don't want to own.

haritha-j 5 hours ago

I watched their demo video of a family getting ready, and it just makes me feel liek this device is an intrusion into my life. If you take a second to think about each of the use cases they demonstrate, you start to realise they pretty much add nothing to your life. Maybe it'll save you a few seconds in the morning by not having to get the door or find a paper recipe, but all of those things make the activity more enjoyable IMO. I'd wanna watch that kid at the door squirm in real life, not spy on him with a camera. Meh, maybe I'm old fashioned.

albert_e 9 hours ago

First impressions -- i do not quite like the physical product's shape and look.

lqcfcjx 5 hours ago

i feel this could be a good fit for grandmas. not for audience here. i can imagine my mom would love it.

imranhossainemi 7 hours ago

Facebook/meta had similar product few years ago.

pmkary 7 hours ago

I thought this would be their big announcement...

fis 7 hours ago

This sounds a lot like the Telescreen from 1984.

mindwork 8 hours ago

How come wall-mounted version costs the same as domed version?

microflash 8 hours ago

Thank you for pointing that out. We’ll bump the domed version by $100 to fix this mistake. /s

Aboutplants 9 hours ago

Well this was not what I was expecting, and that is not a good thing

browningstreet 8 hours ago

It’d be nice if the AppleTV had some of these features.

amelius 6 hours ago

Yes this is easy to build using AI now.

pbrum 8 hours ago

Nonstarter without YouTube and WhatsApp access

xd1936 9 hours ago

Some chonky bezel. Not hard to imagine how gen 2 will look.

russellbeattie 3 hours ago

It's Apple - they know more than you or I about their products and what their customers will buy, and they know how to market them.

That said, I think the screen is a tad small. My guess is that they felt the need to differentiate the HomeView with a smallish square screen in an effort to avoid comparisons to an iPad on a stand and to invite comparisons to the Apple Watch.

Version 2 will undoubtedly have a new larger screen launched with great fanfare.

altern8 3 hours ago

WHY

misterboo72 6 hours ago

What would I do with this thing?

forbiddenvoid an hour ago

Seven inch screen.

Why even have a screen at that point?

gedasss 8 hours ago

That pace shown in their video... no thanks.

ogkarlin 7 hours ago

Apple has really missed the mark lately. I would avoid mediocre AI and skip the vendor lockin. My money is with Fambot.

neillyons 7 hours ago

Just speculating, but I suspect Apple are releasing this because Jony Ive and OpenAI are working on something similar.

alanwreath 6 hours ago

so this doesn't function as a security camera too?

Mindwipe 7 hours ago

The main thing this makes me feel is "why doesn't the iPad recognise the user by FaceID and give my five year old the appropriate experience and block my apps if this can?"

Which is perhaps not the feeling Apple intended.

tomaskafka 8 hours ago

Isn’t is amazing how Apple’s answer to having five kids is consistently “pick the one to single out”, without having any process at all for making an exception?

They somehow missed the memo that Sophia’s choice wasn’t an operating manual.

I mean, I’m single indie developer and I have a process to give a lifetime membership to people’s significant others (as Apple has nothing between “a single person” vs “a whole family”, and no option to give eg. discounted bundles for couples), so it doesn’t seem like a rocket science.

tomaskafka 8 hours ago

(Here is how it works if anyone’s interested: https://weathergraph.app/#faq-forever-for-two )

joshstrange 9 hours ago

Meh.

An incredibly locked down device from a manufacturer with terrible track record for this category of device. Their Homepod line has been completely neglected, even with the Mini 2 announcement today it's clear Apple's heart's not in it.

Couple that with the LG trash they are pushing (again, because Apple doesn't care) and it's clear Apple's HomeKit endeavors are still just as dead as they were yesterday. They ceded the home wifi space at the worst possible time and instead of trying to rectify any of that, they ignored that space for over a decade.

criddell 5 hours ago

> Their Homepod line has been completely neglected

That's kind of what I want. I bought a Homepod Mini to replace an Echo and it has worked without me thinking about it for many years now.

The Echo was replaced because Amazon kept messing with it. The by-the-way prompts were so irritating. They were trying to solve a discoverability problem that I didn't have. If Amazon had neglected the device, it would probably still be in my kitchen.

mkirsten 9 hours ago

I'm very surprised Apple hasn't done more here. Ever since they introduce the first AirPort Express in 2004, I have continued to be surprised they haven't done more here.

In 2004 they produced a device with wireless audio over WiFi, that worked really well. It felt like the future. Then Sonos took over the market, and the rest of the market became flooded with products that didn't really work that well. E.g., in a home people would have a set of audio products to their TV, then a bluetooth boombox somewhere else, then just a laptop with internal speakers somewhere else - and not in a connected system.

Similarly with Home (automation) products, Apple launched their Home offering that seemed interesting and with the promise of an ecosystem. However, again - the market became dominated with e.g., Home Assistant, together with a flood of products and mini-ecosystems that don't really work that well. E.g., Samsung Home etc. And just like the audio market, Apple deliberately let it go.

Apple is one of the few players that can combine world class hardware, great user experience, and now increasingly privacy focused AI. You may not like their hardware, or their software, or think that their AI is not privacy focused. But it's still one of the few companies that can credibly do this.

I'm unsure if what we see is another meh / one-shot product that will be on the shelves with their HomePods. Or if it may be a stronger push into an interesting market where there the technology is far ahead of the products and ecosystems out there. Future will tell.

joshstrange 9 hours ago

Apple's partnership with LG shows they don't actually care. If they cared, they'd be making the accessories. All the various Apple-blessed 3rd-party hardware over the years has been resoundingly "meh". Also, of all companies when trying to make a case for security and privacy, LG is not who I would have launched this with. Of course, the LG spying/privacy scandal only came out recently and for all we know, the LG hardware has been waiting in the wings along with the HomeView for multiple years, waiting for Siri to be "good enough", so I understand Apple may have already been "locked in".

All that said, HomeKit was announced 12 years ago and it pales in comparison to every other smart home ecosystem. Samsung probably has the best "off-the-shelf" unless you want to invite 10's of dubious Chinese wifi devices into your house and control them with Alexa (yes, I know it has other radios). Thread/Matter were supposed to improve this but I've yet to see that happen.

My decision to got all-in on Home Assistant looks better and better as time goes on. I can even re-export my devices to HomeKit if I hate myself.

I've done every song and dance required to try to hook my smart house devices into the Apple Ecosystem and it's complete trash. Even with HA having a much higher learning curve, I'd pick it every day over the buggy mess that is HomeKit. Oh, a gnat sneezed? I guess you need to re-setup your HomeKit network from scratch. And I hope you like the worst UI imaginable to configure your devices when you add them.

- Signed, someone who has, stupidly, tried to integrate with HomeKit on no less than 6 different occasions only to be burned and give up vowing to never waste my time again.... only to try again every year or two. HomeKit is like Lucy with the football, and I keep thinking "this time maybe it will work".

mkirsten 8 hours ago

wpm 8 hours ago

mmmlinux 8 hours ago

I'm honestly tempted to replace the HomePod Mini that lives in my kitchen with one of these. I wouldn't have to stick my phone to the magnetic knife holder to watch videos while I cook.

alex_suzuki 6 hours ago

> stick my phone to the magnetic knife holder

Huh, good idea, thanks!

carlosjobim 8 hours ago

Clever marketing video with the whole "family" interacting around the device.

A video with how customers will use this in real life, alone in a room talking to a machine - would just look like somebody who needs to be taken to a mental asylum.

vcryan 4 hours ago

I always wanted an immovable laptop that is closer to phone size. I'm just a worst of both worlds kids of guy.

busymom0 9 hours ago

Looks like a huge Apple Watch to me.

nsxwolf 9 hours ago

This is the return of the 1980s kitchen TV.

allarm 9 hours ago

Can I run HomeAssistant in Kiosk mode on this thing? The only use case I can think of.

joshstrange 9 hours ago

Nope, Apple-apps only for now. If I could run HA I'd be much more interested.

carlosjobim 5 hours ago

Could Apple sell this as a cash register for businesses such as cafés, small hotels, and such?

The format is right, it is stuck to a power cord, it would integrate with iPhones that waiters use to take orders, it apparently has a USB-C connector perhaps for a receipt printer, it has Bluetooth and WiFi of course. It can control the music and security systems and lights in a business locale.

Most importantly it has easy separate login for different employees.

And the price is just right.

Is there any important detail I haven't thought about?

EDC9599190 8 hours ago

Who else is just happy to see modern homage to the iMac G4?

https://en.wikipedia.org/wiki/IMac_G4

But seriously, how cool would it be if V2 of this product had mesh wifi and/or could be used in bridge mode?

crooked-v 5 hours ago

I already tried having more than one HomePod and ran into constant issues with the wrong one answer. How it is supposed to work having both this and the new acts-like-a-HomePod Apple TV?

artemonster 3 hours ago

where is my zigbee

XCSme 7 hours ago

So, a tablet?

jonplackett 4 hours ago

So it’s an iPad with no battery / smart home powered by what is still a terrible voice assistant.

Hard pass

bubbluppugus 5 hours ago

Hey look it's the half-basketball iMac without the cool arm which a gadget like this should have

Dropped the ball on the usability there with no arm. Could have also marketed a table game function; placed at center of table, arm could allow screen to swivel 360 for everyone to use as needed

The iOS-ification of hardware while they keep part prices high to get people hooked on networked AI over a dumb terminal

manoDev 7 hours ago

Nice try NSA.

gigel82 6 hours ago

They're getting desperate for more user data... and the funny thing is folks will likely line up to buy and install this TeleScreen 84 in their home like they did for the original Alexa... we're all doomed.

ex-aws-dude 6 hours ago

Guys apple didn't invent this form factor, Alexa had Echo Show 10 at least 5 years ago and alexa with a screen way before that

jonstewart 7 hours ago

The product film is triggering.

m3kw9 7 hours ago

For those worred about no apps, they 99.99% likely will have apps(I don't work there but I work enough in the ecosystem), but must be specifically designed to fit that form factor like Apple TV/Vision pro/Apple Watch, with their own shared and exclusive API. Tightly controlled UI/privacy/UX. I'd imagine there is a quick path from going from AppleWatch to this.

Is iffy if they will allow a run it like on iPad but you see iphone form factor on it. The UX likely suck bad if they go ahead and takes away from the form factor. Plus companies like FB may just leave it at that like how they did with instagram for ipad for a decade.

m3kw9 7 hours ago

How are they pricing both versions the same while charging extra 80$ for the mount for the wall mounted version? I thought it was a pricing error and some needs their head checked either way

anianroid 5 hours ago

osborne effect

scotty79 7 hours ago

That could have been a phone/tablet dock.

BonoboIO 8 hours ago

This will get the same attention from apple as the HomePods … zero

shantara 9 hours ago

“Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits. Expanded access to such features will be available for a fee in the future”

Invictus0 8 hours ago

Looks so soulless. I really prefer Google's approach with the fabric textures.

Vaslo 8 hours ago

Wonder if there will be a way to hack it in the future with Home Assistant or some Linux distro to get HA onto it.

esafak 8 hours ago

Finally, something I can drop kick my Googles for the next time they say Sorry, I'm still learning.

baggy_trough 9 hours ago

I wonder what 'Apps Available from iPhone' means on their tech specs page. For example, the Apple TV app.

blondie9x 9 hours ago

Can they just iterate on the HomePod? I want less screen time. Not more.

embedding-shape 9 hours ago

> Siri AI. A personal assistant that helps you find what you need and get more done.1

> Usage limits may apply.

What a great way to start out, to openly flag that people shouldn't rely on it, as it can be pulled away from you without notice. Feels very atypical of Apple, are they starting to get short on cash or what's going on?

lotsofpulp 9 hours ago

iPhone 13 mini, ios 27.0.1, and Siri turned on the ceiling fan along with the lights when I asked Siri to turn on the bedroom lights. Don’t see any reason to believe Siri claims.

diath 8 hours ago

So it's like a worse iPad with a mount?

Simulacra 8 hours ago

It reminds me of those things that restaurants put on your table that you're supposed to use to play games, or pay with, but just end up spying on you and getting in the way. Like Olive Garden.

blahblah437 7 hours ago

Can we load Muse into it? There is no way I'm buying this to use Siri.

mattmaroon 6 hours ago

Oh great, now Siri can fail to help me in any room in my house!

dominotw 7 hours ago

i thought the ipad rotates by itself on the gimbal. video was so lame with ppl turning it akwards and device flopping around. wow what piece of garbage.

maddmann 6 hours ago

lol what the heck is this apple?! Crazy that they investing in something like this internally :/

zach_moore 2 hours ago

Terrible execution

ulfw 7 hours ago

Who are these fake ad people who live "the Apple life"?

Seriously?

I know nobody who has only friends on Facetime (instead of Whatsapp, Wechat, LINE, Zoom, etc etc you name it)

No Youtube, really?!

I mean who lives like this?

nor0x 7 hours ago

is it just me - or are the glasses of the mother in the ad very prominently featured

bdcravens 7 hours ago

Despite the typical snark on HN, I know there are still plenty who are bought in to Apple. Is anyone here using the HomePod and/or using Homekit? I'm mostly on board with the Apple ecosystem, and in my assessment when trying to outfit my home, I couldn't find a reason (maybe the privacy store is better) to choose them over Alexa or Google Home or any of the other options, including DIY.

aslkalska 9 hours ago

wait what? why is Apple doing what google and amazon did 10 years ago ?!

righthand 9 hours ago

They're out of ideas, the only thing left for product people there is to fill the gap of devices their competitors also offer. We're at peak "I ONLY BUY APPLE" fandom, so they make devices now for people who think they need Apple everything. Since these fans will always buy it, there is no incentive to make it a well crafted or even original or useful product. Just slap the damn Apple logo on it and use up the money budgeted for the year.

xyst 5 hours ago

It’s an iPad mini with an always listening microphone.

Apple really wants their own "own the glass" moment.

On the product itself, why?

Apple Home.app has an awful UX. Have any more than 10+ IoT devices and it’s a shit show. This will not improve the walled in system created by Apple. Even if I was Apple-pilled or Apple-maxxing, why wouldn’t I just buy a last gen iPad mini and use that to control home. Has all the features of "HomeView" plus acts as a regular device that can browse web, video chat, and games.

Plus any home automation enthusiast will use home assistant and integrate it with their existing thread border router and Zigbee/Matter/Thread enabled device. Who are they trying to target?

naravara 7 hours ago

The copy on this page doesn’t feel “Apple” to me.

“Apple HomeView is designed to bring more joy and convenience to everyone in your household. Siri AI comes built in for personalized AI assistance that’s truly useful in your everyday life. And with a vibrant display and powerful acoustics, your music, videos, and calls look and sound amazing. Meet the new heart of your home.”

Is “designed to” lacks confidence. Does it do it or not? I don’t care what your intention was. And the Siri AI sentence is vacuous, including the pointless modifiers (truly useful in your everyday life). You can’t convince me you care or put effort into the little things when your ad copy is slop. Apple used to put more thought into this sort of thing.

drcongo 9 hours ago

If only the Home app wasn't complete shit.

SomeonesAccount 9 hours ago

Maybe it won't be on the HomeView. I doubt they are using the exact same app they use on iOS for the main feature of the product.

2OEH8eoCRo0 9 hours ago

Another surveillance ad billboard! Think different!

theroo 7 hours ago

This comment section is full of vibes akin to Dropnbox "this can be built easily with fUSE/ftp sync". "It's just an iPad". This'll be a hit.