An Apology (elevationlab.com)
78 points by cdrnsf 18 hours ago
jubilanti 5 minutes ago
Tracking the person who stole your bike IS stalking, just a socially acceptable form. That's the point.
Johnny555 17 minutes ago
We have removed the product and will use our patent on it to prevent anyone else from making one in the future.
Doesn't the patent just document how it works so individuals can create and release 3D models of the device so anyone can create their own?
Barbing 16 hours ago
Photo of the device on MacRumors (who intentionally didn’t publicize its release): https://macrumors.com/2026/10/13/elevation-lab-airtag-silenc...
kotaKat 13 hours ago
Feels oddly concerning and complicit that MacRumors would willingly say “yeah we knew it existed but we didn’t want to publicize it” to let them slip it into the market in the first place.
If only journalists wanted to try to do their job instead of regurgitating Bloomberg’s trash rumors.
The standards you walk past are the standards you accept, and MR must accept that stalking is cool.
chaps an hour ago
You expect way too much of journalists. Mostly rightfully so, but -- it's not really possible for journalists to publish everything they know. Going through the editing, investigation, cuts... it's just not tenable.
hluska 8 hours ago
Did you actually read the article? It’s very critical of the technology. It feels ‘oddly concerning and complicit’ (not to mention disingenuous) that you are totally unaware of the criticisms within it. In absolutely no way does this article promote stalking. If you read the article, your reading skills need a lot of work.
If you didn’t read the article, you’re a troll.
kotaKat 7 hours ago
bob1029 15 hours ago
> We have removed the product and will use our patent on it to prevent anyone else from making one in the future.
I am not sure I follow the unique technological aspects of this solution. The last time I needed to silence a beeping contraption, I broke out the cordless drill and ran it through the offending PCB element. Air tags seem affordable enough to practice this operation a few times. Not sure what is actually protected here.
nomel 42 minutes ago
It's all from people not understanding the very trivial technology that's is the hardware of an AirTag. Most tech is magic to most people. To be fair, fact that we use electric fields to bend a literal crystal, to make sound, is pretty damn magic. :)
Anyone that knows how a speaker works also knows how to silence an AirTag, without instructions required. Anyone that wants to silence an AirTag can just find one of the hundreds of videos on youtube [1], and spend some minutes carrying out the act.
The removal of this product will stop exactly zero people from silencing an AirTag, besides those that are probably doing it for legitimate purposes. For example, I silenced the one in my car, because I was tired of it constantly beeping anytime someone with a iPhone drove with me (including my family).
[1] https://www.youtube.com/results?search_query=how+to++silence...
amelius an hour ago
> and will use our patent on it to prevent anyone else from making one in the future
What prevents anyone from selling a device but distributing the software through a separate channel?
beAbU an hour ago
What software? It's a pin you strike with a hammer to pierce the piezo speaker within.
amelius 41 minutes ago
They patented the hammer and nail?
JumpCrisscross 12 minutes ago
orliesaurus 15 hours ago
What's the best thing to track bike thieves these days? I own 6 bikes (yes one for each type of road I ride ..) and I have never found a good solution?
teen 15 hours ago
tile tracker, it's airtag, but doesn't do the stalking warnings if you sign an agreement
xtiansimon 11 hours ago
Except you have to use the naff Life360 app.
jareklupinski 11 hours ago
paint them so they look undesireable
mikestew 41 minutes ago
Doesn't really answer the question that was asked, though.
Perenti 16 hours ago
The "read more" link points to the same page. There is no more to read apparently. Why does this seem suspicious?
troupo 16 hours ago
It's likely a Wordpress page with a "read more" plugin/functionality that is as unworking as it has always been.
steve_taylor 15 hours ago
Their AirTag Magnetic Mount is arguably just as "dangerous". It can be mounted to the underside of a car in one second and no one inside the car will hear it.
TeMPOraL 15 hours ago
Yes. Magnets and duct tape are particularly dangerous combination, too, and even cheaper.
probably_wrong 15 hours ago
There's a point that comes up often when discussing locks (what's their point if they can easily be opened and/or cut?), namely, that they help keeping honest people honest.
Yes, duct tape exists, but a determined stalker has much better tools anyway. The point is rather the "amateur" stalker, the one who didn't leave the house planning to stalk someone but suddenly decides to attach their backpack tag to someone's car.
Still worth pointing out that the mere existence of the Air tag enabled a level of stalking that didn't exist before.
nozzlegear 7 hours ago
You'd probably get the notification pretty quickly though, assuming the installer didn't use whatever "silencing" tech this post is apologizing for. My wife usually leaves her purse in the car, and I get the "[Person's] AirTag is moving with you!" notification whenever I leave the house without her. I keep forgetting to trust it or whatever.
lifeisloving 17 hours ago
Do Iphone users get notifications everytime an airtag is nearby them??
pnw 16 hours ago
Yes, within about 30 minutes. They are basically useless for theft prevention as a result. Apple nerfed the functionality after someone used it for stalking. You'll notice there is no mention of theft prevention in the marketing materials anymore.
Apple even provide a handy Android app for locating them.
https://play.google.com/store/apps/details?id=com.apple.trac...
Gigachad 16 hours ago
There never was mention of theft prevention. The release day marketing was about losing your keys in the couch. Day one ios would alert you if a tag was tracking you but it took a while for them to collaborate with Android on it.
The societal harm from allowing cheap silent tracking of people is greater than the benefit of recovering stolen bags.
gfody 16 hours ago
ncr100 15 hours ago
Android 6 and up has in unbuilt support, per that app
Krasnol 14 hours ago
> Apple even provide a handy Android app for locating them.
Took them half a year and public pressure to develop something. 3 years for a joint standard (DULT) with google after google developed something by themselves.
There is always pressure required for those things...
kalleboo 17 hours ago
You get a notification when an AirTag is following you for some time, but the AirTags owner is not near it. It's meant to detect someone slipping an AirTag on you without the false alarms from, say, taking a walk with a friend who has one in their backpack.
froh 16 hours ago
Wait so a thieve an eye with an iPhone who steals my expensive bicycle that I have tagged with an airtag Is receiving a notification that there is an airtag "following" them nearby?
cicko 16 hours ago
Barbing 16 hours ago
gbalduzzi 16 hours ago
mahboi 16 hours ago
So what good is piercing the AirTag's speaker?
dwaite 15 hours ago
tuvix 15 hours ago
kalleboo 14 hours ago
msteffen 17 hours ago
Yeah, I forget the wording but there’s a notification like “so-and-so’s AirTag is near you and they can see where you are.” My spouse put AirTags in our baby stuff and I get them whenever I’m using it.
grumbelbart2 15 hours ago
It's also other devices. I used to get a notification that my wife's AirPods would be following me. It only got silenced when we formed an Apple family.
nazgul17 16 hours ago
We have AirTags registered to my wife's account because I use Android. I have one in my work backpack, and every morning I get a notification that an unknown tracker is following me. I wish there was a way to silence the warning for that specific tag.
sparqlittlestar 16 hours ago
My husband's "shared" his with me and now I don't get warnings anymore, but we're both on iOS
gfody 15 hours ago
this is the perfect use case for a little faraday baggy
jaredwiener 17 hours ago
If an unrecognized AirTag is following you, you'll get a notice.
I'm not constantly notified that my keys are with me. But if you stuck an AirTag in my backpack, my phone would tell me.
forsalebypwner 17 hours ago
No, only if an airtag that's not theirs follows them for an amount of time
drusepth 16 hours ago
Not sure about on iPhone but Android definitely alerts you if an unknown airtag follows you while moving.
incanus77 22 minutes ago
I'm a happy customer of three of their products, but: tell me you don't have any women on your team with influence without telling me.
dgellow 24 minutes ago
That’s a pretty good apology post. No corporate bullshit. Kudos
compsciphd 12 hours ago
I've said before, apple should just create a law enforcement mode that one can turn their air tags into. When in law enforcement mode, the tag will not report to your page, but law enforcement can go through legal channels to get the devices location.
To put a device into (or out of) law enforcement mode, can only be done over bluetooth (i.e. in proximity to device)./
BobaFloutist 3 hours ago
This would work great if law enforcement was interested in recovering stolen goods.
clunkclunk an hour ago
Based on how many issues we have with police using Flock for their own personal issues, I think this may not be a great solution either.
kylec 17 hours ago
Nice apology, though weird flex about their expensive bikes in there
seizethecheese 5 hours ago
I don’t know, the expensive bikes explained the need for the tool.
dgellow 22 minutes ago
How is mentioning their valuable bikes a flex?
elictronic 15 hours ago
The average person doesn't think about bikes of the ring ring variety costing 15k dollars.
gorgoiler 16 hours ago
The article linked to from The Verge is a good one, with quotes from EFF and Elevation Labs themselves.
https://sixcolors.com/post/2026/10/silencing-airtags-enables...
The outrage feels misplaced. The way to stop evil people abusing your global track-anything network is to not have a global track-anything network. Apple PR must be on yellow alert right now feeling glad they’ve dodged a bullet.
Imagine if Meta did this instead. They could network their smart glasses and leverage their ubiquity to help people find lost pets — but strictly only lost pets, not people — but then Something Labs might ship a tool to make a person's face look pet-like enough to turn Find My Pet into Find My Ex.
JumpCrisscross 9 minutes ago
> Apple PR must be on yellow alert right now feeling glad they’ve dodged a bullet
iPhones notify you when someone else's AirTag is following you.
TeMPOraL 15 hours ago
> The outrage feels misplaced.
Agreed.
> The way to stop evil people abusing your global track-anything network is to not have a global track-anything network.
Or, to have a global track-anything network, and recognize this is the wrong level to try and solve the abuse problem.
> Apple PR must be on yellow alert right now feeling glad they’ve dodged a bullet.
Nah, they knew about this from the start - that's why they nerfed the whole design to the point it barely has any use case; otherwise they'd be buried with complaints and horror stories and media criticism, and the device would've never reached the market.
otikik 15 hours ago
> leverage their ubiquity
We live in different worlds
atemerev 16 hours ago
I wonder why no one writes that all UWB devices - airtags, phones, headphones - form the opportunistic P2P network perfect for mass surveillance. Best case scenario, all phones and airtags can be localized on demand by FBI - yes, the current one. Worst case scenario, by FSB.
augment_me 16 hours ago
Vibe-coded clone in 3..2..1..
While I understand the reasoning this is just virtue signaling in a time where software is free.
jakelazaroff 16 hours ago
You're gonna vibe code a clone of hardware?
Also, even if it were software, what is virtue signaling about this? If they offer some software at any point, they should continue to offer that software to new users in perpetuity?
Krasnol 14 hours ago
I can't really understand how one could have been so naive to not see the obvious misuse of this thing in the first place. AirTags started 2021 and the backlash was spectacular. Did they forget about it?
...or didn't they care, like Apple, and just cashed in before the shitstorm?
jrflowers 15 hours ago
> use our patent on it to prevent anyone else from making one in the future
lmao “In lieu of direct sales we will be recouping the cost of our hammer-as-a-stalking-accessory patent through litigation”
cloudie78 16 hours ago
Call me dumb I still don’t understand what exact problem these clowns were trying to solve
dang an hour ago
> these clowns
Can you please edit out swipes from your HN comments and stick to posting thoughtfully? This is in the site guidelines: https://news.ycombinator.com/newsguidelines.html.
mbreese 16 hours ago
I think the idea was to intentionally disable the speaker in an AirTag you own. The use-case that I think they were describing would be to make it more difficult for a thief to find the AirTag and remove it. Thus, you'd be able to track your stolen bike for longer (and have a better change of finding it).
Of course, this would also make it easier for someone to disable a speaker and track a person without their knowledge, making it more difficult for that person to find a stealthy AirTag.
I'm not surprised that someone didn't think this through. I am surprised at how many people this must have gotten by to make it into production. You'd think that with any AirTag related product, privacy would be more central to the planning.
dwaite 15 hours ago
The audible tone can interfere with other stalking-adjacent use cases - for instance use for pet tags, for tracking children's backpacks, and so on.
It actually doesn't help as much for anti-theft, because a thief still might be smart enough at this point to check their phone for AirTag notifications. The audible tone may not even hit in a theft instance.
elictronic 15 hours ago
Probably 2-3 people. From a random search online it looks like the company has about a dozen employees.
cloudie78 15 hours ago
Ah okay yeah that makes sense
Was missing the “make it more difficult for a thief to find the AirTag and remove it” part.
Cheers!
occz 16 hours ago
It says right there in the blog post - bike theft prevention.
AirTags are less useful for that use-case right now since the bike thief will get notified of the existence of the tracker on the bike once they transport it, and are hence prompted to find and remove the tag.
avhception 15 hours ago
The blog post said bike theft prevention, yes. I'm not familiar with the ways AirTags work, so I had absolutely no idea how "silencing" an AirTag would help with that. I actually came here to the comments in the hopes of finding an explanation (which you thankfully included).
TeMPOraL 15 hours ago
valvar 16 hours ago
Theft?
altmanaltman 16 hours ago
> Elevation Lab stops selling its AirTag “silencer.”The tool, which Six Colors recently slammed as “appalling,” pierces the AirTag’s speaker, preventing it from emitting sound. While Elevation Lab says it designed the tool to prevent thieves from detecting the presence of an AirTag, it also disables an anti-stalking feature that audibly alerts people when an unknown tracker is following them. > Elevation Lab says it has stopped selling the tool and will use its “patent on it to prevent anyone else from making one in the future,” according to MacRumors.
https://www.theverge.com/tech/1010718/elevation-labs-stops-s...
Provide the full context when you apologize, not whitewash what you did. Go on a ride on your more expensive than car bike, maybe that will help you reasses your product ideation.
monideas 16 hours ago
> pierces the AirTag’s speaker
> also disables an anti-stalking feature that audibly alerts people
It sounds like piercing the speaker is the thing that disables the audible alert and the intent was not to help stalkers.
mmh0000 16 hours ago
1. This is so dumb. You can be tracked any number of ways. The AigTag with or without sound is the dumbest way to track someone.
2. Physically disabling the AirTag speaker is soooo easy. It took under 3 minutes to do it on the AirTag I hid on my motorcycle.
3. "An Apology" is more like a weird advertisement (I guess it worked, I read the stupid thing. But, in fairness, I've now blocked their site in a custom ublock filter, so hopefully I never stumble on it again).
4. They have expensive bikes... Why? Who cares? That's not relevant to anything!? Why did they put that in there? Was this written by a 4th grader? Fuck me. I wish I had just read more AI slop instead.
hliyan 16 hours ago
What would be dumb is to not discontinue an unsafe product because there are more dangerous products out there.
mahboi 16 hours ago
Doesn't your phone still tell you that the AirTag has been following you?
mmh0000 7 hours ago
Yes.
The goal isn't to hide that someone is tracking them after they stole my motorcycle.
The goal was to make it ungodly difficult to actually find the AirTag hidden on the motorcycle.
mahboi 5 hours ago
dwaite 15 hours ago
I've heard one of the more significant concerns is escape from domestic abuse situations. In that case, people are often told to abandon their technology since it may be used to track them - but they might not know about the tracker tile/airtag hidden within a jacket.
mahboi 15 hours ago
nathanaldensr 10 hours ago
My Pixel 7 does, as well. My mother and I use AirTags to keep track of her vehicle and my dad's truck and wallet (he has dementia).
InsideOutSanta 15 hours ago
You vastly overestimate the intelligence of most stalkers.
mmh0000 6 hours ago
Do I? I don't think so... The thing with most criminals is that we only hear about the stupid ones that get caught.
Side note, AirTags are terrible for tracking someone, as noted everywhere else in this thread, they beep, they alert other phones, and you're giving control to Apple.
Here's one with no beeping or phone alerts for $18, cheaper than an AirTag:
zhiyan 16 hours ago
1. There are a million ways to die. But that's no execute for companies to make products that could potentially kill people - in dumb ways. 2. "Easy" is subjective - something easy for one may not be so easy for others. 3. This guy blocked their site in a custom ublock filter... Why? Who cares? That's not relevant to anything!? Why did this guy put that in there? Was this written by a 4th grader? 4. Yea, go read more AI slop, good idea.
mmh0000 6 hours ago
Nearly every product could "potentially kill people", including bottled water.
"Easy" is not subjective in this case: https://www.youtube.com/watch?v=8vAQNedIa0o
Pry and poke.
I think you missed my point on #4; it was sarcasm, which, to be fair, in our current world, sarcasm can't be discerned from truth, so that's my fault. To be clear, on #4: I do not want AI Slop. I do not want "apologies" as hidden advertisements. AI Slop would have been the lesser of two evils. Still evil.