Meta ordered to pay $25B penalty in New Mexico Cambridge Analytica case (cnbc.com)
192 points by cbg0 4 hours ago
bananamogul 3 hours ago
All the states that participated in the class action settlement got $725 million combined.
New Mexico decided to go it alone and gets $25 billion.
Great timing for the AG who’s up for reelection on November 3 (even though it was the previous AG who made the call).
gruez 3 hours ago
>New Mexico decided to go it alone and gets $25 billion.
No because that's still subject to appeal, unlike the settlement. "a bird in hand is worth two in the bush", etc.
whycome 3 hours ago
That’s all framing. If they use the win for their reelection campaign…they just won’t mention the appeals process.
freejazz 2 hours ago
What are the grounds for the appeal? How does NM law look on that issue? It's a significantly reduced judgment too.
Like, yeah, you have a point in the abstract, but barring any actual supportive facts, it doesn't seem like a good point.
gruez 2 hours ago
aprilthird2021 2 hours ago
nidnogg 42 minutes ago
People are not notifying this nearly enough, but Meta is still going up and at it in Brazil [1] during one of the most polarized elections I've ever seen during my time.
Things got so ridiculous that Meta's AI WhatsApp companion would let you generate one candidate's posters, but flat-out deny you the same prompt for the opposition. Of course the bias skewed heavily towards benefiting the alt-right, pro-MAGA party.
[1] - https://www.reuters.com/world/americas/meta-employees-said-l...
culi 34 minutes ago
Thanks for continuing to talk about this. It's ridiculous how much the US meddles in the elections of others and acts all :surprised-pikachu: when Russia sorta kinda meddles a bit in ONE election of their own.
The Bolsanaro family is ofc a close ally of Trump
https://www.theguardian.com/world/2026/oct/21/battle-meta-al...
We even have Meta employees calling the meddling out: https://www.aljazeera.com/economy/2026/10/16/meta-employees-...
mike_bob 3 hours ago
Not enough.
ChrisArchitect 42 minutes ago
New Mexico DOJ release: https://nmdoj.gov/press-release/the-new-mexico-department-of...
gib444 an hour ago
If they actually pay $25B, I'll eat my hat. Hell, I might even eat two of my hats
devsda 2 hours ago
> While the full amount of the penalty against Meta, based on thousands of violations of state law, was calculated as $219bn, Judge Mathew reduced the penalty to the $25bn fine.
umm when a thief steals and gets caught, we don't just punish them. We also recover what was stolen.
They should also be made to delete all user data collected during the period, and pause similar data collection for x months/years even the ones that fall under their service terms. The price of wrong doing should be high, and for meta deleting historical user data is the highest form of punishment .
Otherwise it's just cost of business.
xyzzy123 4 minutes ago
Are you proposing that as part of this settlement, Meta should have to delete the posts and likes and facebook accounts of users in New Mexico?
aprilthird2021 an hour ago
They will likely not even have to pay $25B bc they will continue to appeal till they get a more favorable ruling
ok123456 3 hours ago
The Cambridge Analytica "scandal" is basically an advertising campaign for Meta itself. Their ad platform worked exactly as designed: it allowed creepy, microtargeted advertisements. Instead of dish soap, peptides, and dropshipped garbage, it sold a political candidate.
Much worse is how Meta enabled a genocide in Myanmar.
gruez 2 hours ago
>Their ad platform worked exactly as designed: it allowed creepy, microtargeted advertisements. Instead of dish soap, peptides, and dropshipped garbage, it sold a political candidate.
No? The scandal was that random "apps" (eg. quizzes) were able to scrape user and their friends' profile data. The expansion of that into ad targeting as a whole is just a retcon you're doing.
> In the 2010s, personal data belonging to millions of Facebook users was collected by British consulting firm Cambridge Analytica for political advertising without informed consent.
https://en.wikipedia.org/wiki/Facebook%E2%80%93Cambridge_Ana...
ok123456 32 minutes ago
Yes? They used Facebook APIs in conjunction with their own data points. This is basically all of "ad tech."
donchuru 3 hours ago
> Much worse is how Meta enabled a genocide in Myanmar.
True, and considering the gravity of this situation, you'd think they're would've been more legal consequences for FB/Meta
I see similar dynamics happening on X, where it is just being used to spread hate and division.
Perhaps it's high time we had an international criminal justice system for social media companies.
whycome 3 hours ago
Ad campaign? We are lucky they didn’t make the settlement in “Meta Quest Cash” or “Ad Buy Credit”
ok123456 28 minutes ago
They absolutely tried at one point or another.
aprilthird2021 an hour ago
Yeah it is kind of sad how not stopping posts which fueled a literal genocide is hardly glanced at but Cambridge Analytica is considered a disaster of the highest order. Who died from Cambridge Analytica?
lysace 3 hours ago
Previously when the EU has ordered US companies to pay penalties of a "few billion EUR" for trade abuse there has typically been a lot of jingoistic outrage here. This one will be interesting to watch.
gsky 2 hours ago
America fines their companies left and right but won't allow other countries to do for the same wrongdoings.
Its very easy to understand the motives but other countries lack back bone to ban these companies
throwaway894345 an hour ago
Other countries fine American companies all the time.
tomjen3 2 hours ago
How much is Cambridge Analytica going to have to pay? I'm all for ramming Meta, but I feel like they should be forced to pay the same amount.
schwarzrules 2 hours ago
$0. for better or worse, they have ceased operations and declared bankruptcy. I don't think NM would/could expect to get any money from a penalty. I may misunderstand how penalties and bankruptcy work, but I would expect it's been a better use of time to try to get $$$ from Meta than a defunct entity.
ReptileMan 2 hours ago
Diseconomies of scale.
Noaidi 3 hours ago
The original fine was much higher. This is closer to Meta’s hopes than the peoples.
alex1138 3 hours ago
So apropos of nothing remember when Zuck bought a castle rather than spend that money on any sort of Facebook account support?
dominotw 3 hours ago
i hate that zuck has his ad empire funding all sort of stupid shit. Nothing can even touch him as long as ad dollars keep flowing.
why are ads so so sucessful on meta platform. i hate it so much.
mrwh 26 minutes ago
I still find it wild that Instagram does not share ad revenue with creators. Post something there that goes viral? You'll get nothing by default. (Of course, you could set up ad deals etc etc etc, if canny could could make money from it ultimately, but from all that traffic and all those ad dollars Instagram gets from it, you'll not get a cent.)
autoexec an hour ago
Ads are successful everywhere. The size of facebook's userbase helped its ads reach a lot of people, but the number of facebook users has been declining while the old folks staying on the platform grow ever closer to death.
Facebook has done nothing but demonstrate that it's a company which doesn't care at all about its users and is willing to hurt them. Anyone still using facebook at this point is pretty much asking to be taken advantage of and abused. I rally can't feel bad for them anymore.
kps an hour ago
> the number of facebook users has been declining while the old folks staying on the platform grow ever closer to death
They don't mind; it's a targeted market fit. They have Instagram and WhatsApp for other demographics.
autoexec 18 minutes ago
SoftTalker an hour ago
> why are ads so so sucessful on meta platform
Because you look at them. Get off their platforms.
dominotw an hour ago
no i dont
richwater 2 hours ago
Jury based punitive damages are constantly overturned because they are not legal experts and don't understand anything.
Anyone who thinks Meta will actually pay this amount have no clue what they're talking about.
advisedwang 2 hours ago
The article says this was a statutory $5k per infringement * 43M counts, then reduced by the court. This was not a jury award.
freejazz 2 hours ago
They are also not punitive damages, and Meta was also found to be willful.
google234123 3 hours ago
We need tort reform in the US. These nuclear verdicts are causing insurance prices to go up. I forget the statistics, but I'm pretty sure every American citizen is paying a $500 to multi-thousand dollar tax because of giant lawsuits like this. Nowhere else in the world has this problem. Lawyers have too much power with politicians.
JohnMakin 3 hours ago
Yea, that's the problem here, not the (illegal) wanton abuse and manipulation of user data and privacy by Meta and other companies.
Original reward was 200+ billion, lawyered down to 25, on appeal I imagine much less. Cost of doing business for Meta and nothing changes. In cases like this, it should cost the company serious financial harm. Even $25 billion is nothing to Meta.
newsclues 3 hours ago
If Meta is able to insure themselves from the cost of their illegal business practices that, so they have no incentive not to do this, and end up costing everyone money on their insurance... yes that is a problem, not to say what meta is being punished for isn't a problem.
WheatMillington 2 hours ago
advisedwang 2 hours ago
The penalty was not damages, it was a statutory per-count penalty. This was not a tort case at all, and tort reform has nothing to do with it.
KZerda 3 hours ago
Or Meta could not break the law. It's just that easy.
mingus88 3 hours ago
I support the death penalty for corporations.
cookingmyserver 2 hours ago
newsclues 3 hours ago
ludicrousdispla 3 hours ago
newsclues 3 hours ago
But tort law makes it easy and profitable for them to do so.
Change the law, it just that easy.
WheatMillington 2 hours ago
Why would American taxpayers be paying more because of a settlement against a private company? Shouldn't this contribute to the tax take, causing taxpayers to pay LESS?
taude 3 hours ago
That's because 47% of the Senate are attorneys/former practicing attorneys. Need more ex-Scientists in office. :)
freejazz 2 hours ago
No one is stopping them. There's no requirement that you be a lawyer. And lol, what a crazy idea... a lawmaker studying lawyering?! What a scam!
taude an hour ago
kube-system 3 hours ago
Other countries don't have this problem because they enable and expect regulators to proactively enforce compliance. In the US this is largely considered anti-business, so we let companies do whatever they want and don't take action until after they do something wrong.
And breaking the law usually doesn't result in a hit to next quarter's earnings, so this is what we optimize for: kicking the can down the road until it becomes a bigger problem.
reaperducer 3 hours ago
Other countries don't have this problem
Guess how we know you've never lived, worked, or read a newspaper in any other country.