Meta ordered to pay $25B penalty in New Mexico Cambridge Analytica case (cnbc.com)

192 points by cbg0 4 hours ago

bananamogul 3 hours ago

All the states that participated in the class action settlement got $725 million combined.

New Mexico decided to go it alone and gets $25 billion.

Great timing for the AG who’s up for reelection on November 3 (even though it was the previous AG who made the call).

gruez 3 hours ago

>New Mexico decided to go it alone and gets $25 billion.

No because that's still subject to appeal, unlike the settlement. "a bird in hand is worth two in the bush", etc.

whycome 3 hours ago

That’s all framing. If they use the win for their reelection campaign…they just won’t mention the appeals process.

freejazz 2 hours ago

What are the grounds for the appeal? How does NM law look on that issue? It's a significantly reduced judgment too.

Like, yeah, you have a point in the abstract, but barring any actual supportive facts, it doesn't seem like a good point.

gruez 2 hours ago

aprilthird2021 2 hours ago

nidnogg 42 minutes ago

People are not notifying this nearly enough, but Meta is still going up and at it in Brazil [1] during one of the most polarized elections I've ever seen during my time.

Things got so ridiculous that Meta's AI WhatsApp companion would let you generate one candidate's posters, but flat-out deny you the same prompt for the opposition. Of course the bias skewed heavily towards benefiting the alt-right, pro-MAGA party.

[1] - https://www.reuters.com/world/americas/meta-employees-said-l...

culi 34 minutes ago

Thanks for continuing to talk about this. It's ridiculous how much the US meddles in the elections of others and acts all :surprised-pikachu: when Russia sorta kinda meddles a bit in ONE election of their own.

The Bolsanaro family is ofc a close ally of Trump

https://www.theguardian.com/world/2026/oct/21/battle-meta-al...

We even have Meta employees calling the meddling out: https://www.aljazeera.com/economy/2026/10/16/meta-employees-...

mike_bob 3 hours ago

Not enough.

ChrisArchitect 42 minutes ago

gib444 an hour ago

If they actually pay $25B, I'll eat my hat. Hell, I might even eat two of my hats

devsda 2 hours ago

> While the full amount of the penalty against Meta, based on thousands of violations of state law, was calculated as $219bn, Judge Mathew reduced the penalty to the $25bn fine.

umm when a thief steals and gets caught, we don't just punish them. We also recover what was stolen.

They should also be made to delete all user data collected during the period, and pause similar data collection for x months/years even the ones that fall under their service terms. The price of wrong doing should be high, and for meta deleting historical user data is the highest form of punishment .

Otherwise it's just cost of business.

xyzzy123 4 minutes ago

Are you proposing that as part of this settlement, Meta should have to delete the posts and likes and facebook accounts of users in New Mexico?

aprilthird2021 an hour ago

They will likely not even have to pay $25B bc they will continue to appeal till they get a more favorable ruling

ok123456 3 hours ago

The Cambridge Analytica "scandal" is basically an advertising campaign for Meta itself. Their ad platform worked exactly as designed: it allowed creepy, microtargeted advertisements. Instead of dish soap, peptides, and dropshipped garbage, it sold a political candidate.

Much worse is how Meta enabled a genocide in Myanmar.

gruez 2 hours ago

>Their ad platform worked exactly as designed: it allowed creepy, microtargeted advertisements. Instead of dish soap, peptides, and dropshipped garbage, it sold a political candidate.

No? The scandal was that random "apps" (eg. quizzes) were able to scrape user and their friends' profile data. The expansion of that into ad targeting as a whole is just a retcon you're doing.

> In the 2010s, personal data belonging to millions of Facebook users was collected by British consulting firm Cambridge Analytica for political advertising without informed consent.

https://en.wikipedia.org/wiki/Facebook%E2%80%93Cambridge_Ana...

ok123456 32 minutes ago

Yes? They used Facebook APIs in conjunction with their own data points. This is basically all of "ad tech."

donchuru 3 hours ago

> Much worse is how Meta enabled a genocide in Myanmar.

True, and considering the gravity of this situation, you'd think they're would've been more legal consequences for FB/Meta

I see similar dynamics happening on X, where it is just being used to spread hate and division.

Perhaps it's high time we had an international criminal justice system for social media companies.

whycome 3 hours ago

Ad campaign? We are lucky they didn’t make the settlement in “Meta Quest Cash” or “Ad Buy Credit”

ok123456 28 minutes ago

They absolutely tried at one point or another.

aprilthird2021 an hour ago

Yeah it is kind of sad how not stopping posts which fueled a literal genocide is hardly glanced at but Cambridge Analytica is considered a disaster of the highest order. Who died from Cambridge Analytica?

lysace 3 hours ago

Previously when the EU has ordered US companies to pay penalties of a "few billion EUR" for trade abuse there has typically been a lot of jingoistic outrage here. This one will be interesting to watch.

gsky 2 hours ago

America fines their companies left and right but won't allow other countries to do for the same wrongdoings.

Its very easy to understand the motives but other countries lack back bone to ban these companies

throwaway894345 an hour ago

Other countries fine American companies all the time.

tomjen3 2 hours ago

How much is Cambridge Analytica going to have to pay? I'm all for ramming Meta, but I feel like they should be forced to pay the same amount.

schwarzrules 2 hours ago

$0. for better or worse, they have ceased operations and declared bankruptcy. I don't think NM would/could expect to get any money from a penalty. I may misunderstand how penalties and bankruptcy work, but I would expect it's been a better use of time to try to get $$$ from Meta than a defunct entity.

ReptileMan 2 hours ago

Diseconomies of scale.

Noaidi 3 hours ago

The original fine was much higher. This is closer to Meta’s hopes than the peoples.

alex1138 3 hours ago

So apropos of nothing remember when Zuck bought a castle rather than spend that money on any sort of Facebook account support?

dominotw 3 hours ago

i hate that zuck has his ad empire funding all sort of stupid shit. Nothing can even touch him as long as ad dollars keep flowing.

why are ads so so sucessful on meta platform. i hate it so much.

mrwh 26 minutes ago

I still find it wild that Instagram does not share ad revenue with creators. Post something there that goes viral? You'll get nothing by default. (Of course, you could set up ad deals etc etc etc, if canny could could make money from it ultimately, but from all that traffic and all those ad dollars Instagram gets from it, you'll not get a cent.)

autoexec an hour ago

Ads are successful everywhere. The size of facebook's userbase helped its ads reach a lot of people, but the number of facebook users has been declining while the old folks staying on the platform grow ever closer to death.

Facebook has done nothing but demonstrate that it's a company which doesn't care at all about its users and is willing to hurt them. Anyone still using facebook at this point is pretty much asking to be taken advantage of and abused. I rally can't feel bad for them anymore.

kps an hour ago

> the number of facebook users has been declining while the old folks staying on the platform grow ever closer to death

They don't mind; it's a targeted market fit. They have Instagram and WhatsApp for other demographics.

autoexec 18 minutes ago

SoftTalker an hour ago

> why are ads so so sucessful on meta platform

Because you look at them. Get off their platforms.

dominotw an hour ago

no i dont

richwater 2 hours ago

Jury based punitive damages are constantly overturned because they are not legal experts and don't understand anything.

Anyone who thinks Meta will actually pay this amount have no clue what they're talking about.

advisedwang 2 hours ago

The article says this was a statutory $5k per infringement * 43M counts, then reduced by the court. This was not a jury award.

freejazz 2 hours ago

They are also not punitive damages, and Meta was also found to be willful.

google234123 3 hours ago

We need tort reform in the US. These nuclear verdicts are causing insurance prices to go up. I forget the statistics, but I'm pretty sure every American citizen is paying a $500 to multi-thousand dollar tax because of giant lawsuits like this. Nowhere else in the world has this problem. Lawyers have too much power with politicians.

JohnMakin 3 hours ago

Yea, that's the problem here, not the (illegal) wanton abuse and manipulation of user data and privacy by Meta and other companies.

Original reward was 200+ billion, lawyered down to 25, on appeal I imagine much less. Cost of doing business for Meta and nothing changes. In cases like this, it should cost the company serious financial harm. Even $25 billion is nothing to Meta.

newsclues 3 hours ago

If Meta is able to insure themselves from the cost of their illegal business practices that, so they have no incentive not to do this, and end up costing everyone money on their insurance... yes that is a problem, not to say what meta is being punished for isn't a problem.

WheatMillington 2 hours ago

advisedwang 2 hours ago

The penalty was not damages, it was a statutory per-count penalty. This was not a tort case at all, and tort reform has nothing to do with it.

KZerda 3 hours ago

Or Meta could not break the law. It's just that easy.

mingus88 3 hours ago

I support the death penalty for corporations.

cookingmyserver 2 hours ago

newsclues 3 hours ago

ludicrousdispla 3 hours ago

newsclues 3 hours ago

But tort law makes it easy and profitable for them to do so.

Change the law, it just that easy.

WheatMillington 2 hours ago

Why would American taxpayers be paying more because of a settlement against a private company? Shouldn't this contribute to the tax take, causing taxpayers to pay LESS?

taude 3 hours ago

That's because 47% of the Senate are attorneys/former practicing attorneys. Need more ex-Scientists in office. :)

freejazz 2 hours ago

No one is stopping them. There's no requirement that you be a lawyer. And lol, what a crazy idea... a lawmaker studying lawyering?! What a scam!

taude an hour ago

kube-system 3 hours ago

Other countries don't have this problem because they enable and expect regulators to proactively enforce compliance. In the US this is largely considered anti-business, so we let companies do whatever they want and don't take action until after they do something wrong.

And breaking the law usually doesn't result in a hit to next quarter's earnings, so this is what we optimize for: kicking the can down the road until it becomes a bigger problem.

reaperducer 3 hours ago

Other countries don't have this problem

Guess how we know you've never lived, worked, or read a newspaper in any other country.

kube-system 3 hours ago